Tag: youtube ad revenue

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if I Use AdBlock?

Usually, no — if AdBlock prevents ads from being shown, the creator generally does not earn normal ad revenue from that blocked ad playback.

That is the short answer. The more useful answer is understanding what kind of revenue gets blocked, what still counts, when creators can still earn in other ways, and why AdBlock is only one part of the bigger YouTube monetisation picture.

This guide breaks that down properly, including ads, Premium, memberships, affiliate links, watch time, and what AdBlock really means for creators trying to build sustainable income.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

This matters because questions like this are often answered too simply. Creators and viewers both benefit from knowing what AdBlock actually changes, what it does not change, and where the real money is made.

If you want the wider monetisation picture as well, read What Percentage of YouTubers Make Money?. If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: do YouTubers get paid if I use AdBlock?

Usually not for the blocked ad view itself. If AdBlock stops the ad from being shown, the creator generally does not earn standard ad revenue from that blocked playback.

But that does not always mean the creator gets nothing at all from you as a viewer, because other revenue sources can still exist.

That is the fast answer and it is still the right one for the main query.

The fuller answer is that YouTube ad revenue depends on monetized playbacks and ad impressions, not just total views. YouTube’s own ad revenue analytics documentation says not all views will have ads, and that views that include ads are referred to as monetized playbacks. If AdBlock prevents the ad from loading, that blocked ad impression is generally not creating normal ad revenue in the way a served ad might. Source: YouTube Help.

What AdBlock actually stops

AdBlock usually stops the normal watch-page ad experience or interferes with it. That means the advertiser may not get the ad impression it expected and the creator may not get the ad revenue that would have come from that playback.

If AdBlock blocks… What usually happens What it means for the creator
Pre-roll or in-stream ad The ad may never fully load or serve Usually no standard ad revenue for that blocked ad event
Display or overlay ad The ad may not appear That monetisation opportunity may be lost
Non-ad revenue streams These are separate The creator may still earn through other routes

This is why the cleanest answer is “usually no for the blocked ad itself”, not “the creator gets nothing from you at all under any circumstances”.

Do creators still get anything if I use AdBlock?

Sometimes, yes — but not from the blocked ad.

Even if AdBlock stops ad revenue on that playback, creators can still earn from other monetisation routes connected to that viewer, such as:

  • YouTube Premium revenue if the viewer is also a Premium member
  • channel memberships
  • Super Thanks, Super Chat, or Super Stickers
  • affiliate links
  • sponsorship-driven conversions
  • products, services, or coaching

Plain English version: AdBlock usually removes the ad revenue part of that view, but it does not magically erase every other way a creator can make money.

AdBlock vs YouTube Premium

This is an important distinction.

If you use AdBlock, you are usually blocking the ad experience without creating a replacement subscription revenue stream for the creator.

If you use YouTube Premium, you also do not watch ads, but YouTube says it shares part of your monthly membership fee with creators based on how much Premium members watch their content. How YouTube Premium supports creators and Your content & YouTube Premium.

Viewer setup Ads shown? Can the creator still earn directly from the platform?
Standard viewer with no blocker Usually yes Yes, through ads if monetized playbacks occur
Viewer using AdBlock Usually no Usually not from that blocked ad playback
YouTube Premium member No Yes, through Premium revenue sharing

This is why AdBlock and Premium are not the same thing from a creator earnings point of view. If you want the full breakdown, read Do YouTubers Get Paid If You Have YouTube Premium?.

What still counts even with AdBlock?

Even if the creator does not earn normal ad revenue from that blocked playback, the view can still matter in other ways.

  • watch time can still matter
  • retention signals can still matter
  • engagement can still matter
  • the view can still influence recommendations and channel growth

That matters because creator businesses are not built only on one ad impression. A viewer who uses AdBlock but watches regularly, engages, joins a membership, buys a product, or clicks an affiliate link may still be financially valuable to the creator in the bigger picture.

