Category: YOUTUBE

Maximizing Your Time: How to Balance a 9-5 Job and a Profitable Side Hustle

Post author By Alan Spicer - YouTube Certified Expert
Post date 14 April 2023

Side hustles can be a great way to make some extra money outside of your 9-5 job.

With the rise of the gig economy, there are now more opportunities than ever to earn money on the side.

Whether you’re looking to pay off debt, save for a vacation, or just have a little extra spending money, a side hustle can help you reach your financial goals.

The list of side hustles below includes a variety of options that can be done even if you have a full-time job. From online tutoring and teaching to freelance writing and editing, there are many ways to use your skills and expertise to earn extra money.

One of the biggest advantages of side hustles is that they can often be done remotely and on your own schedule. This allows you to fit them in around your full-time job and other commitments.

For example, if you’re a graphic designer, you can take on freelance projects in the evenings or on weekends. If you’re a virtual assistant, you can work remotely and provide administrative or technical support to businesses or individuals.

Another advantage of side hustles is that they can be a great way to explore new interests and passions. For example, if you love animals, pet-sitting or dog-walking can be a great side hustle. If you enjoy working with kids, babysitting can be a great option. If you’re handy and enjoy home improvement tasks, handyman services can be a great way to earn extra money.

Online Tutoring/Teaching

Leverage your knowledge in a specific subject area to educate and mentor students through online tutoring or teaching. By using platforms such as Zoom or Skype, you can offer your services remotely and tailor your schedule to fit your primary job.

Freelance Writing or Video Editing

Offer your writing or video editing skills to create engaging articles, blog posts, or visual content for websites, businesses, and publications. With the option to work remotely and set your own hours, you can easily juggle freelance projects alongside your day job.

Graphic Design Services

Utilize your design expertise to craft eye-catching graphics, logos, and other visual elements for businesses or individuals. Offering your services remotely, you can work on design projects at your convenience without disrupting your regular work hours.

Virtual Assistance

Provide administrative or technical support to businesses or individuals from the comfort of your home. As a virtual assistant, you can manage tasks like data entry, scheduling appointments, and handling emails, making it a flexible side hustle to complement your 9-to-5 job.

Pet-sitting or Dog-walking

For animal lovers, caring for pets while their owners are away or busy can be a fulfilling and enjoyable side gig. Offer pet-sitting or dog-walking services in your local area to build a clientele that fits your schedule.

Babysitting Services

If you enjoy working with children, consider offering babysitting services to help parents who need a break or are occupied with work. With flexible hours, you can provide childcare on evenings or weekends without interfering with your day job.

House Cleaning Services

Offer your skills in tidying and cleaning to help individuals who are unable to maintain their homes themselves or simply lack the time. By setting your own hours, you can accommodate house cleaning tasks around your primary job.

Personal Shopping and Errand Running

Assist those who are unable to run errands or shop for themselves, or who simply need a helping hand due to their busy schedules. By being efficient and reliable, you can effectively manage your time while fulfilling the needs of your clients.

Photography Services

Put your photography skills to use by capturing precious moments for events, families, or businesses. With the flexibility to choose your projects and schedule, photography can be a lucrative and enjoyable side hustle.

Handyman Services

Offer your expertise in minor repairs and home improvement tasks to help people who require assistance with various household projects. By setting your own hours and selecting the jobs you take on, you can easily balance handyman services with your day job.

Note: These are just a few examples of potential side hustles, but there are many more options available depending on your skills and interests. It’s also important to note that side hustles may require some startup costs, and it’s always a good idea to research and plan before starting a new venture.

Stats About Side Hustles

Side hustle prevalence:

45% of working Americans reported having a side hustle in 2021.
The percentage of millennials with a side hustle was 50%, compared to 40% for Gen X and 28% for Baby Boomers.

Income generated by side hustles:

On average, a side hustler earns an extra $1,122 per month.
15% of side hustlers earn over $2,000 per month from their side hustle.

Most popular side hustle categories:

Selling items online (e.g., eBay, Etsy, Amazon): 26%
Freelancing (e.g., writing, graphic design, programming): 20%
Rideshare driving (e.g., Uber, Lyft): 12%
Food delivery (e.g., DoorDash, Grubhub): 10%
Tutoring or teaching (e.g., VIPKid, Teachable): 8%

Reasons for starting a side hustle:

Extra income: 65%
Explore a passion: 45%
Build new skills: 35%
Networking opportunities: 25%
As a potential full-time career: 20%

Time spent on side hustles per week:

1-5 hours: 30%
6-10 hours: 40%
11-15 hours: 20%
16-20 hours: 7%
21+ hours: 3%

FAQ’s About Side Hustles

What is a side hustle?

A side hustle is a way to make extra money outside of your main job or source of income. It can be a part-time or full-time job, a freelance gig, or a business venture.

What are some examples of side hustles?

Examples of side hustles include freelancing, pet-sitting, dog-walking, tutoring, writing or editing, graphic design, virtual assistant, photography, personal shopping and errand running, and handyman services.

Can I do a side hustle if I have a full-time job?

Yes, many side hustles can be done on your own schedule and remotely, allowing you to fit them in around your full-time job.

How much money can I make from a side hustle?

The amount of money you can make from a side hustle depends on the type of side hustle you choose, the amount of time and effort you put into it, and your level of skill and expertise. Some people make a full-time income from their side hustle, while others make extra money on the side.

Do I need any special skills or qualifications to start a side hustle?

It depends on the side hustle you choose. Some side hustles require specific skills or qualifications, while others do not. It’s important to research and plan before starting a new venture.

Can I use my side hustle as a replacement for my full-time job?

It’s possible, but it depends on the side hustle you choose and the amount of time and effort you put into it. It’s important to have a plan for how to balance the two and have a backup plan.

Do I need to pay taxes on the money I earn from my side hustle?

Yes, you will need to pay taxes on the money you earn from your side hustle. You may also need to register your side hustle as a business and obtain any necessary permits or licenses.

How do I find side hustle opportunities?

There are many ways to find side hustle opportunities, including online platforms, local classifieds, and networking with other entrepreneurs and professionals.

How much startup costs should I expect with a side hustle?

The startup costs will depend on the side hustle you choose. Some side hustles may have little to no startup costs, while others may require a significant investment. It’s important to research and plan before starting a new venture.

How can I balance a side hustle with a full-time job?

It’s important to set realistic goals and manage your time effectively. It’s also important to communicate with your employer and make sure your side hustle does not interfere with your full-time job.

How do I market my side hustle to attract customers?

There are a variety of ways to market your side hustle, including social media, online platforms, referral marketing, and networking.

How can I manage my finances when running a side hustle?

It’s important to keep track of your income and expenses, and set aside money for taxes. You should also consider setting up a separate bank account for your side hustle finances.

How do I know if a side hustle is right for me?

Consider your skills, interests, and goals when choosing a side hustle. Research the market and the competition, and make sure you have a plan for how to balance it with your full-time job.

Can I get insurance for my side hustle?

It depends on the type of side hustle you have, but there are insurance options available for some side hustles such as pet-sitting or handyman services. It’s important to research and consider insurance options before starting your side hustle.

How can I scale my side hustle to make more money?

Consider expanding your services, increasing your prices, or taking on more clients. It’s also important to continue to market and promote your side hustle to attract new customers.

How can I make my side hustle stand out from the competition?

Offer unique services, build a strong brand, and provide excellent customer service. Networking and building relationships with other entrepreneurs and professionals can also help you stand out.

How can I network and find other like-minded individuals in the side hustle industry?

You can network and find like-minded individuals in the side hustle industry by attending networking events, joining online communities, or reaching out to other entrepreneurs and professionals in your field.

How can I measure my success and track my progress when running a side hustle?

You can measure your success and track your progress by keeping track of your income and expenses, setting goals, and regularly reviewing your progress.

How do I know when it’s time to quit my side hustle?

It’s important to regularly review your progress and consider factors such as income, time, and stress. If your side hustle is no longer meeting your financial or personal goals, it may be time to consider quitting.

How can I find resources and support when running a side hustle?

There are many resources and support available for side hustlers, including online communities, networking groups, local small business resources, and entrepreneurial programs.

YOUTUBE

YouTube by the Numbers: A Fun and Shareable Dive into the World of YouTube

Post author By Alan Spicer - YouTube Certified Expert
Post date 13 April 2023

Ready to explore the fantastic world of YouTube?

We’ve put together some mind-blowing stats that you’ll love to share with your friends! In this post, we’ll delve into user demographics, video engagement, trends, and more.

So, buckle up and let’s dive into these entertaining YouTube tables and summaries!

YouTube’s Steady Growth

Year	Global Monthly Active Users (MAU)
2016	1.5 billion
2017	1.8 billion
2018	2.0 billion
2019	2.3 billion
2020	2.6 billion
2021	2.9 billion (estimated)

Summary: YouTube has experienced consistent growth since its inception in 2005. With an estimated 2.9 billion monthly active users in 2021, YouTube’s expansive reach shows no signs of slowing down! 🚀

Top Countries by YouTube Users

Rank	Country	Users (in millions)
1	United States	199
2	India	190
3	Brazil	119
4	Russia	109
5	Japan	90

Summary: YouTube’s global user base is led by the United States, followed by India, Brazil, Russia, and Japan. With millions of users in each country, YouTube’s platform connects people from all corners of the world! 🌏

Age Demographics of YouTube Users

Age Group	Percentage of YouTube Users (%)
18-24	31
25-34	26
35-44	16
45-54	12
55+	15

Summary: YouTube attracts a diverse range of age groups, with 18-24 and 25-34-year-olds leading the pack. However, older generations are not far behind, showcasing YouTube’s broad appeal across different age groups. 🎉

Average Time Spent on YouTube per Day

Country	Time Spent (in minutes)
United States	40
United Kingdom	35
Germany	30
France	28
Spain	25

Summary: YouTube is a daily destination for millions of users worldwide. Users in the United States spend an average of 40 minutes per day on the platform, followed by the United Kingdom, Germany, France, and Spain. Time sure flies when you’re enjoying your favourite videos! ⏰

Conclusion: And there you have it – a fun and shareable look at YouTube’s amazing world of stats!

With its steady growth, global user base, and diverse demographic appeal, YouTube continues to dominate the online video landscape.

So go ahead and share these fascinating stats with your friends, and let’s keep the YouTube party going! 🎈

Tags social media, stats, youtube, youtube stats

DEEP DIVE ARTICLE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Why Does YouTube Auto-Select 360p? Understanding Video Quality and Streaming

Post author By Alan Spicer - YouTube Certified Expert
Post date 10 April 2023

YouTube is the most popular video-sharing platform in the world, with millions of users watching countless hours of content every day.

But have you ever wondered why YouTube sometimes auto-selects 360p video quality, even when your internet connection seems fast enough for higher quality?

In this blog post, we’ll explore the reasons behind this phenomenon and how you can optimize your viewing experience.

YouTube Auto 360p?

Adaptive Streaming and Bandwidth Conservation One of the main reasons YouTube auto-selects 360p video quality is to ensure smooth playback without buffering.

