There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.
When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.
YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!
Evaluate your existing videos
Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.
Make Longer Videos
You can increase YouTube CPM by adding more adverts into longer videos.
Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.
These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.
Difference Niches Have Different CPM Rates
This is a lesson I learnt myself the hard way.
You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.
However, if you target set niches you can boost your income.
Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.
So consider the niche you are in if you want to increase YouTube CPM and boost your Adsense income.
Stop Swearing! – Yes this myth is true!
YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.
When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.
Make Money Blogging
If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.
I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.
This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.