Why this is not the whole monetisation story

The phrase “YouTubers do not get paid if I use AdBlock” is directionally right for ad revenue, but too small as a complete business answer.

YouTube itself explains that not all views include ads, that monetized playbacks are different from total views, and that RPM includes more than just ad revenue. RPM can include YouTube Premium, memberships, Super Thanks and other revenue sources depending on the channel’s monetisation mix. YouTube Help.

Question Best answer
Does AdBlock usually reduce ad revenue for creators? Yes
Does AdBlock mean the creator gets nothing from you at all? No
Is YouTube Premium different from AdBlock? Yes
Should creators rely only on ads anyway? No

Fresh official facts worth knowing

This topic becomes much stronger when it is anchored to official YouTube documentation rather than creator folklore.

Fact Why it matters Source
YouTube says not all views have ads, and views that include ads are called monetized playbacks Explains why ad-blocked views do not behave like ad-served views YouTube Help
YouTube says creators can earn part of a Premium member’s fee when that member watches their content Shows why Premium is different from AdBlock YouTube Help
YouTube says Premium supports creators by sharing monthly membership fees with them Confirms the replacement revenue model for ad-free Premium viewing YouTube Help
YouTube’s ways-to-earn documentation shows creators can monetise through multiple features, not just advertising Reinforces the idea that ads are only one layer of creator income YouTube Help

What creators should actually focus on

If you are a creator, the correct response to AdBlock is not panic. It is diversification.

What matters more than obsessing over AdBlock: stronger topics, better thumbnails, better retention, Premium revenue, memberships, affiliate links, sponsorships, and products or services that fit your audience.

That is the real creator mindset. Ads matter, but they are not the only income stream serious channels should build around.

If you want to widen the picture, also read Do YouTubers Get Paid More If I Watch the Whole Ad?, Do YouTubers Still Get Paid for Old Videos?, and The Top Ways to Monetise Your YouTube Channel.

Video pick: Why most YouTubers do not make money

This helps place AdBlock in context. Ad loss matters, but the bigger issue for most channels is still not having a strong enough monetisation system overall.

Tools that genuinely help you build a more resilient monetisation strategy

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Watching RPM, monetized playbacks, and revenue mix This is where you see the real revenue picture rather than assuming every view behaves the same Learn how to read the right signals
vidIQ Topic research and search-led growth Useful because stronger content performance matters more than trying to fix one monetisation leak in isolation Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and optimisation support Helpful if your issue is consistency and packaging rather than raw idea generation Try TubeBuddy or read my TubeBuddy review
StreamYard Live monetisation and audience connection Useful because live content can diversify income through memberships, Super Chat, and stronger direct audience support Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your bigger problem is publishing enough good content to build multiple revenue paths Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want to understand how much of your revenue actually comes from ads vs other sources.
  • Use vidIQ or TubeBuddy if your bigger problem is getting views and retention in the first place.
  • Use StreamYard if live content and direct audience support fit your channel.
  • Use Syllaby if consistency is the real bottleneck.

What I would do if I wanted to support creators without watching ads

  1. Use YouTube Premium instead of AdBlock if you want an ad-free experience that still supports creators.
  2. Join memberships for channels you watch often.
  3. Use affiliate links if the creator recommends something genuinely useful.
  4. Buy products, courses, or services from creators you trust.
  5. Watch, engage, and share content that deserves more reach.

Final thoughts

If you came here for the fast answer, here it is again: usually, no — if AdBlock prevents the ad from being shown, the creator generally does not earn standard ad revenue from that blocked ad playback.

But that does not mean the creator gets nothing from you as a viewer. Premium, memberships, affiliates, products, and long-term viewer value can still matter.

The bigger lesson for creators is not to rely on ads alone. The bigger lesson for viewers is that AdBlock and YouTube Premium are not the same thing from a creator-support point of view.

If you want help building a channel that earns in more than one way, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

 

Frequently asked questions

Do YouTubers get paid if I use AdBlock?