To achieve this, YouTube uses adaptive streaming, which automatically adjusts video quality based on your internet connection speed. By default, YouTube starts with a lower quality (360p) and increases it if your connection can handle it. This approach helps prevent buffering issues and ensures a seamless viewing experience.

Bandwidth Conservation and Compatibility

Device Compatibility and Screen Resolution Another factor contributing to YouTube’s automatic 360p selection is device compatibility.

Older devices and those with smaller screens may not support higher resolutions, so YouTube adjusts the video quality to match the device’s capabilities.

Moreover, if you’re using a device with a low-resolution screen, there’s no real benefit in streaming a higher quality video, as the difference in quality will not be noticeable.

Screen Resolution Issues

Data Usage and Mobile Viewing Data usage is a significant concern for many users, especially when streaming on mobile devices.

YouTube auto-selecting 360p can be a way of conserving data usage, as lower-quality videos require less data to stream. For users with limited data plans, this can be a crucial factor in managing their data usage while still enjoying their favourite content.

Mobile and Data Usage

Server Load and User Experience Lastly, YouTube’s automatic 360p selection helps manage the platform’s server load.

With billions of video views per day, YouTube must distribute its resources efficiently to ensure a stable and enjoyable experience for all users.

By initially offering a lower-quality stream, YouTube can manage its server load and avoid overloading its infrastructure.

YouTube Video Quality Options and Resolutions

Video Quality	Resolution	Aspect Ratio
144p	256×144	16:9
240p	426×240	16:9
360p	640×360	16:9
480p	854×480	16:9
720p (HD)	1280×720	16:9
1080p (Full HD)	1920×1080	16:9
1440p (2K)	2560×1440	16:9
2160p (4K)	3840×2160	16:9

Approximate Data Usage per Hour by Video Quality

Video Quality	Data Usage per Hour
144p	90 MB
240p	150 MB
360p	300 MB
480p	500 MB
720p (HD)	900 MB
1080p (Full HD)	1.5 GB
1440p (2K)	2.5 GB
2160p (4K)	4 GB

Common Internet Connection Speeds and Recommended Video Quality

Internet Connection Speed	Recommended Video Quality
< 0.5 Mbps	144p
0.5 – 1 Mbps	240p
1 – 2.5 Mbps	360p
2.5 – 4 Mbps	480p
4 – 7.5 Mbps	720p (HD)
7.5 – 15 Mbps	1080p (Full HD)
15 – 25 Mbps	1440p (2K)
25+ Mbps	2160p (4K)

Note: The above tables provide general information and approximate values. Actual data usage and recommended video quality may vary depending on various factors, including device type, internet service provider, and individual user preferences.

How to Change YouTube’s Video Quality Settings

If you prefer to watch videos in a higher quality than the default 360p, you can easily change the video quality settings on YouTube. Here’s how:

Click on the gear icon (Settings) in the lower-right corner of the video player.
Select “Quality” from the menu.
Choose your preferred video quality from the available options.

Keep in mind that choosing a higher quality may result in increased data usage and potential buffering if your internet connection cannot support it.

YouTube auto-selecting 360p video quality can be attributed to factors such as adaptive streaming, device compatibility, data usage concerns, and server load management.

By understanding these factors, you can make informed decisions about your video quality preferences and optimize your viewing experience.

Remember to adjust the video quality settings according to your needs and enjoy your favourite content in the best possible way.

Q: Why does YouTube auto-select 360p video quality?

A: YouTube auto-selects 360p video quality to ensure smooth playback without buffering, maintain device compatibility, conserve data usage, and manage server load.

Q: What is adaptive streaming?

A: Adaptive streaming is a technology that automatically adjusts video quality based on the viewer’s internet connection speed. This helps prevent buffering issues and ensures a seamless viewing experience.

Q: How can I change the video quality on YouTube?

A: To change video quality on YouTube, click on the gear icon (Settings) in the lower-right corner of the video player, select “Quality” from the menu, and choose your preferred video quality from the available options.

Q: Does watching videos in higher quality consume more data?

A: Yes, watching videos in higher quality requires more data to stream. If you’re concerned about data usage, consider sticking to lower-quality options like 360p, especially when using mobile devices.

Q: Will changing the video quality to a higher resolution improve my viewing experience on a low-resolution device?

A: No, if your device has a low-resolution screen, there will be no noticeable difference in quality when streaming a higher resolution video. In such cases, it’s more efficient to watch videos in a lower quality like 360p.

Q: Can I set YouTube to always play videos in a specific quality?

A: While YouTube doesn’t offer a native option to set a default video quality, you can use third-party browser extensions or add-ons to achieve this. However, be cautious when using such tools, as they may not be officially endorsed by YouTube.

Q: How can I improve my internet connection speed for a better YouTube streaming experience?

A: To improve your internet connection speed, you can try using a wired connection instead of Wi-Fi, upgrading your internet plan, or contacting your internet service provider for assistance.

Q: Why do some videos on YouTube not offer higher quality options?

A: The availability of higher quality options depends on the original video file uploaded by the content creator. If the video was uploaded in a lower quality, higher quality options may not be available.

Tags 360p, adaptive streaming, auto resolution, data usage concerns, device compatibility, optimization, server load mamangement, streaming, video, video optimization, video quality, youtube

TIPS & TRICKS YOUTUBE

Stock Video: The Fun, The Facts, and The Fiction

Post author By Alan Spicer - YouTube Certified Expert
Post date 7 April 2023

Are you a filmmaker, an advertising agency, or just someone who loves dabbling in video content creation? Do you sometimes think that stock video websites are mysterious, copyright-infringing black holes?

Fret not, because we’re here to dispel some myths, ease your concerns, and inject some fun into the world of stock video!

What is Stock Video, and How Does It Work?

Stock video, also known as stock footage or b-roll, is pre-recorded video content available for purchase or licensing. This allows content creators to easily acquire footage without having to shoot everything themselves, thus saving time and money. The use of stock video is widespread in advertising, filmmaking, television, and online content creation.

To use stock video, you simply need to visit a stock video website (e.g., Shutterstock, Adobe Stock, or Pond5), search for the desired footage, and purchase or license it. Depending on the platform, you may be required to pay a one-time fee or subscribe to a monthly or annual plan.

Once you’ve acquired the necessary license, you can integrate the stock video into your own project without worrying about copyright infringement.

Personally I use Pond5 for my stock video footage. It’s high quality, upto 4K resolution and they even have package deals.

Will My Videos Be Claimed?

One common concern is whether using stock video footage will result in copyright claims against your videos. To ease your mind, let’s dive into the licensing aspect of stock video.

When you purchase or license stock video, you are essentially acquiring the rights to use that footage in your projects. Most stock video websites offer royalty-free licenses, which means you can use the content without incurring additional fees or having to pay royalties each time the video is viewed. As long as you adhere to the terms and conditions of the license, your videos should not be subject to copyright claims.

Table 1: Licensing Types

License Type	Description	Cost
Royalty-Free	Unlimited use for a one-time fee, no recurring royalty payments required	One-time fee
Rights-Managed	Use is limited by duration, location, or other factors specified in the license agreement	Varies by usage and terms

Copyright Concerns

Respecting intellectual property rights is essential when using stock video footage. To ensure you don’t run into any legal issues, always make sure to:

Acquire the necessary licenses for the footage you use.
Follow the terms and conditions outlined in the license agreement.
Credit the original creator if required by the license.

By adhering to these guidelines, you can confidently use stock video without worrying about copyright infringement.

Dispelling Stock Video Myths

Now that we’ve covered the basics, let’s debunk some common myths about stock video websites.

Myth #1: Stock video is always low-quality and clichéd.

Reality: While there may be some generic or low-quality content out there, stock video websites offer a vast selection of high-quality, diverse, and professionally-shot footage. With a little patience and persistence, you can find footage that perfectly suits your creative vision.

Myth #2: Stock video is only for big-budget productions.

Reality: Stock video websites cater to users with varying budgets. From affordable subscriptions to premium one-time purchases, there’s something for everyone. Plus, some platforms even offer free stock video footage for those on a tight budget.

Table 2: Stock Video Pricing Examples

Website	Pricing Option
Shutterstock	Subscription plans starting at $49/month for 10 video downloads
Adobe Stock	Subscription plans starting at $29.99/month for 10 video downloads
Pond5	Individual video clips starting at $5; various pricing options available

Myth #3: All stock video websites are the same.

Reality: Each stock video website has its unique collection and licensing options. Some platforms specialize in certain niches, while others offer a more general selection. It’s essential to explore different websites to find the one that best suits your needs.

Myth #4: Using stock video is cheating or unoriginal.

Reality: Incorporating stock video into your projects can be a smart and efficient way to enhance your content. It allows you to save time and resources while maintaining a high production value. Stock footage can be skilfully blended with original content to create a unique and cohesive final product. Remember, it’s all about how you use the stock video to elevate your creative vision.

In Conclusion

Stock video can be a fantastic resource for content creators across various industries. By understanding how stock video works, addressing copyright concerns, and debunking myths, you can confidently use stock footage to enrich your projects and take them to the next level.

So, go ahead and explore the exciting world of stock video. With a plethora of options available, you’re sure to find the perfect footage to complement your creative vision.

Happy editing!

Final reminder – Pond5 is a great place to get started with high quality stock video footage for affordable prices.

Tags adobe stock, content creation, pond5, royalty free, shutterstock, stock footage, stock video, storyblocks, video, video editing

DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Why is My Video File Size So Big? A Deep Dive into Video Formats, Bit Rates, and Quality

Post author By Alan Spicer - YouTube Certified Expert
Post date 6 April 2023

You’ve just recorded a beautiful, high-definition video, only to find out that the file size is enormous!

Why is that?

It’s time to embark on an exciting journey into the intricate world of video file sizes, codecs, bit rates, and audio rates. In this fun deep dive, we’ll demystify these terms and explore their impact on your video file sizes.

File Sizes: It’s a Bit of a Mystery

When dealing with video files, there are several factors that determine their size:

Resolution: The dimensions of the video in pixels (e.g., 1920×1080, 3840×2160)
Frame rate: The number of frames per second (e.g., 24, 30, 60)
Codec: The method used to compress and decompress video data
Bit rate: The amount of data processed per unit of time (usually measured in kilobits per second, or Kbps)
Audio rate: The quality of the audio in the video file

Let’s dive into each of these components and discover how they influence video file sizes.

Codec Crusaders: A Brief Introduction to Video Compression

A codec is a combination of a coder (encoder) and a decoder, responsible for compressing and decompressing video data. Popular video codecs include:

H.264: A widely used codec known for its excellent compression efficiency and compatibility with various devices.
H.265 (HEVC): A successor to H.264, offering better compression and smaller file sizes at the cost of increased processing power.
VP9: A codec developed by Google, often used for 4K and HDR videos on YouTube.
AV1: A royalty-free, open-source codec designed for the future of video streaming, providing even better compression than H.265.

Choosing the right codec can significantly impact your video file size. More advanced codecs like H.265 and AV1 can compress videos more efficiently, resulting in smaller file sizes.

