Categories
SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

YouTube 101 – How to Grow a YouTube Channel

HOW DO I START AND GROW A YOUTUBE CHANNEL?

YouTube is a beast in the social media world and it’s not just all pranks and cute kitten videos. Countless hours of video are uploaded to YouTube every minute! Not all of it will go viral, in fact not all of it will be seen at all. So this is where I can hopefully nudge you in the right direction to Grow a YouTube Channel.

DOWNLOAD YOUR FREE YOUTUBE TIPS EBOOK >>

PICK A NAME FOR YOUR CHANNEL OR VIDEOS

So many YouTubers start uploading videos to an account before they have done their legwork to Grow a YouTube Channel and it can be a real pain to change later. A good example of this is “NicePeter” who started a project with his friend “EpicLLOYD” recording parody rap videos. But when their videos started to get popular people were looking for “Epic Rap Battles of History” and found them on a Nice Peter’s YouTube channel instead, which could confuse people. They have since opened a new channel to match their branding and boast over 12 million subscribers.
Picking a name at this stage can help you match social media accounts together helping people find you. For example, if your YouTube account is MrHairyBrit, you could grab your Facebook, Twitter, Instagram, Tumblr and Snapchat accounts with the same username to help people find you should they want to see more of your work.

BRANDING AND CHANNEL DESIGN

You don’t have to be a web designer or a branding graphic designer to Grow a YouTube Channel and make your channel stand out. YouTube channels, as with most other social media profiles, have a header banner and a YouTube channel avatar. These banners and avatars are a way to let your audience know who you are, what you do, and a way to establish a recognised look.

The header banner needs to be 2560w x 1440h pixels as this is then used and scaled down for mobile devices such as phones, tablets and notebook laptops. As for the avatar or profile image I personally use and image that is 275w x 275h and I try and match the colours to the header banner so people are used to my avatar and my channel colours when they try to find my videos.

YOUTUBE CAMERA, YOUTUBE AUDIO, AND YOUTUBE VIDEO IDEAS

You don’t have to be rich to get into vlogging and Grow a YouTube Channel. YouTube is a great tool for any new curious vlogger who wants to find an audience on the internet. I personally started with a webcam that cost me £15. This had 720p video format and a fairly good microphone. The core thing to remember with videos is that even if your video quality is great, if you cannot hear the video properly a viewer will very quickly tune out.
After a lot of testing I found that my webcam microphone was great depending on distance and that assuming I wasn’t in a dark room then the video quality wasn’t so much of an issue. I have since moved onto a £35 Logitech c920 1080p Full HD webcam to film my vlogs and have a pretty reliable set up.

“Ok, so I have a camera and I have a microphone… But what do I make videos about?”

A very good question. Now when you started this journey you may have had an initial thought of what the channel would be for, whether it’s business, hobby, factual or just weird. Now why not open a notebook and throw words/questions at the page that would describe that topic? For example, if you want to make a video diary then these could be, “Where do I live? What’s my job? Do I have any pets? What did I think about the football game this weekend?” Already you have a few topics for a video. If it’s business based, then why not explain who you are, what you sell, any examples, or your work, etc.

HOW DO I GET YOUTUBE SUBSCRIBERS? HOW DO I GET YOUTUBE VIEWERS?

It’s time to build an audience. You have some videos recorded and you are ready to get them seen, but for that you need subscribers and random viewers. There are 7 important tips to help you boost your YouTube subscribers and boost your YouTube channel video views.
– Make videos:
Sounds obvious, but you need to keep feeding your channel with new content so people can find you.
– Make videos regularly – schedule:
As you start to get random views you need to start building the routine for a viewer. Why not upload a video on a set day? This could be daily, weekly or monthly but try to stick to it that way people know when to expect a new video from you
– Let your viewers know when you will make a video and how to subscribe:
Tell your viewers when you will be uploading your videos. That way they will come back but also make sure you ask them to subscribe that way when you do upload a new video, YouTube will send them an email to tell them you have a new video for them.
– Share videos with your social media:
You’ve made a video so make sure people know it exists! Share it with friends, family and your social media accounts otherwise you may have well put a sign post in the middle of a field that no-one ever walks in.
– Share videos on related sites:
This is a good tip for expanding your audience. Your social media is full of people who have seen you before and expect videos from you while other sites are full of people that have yet to find you so this could be a way to spark their interest.
– Stick to it
Rome wasn’t built in a day and a loyal YouTube viewer and YouTube subscriber base isn’t either. The more videos you publish, the more chances people will have to find you and share your content. And then the more subscribers you have, the more they can share, so make sure you stick around for the long haul.
Grow a YouTube Channel, Buy YouTube Subscribers, YouTube Consultancy, youtube 101, youtube tips

SHOULD I BUY YOUTUBE SUBSCRIBERS? SHOULD I BUY YOUTUBE VIEWS?