Usually not for the blocked ad playback itself. If AdBlock prevents the ad from being served, the creator generally does not earn standard ad revenue from that ad event.

Does AdBlock stop all creator income?

No. It usually blocks ad revenue for that playback, but creators may still earn through Premium, memberships, affiliate links, products, services, or other support.

Is YouTube Premium better for creators than AdBlock?

Yes. YouTube says Premium shares part of the membership fee with creators based on how much Premium members watch their content.

Do blocked views still count as views?

Yes, the view and watch behaviour can still matter, but that does not mean a normal ad impression was monetized.

Does AdBlock hurt YouTubers?

It can reduce ad revenue, especially for creators who rely heavily on watch-page monetisation. The impact varies depending on how diversified the creator’s business is.

Do all YouTube views have ads anyway?

No. YouTube itself says not all views have ads, and it tracks monetized playbacks separately from total views.

What is the best way to support creators without watching ads?

Use YouTube Premium, join memberships, use affiliate links, buy creator products, or support creators directly in other ways.

What should creators do about AdBlock?

They should diversify income, build stronger audience relationships, and avoid relying only on watch-page ads.

Categories
DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

What Percentage of YouTubers Make Money?

Most YouTube channels never make meaningful money. That sounds blunt, but it is the truth. The upside is that this number is often misunderstood because YouTube contains millions of abandoned, inactive, experimental, and half-started channels that were never really built as businesses in the first place.

If you are asking what percentage of YouTubers make money, you are really asking a more useful question underneath it: how realistic is it to build a channel that earns anything at all, and what separates the channels that do from the ones that never get there?

This guide answers that properly. We will cover the short version Google can quote, the longer version humans actually need, what counts as “making money”, how YouTube monetisation works now, why so few channels earn meaningful income, which tools are genuinely worth using, and what to do if you want to beat the odds.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

If you want the wider strategy picture as well, read The Definitive Guide to Growing on YouTube. If you want to think more globally about audience reach and monetisation potential across markets, also read the top languages on YouTube, because language choice can affect discoverability, audience size, advertiser demand, and long-term income ceiling.

If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: What percentage of YouTubers make money?

A practical rule-of-thumb answer is that around 0.25% of YouTube channels make money through YouTube’s built-in monetisation systems at any meaningful level.

Still, that figure should be treated as an estimate rather than a precise figure for the live platform-wide number.

That is the version most people are really looking for. It preserves the core point: only a very small percentage of channels ever reach meaningful earnings.

The more accurate version is this: most YouTube channels make nothing; a minority make some money; and only a small fraction generate high income. YouTube does not publish a live public percentage for “all channels that currently earn meaningful money”, so any exact number is always an estimate built from public thresholds, historic channel-distribution research, and practical market reality.

So yes, keeping around 0.25% near the top makes sense for query match and snippet protection. The upgrade is not to delete it. The upgrade is to frame it more clearly, defend it more effectively, and immediately explain the caveat.

Snippet answer for the exact query

What percentage of YouTubers make money? A sensible estimate is around 0.25% if you mean channels earning meaningful money directly through YouTube monetisation features. However, the true live figure changes over time and is not published by YouTube as a precise public metric.

Question Best short answer Important caveat
What percentage of YouTubers make money? Around 0.25% Useful as a rule-of-thumb, not a perfectly current live count
What percentage makes meaningful money? Very small Most channels never reach monetisation thresholds or useful scale
What percentage makes a full-time income? Smaller still Full-time creator income usually depends on multiple revenue streams

What counts as “making money” on YouTube?

This is where most articles fall over. They count any income at all as proof that a creator “makes money”. Technically, that is true. Practically, it is not very helpful.

If a channel earns enough to buy a sandwich once a month, that is not a business. So it helps to split YouTube earnings into clearer buckets.