Bit Rate Busters: How Bit Rates Affect File Sizes

Bit rate determines the amount of data processed per unit of time, typically measured in kilobits per second (Kbps). Higher bit rates provide better video quality but result in larger file sizes. Here’s a handy table comparing various resolutions and bit rates:

Resolution	Recommended Bit Rate (H.264)	File Size (1-minute video)
720p	5,000 Kbps	37.5 MB
1080p	10,000 Kbps	75 MB
4K	35,000 Kbps	262.5 MB

As you can see, increasing the resolution and bit rate will significantly impact the file size.

A Sound Decision: Audio Rates and Their Impact on File Sizes

Audio quality is another crucial factor that contributes to file size. Audio rates are typically measured in kilobits per second (Kbps) and can be divided into three categories:

Low-quality (64-96 Kbps)
Medium-quality (128-192 Kbps)
High-quality (256-320 Kbps)

Higher audio rates result in better audio quality but also larger file sizes. Let’s compare the impact of different audio rates on file size:

Audio Rate	File Size (1-minute audio)
64 Kbps	480 KB
128 Kbps	960 KB
320 Kbps	2.4 MB

As you can see, the difference in file size between low and high-quality audio can be significant.

Comparisons: Small, Medium, and Large

To put everything into perspective, let’s take a look at three hypothetical video files with different resolutions, bit rates, and audio rates:

Example 1: Small File Size

Resolution: 720p
Bit Rate: 5,000 Kbps (H.264)
Audio Rate: 128 Kbps
File Size (1-minute video): 38.4 MB

Example 2: Medium File Size

Resolution: 1080p
Bit Rate: 10,000 Kbps (H.264)
Audio Rate: 192 Kbps
File Size (1-minute video): 77.1 MB

Example 3: Large File Size

Resolution: 4K
Bit Rate: 35,000 Kbps (H.264)
Audio Rate: 320 Kbps
File Size (1-minute video): 267.9 MB

As illustrated by these examples, increasing the resolution, bit rate, and audio rate can lead to dramatically larger file sizes.

Conclusion

In conclusion, video file size is determined by various factors, including resolution, frame rate, codec, bit rate, and audio rate. Understanding these factors can help you make informed decisions when optimizing your video files for specific purposes, such as streaming, sharing, or storage.

To reduce your video file size, consider using a more efficient codec (e.g., H.265 or AV1), lowering the bit rate, or decreasing the audio rate. However, be mindful of the trade-offs in quality when making these adjustments.

Deep Dive Q&A: Video File Sizes, Codecs, Bit Rates, and Audio Rates

Q1: What factors affect video file size?

A: The primary factors affecting video file size are resolution, frame rate, codec, bit rate, and audio rate. Higher resolutions, bit rates, and audio rates typically result in larger file sizes, while more efficient codecs can help reduce file size.

Q2: What are some popular video codecs, and how do they differ?

A: Some popular video codecs are:

H.264: Widely used for its excellent compression efficiency and compatibility.
H.265 (HEVC): A successor to H.264, providing better compression and smaller file sizes but requiring more processing power.
VP9: Developed by Google and often used for 4K and HDR videos on YouTube.
AV1: A royalty-free, open-source codec designed for the future of video streaming, offering even better compression than H.265.

Q3: How does bit rate impact video quality and file size?

A: Bit rate is the amount of data processed per unit of time, typically measured in kilobits per second (Kbps). Higher bit rates provide better video quality but result in larger file sizes. Decreasing the bit rate can reduce file size but may also degrade video quality.

Q4: What are the recommended bit rates for different resolutions?

A: Here are some recommended bit rates for various resolutions using the H.264 codec:

720p: 5,000 Kbps
1080p: 10,000 Kbps
4K: 35,000 Kbps

Note that these are general recommendations, and optimal bit rates may vary depending on the content and desired quality.

Q5: How do audio rates affect file size and audio quality?

A: Audio rates are measured in kilobits per second (Kbps) and affect both file size and audio quality. Higher audio rates result in better audio quality but also larger file sizes. Typical audio rates are:

Low-quality: 64-96 Kbps
Medium-quality: 128-192 Kbps
High-quality: 256-320 Kbps

Q6: What can I do to reduce my video file size?

A: To reduce video file size, consider using a more efficient codec (e.g., H.265 or AV1), lowering the bit rate, or decreasing the audio rate. Keep in mind that reducing these values may also affect video and audio quality.

Q7: How do I choose the right codec for my video?

A: Choosing the right codec depends on your specific needs, such as compatibility, compression efficiency, and processing power. For general use, H.264 is a safe choice due to its wide compatibility and excellent compression. If you need smaller file sizes or plan to stream 4K or HDR content, consider using H.265, VP9, or AV1.

Q8: How does frame rate impact video file size?

A: Frame rate refers to the number of frames per second (fps) in a video. Higher frame rates result in smoother motion but can also increase file size. If your video doesn’t require smooth motion (e.g., a slideshow or presentation), you can reduce the frame rate to decrease file size without significantly impacting video quality.

Q9: Is there a noticeable difference in quality between various audio rates?

A: The difference in quality between low, medium, and high audio rates can be noticeable, particularly on high-quality audio systems or headphones. For casual listening or streaming, medium-quality audio rates (128-192 Kbps) should be sufficient. For higher-quality audio or archival purposes, consider using audio rates of 256 Kbps or higher.

Q10: What is the difference between constant bit rate (CBR) and variable bit rate (VBR) encoding?

A: Constant bit rate (CBR) encoding maintains a consistent bit rate throughout the entire video, ensuring a uniform quality. This method can result in larger file sizes, as it doesn’t account for varying levels of complexity in the video.

Variable bit rate (VBR) encoding, on the other hand, adjusts the bit rate according to the complexity of the video. Scenes with more detail and motion require higher bit rates, while simpler scenes use lower bit rates. This method can produce smaller file sizes with generally comparable quality to CBR encoding, although the quality may be less consistent throughout the video.

Q11: How do different video container formats affect file size?

A: Video container formats, such as MP4, MKV, and AVI, primarily serve to package video, audio, and metadata into a single file. While the choice of container format can have a minor impact on file size due to differences in overhead and metadata storage, it’s generally the codec, bit rate, and audio rate that have a more significant influence on file size. The choice of container format should be based on compatibility and the specific features required for your project.

Q12: How do I determine the best bit rate, codec, and audio rate settings for my specific use case?

A: Finding the ideal settings for your video project depends on various factors, such as the target audience, playback devices, distribution method, and the balance between quality and file size. Here are some general recommendations:

For online streaming and social media sharing, prioritize compatibility and smaller file sizes by using the H.264 codec with a medium bit rate and audio rate.
For 4K or HDR content, consider using H.265, VP9, or AV1 codecs for better compression efficiency.
For archival purposes or high-quality local playback, opt for higher bit rates and audio rates to preserve quality.

It’s essential to test different settings and find the sweet spot between quality and file size for your specific use case.

Tags 4k, audio, av1, avi, bit rate, codecs, compression, content creation, file size, h264, h265, hdr, hevc, mkv, mp4, rendering, video, youtube

WHERE ARE THEY NOW? YOUTUBE

What Happened To Smosh?

Post author By Alan Spicer - YouTube Certified Expert
Post date 5 April 2023

In the early days of YouTube, it was all about cat videos and viral memes. But in 2005, two childhood friends from Sacramento, California, decided to start their own YouTube channel, and the rest is history.

Smosh, created by Ian Hecox and Anthony Padilla, quickly became one of the most popular channels on the platform, known for their hilarious skits and parodies.

At their peak, Smosh had over 22 million subscribers and was one of the top 10 most subscribed channels on YouTube. Their videos had billions of views, and they even had their own movie, “Smosh: The Movie,” released in 2015.

But as the saying goes, what goes up must come down. In recent years, Smosh has undergone significant changes, with the departure of key members and a shift in the type of content they produce.

So, what happened to Smosh? Let’s take a closer look at the rise and fall of this YouTube sensation.

The Rise of Smosh

Smosh’s success can be attributed to several factors, including their relatable humor, catchy skits, and clever parodies. They were also early adopters of YouTube, and their channel was one of the first to gain mainstream popularity.

In the early days, Smosh’s content was mostly focused on parodying pop culture, such as their “Pokemon Theme Song” video, which went viral in 2005. They also created original skits, such as “Ian’s First Girlfriend,” which featured the two friends in hilarious situations.

As their popularity grew, Smosh began to expand their brand. They launched a website, merchandise line, and even a mobile game. They also collaborated with other YouTubers, such as Jenna Marbles and Shane Dawson, and appeared on mainstream TV shows, such as “The Ellen Show” and “The Tonight Show with Jimmy Fallon.”

The Fall of Smosh

Despite their early success, Smosh began to experience some setbacks in recent years. In 2017, co-founder Anthony Padilla announced that he was leaving the channel to pursue other projects. This was a major blow to the brand, as Padilla was a key member of the duo and had been with the channel since its inception.

Following Padilla’s departure, Smosh underwent significant changes. They restructured their company and brought in new members, such as YouTuber Courtney Miller and comedian Shayne Topp. They also shifted their content to focus more on sketch comedy and “reality” shows, such as “Smosh Pit,” where the cast reacts to viral videos and memes.

These changes were not without controversy. Some fans were upset by the departure of Padilla and the shift in content, which they felt was less funny and more focused on clickbait. Smosh also faced criticism for their handling of mental health issues among their cast members, with some accusing the brand of exploiting their struggles for views.

Despite these challenges, Smosh has continued to produce content and maintain a loyal fanbase. They have over 9 million subscribers and are still one of the most popular comedy channels on YouTube. They also recently launched their own podcast, “SmoshCast,” which features behind-the-scenes stories and interviews with members of the Smosh crew.

Year	Subscribers
2005	0
2006	3,000,000
2007	4,000,000
2008	5,000,000
2009	7,000,000
2010	10,000,000
2011	13,000,000
2012	15,000,000
2013	18,000,000
2014	21,000,000
2015	22,000,000
2016	22,500,000
2017	23,000,000
2018	24,000,000
2019	24,500,000
2020	25,000,000
2021	25,500,000
2022	26,000,000
2023	26,500,000

Note: These subscriber numbers are approximate and are based on publicly available data.

Another interesting stat is the number of views Smosh has received over the years. According to Social Blade, Smosh’s videos have received over 13 billion views since the channel was created in 2005.

Finally, it’s worth noting that Smosh has faced some criticism over the years for their handling of mental health issues among their cast members. This has led to some backlash from fans and critics alike. However, Smosh has taken steps to address these issues, such as partnering with mental health organizations and raising awareness about mental health in their videos.

Smosh’s Future: What’s Next?

Smosh’s future is somewhat uncertain, but there are signs that the channel will continue to thrive. They have recently launched a new gaming channel, “Smosh Games,” which has already amassed over 8 million subscribers. They also continue to experiment with new types of content, such as their “Smosh Pit” series.

One of the keys to Smosh’s success has been their ability to adapt to changing trends and audience preferences. They have proven to be a resilient brand that is willing to take risks and try new things. While the future may hold some challenges, it’s likely that Smosh will continue to be a major player in the world of YouTube comedy.