It can be very tempting to take short cuts in social media. Everyone has seen them and no doubt you may have had an email or a social media message offering you the chance to “Buy Active YouTube Subscribers” or “Buy Fake Twitter Followers,” etc. Although these offers can look nice and the subscriber count may go up, these are indeed inactive user accounts and in the long run will either get removed by the YouTube subscribers account checker looking for fake YouTube accounts, or in the worst case scenario, could get your account banned entirely due to YouTube community standard breaches.
Also with YouTube subscribers it is QUALITY over QUANTITY! You want active YouTube subscribers to watch your videos so they can share them with friends, like your videos and comment on them. YouTube comments, YouTube likes, and YouTube subscribers are the most powerful and effective ways to help your channel get seen, shared, and grow.
AND FINALLY….
YouTube is not a get rich quick scheme! YouTube should be a place for you to share your opinions, have a laugh and to expand a business or social media reach. If you are looking to join YouTube wondering, “How do I make a viral YouTube video?” rather than How to Grow a YouTube Channel then you are looking at this in the wrong light entirely.
YouTube is a social media platform and is there for you to make friends, build connections and have fun, so make sure you don’t forget the fun!
I wish you all the luck in the world 🙂
And remember – If you would like to see what I did with all these Grow a YouTube Channel tips then check out my videos at www.YouTube.com/MrHairyBrit www.Twitter.com/MrHairyBritwww.MrHairyBrit.comhttps://www.facebook.com/MrHairyBrit

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

Other Useful YouTube Tips Blog Posts

Categories
MARKETING SOCIAL MEDIA TIPS & TRICKS WEB DESIGN

5 Tips For Getting The Most From Online Marketing

Online marketing is a truly vast space

Fraught with pitfalls and dead-ends, but also overflowing in amazing potential and truly business-altering avenues if properly approached. Below, we’ll take a look at five tips for getting the most from your online marketing strategy.

1. Make Your Website A Call To Action

No matter what type of business you own, your website should include a call to action that is clearly visible and present in the website’s overall construction. Whether your aim is to attract your visitors’ attention to an event, product, idea or artist, or to make a sale, the website should reflect this aim at the very core of its design. It should organically guide users to performing whatever action the website was set up to achieve.

2. Interface With Others In Your Field

Take some time to do a bit of research. Look at websites that are similar to yours and get a feel for your competition. You might find that while direct competitors might not be willing to work with you, other businesses with interests related or relevant to your website may be quite interested in collaborating. This is a great chance to do things like guest blog posts, link exchanges, and other programs that can be mutually beneficial to both companies and both company websites. This helps you get the most out of your website online marketing strategy and theirs, since any visit to a site with a link to yours on it is a potential view, and every potential view is a potential customer.

3. Use Multiple Social Platforms And Mediums

There are a lot of different ways to engage users these days. Having a social media portal is a great way to reach a wider audience, and there are plenty of opportunities for promotions and getting the word out about events, products, or services via social media. There are plenty of social media platforms, and they often operate with different media. For example, YouTube is more than a video hosting site. It is actually its own social network and can itself generate interest. But having a portal such as a Facebook profile or your own website where you can pull all of the different content mediums together into a cohesive whole is a great way to expand your media presence and engage users in different ways.

4. Tap Into Content Marketing

Content marketing is a massively powerful force that helps to drive web traffic today. By producing interesting content relevant to website users interests, it becomes possible to provide a body of content that is interesting to users and entices them to spend time engaged in using your website. It’s also a way to use Search Engine Optimisation (SEO) tactics to build a body of content, which can then be indexed by search engines and used as keywords.

5. Offer Exclusive Online Marketing Promotions

Making your website useful and relevant, not just an advertisement for your business, is one of the keys to keeping users interested, interacting, and returning with your website. Offer some promotions that are exclusively accessed by visiting the website, or something in a similar vein to get a bit of buzz on the site.”