Level What it usually means What it feels like in real life
Incidental income Low or irregular earnings A nice surprise, but not dependable
Meaningful side income Regular monthly earnings with clear upside Can fund tools, gear, software, travel, or part of your bills
Part-time creator income Enough to justify workflow and reinvestment Starts acting like a small business
Full-time creator income Diversified revenue with salary-level reliability Usually built on more than ads alone

Key point: when creators talk about “making money on YouTube”, they often mean all revenue connected to the audience that YouTube helps them build, not just AdSense. That can include affiliate links, sponsorships, digital products, memberships, coaching, consulting, email funnels, lead generation, and ecommerce.

This is also why topic, niche, and audience geography matter so much. A channel publishing in a widely used language may have a larger audience ceiling, while a channel in a tighter niche or region may have stronger buying intent. If you are weighing audience size against competition, my guide to the top languages on YouTube adds another useful layer to this conversation.

For direct platform income, also read How Do YouTubers Receive Their Money?, The Top Ways to Monetise Your YouTube Channel, and How to Get Super Chat on YouTube.

How YouTube monetisation works now

YouTube monetisation is no longer a single giant switch you only reach at one milestone. It is now better understood as a tiered system.

Monetisation stage Subscriber threshold Activity threshold What it can unlock
Earlier YPP access 500 subscribers 3 public uploads in 90 days, plus 3,000 watch hours in 12 months, or 3 million Shorts views in 90 days Fan funding and selected shopping features in eligible regions
Full ad revenue access 1,000 subscribers 4,000 watch hours in 12 months or 10 million Shorts views in 90 days Ads, YouTube Premium revenue share, wider direct monetisation options

You can see the current thresholds in YouTube’s official documentation here: expanded YouTube Partner Programme overview and YouTube Partner Programme overview and eligibility.

If you want to understand the earning mechanics behind specific viewer behaviours, I also have related breakdowns on whether YouTubers get paid if you have YouTube Premium, whether YouTubers get paid more if you watch the whole ad, whether creators can control which ads are shown, what happens if viewers use AdBlock, and whether old videos still make money.

If your immediate goal is hitting those thresholds, read How to Get 1,000 Subscribers and 4,000 Hours Watch Time.

How many YouTubers actually make money?

Here is the honest version: no public source gives a perfect live count of all monetised channels earning meaningful money. Older articles often quote total channel numbers and old subscriber brackets, then present the answer as if it is exact. It is not.

What we can say with confidence is this:

  • Most channels never reach even the first serious monetisation threshold.
  • Being eligible for monetisation is not the same thing as earning useful money.
  • The number of channels earning a full-time income is much smaller again.
  • Many channels counted in broad “total channel” figures are inactive, abandoned, or not serious creator businesses.

That is why the old answer worked as a hook but needed to be upgraded into an article. The figure itself is useful, but the page should now do more than shock the reader. It should help them understand why the percentage is low, what the modern thresholds are, and how to move into the fraction that actually earns.

Plain English version: use 0.25% as the fast answer, then explain that the practical shape of the market matters more than fake precision. Most channels earn nothing. A smaller group earn a bit. A much smaller group builds a dependable side income. A tiny slice builds serious creator businesses.

Fresh stats and facts worth injecting into this topic

If you want this page to feel current, useful, and stronger for readers and search engines, it helps to add platform context rather than just repeating one old estimate.

Stat or fact Why it matters Source
YouTube says it paid more than $100 billion to creators, artists, and media companies in the past four years Shows YouTube is a real creator economy, but the money is not evenly distributed YouTube CEO blog, 2026
YouTube says its US ecosystem contributed $55 billion to GDP and supported 490,000+ full-time jobs in 2024 Shows platform impact and business gravity around creators, editors, agencies, and services YouTube CEO blog, 2026
YouTube’s earlier YPP tier starts at 500 subscribers Important because some older articles still present 1,000 subscribers as the only monetisation entry point YouTube Help
Full ad revenue still usually starts at 1,000 subscribers plus watch time or Shorts thresholds Important because being “in YPP” and being fully ad monetised are not identical things YouTube Help
YouTube has 2.58 billion users globally, according to recent industry reporting Shows the platform is massive, but a huge audience does not mean easy money for individual channels Exploding Topics
Over half of creators in one 2025 earnings report earned under $15,000 annually Useful wider creator-economy context showing how hard sustainable creator income can be Influencer Marketing Hub