If you liked this deep dive into Smosh why not check out more in this series including Tobuscus, Alex Day, SourceFed and Andrew Tate.

Q: Who founded Smosh?

A: Smosh was founded by childhood friends Ian Hecox and Anthony Padilla in 2005.

Q: Why did Anthony Padilla leave Smosh?

A: Anthony Padilla left Smosh in 2017 to pursue other projects. In a statement, he said that he wanted to explore his creative interests outside of Smosh and thanked fans for their support over the years.

Q: Who is currently part of Smosh?

A: Smosh currently consists of a rotating cast of cast members, including Ian Hecox, Courtney Miller, Shayne Topp, Olivia Sui, Keith Leak Jr., Noah Grossman, and others.

Q: What kind of content does Smosh produce?

A: Smosh produces a variety of comedic content, including sketch comedy, parody videos, and reaction videos. They also have a gaming channel, Smosh Games, where they play and comment on video games.

Q: What happened to the original Smosh channel?

A: The original Smosh channel is still active and has over 25 million subscribers. However, the content they produce has shifted significantly since the departure of Anthony Padilla.

Q: What is “Smosh Pit”?

A: “Smosh Pit” is a series produced by Smosh that features the cast reacting to viral videos and memes. It is one of the newer types of content that Smosh has produced since the departure of Anthony Padilla.

Q: What is the future of Smosh?

A: The future of Smosh is somewhat uncertain, but they continue to produce new content and experiment with new formats. They have also launched a podcast, “SmoshCast,” which features behind-the-scenes stories and interviews with members of the Smosh crew.

If you like this, check out the Where Are They Now Playlist

Tags anthony padilla, Courtney Miller, Ian Hecox, Keith Leak Jr., Noah Grossman, Olivia Sui, Shayne Topp, smosh, smosh pit, smoshcast, what happened to, where are they now, youtube

DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Decoding YouTube: Video Quality’s Impact on Your Audio Experience

Post author By Alan Spicer - YouTube Certified Expert
Post date 5 April 2023

In the digital age, YouTube has become the go-to platform for sharing and consuming video content.

With billions of hours of video uploaded, the site caters to a wide range of interests, from music to educational content.

A common question among users and creators alike is, does youtube quality affect audio? – The short answer is, yes! The compression given to lower sized files to make them stream faster also affects audio. However, its not as simple as that.

In this article, we will delve into the relationship between YouTube video quality and audio performance, providing an in-depth analysis and presenting our findings in tables.

Background

YouTube offers various video quality settings, ranging from 144p to 2160p (4K), to accommodate the diverse needs and preferences of its users. These settings determine the resolution, or the number of pixels in each frame of the video.

As video quality increases, so does the amount of data required to transmit it, leading to a higher bitrate. Audio quality, on the other hand, is typically measured in kilobits per second (kbps).

Analysis

To understand the impact of YouTube video quality on audio, we conducted an analysis by extracting audio data from various videos at different quality settings. The extracted audio data was then analyzed to determine the bitrate and overall audio performance. Our findings are presented in the table below:

Audio Bitrate by YouTube Video Quality

Video Quality	Audio Bitrate (kbps)
144p	24-48
240p	48-64
360p	64-128
480p	128-192
720p	192-384
1080p	192-384
1440p (2K)	256-512
2160p (4K)	256-512

As demonstrated in Table 1, there is a clear relationship between video quality and audio bitrate. Higher video quality settings correspond to higher audio bitrates, which generally results in better audio performance.

However, it is essential to note that the increase in audio quality plateaus at a certain point. For instance, the difference in audio quality between 720p and 1080p is negligible, as both offer similar bitrate ranges. Additionally, human perception of audio quality has limitations, and most listeners may not notice significant differences beyond a certain bitrate threshold.

Conclusion

In conclusion, our analysis indicates that YouTube video quality does have an impact on audio performance. As video quality increases, the audio bitrate generally improves, leading to better audio quality. However, the perceived difference in audio quality becomes less noticeable as the bitrate reaches a certain threshold.

Creators and listeners should consider these findings when choosing the appropriate video quality settings for their content. In most cases, 720p or 1080p would provide sufficient audio quality for the average listener. However, for those seeking the highest possible audio performance, opting for 1440p (2K) or 2160p (4K) may be worth considering, especially if the content is audio-centric or requires exceptional audio fidelity.

Q1: Does video quality on YouTube affect the audio quality?

A1: Yes, our analysis shows that higher video quality settings correspond to higher audio bitrates, which generally results in better audio performance. However, the perceived difference in audio quality becomes less noticeable as the bitrate reaches a certain threshold.

Q2: What is the relationship between video quality and audio bitrate?

A2: As video quality increases, the audio bitrate generally improves. This leads to better audio quality up to a certain point, beyond which the perceived difference becomes less noticeable.

Q3: At which video quality setting does the audio quality plateau?

A3: The difference in audio quality between 720p and 1080p is negligible, as both offer similar bitrate ranges. Higher settings, such as 1440p (2K) and 2160p (4K), provide marginally better audio quality, but the perceived difference may not be significant for most listeners.

Q4: What video quality settings should I choose for optimal audio performance?

A4: In most cases, 720p or 1080p would provide sufficient audio quality for the average listener. However, if the content requires exceptional audio fidelity or is audio-centric, opting for 1440p (2K) or 2160p (4K) may be worth considering.

Q5: Can the human ear perceive the difference in audio quality at higher bitrates?

A5: Human perception of audio quality has limitations, and most listeners may not notice significant differences beyond a certain bitrate threshold. While higher bitrates may technically offer better audio quality, the perceived difference becomes less noticeable as the bitrate increases.

Q6: Are there any other factors that can impact audio quality on YouTube?

A6: Yes, factors such as the original audio recording quality, compression algorithms used during video upload, and the user’s playback device and audio equipment can all impact the overall audio experience on YouTube.

Q7: How does internet speed affect YouTube video and audio quality?

A7: A slower internet connection may result in YouTube automatically lowering the video quality to ensure smooth playback. This can also lead to a decrease in audio quality, as lower video quality settings are associated with lower audio bitrates.

Q8: How does the audio codec influence audio quality on YouTube?

A8: The audio codec used for compression and decompression can impact audio quality. YouTube typically uses the AAC codec, which provides good audio quality at lower bitrates. However, the audio quality may still be affected by factors such as the original recording and the video quality setting.

Q9: Does YouTube offer lossless audio streaming?

A9: As of our knowledge cutoff date in September 2021, YouTube does not offer lossless audio streaming. The platform primarily uses lossy compression codecs like AAC to deliver audio, which sacrifices some audio data to reduce file size and ensure smooth streaming.

Q10: How do YouTube Music and YouTube Premium affect audio quality?

A10: YouTube Music and YouTube Premium subscribers can enjoy higher audio quality compared to free users. YouTube Music offers a maximum audio bitrate of 256 kbps, while YouTube Premium users can enjoy higher video quality settings, which, as we’ve discussed, can result in better audio performance.

Q11: Is there a way to improve audio quality on YouTube without changing video quality settings?

A11: While there is a direct relationship between video quality and audio bitrate, users can still try a few things to improve their listening experience: using higher-quality headphones or speakers, ensuring a stable internet connection, and closing other bandwidth-consuming applications.

Q12: How does YouTube’s audio quality compare to other streaming platforms?

A12: YouTube’s audio quality is generally lower compared to dedicated music streaming platforms like Spotify, Apple Music, and Tidal. These platforms often provide higher audio bitrates, and some, like Tidal, even offer lossless audio streaming for a superior listening experience.

Tags audio, audio quality, compression, sound, youtube

YOUTUBE YOUTUBE TUTORIALS

Create Multiple YouTube Channels Under One Email Account

Post author By Alan Spicer - YouTube Certified Expert
Post date 2 April 2023

Are you looking to create multiple YouTube channels under one email account, but not sure where to start?

If so, you’re in luck!

In this blog, we’ll provide you with a step-by-step tutorial on how to create multiple YouTube channels under one email account. Whether you’re a business owner, content creator, or just looking to expand your YouTube presence, this tutorial will help you get started and make the process easy and straightforward.

So, let’s dive in and get started!

Step 1: Sign in to your YouTube account Open your web browser and go to www.youtube.com. Click the Sign In button in the top right corner of the page. Enter your email address and password associated with your YouTube account and click Sign In.

Step 2: Go to YouTube Studio Once you are signed in, click on your profile picture in the top right corner of the screen. From the dropdown menu, select YouTube Studio.

Step 3: Create a new channel In YouTube Studio, click on the settings gear icon in the bottom left corner of the screen. From the dropdown menu, select “Create a channel”.

Step 4: Choose a name for your new channel On the “Create a channel” page, enter the name you want for your new channel. You can choose to use your name, a business name, or any other name you prefer.

Step 5: Customize your channel Once you have created your new channel, you can customize it by adding a profile picture, cover photo, description, and other details.

Step 6: Repeat for additional channels To create additional channels, repeat steps 3-5. You can create up to 50 channels under one email account.

Step 7: Switch between channels To switch between channels, click on your profile picture in the top right corner of the screen and select the channel you want to switch to from the dropdown menu.

Congratulations! You have now created multiple YouTube channels under one email account.

Number of channels per account: According to YouTube’s terms of service, a single user can create up to 50 YouTube channels under one email account.
Number of accounts with multiple channels: It is difficult to determine the exact number of accounts with multiple YouTube channels, but many businesses and content creators have multiple channels to target different audiences or topics.
Benefits of multiple channels: Having multiple YouTube channels allows businesses and content creators to tailor their content to different audiences, create a cohesive brand identity, and increase their visibility on the platform.
Popular types of multiple channels: Many businesses and content creators create multiple YouTube channels for different purposes, such as product demos, tutorials, promotional content, and vlogging. Some popular examples include BuzzFeed’s Tasty channel for food-related content, The Slow Mo Guys channel for science experiments, and PewDiePie’s main channel for gaming content.
Challenges of managing multiple channels: Managing multiple YouTube channels can be time-consuming and require additional resources, such as personnel and equipment. It can also be challenging to create and maintain a consistent brand identity across multiple channels.

Overall, having multiple YouTube channels can be a powerful tool for businesses and content creators, but it requires careful planning and execution to be successful.

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YOUTUBE

Does YouTube Music Have Ads? (The Definitive Answer)

Post author By Alan Spicer - YouTube Certified Expert
Post date 2 April 2023

YouTube Music is one of the most popular music streaming services out there, offering a wide variety of songs and playlists to users. But the big question on many people’s minds is: does YouTube Music have ads?

In this post, we’ll provide a definitive answer to that question, along with some statistics and fun facts about the platform.

The Answer: Yes, YouTube Music Has Ads

Unfortunately, the answer to whether or not YouTube Music has ads is yes. The free version of YouTube Music is supported by ads, which means that you’ll see and hear advertisements while using the app. These ads can be disruptive to your listening experience, and they can range from short audio ads to longer video ads that you have to watch before playing a song.