The reason I like this section is that it adds depth without damaging the main answer. It keeps the old query intent, but makes the page much more useful for adjacent searches like is YouTube still worth it, how many creators actually earn money, how hard is it to make money on YouTube, and how much do small YouTubers earn.

If you want even more earning-specific data points, I also cover how much money 1 million YouTube views make, ways to make money using your computer, and the wider how to make money online category.

Why is the percentage so low?

There are a few big reasons.

1. The barrier to starting is tiny

It is almost free to start a channel. That is great for accessibility, but it also means millions of channels exist with no real strategy, no publishing plan, and no monetisation path.

2. Most creators quit before compounding starts

The first 10 to 30 videos often teach you more than they reward you. A lot of creators stop during the awkward phase where the channel is still finding audience fit and learning what works.

3. People chase views before they build a business model

Views matter, but only if they connect to revenue. Ads, affiliates, leads, digital products, consulting, sponsors, and memberships all need intent and trust behind them.

4. Packaging is usually the first bottleneck

Weak titles and thumbnails kill channels faster than camera quality ever will. This is one of the most common problems I see when auditing channels. Even small presentation tweaks can change how your content is perceived, clicked, and shared. For a tiny but useful example of how formatting can improve engagement and readability in community interactions, see how to bold YouTube comments, use strikethrough, italics, and emojis.

5. Retention decides whether growth compounds

If people click and leave quickly, YouTube gets the signal that the promise was weak, misleading, or poorly delivered. That limits future distribution and long-term earnings.

Problem What it does to the channel Why it hurts money
Weak thumbnails and titles Fewer clicks Lower reach means lower watch time and lower revenue potential
Poor intros and structure Retention drops early Less distribution and weaker monetisation signals
No niche clarity Audience confusion Harder to build trust, repeat viewership, and relevant offers
No monetisation plan Traffic goes nowhere Even decent views produce weak business results
Inconsistency Compounding never starts The channel never reaches monetisation scale

Realistic YouTube income tiers

These are not promises. They are a saner way to think about YouTube earnings than the usual hype.

Channel stage Typical reality Main focus Best revenue bets
Pre-monetised No direct YouTube income yet Audience fit, consistency, watch time, search-friendly topics Email capture, affiliates, lead generation groundwork
Early monetised Some ad revenue, usually small Improve RPM, click-through rate, and retention Ads, affiliates, simple digital offers
Growing authority channel Meaningful but variable income Diversify revenue and build returning viewers Ads, sponsors, affiliates, products, memberships
Business-grade creator More predictable revenue Systemise production, funnels, and monetisation Ads plus strong off-platform monetisation

Subscriber count alone is not enough. A smaller channel with strong buyer intent, better affiliate fit, stronger business offers, or higher-value topics can out-earn a much larger channel in a weaker niche.

This is one reason technical quality is only part of the puzzle. Uploading in 4K, choosing the right bitrate, and understanding performance diagnostics can help the viewing experience, but they do not automatically create revenue. For that side of YouTube, see Should I Upload 4K to YouTube?, The Best Bitrate for YouTube, and YouTube Stats for Nerds Explained.

The real money is often beyond AdSense

If you only look at YouTube ads, you miss the more interesting part of the creator business model.

Many of the healthiest creator businesses use YouTube as the top of funnel, not the entire business. One video can earn through multiple layers:

  • Ad revenue
  • Affiliate links
  • Sponsorships
  • Consulting or coaching enquiries
  • Courses and digital products
  • Memberships
  • Live stream income
  • Owned services or ecommerce

Why smaller channels can still win: they do not rely on a single income stream.