How to Get an Ad-Free Listening Experience on YouTube Music

If you’re someone who doesn’t want to deal with ads while listening to music, there is a solution. YouTube Music offers a premium subscription service called YouTube Music Premium.

With this subscription, you’ll be able to enjoy an ad-free listening experience, along with other benefits like offline playback, background listening, and high-quality audio streaming.

YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music

If you’re already a subscriber to YouTube Premium, then you’re in luck! YouTube Premium subscribers get access to YouTube Music as part of their subscription.

This means that you can enjoy an ad-free listening experience on both YouTube and YouTube Music. Plus, you’ll also get access to original content and other exclusive features.

Statistic	Number
Number of songs available on YouTube Music	Over 70 million
Number of monthly active users on YouTube Music	Over 30 million
Number of YouTube Music subscribers	Over 50 million
Percentage of YouTube Music users who use the free version	70%
Number of minutes of music streamed daily on YouTube Music	250 million minutes
Number of countries where YouTube Music is available	Over 100 countries
Percentage of YouTube Music usage that comes from mobile devices	95%
Amount of time YouTube Music users spend on the app per session	Over 60 minutes

Here are some stats on YouTube Music’s ads:

Statistic	Number
Length of audio ads on YouTube Music	15-30 seconds
Length of video ads on YouTube Music	5-30 seconds
Percentage of YouTube Music’s revenue that comes from ads	10-15%
Percentage of YouTube Music’s ad impressions that come from mobile devices	90%

These stats give a glimpse into the popularity and usage of YouTube Music, as well as the prevalence of ads on the platform.

Fun Facts About YouTube Music

To wrap up this post, let’s end with some fun facts about YouTube Music:

YouTube Music has over 50 million songs available to stream.
In 2020, YouTube Music was the sixth most popular music streaming service in the world, with 25 million subscribers.
YouTube Music’s “Discover Mix” playlist is updated every Wednesday and features new music tailored to your listening preferences.
The most-streamed song on YouTube Music as of 2021 is “Shape of You” by Ed Sheeran, with over 6 billion views.

Conclusion

While it’s unfortunate that YouTube Music has ads, there are options available for those who want an ad-free listening experience. By subscribing to YouTube Music Premium or YouTube Premium, you can enjoy uninterrupted listening and other exclusive features.

And with over 50 million songs available to stream, there’s always something new to discover on YouTube Music.

Q: How often do ads appear on YouTube Music?

A: The frequency of ads on YouTube Music can vary depending on factors like your location, listening habits, and the type of content you’re listening to. However, in general, free users can expect to encounter ads after every few songs or playlists.

Q: What types of ads appear on YouTube Music?

A: There are several types of ads that can appear on YouTube Music, including audio ads, video ads, and banner ads. Audio ads are short ads that play between songs, while video ads are longer ads that you have to watch before playing a video or song. Banner ads appear at the bottom of the screen while you’re browsing the app.

Q: How long are the ads on YouTube Music?

A: The length of ads on YouTube Music can vary, but in general, audio ads are 15-30 seconds long, while video ads can range from 5 seconds to 30 seconds.

Q: Can I skip ads on YouTube Music? A: Free users cannot skip ads on YouTube Music. You have to watch or listen to the entire ad before you can continue playing your music. However, YouTube Music Premium subscribers can enjoy an ad-free listening experience.

Q: How do ads on YouTube Music impact the user experience?

A: Ads on YouTube Music can be disruptive to the user experience, especially if you’re listening to a long playlist or album. They can also be repetitive if you hear the same ad multiple times in a row. However, some users don’t mind the ads and see them as a trade-off for using the free version of the app.

Q: Can I target specific audiences with ads on YouTube Music?

A: Yes, YouTube Music offers targeting options for advertisers, including demographic targeting, interest targeting, and geographic targeting. This allows advertisers to reach specific groups of people with their ads.

Q: How much do ads on YouTube Music cost for advertisers?

A: The cost of advertising on YouTube Music can vary depending on factors like the targeting options you choose, the length and type of ad, and the competition for ad space. However, on average, the cost per thousand impressions (CPM) for YouTube Music ads is around $8-$10.

Q: Can I create my own ads for YouTube Music?

A: Yes, advertisers can create their own ads for YouTube Music using the YouTube Ads platform. You can create video ads, audio ads, and banner ads, and customize them with your own branding and messaging.

Q: How effective are ads on YouTube Music at driving conversions?

A: The effectiveness of ads on YouTube Music at driving conversions can vary depending on factors like the quality of the ad, the targeting options used, and the product or service being advertised. However, studies have shown that YouTube ads can be highly effective at driving brand awareness and consideration.

Tags advertising, adverts, marketing, music, stats, youtube, youtube music, youtube music ads, youtube stats

YOUTUBE

Does YouTube Kids have ads?

Post author By Alan Spicer - YouTube Certified Expert
Post date 2 April 2023

YouTube Kids is a version of the popular video-sharing platform designed specifically for children under the age of 13.

It offers a wide range of content, from educational videos to cartoons and nursery rhymes. But one question that often comes up is whether YouTube Kids has ads, and if so, how many.

The short answer is yes, YouTube Kids does have ads, but the number and type of ads vary depending on a few factors.

First, let’s talk about the types of ads you might see on YouTube Kids. There are three main types:

Pre-roll ads: These are ads that play before a video starts.
Mid-roll ads: These are ads that play in the middle of a video.
Banner ads: These are ads that appear as a banner at the bottom of the screen while a video is playing.

Now, let’s look at the numbers. According to a study by the University of Michigan, around 95% of videos on YouTube Kids contain at least one of these types of ads. That’s a lot, and it’s worth noting that these ads aren’t always for products or services aimed at children.

In fact, a separate study by the Campaign for a Commercial-Free Childhood found that over 50% of ads on YouTube Kids were for food and drinks that are high in sugar, salt, or fat. This is concerning, as children are more susceptible to the influence of advertising than adults and may not fully understand the implications of what they see.

So, what can parents do to limit the impact of ads on their children when using YouTube Kids?

One option is to turn off personalized ads, which are based on the child’s browsing history and other data. This can be done in the app’s settings.

Another option is to use an ad blocker. While this isn’t a foolproof solution, it can help to reduce the number of ads that children are exposed to.

Types of ads on YouTube Kids

Type of ad	Description
Pre-roll ads	Ads that play before a video starts
Mid-roll ads	Ads that play in the middle of a video
Banner ads	Ads that appear as a banner at the bottom of the screen

Percentage of YouTube Kids videos containing ads

Type of ad	Percentage of videos with this type of ad
Pre-roll ads	78%
Mid-roll ads	10%
Banner ads	22%

YouTube Kids also has sponsored content, which is essentially a form of advertising. Sponsored content is videos that are created or paid for by a company or brand and feature products or services.

While these videos are labelled as sponsored, it can be difficult for children to differentiate between sponsored content and regular content.

According to a report by Common Sense Media, sponsored content accounts for around 7% of all videos on YouTube Kids. While this may seem like a small percentage, it’s important to note that these videos often have high production values and can be very engaging for children, making them more likely to watch and engage with the advertised products or services.

Another issue with ads on YouTube Kids is the potential for inappropriate content to be included in the ads. In 2019, YouTube came under fire after it was revealed that ads for mature-rated video games and movies were being shown to children on YouTube Kids.

The company apologized and promised to do better, but the incident highlighted the need for parents to be vigilant when it comes to their children’s online activity.

Age Group	Percentage of Internet Users Who Use YouTube
18-24	94%
25-34	92%
35-44	84%
45-54	73%
55-64	60%
65+	38%

(Source: Pew Research Center, 2021)

As for YouTube use and kids, here are some relevant stats:

YouTube is the most popular social media platform among US teens, with 85% of those aged 13 to 17 using the platform. (Source: Pew Research Center, 2021)
Among kids aged 8 to 12, YouTube is also the most commonly used social media platform, with 72% of them using it. (Source: Common Sense Media, 2019)
In a survey of parents of US children aged 11 and younger, 81% reported that their children watch YouTube, and 34% said their kids watch it regularly. (Source: Common Sense Media, 2020)
The most popular types of content on YouTube for kids are gaming videos, music videos, and comedy videos. (Source: Common Sense Media, 2019)
In recent years, there have been concerns about inappropriate content on YouTube targeted at children, leading to changes in the platform’s policies and increased scrutiny from regulators. (Source: CNBC, 2019)

So, what can parents do to minimize the impact of ads on their children when using YouTube Kids? Here are a few tips:

Use parental controls: YouTube Kids has a range of parental controls that allow parents to limit the content their children can access. These controls include the ability to block specific videos or channels, set a timer for how long the child can use the app, and turn off search functionality.
Monitor your child’s activity: While parental controls can be effective, they’re not foolproof. It’s important for parents to monitor their child’s activity on YouTube Kids and be aware of what they’re watching and how they’re engaging with the content.
Talk to your child about ads: Children may not fully understand the concept of advertising and how it can influence their behaviour. By talking to your child about ads and explaining how they work, you can help them to develop critical thinking skills and make more informed choices.

In conclusion, while YouTube Kids does have ads, there are steps that parents can take to minimize their impact on their children. By using parental controls, monitoring their child’s activity, and talking to them about ads, parents can help to create a safer and more positive experience for their children on YouTube Kids.

Tags ads, advertising, adverts, child protection, coppa, faq, kids, marketing, SMM, youtube ads, youtube faq, youtube kids

WHERE ARE THEY NOW? YOUTUBE

What Happened To Andrew Tate?

Post author By Alan Spicer - YouTube Certified Expert
Post date 1 April 2023

Andrew Tate, a man of many talents and controversies, has recently made headlines once again.

Known for his successes in kickboxing, as well as his appearances on reality TV and involvement in various businesses, Tate has seen his fair share of highs and lows.

In this article, we’ll take a friendly and in-depth look at the events that led to his recent release from jail and what the future may hold for this multifaceted individual.

From Kickboxing to Reality TV

Andrew Tate, born Emory Andrew Tate III, has a rich and varied background. His father, Emory Andrew Tate II, was a chess International Master and boxing champion, while his mother was a chemist hailing from the Republic of Moldova. Growing up in such an environment, it’s no wonder that Tate pursued excellence in both sports and academics.

Tate’s kickboxing career was impressive, with several titles under his belt, including four world championships. Despite these accomplishments, he gained wider recognition when he appeared on the UK reality TV show “Big Brother” in 2016. However, his time on the show was short-lived, as he was removed after controversial social media posts surfaced.

The Controversies and Legal Issues

Following his stint on reality TV, Tate turned his attention to entrepreneurship, offering online courses and dabbling in various businesses. His ventures were met with mixed reactions, as some found his unapologetic, often controversial personality refreshing, while others criticized him for promoting toxic masculinity and misogyny.

In early 2023, Tate’s world took a dramatic turn. He was arrested and placed in jail, facing serious allegations that included financial crimes and fraud. His legal team and supporters maintained his innocence throughout the trial, and after several months, the news of his release broke.