That same logic also applies to edge-case formats. For example, music creators asking how to make money doing covers on YouTube face a different revenue puzzle from a software reviewer, livestreamer, or educational creator. The monetisation path always depends on the format, rights, audience intent, and business model behind the videos.

Video pick: How to make money on YouTube without AdSense

This matters here because the strongest YouTube businesses rarely depend on ads alone.

How to beat the odds and actually make money on YouTube

  1. Choose a niche with clear audience intent.
  2. Build around searchable, clickable problems.
  3. Design the title and thumbnail before you film.
  4. Deliver value quickly and hold attention.
  5. Study retention and click-through rate in YouTube Studio.
  6. Add a sensible monetisation path early.
  7. Treat the channel like a system, not a random pile of uploads.

If this is where you need help, here is what a YouTube consultant actually does, and you can also book a discovery call.

One of the bigger levers creators often miss is that reach and revenue often expand when you think beyond a single audience segment. Language strategy, technical execution, monetisation structure, and evergreen content can all work together rather than sitting in separate silos.

Video pick: Why most YouTubers do not make money

This directly supports the core topic and helps reinforce the main argument for both readers and search intent.

Video pick: RPM vs CPM on YouTube

This is useful because two channels with similar views can earn wildly different amounts.

Tools that genuinely help you get started on YouTube

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Analytics and decision-making Your first and most important growth tool. This is where click-through rate, retention, traffic sources, returning viewers, and monetisation signals live. Learn how to read the right signals
vidIQ Topic research and search-led growth Useful for topic discovery, keyword support, optimisation prompts, and planning decisions when used with judgement. Try vidIQ or read my vidIQ review
TubeBuddy Workflow, bulk updates, publishing support Helpful if you want practical process support and efficient channel management without pretending it will magically grow the channel for you. Try TubeBuddy or read my TubeBuddy review
StreamYard Live streaming, interviews, webinars, browser-based creation Great for creators who want reliable streaming and recording without a technical headache. Try StreamYard or read my StreamYard review
Gyre Pro Evergreen livestream loops and always-on distribution Especially interesting for creators with evergreen libraries, music, ambience, tutorials, podcasts, or archive-led content strategies. Read my Gyre Pro review and Gyre Pro vs OBS guide
Syllaby Content planning, ideation, and scripting support Useful when your bottleneck is staying consistent, structuring ideas, and turning expertise into repeatable content plans. Try Syllaby or read my Syllaby review

If you want to keep digging, start with the YouTube tools hub, the YouTube equipment for beginners guide, the wider YouTube growth pillar, or the top languages on YouTube if you want to think more strategically about audience scale and global discoverability.

Which tool should you pick first?

  • If you are new, start with YouTube Studio and either vidIQ or TubeBuddy.
  • If live content matters, add StreamYard.
  • If you have evergreen content that can work as looping streams, consider Gyre Pro.
  • If your problem is idea generation and consistency, look at Syllaby.
  • If your thumbnails and topics are weak, fix those before buying more gear.

Related reading on YouTube money, ads, quality, and audience growth

People also ask

Do most YouTubers make any money at all?

No. Most YouTube channels either never reach monetisation thresholds or never turn that access into meaningful income.

Can a small YouTube channel make money?

Yes. Small channels can still earn through affiliate links, consulting, lead generation, digital products, memberships, and fan support, especially in high-intent niches.

How many subscribers do you need to make money on YouTube?

Some monetisation features now start at 500 subscribers in eligible regions, but full ad revenue usually still requires 1,000 subscribers plus watch time or Shorts thresholds.

How much do small YouTubers make?

It varies massively. Some earn almost nothing. Others earn meaningful side income from smart affiliates, niche expertise, services, or direct audience demand even before ads become significant.

Is it harder to make money on YouTube now?