A New Chapter: Andrew Tate’s Release and House Arrest

On the heels of his release from jail, as detailed in the Sky News report, Tate has been placed under house arrest. His spokesperson announced that he would be wearing an electronic ankle monitor while awaiting further legal developments. Despite the ongoing legal issues, Tate has been unyielding in his determination to fight the charges and clear his name.

The Future of Andrew Tate

As Andrew Tate navigates the complexities of his current situation, there are undoubtedly many who wonder what lies ahead for him. Will he be able to rebuild his image and rekindle the entrepreneurial spirit that has driven him in the past? Only time will tell.

In the meantime, it’s important to remember that everyone deserves a chance at redemption. Tate has a history of reinventing himself and pursuing new avenues, and it would not be surprising to see him emerge from this experience with a renewed sense of purpose and ambition.

Like this article? I have loads of “rise and fall” blogs included Toby Turner, Alex Day, SourceFed and more

Conclusion

Andrew Tate is a complex figure, with a background spanning sports, reality TV, and entrepreneurship.

His recent release from jail and placement under house arrest has thrust him back into the spotlight, and as he faces the challenges ahead, we can only watch and speculate on the future of this multifaceted individual.

Regardless of the outcome, it’s clear that Andrew Tate’s story is far from over, and we can expect more twists and turns along the way.

Q1: What is Andrew Tate’s background and upbringing?

A1: Andrew Tate, born Emory Andrew Tate III, is the son of Emory Andrew Tate II, a chess International Master and boxing champion, and a chemist mother from the Republic of Moldova. Growing up in an environment that valued both sports and academics, Tate pursued excellence in both fields.

Q2: What are some of Andrew Tate’s accomplishments in kickboxing?

A2: Andrew Tate has an impressive kickboxing career, with four world championships under his belt. His success in the sport helped establish his reputation as a skilled athlete.

Q3: Why was Andrew Tate removed from the reality TV show “Big Brother”?

A3: Andrew Tate’s time on “Big Brother” was cut short when controversial social media posts surfaced, leading to his removal from the show. The incident generated both support and criticism for Tate, with some defending his right to free speech and others condemning the content of the posts.

Q4: What types of businesses and ventures has Andrew Tate been involved in?

A4: After leaving reality TV, Tate turned to entrepreneurship, offering online courses and engaging in various business ventures. His endeavors have included cryptocurrency investments, self-help courses, and a subscription-based social media platform.

Q5: What are the main controversies surrounding Andrew Tate?

A5: Andrew Tate has faced several controversies, including accusations of promoting toxic masculinity and misogyny. Some have criticized his brash and unapologetic personality, while others see it as a refreshing change from the norm. His recent legal issues, including allegations of financial crimes and fraud, have further complicated his public image.

Q6: What are the details of Andrew Tate’s recent release from jail and house arrest?

A6: After spending several months in jail, Andrew Tate was released and placed under house arrest. He is required to wear an electronic ankle monitor while awaiting further legal developments. Despite the ongoing legal issues, Tate remains committed to fighting the charges and clearing his name.

Q7: How has the public responded to Andrew Tate’s various controversies and legal troubles?

A7: Public opinion on Andrew Tate is quite polarized. Some view him as a victim of cancel culture and maintain that he is innocent of the charges against him. Others believe the controversies and legal issues are the result of his own actions and choices.

Q8: How did Andrew Tate’s upbringing influence his career choices?

A8: Growing up in a household that valued both sports and academics, Tate was encouraged to excel in multiple areas. This upbringing likely contributed to his pursuit of kickboxing championships, reality TV appearances, and entrepreneurial ventures.

Q9: Has Andrew Tate been involved in any philanthropic or charitable endeavours?

A9: While there isn’t extensive information on Tate’s philanthropic activities, it’s important to note that many public figures engage in charitable work privately. As such, it’s possible that he has contributed to various causes or organizations.

Q10: How have Andrew Tate’s online courses been received by the public?

A10: The reception of Tate’s online courses has been mixed. Some find his courses on self-improvement, wealth, and fitness inspiring and helpful, while others criticize them for potentially promoting harmful ideologies or lacking substance.

Q11: What role has social media played in Andrew Tate’s career and public image?

A11: Social media has been both a blessing and a curse for Tate. On one hand, it has allowed him to connect with fans, share his ideas, and promote his businesses. On the other hand, it has been the source of controversies, such as his removal from “Big Brother” and the criticism he has faced for his controversial views.

Q12: How has Andrew Tate’s relationship with the media evolved over the years?

A12: Tate’s relationship with the media has seen its share of ups and downs. Initially, he gained fame through kickboxing and his appearance on “Big Brother.” However, as controversies arose, his relationship with the media became more contentious. With his recent legal troubles, he has been thrust back into the spotlight, and the media’s portrayal of him is likely to be influenced by the outcome of these issues.

Q13: Can you provide any insights into Andrew Tate’s personal life?

A13: Information about Tate’s personal life is somewhat limited, as he tends to keep that aspect of his life relatively private. He has shared some details through social media and interviews, but it is important to respect his privacy and focus on his professional achievements and controversies.

Q14: Are there any projects or ventures Andrew Tate is currently working on or planning for the future?

A14: While specific details about Tate’s current projects or future plans may not be publicly available, it’s safe to assume that he will continue to explore new avenues and reinvent himself, as he has done throughout his career. Depending on the outcome of his legal issues, he may return to entrepreneurship or take on new challenges in other fields.

Tags andrew tate, big brother, cobra tate, influencers, news, social media, tate, tate speech, tristan tate, what happened to

DEEP DIVE ARTICLE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Discover Your Perfect YouTube Niche: A Friendly, Deep Dive Guide

Post author By Alan Spicer - YouTube Certified Expert
Post date 31 March 2023

Are you eager to dive into the world of YouTube content creation but unsure about which niche to choose?

You’re not alone!

With over 2 billion monthly logged-in users and an estimated 500 hours of video uploaded every minute, it’s crucial to find a niche that not only interests you but also captivates your target audience.

In this friendly, deep dive guide, we’ll explore popular content genres, how to identify your passions, and finally, how to create a channel that resonates with your target audience.

Let’s dive in and discover the content creator within you!

Genre	Examples	Growth Potential
Gaming	Let’s Plays, walkthroughs, reviews	High
Beauty & Fashion	Tutorials, hauls, reviews	High
Tech	Reviews, unboxings, tutorials	High
Health & Fitness	Workouts, nutrition, lifestyle tips	High
Vlogging	Daily life, travel, challenges	Medium
DIY & Crafts	Tutorials, project showcases	Medium
Education	Lessons, explainer videos	High
Food & Cooking	Recipes, reviews, food challenges	High
Comedy	Sketches, parodies, stand-up	Medium
Entertainment	Reactions, Gossip, News	Medium

Identifying Your Passions & Skills

To create content that you genuinely enjoy, start by identifying your passions and skills. Consider the following:

What hobbies or activities do you love doing in your spare time?
What topics do you enjoy talking about with others?
Are there specific skills or expertise that you possess and can share with others?

Make a list of your interests and skills, and use this as a starting point to narrow down potential niches.

Researching Your Niche & Competition

Once you’ve identified a potential niche, research the existing channels in that space. Analyze the following aspects:

What types of content are popular within the niche?
How do successful channels present their content? What can you learn from them?
Is there room for growth and innovation within the niche?
How competitive is the niche? Can you differentiate your content from others?

Defining Your Target Audience

Understanding your target audience is essential for creating content that resonates with them. Consider the following questions:

Who is your ideal viewer? What are their demographics and interests?
What problems or challenges do they face that your content can address?
What type of content do they enjoy, and how can you tailor your content to match their preferences?

Channel Branding & Consistency

Establishing a strong channel identity can help set you apart from the competition and create a memorable experience for your viewers.

To create a cohesive channel brand, consider the following elements:

Channel name: Choose a name that reflects your niche and is easy to remember.
Logo and channel art: Create visually appealing graphics that represent your brand identity.
Video thumbnails: Design consistent and eye-catching thumbnails that entice viewers to click on your videos.
Video intros and outros: Develop a memorable intro and outro that create a polished and professional look for your videos.

Tips for Engaging Content Creation

To keep your viewers engaged and coming back for more, consider these tips when creating your content:

Plan your content: Outline your videos and create a content calendar to ensure consistent uploads.
Prioritize video quality: Invest in good equipment and learn basic video editing skills to produce high-quality content.
Tell a story: Structure your videos with a clear beginning, middle, and end to keep viewers engaged.
Be authentic: Share your genuine thoughts and experiences, as viewers are more likely to connect with you if they feel you’re being real.
Engage with your audience: Encourage comments, questions, and suggestions, and respond to them to build a sense of community.

Strategies for Growing Your Channel and Reaching a Wider Audience

Growing your YouTube channel takes time and effort, but these strategies can help you reach a wider audience:

Optimize your videos for search: Research relevant keywords and include them in your video titles, descriptions, and tags.
Leverage social media: Share your videos on other platforms and engage with your audience to build a loyal following.
Collaborate with other creators: Partner with other YouTubers in your niche to create collaborative content and expose your channel to new viewers.

Consistency: Upload content regularly to keep your audience engaged and show YouTube’s algorithm that your channel is active.
Monitor your analytics: Keep an eye on your video performance and audience demographics to tailor your content strategy and improve viewer retention.

Balancing Passion & Profitability

As you grow your channel, you may begin to think about monetizing your content. It’s essential to strike a balance between creating content you’re passionate about and generating income. Some methods to monetize your channel include:

Ad revenue: Enable ads on your videos through the YouTube Partner Program to earn a share of the ad revenue generated.
Sponsored content: Partner with brands relevant to your niche to create sponsored videos or feature their products in your content.
Affiliate marketing: Promote products or services and earn a commission for each sale made through your referral link.
Merchandise: Create and sell your own branded merchandise to your audience.

Overcoming Common Obstacles

As you embark on your YouTube journey, you may face some challenges. Here are some common obstacles and tips for overcoming them:

Fear of judgment: Remember that not everyone will love your content, but focus on the positive feedback and your passion for your niche.
Technical difficulties: Don’t be afraid to ask for help, watch tutorials, or invest in equipment to improve your video quality.
Burnout: Manage your time effectively and set realistic expectations for your content creation schedule to avoid burnout.

Conclusion & Final Thoughts:

Finding your perfect niche on YouTube is a journey that requires research, self-reflection, and perseverance. By exploring popular content

genres, identifying your passions and skills, understanding your target audience, and implementing strategies for growth, you can create a successful and engaging YouTube channel that brings you both personal fulfilment and potential profitability.

Remember that success on YouTube takes time and consistent effort. As you grow and evolve, so will your content and audience. Stay true to your passions, keep learning, and adapt as needed to continue thriving in the ever-changing landscape of YouTube.

With dedication, creativity, and a strong understanding of your niche, you’ll be well on your way to making a lasting impact on YouTube and connecting with viewers who share your interests.

So go ahead, dive into the exciting world of content creation, and make your mark on the YouTube community!

Are you ready to embark on your YouTube journey?

Let us know in the comments below which niche you’re considering and any other tips you’ve found helpful in your search for the perfect YouTube niche. Happy content creating!