It is more competitive, yes, but also more mature. There are more monetisation options, more tools, and better analytics than there used to be. The channels that win tend to be better packaged, more useful, and more systematic.

Can you make money on YouTube without showing your face?

Yes, if the content format works without a face and still holds attention. Tutorials, explainers, ambience, automation-supported evergreen loops, case studies, and certain niche educational formats can all work.

Do YouTube Shorts pay well?

Shorts can contribute to growth and monetisation, but the revenue model differs from that of long-form content. They can help, but they are not an automatic shortcut to a reliable income.

What is better for making money: YouTube or blogging?

Neither is automatically better. The best choice depends on your audience, niche, production style, and business model. In many cases, the smartest move is to use both together.

What I would do if I were starting from zero today

  1. Pick a niche where audience intent is obvious.
  2. Map 20 to 30 videos around beginner questions, pain points, comparisons, myths, and mistakes.
  3. Build titles and thumbnails before filming.
  4. Publish consistently long enough to gather real data.
  5. Use YouTube Studio to study what viewers clicked and where they dropped off.
  6. Add one monetisation path early, such as affiliate links, leads, or a service offer.
  7. Keep refining the system rather than chasing random viral ideas.

Final thoughts

If you came here hoping for a single neat percentage, the best quick answer is still around 0.25%. That is useful, memorable, and still directionally right for meaningful direct YouTube monetisation.

But the better answer is bigger than that. Most YouTube channels make nothing; a minority make some money; only a small fraction generate high income. That is not because success is impossible. It is because most channels never get focused enough, consistent enough, or strategic enough for compounding to kick in.

You do not need millions of subscribers to make YouTube worth it. You need a channel built on demand, trust, strong packaging, decent retention, and a monetisation model that fits the audience.

That is the difference between uploading videos and building a creator business.

If you want help building the second one, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

How many YouTubers make money stats infographic

Frequently asked questions

What percentage of YouTubers are monetised?

A useful rule-of-thumb answer is around 0.25% if you mean channels earning meaningful money directly through YouTube monetisation, but YouTube does not publish a perfect live count for this.

What percentage of YouTubers make a full-time income?

Smaller still. Full-time creator income is much rarer than basic monetisation because it usually requires more views, a better monetisation fit, and multiple revenue streams.

Can you make money on YouTube before 1,000 subscribers?

Sometimes, yes. Earlier YPP access can start at 500 subscribers in eligible regions, and off-platform income, such as affiliates, leads, or services, can start earlier.

How much money does 1,000 subscribers make on YouTube?

There is no fixed amount. Subscriber count alone does not determine revenue. Niche, audience location, view volume, video length, retention, and monetisation strategy matter far more.

What type of YouTube channel makes the most money?

Higher-value niches such as finance, business, software, education, and buyer-intent content often monetise better on a per-view basis than broad entertainment, but execution still matters.

Is YouTube still worth starting?

Yes, if you are willing to treat it as a long-term asset rather than a quick win. The competition is higher, but the monetisation options and creator infrastructure are stronger than ever.

What is the best first tool for a new YouTuber?

YouTube Studio. After that, add a support tool like vidIQ or TubeBuddy based on whether your bigger bottleneck is research, workflow, or optimisation support.

Is YouTube monetisation only about AdSense?

No. Many of the strongest creator businesses combine ads with affiliates, sponsors, products, memberships, services, and audience-led offers.

Categories
HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid More if I Watch the Whole Ad?

Why Am I Losing Subscribers? 4

Sometimes, yes — but not always.

If you watch the whole ad on YouTube, a creator may earn more in some situations, especially with certain skippable ad formats. But it is not a simple universal rule that “full ad watched = more money every time”.

The more useful answer depends on the ad type, whether the ad impression qualifies for payment, whether the viewer interacts, where the viewer is located, and how that view fits into the creator’s wider RPM and monetisation mix. This guide breaks that down properly.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

Ad revenue questions get messy because people mix up impressions, CPM, RPM, ad formats, and viewer behaviour. The point of this guide is to untangle that in plain English.