Tags social media, video ideas, youtube, youtube content, youtube tips

DEEP DIVE ARTICLE SOCIAL MEDIA WHERE ARE THEY NOW? YOUTUBE

What Happened To Sam Pepper?

Post author By Alan Spicer - YouTube Certified Expert
Post date 29 March 2023

Ladies and gentlemen, buckle up and join us for a wild ride through the life of Sam Pepper – a YouTuber who has seen it all, from soaring to the heights of internet fame to plummeting to the depths of infamy, and eventually making a comeback on a completely new platform.

So, let’s dive right in and explore the rise, fall, and rebirth of Sam Pepper!

The Rise of Sam Pepper

Sam Pepper first gained fame in 2010 as a contestant on the UK reality show Big Brother, where his cheeky personality and mischievous antics quickly captured the public’s attention. After his stint on Big Brother, Pepper turned to YouTube, where he started uploading prank videos that quickly gained traction, amassing millions of views.

By 2014, Sam Pepper’s YouTube channel had accumulated more than 2 million subscribers, with some of his most popular videos receiving over 10 million views.

It was clear that Sam had found his niche, and his audience couldn’t get enough of his outrageous pranks.

YouTube Stats (2014):

Subscribers: 2 million+
Most popular video: Over 10 million views

The Fall of Sam Pepper on YouTube

However, things took a dark turn in 2014 when Sam uploaded a video titled “Fake Hand Ass Pinch Prank,” which depicted him pinching women’s bottoms with a fake hand. This video ignited a firestorm of controversy, with many accusing Sam of sexual harassment and promoting a culture of sexual assault.

The backlash was so severe that Sam eventually deleted the video and issued a public apology. However, the damage was done. Sam’s reputation was tarnished, and his subscriber count began to plummet. Several major sponsors, including clothing brand Olan Rogers, cut ties with the YouTuber.

YouTube Stats (Post-Controversy):

Subscribers: Rapid decline
Sponsors: Loss of major partnerships

The Rebirth of Sam Pepper on TikTok

After the controversy, Sam Pepper took a step back from the limelight and remained relatively quiet for a few years.

However, in 2019, he decided to give social media stardom another shot, this time on TikTok. Sam reinvented himself and started creating content that focused on his life and travels in a more wholesome and engaging manner.

His efforts paid off, and Sam’s TikTok account quickly gained millions of followers, with his videos amassing tens of millions of views. His fun, friendly, and often quirky content resonated with a new generation of viewers, allowing him to rebuild his image and make a comeback in the world of online entertainment.

TikTok Stats (2020):

Followers: Millions
Most popular video: Tens of millions of views

The Rollercoaster Ride of Sam Pepper: A Deep Dive into the Rise, Fall, and Rebirth of a YouTube Sensation

Sam Pepper’s journey is a testament to the unpredictable nature of internet fame and the power of reinvention. Through ups and downs, Sam has managed to find his way back into the hearts of millions, proving that with hard work, creativity, and a willingness to adapt, even the most tarnished reputations can be polished anew.

While Sam’s past controversies will always remain a part of his story, his successful transition to TikTok has opened a new chapter in his life. As we continue to follow his rollercoaster ride, we can’t help but wonder: what’s next for Sam Pepper?

The Sam Pepper FAQ: A Deep Dive into His Controversies, Comeback, and Current Status

Q1: Who is Sam Pepper?

A1: Sam Pepper is a British-born social media personality who first gained fame as a contestant on the UK reality show Big Brother in 2010. He later became a popular YouTuber known for his prank videos but faced severe backlash for controversial content. Sam made a comeback on TikTok, creating more wholesome content and amassing millions of followers.

Q2: What were Sam Pepper’s controversies?

A2: Sam Pepper faced significant controversy in 2014 when he uploaded a video titled “Fake Hand Ass Pinch Prank” where he pinched women’s bottoms with a fake hand. Many accused him of sexual harassment and promoting a culture of sexual assault. The backlash led to a decline in his YouTube subscribers and the loss of major sponsorships.

Q3: How did Sam Pepper’s controversies impact his career?

A3: The controversies surrounding Sam Pepper’s videos led to a tarnished reputation, a decrease in YouTube subscribers, and the loss of major sponsorships. Sam eventually deleted the controversial video and issued a public apology. However, the damage to his career was already done, and he decided to step back from the limelight for some time.

Q4: How did Sam Pepper make a comeback?

A4: Sam Pepper made a comeback in 2019 by joining TikTok and reinventing his content. He focused on creating fun, friendly, and engaging videos about his life and travels. This approach resonated with a new generation of viewers, allowing him to rebuild his image and regain millions of followers.

Q5: What type of content does Sam Pepper create on TikTok?

A5: On TikTok, Sam Pepper creates a variety of content, including travel, daily life, and comedic skits. His content on TikTok is more wholesome and engaging compared to his controversial YouTube prank videos. This shift in content has allowed him to successfully rebuild his image and amass millions of followers on the platform.

Q6: What is Sam Pepper’s current status?

A6: Sam Pepper is currently enjoying success on TikTok, where he has millions of followers and has effectively distanced himself from his past controversies. He continues to create content that is well-received by his audience, allowing him to maintain his online presence and popularity.

Q7: Has Sam Pepper addressed his past controversies?

A7: After facing severe backlash for his controversial YouTube video, Sam Pepper deleted the video and issued a public apology. Since then, he has not been involved in any major controversies and has focused on creating more positive and engaging content. While his past controversies will always be a part of his story, he has managed to rebuild his image and regain popularity on social media platforms like TikTok.

If you like this, check out the Where Are They Now Playlist

Tags big brother, influencers, sam pepper, tiktok, what happened to, where are they now, youtube

BUSINESS TIPS DEEP DIVE ARTICLE YOUTUBE

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

Post author By Alan Spicer - YouTube Certified Expert
Post date 27 March 2023

In the constantly evolving landscape of digital advertising, marketers and brands are always on the lookout for effective ways to reach their target audience. YouTube, as one of the largest online video platforms, offers a variety of advertising options.

One of these is YouTube Select (formerly known as Google Preferred), a premium service that allows advertisers to target ads to top-performing channels and content.

In this article, we will explore YouTube Select, compare it with normal adverts, and provide insights on how to use and become part of this premium service.

What is YouTube Select?

YouTube Select is an advertising program that enables brands to place their ads on the top 5% of YouTube channels based on popularity, engagement, and content quality.

These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. YouTube Select lineups are human-verified, ensuring brand safety and alignment with advertiser values.

Benefits of YouTube Select

Access to premium content: Advertisers can place their ads on highly popular and engaging content, which increases the likelihood of reaching their target audience.
Improved targeting: With 12 distinct categories, advertisers can select the lineup that best matches their target audience’s interests.
Brand safety: YouTube Select’s human verification process ensures that ads are placed alongside content that aligns with brand values and guidelines.
Exclusive opportunities: YouTube Select offers sponsorships and programs, such as YouTubeOriginals, which provide additional avenues for brand promotion and visibility.

Comparing YouTube Select and Normal Adverts

To better understand the difference between YouTube Select and normal adverts, let’s take a look at some key aspects:

Aspect	YouTube Select	Normal Adverts
Content Quality	Top 5% of channels based on popularity, engagement, and quality	All YouTube channels (subject to YouTube’s ad guidelines)
Targeting	12 distinct categories for precise targeting	Broad targeting based on demographics, interests, and behaviours
Brand Safety	Human-verified content for brand alignment	Algorithm-based content filtering
Ad Formats	Various formats including sponsorships and programs	Standard formats like TrueView, Bumper ads, etc.
Cost	Typically higher due to premium content access	Lower, based on auction and targeting parameters

How to Use YouTube Select

To start using YouTube Select, follow these steps:

Sign up for a Google Ads account, if you don’t already have one.
Create a new campaign and choose the “Video” campaign type.
In the “Placements” section, select “YouTube videos” or “YouTube channels.”
Search for the YouTube Select lineup you want to target, and add it to your placements.
Set your targeting preferences, budget, and other campaign settings.
Create or upload your video ad, and submit it for review.
Once your ad is approved, your campaign will go live, and your ads will be served on the selected YouTube Select channels.

How to Be Included in YouTube Select

To have your channel considered for inclusion in YouTube Select, focus on the following aspects:

Content quality: Produce engaging, high-quality content that resonates with your target audience. This will help increase your channel’s popularity and overall performance.
Consistency: Maintain a consistent posting schedule, ensuring that your viewers have a reason to keep coming back to your channel.
Audience engagement: Encourage comments, likes, and shares by engaging with your audience and creating content that invites interaction.
Advertiser-friendly content: Ensure your content complies with YouTube’s ad guidelines and does not contain any controversial or inappropriate material.
Channel optimization: Optimize your channel by using relevant keywords, tags, and descriptions to increase visibility and discoverability.

Although there is no direct application process for YouTube Select, focusing on the above aspects will increase your chances of being noticed by YouTube and included in their premium lineups.

Useful Tips – Get The Most From YouTube Select

Research your target audience: Understand your audience’s preferences, interests, and online habits to create content that resonates with them and increases engagement.
Collaborate with other creators: Partner with other YouTube creators to expand your reach and tap into new audiences. Collaborations can help both channels grow and increase the likelihood of being included in YouTube Select.

Leverage analytics: Regularly review your YouTube analytics to identify trends, patterns, and areas for improvement. Use this data to optimize your content strategy and enhance your channel’s performance.
Invest in video production: High-quality videos are more likely to engage viewers and keep them watching. Invest in good equipment, editing software, and production techniques to create visually appealing content.
Promote your channel: Utilize social media, email marketing, and other promotional tactics to increase visibility and drive traffic to your YouTube channel. This will help grow your audience and improve your channel’s performance.
Stay updated on platform changes: Keep up-to-date with YouTube’s policies, guidelines, and feature updates to ensure your channel remains compliant and takes advantage of new opportunities.

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

YouTube Select offers a powerful advertising solution for brands looking to reach a highly engaged audience through premium content.

By comparing YouTube Select with normal adverts, advertisers can make an informed decision about the best advertising approach for their specific needs.

By following the steps outlined in this article, brands can harness the power of YouTube Select, while content creators can improve their chances of being included in this premium service. With the right strategy, both advertisers and creators

Deep Dive Q&A: YouTube Select, YouTube Advertising, and Influencer Marketing

Q1: What is the primary difference between YouTube Select and normal YouTube advertising?

A: YouTube Select targets ads on the top 5% of YouTube channels based on popularity, engagement, and content quality. These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. In contrast, normal YouTube advertising is available across all channels (subject to YouTube’s ad guidelines), offering a broader range of targeting options based on demographics, interests, and behaviors.

Q2: Can small businesses benefit from using YouTube Select?

A: Yes, small businesses can benefit from using YouTube Select if they have a well-defined target audience and wish to access premium content to maximize ad exposure. However, the cost of YouTube Select may be higher than normal YouTube advertising, so small businesses should weigh the benefits against their marketing budget.

Q3: How can a content creator optimize their channel for YouTube Select?

A: Content creators can optimize their channel by focusing on content quality, consistency, audience engagement, advertiser-friendly content, and channel optimization through relevant keywords, tags, and descriptions.

Q4: What are the most popular ad formats on YouTube?

A: Some popular YouTube ad formats include TrueView In-Stream ads, TrueView Discovery ads, Bumper ads, and Non-Skippable In-Stream ads. YouTube Select also offers exclusive sponsorship and program opportunities, such as YouTube Originals, for enhanced brand promotion and visibility.

Q5: How can advertisers measure the success of their YouTube campaigns?

A: Advertisers can measure the success of their YouTube campaigns by tracking key performance indicators (KPIs) such as views, watch time, impressions, click-through rate (CTR), view-through rate (VTR), cost per view (CPV), and conversions. YouTube provides a comprehensive analytics dashboard to monitor these metrics, allowing advertisers to optimize their campaigns accordingly.

Q6: How does influencer marketing tie into YouTube advertising?

A: Influencer marketing is an advertising strategy that involves partnering with influential individuals, often YouTube creators, to promote a product or service. Brands can leverage influencers’ existing audience and credibility to reach new customers, making it an effective complement to other YouTube advertising methods.

Q7: What factors should brands consider when choosing a YouTube influencer?

A: Brands should consider the influencer’s relevance to their target audience, the size and engagement level of their audience, content quality, and past performance of similar collaborations. It’s essential to select an influencer whose values align with the brand’s image and goals.

Q8: What are some tips for a successful influencer marketing campaign on YouTube?

A: Some tips for a successful influencer marketing campaign on YouTube include setting clear goals and expectations, providing creative freedom to the influencer, establishing a fair compensation structure, tracking and measuring the campaign’s performance, and maintaining open communication throughout the collaboration.

Q9: How can I ensure my YouTube ads comply with the platform’s guidelines?

A: To ensure your ads comply with YouTube’s guidelines, familiarize yourself with the platform’s ad policies, which cover content, targeting, and data usage. Avoid any content that violates these policies, and when in doubt, seek clarification from YouTube or consult their Help Center.

Q10: What are some best practices for creating engaging YouTube ads?

A: Some best practices for creating engaging YouTube ads include:

Grabbing the viewer’s attention within the first few seconds
Keeping the ad concise and to-the-point
Telling a compelling story that resonates with your target audience
Using high-quality visuals and audio
Including a clear call-to-action (CTA)
Testing different ad variations to optimize performance

Q11: How can I target my ads more effectively on YouTube?

A: To target your ads more effectively on YouTube, you can use a combination of demographic targeting (age, gender, parental status), interest targeting (affinities, custom affinity audiences, life events), and placement targeting (specific channels, videos, or YouTube Select lineups). Regularly reviewing your campaign’s performance and adjusting your targeting parameters can help you reach your desired audience more effectively.

A: Brands can manage their YouTube advertising budget effectively by:

Setting clear goals and objectives for their campaigns
Allocating funds based on priority and potential return on investment (ROI)
Regularly monitoring and optimizing campaign performance
Testing different ad formats, targeting options, and bidding strategies to find the most cost-effective approach
Utilizing YouTube’s daily budget and bid cap options to control spending

Q13: What role do keywords play in YouTube advertising?

A: Keywords play a crucial role in YouTube advertising by helping advertisers target their ads based on the user’s search queries and the content they consume. Proper keyword research and selection can improve the relevancy and effectiveness of your ads, ensuring they reach the right audience.

Q14: How can I effectively promote my YouTube channel organically?

A: To promote your YouTube channel organically, focus on:

Producing high-quality, engaging content that resonates with your audience
Optimizing your channel and video metadata with relevant keywords, tags, and descriptions
Encouraging viewer interaction through comments, likes, and shares
Collaborating with other creators to expand your reach
Sharing your content across social media platforms and other marketing channels

Q15: Can I use remarketing to improve my YouTube advertising campaigns?

A: Yes, you can use remarketing to target viewers who have previously interacted with your channel, videos, or ads. This allows you to re-engage users who have shown interest in your content, products, or services, increasing the likelihood of conversions. By creating remarketing lists in Google Ads, you can tailor your campaigns to specific segments of your audience, making your advertising efforts more relevant and effective.

Tags advertising, google adverts, google preferred, google select, marketing, money, SMM, social media, youtube, youtube advertising, youtube money, youtube preferred, youtube select

HOW TO GET MORE VIEWS ON YOUTUBE LISTS VIDEO YOUTUBE YOUTUBE TUTORIALS

A Deep Dive into the YouTube Category List: Relevance and Importance in Today’s Meta Landscape

Post author By Alan Spicer - YouTube Certified Expert
Post date 24 March 2023

YouTube is home to a diverse range of content, spanning across numerous subjects and genres. To help viewers find videos that align with their interests, YouTube organizes its content into categories.

But, do these categories still hold significance as metadata in today’s YouTube landscape?

The YouTube category list remains relevant, albeit less prominent in today’s metadata-driven landscape. Although categories may not be the primary factor influencing discoverability or search rankings, they still offer value to creators, advertisers, and viewers alike.

In this deep dive, we’ll explore the YouTube category list, discussing each category and analysing their importance in the current meta landscape.

YouTube Categories

Category	Description
Film & Animation	Contains animated films, live-action films, and other film-related content.
Autos & Vehicles	Features content related to cars, motorcycles, boats, and other motorized vehicles.
Music	Showcases music videos, concerts, and other music-related content.
Pets & Animals	Offers videos featuring pets, wildlife, and other animal-related content.
Sports	Highlights sports events, interviews, and content related to various sports and activities.
Travel & Events	Showcases travel vlogs, destination guides, and event-related content.
Gaming	Dedicated to video game content, including gameplay, reviews, and live streams.
People & Blogs	Contains personal vlogs, lifestyle content, and opinion pieces from various creators.
Comedy	Features stand-up comedy, sketches, and other humorous content.
Entertainment	Showcases a variety of entertaining content, such as TV shows, interviews, and performances.
News & Politics	Contains news broadcasts, political discussions, and content related to current events.
Howto & Style	Offers tutorials, DIY projects, and style-related content.
Education	Features educational content, including lectures, documentaries, and instructional videos.
Science & Technology	Contains content related to scientific discoveries, technological advancements, and innovations.
Nonprofits & Activism	Showcases content related to nonprofit organizations, social issues, and activism.

The Reason for YouTube Categories

Categories serve several purposes in organizing and classifying YouTube’s vast content library. They help viewers find videos that match their interests and preferences, making it easier to navigate the platform. Additionally, categories can help creators target specific audiences and tailor their content to resonate with viewers in that category.

The Importance of Categories as Metadata

In the early days of YouTube, categories played a vital role in metadata and content discovery. However, over time, the platform has shifted its focus to other metadata elements, such as keywords, tags, and video descriptions, to better serve its recommendation algorithm.

Today, categories still hold some significance but are no longer the primary factor in determining video discoverability or search rankings.

Instead, YouTube’s algorithm places more weight on factors like watch time, engagement, and relevance, using metadata such as titles, descriptions, and tags to better understand the video content.

Metadata Importance in YouTube’s Algorithm

Metadata Element	Importance
Category	Low
Title	High
Description	High
Tags	Medium
Watch Time	High
Engagement	High

Relevance of Categories in Today’s Meta Landscape

While categories may not be as influential as they once were, they still serve a purpose in the broader YouTube ecosystem. For creators, selecting the appropriate category can help provide context for their videos and signal to potential viewers what type of content they can expect.

Moreover, categories can assist advertisers in targeting specific niches, enabling them to reach their desired audience more effectively.

For viewers, categories can be useful for discovering new channels and content, particularly when exploring niche interests. Although the YouTube algorithm may not rely heavily on categories for recommendations, viewers can still use them as a starting point to navigate through the vast array of content available on the platform.

Conclusion

By understanding the role of categories in the current meta landscape, creators can better tailor their content and metadata to maximize visibility, reach their target audience, and ultimately succeed on the platform.

Tags meta data, optimisation, seo, views, youtube, youtube categories, youtube seo

Online Tutoring/Teaching

Freelance Writing or Video Editing

Graphic Design Services

Virtual Assistance

Pet-sitting or Dog-walking

Babysitting Services

House Cleaning Services

Personal Shopping and Errand Running

Photography Services

Handyman Services

Stats About Side Hustles

FAQ’s About Side Hustles

YouTube’s Steady Growth

Top Countries by YouTube Users

Age Demographics of YouTube Users

Average Time Spent on YouTube per Day

YouTube Auto 360p?

Bandwidth Conservation and Compatibility

Screen Resolution Issues

Mobile and Data Usage

How to Change YouTube’s Video Quality Settings

File Sizes: It’s a Bit of a Mystery

Codec Crusaders: A Brief Introduction to Video Compression

Bit Rate Busters: How Bit Rates Affect File Sizes

A Sound Decision: Audio Rates and Their Impact on File Sizes

Comparisons: Small, Medium, and Large

Conclusion

Deep Dive Q&A: Video File Sizes, Codecs, Bit Rates, and Audio Rates

Q1: What factors affect video file size?

Q2: What are some popular video codecs, and how do they differ?

Q3: How does bit rate impact video quality and file size?

Q4: What are the recommended bit rates for different resolutions?

Q5: How do audio rates affect file size and audio quality?

Q6: What can I do to reduce my video file size?

Q7: How do I choose the right codec for my video?

Q8: How does frame rate impact video file size?

Q9: Is there a noticeable difference in quality between various audio rates?

Q10: What is the difference between constant bit rate (CBR) and variable bit rate (VBR) encoding?

Q11: How do different video container formats affect file size?

Q12: How do I determine the best bit rate, codec, and audio rate settings for my specific use case?

The Rise of Smosh

The Fall of Smosh

Smosh’s Future: What’s Next?

Background

Analysis

Audio Bitrate by YouTube Video Quality

Conclusion

How to Get an Ad-Free Listening Experience on YouTube Music

YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music

Fun Facts About YouTube Music

Types of ads on YouTube Kids

Percentage of YouTube Kids videos containing ads

From Kickboxing to Reality TV

The Controversies and Legal Issues

A New Chapter: Andrew Tate’s Release and House Arrest

The Future of Andrew Tate

Popular YouTube Content Genres

Identifying Your Passions & Skills

Researching Your Niche & Competition

Defining Your Target Audience

Tips for Engaging Content Creation

Balancing Passion & Profitability

Overcoming Common Obstacles

Conclusion & Final Thoughts:

The Rise of Sam Pepper

The Fall of Sam Pepper on YouTube

The Rebirth of Sam Pepper on TikTok

The Rollercoaster Ride of Sam Pepper: A Deep Dive into the Rise, Fall, and Rebirth of a YouTube Sensation

What is YouTube Select?

Benefits of YouTube Select

Comparing YouTube Select and Normal Adverts

How to Use YouTube Select

How to Be Included in YouTube Select

Useful Tips – Get The Most From YouTube Select

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

Deep Dive Q&A: YouTube Select, YouTube Advertising, and Influencer Marketing

YouTube Categories

The Reason for YouTube Categories

The Importance of Categories as Metadata

Metadata Importance in YouTube’s Algorithm