If you want the wider monetisation picture as well, read What Percentage of YouTubers Make Money?. If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: do YouTubers get paid more if I watch the whole ad?

Sometimes. Watching the whole ad can increase what a creator earns in some cases, especially with skippable video ads, but it does not automatically mean more money every single time.

The answer depends on the ad format, whether the ad impression qualifies for payment, and how YouTube is monetising that specific view.

That is the short answer Google can quote and the reader can use straight away.

The more precise version is this: creators can earn from ad impressions in different ways, and the value of a single ad view is shaped by more than just “did the viewer watch the whole thing?”. Some ads are skippable, some are not, some may pay after a certain watch threshold or interaction, and some revenue is better understood through overall RPM than through one ad event in isolation.

Why it depends on ad type

The first thing to understand is that not all YouTube ads work the same way.

Ad type Does “watch the whole ad” matter? Why
Skippable in-stream ad Often yes These can depend on how long the viewer watches or whether they interact
Non-skippable in-stream ad Not in the same way The ad was already served fully, so completion is built into the format
Bumper ad Not really These are very short and non-skippable by design
Premium watch No ad to watch Premium uses subscription revenue instead of normal ad serving

YouTube’s ad format documentation confirms that creators can have skippable, non-skippable, bumper, pre-roll, post-roll, and mid-roll formats depending on the video and monetisation settings. Source: YouTube Help.

Skippable ads explained

This is where most of the confusion comes from.

For skippable ads, the advertiser may not pay in the same way if the viewer skips very early. A longer watch or an interaction can matter more than a near-instant skip. This is why people often say that watching the whole ad helps the creator more.

Plain English version:

  • If you skip quickly, the creator may earn less or nothing from that ad impression.
  • If you watch longer, the creator is more likely to benefit.
  • If you watch the whole ad, that can sometimes be even better, but it still depends on the ad and bidding model.

This is the part that makes the original question directionally right, but still too simplistic. Watching the whole ad can help, but it is not a guaranteed flat-rate bonus that applies the same way to every ad.

Non-skippable ads explained

Non-skippable ads work differently because the viewer cannot skip them in the first place. That means the creator is not relying on the viewer choosing to stay past a skip threshold in the same way.

In that case, the question is less about “did you watch the whole ad?” and more about the fact that the ad was served at all.

Simple rule: completion matters more for skippable ads than for non-skippable ads.

Does clicking the ad help creators earn more?

Sometimes, yes.

Some ad models can be influenced by interaction as well as watch behaviour. So if a viewer clicks, that can signal more value to the advertiser and can contribute to the economics of that ad impression.

That said, creators should not be telling viewers to click ads just to help them. It is not a sensible growth strategy, and it is not how serious channels build reliable income anyway.

Why watching the whole ad is not the whole story

This is where creator earnings become more realistic and less myth-based.

Even if a viewer watches the whole ad, that is still only one tiny event inside a much bigger system. A creator’s earnings are shaped by:

  • how many views they get
  • how many of those views are monetised
  • how many ad impressions are served
  • which countries the viewers are in
  • which niche the content is in
  • whether the audience is advertiser-friendly
  • whether the channel also earns from Premium, memberships, affiliates, or sponsors

YouTube’s revenue analytics documentation explains that a view does not always include an ad, and that monetised playbacks and ad impressions are different from total views. It also explains that RPM includes more than just ads, such as YouTube Premium and fan funding. Source: YouTube Help.

Question Best answer
Does watching the whole ad always mean more money? No
Can watching more of a skippable ad help? Yes
Do non-skippable ads work the same way? No
Is ad completion the main thing creators should optimise for? No, the bigger picture matters more

How this affects CPM and RPM

If you want to understand why two channels with similar views can earn very different amounts, you need to understand CPM and RPM.

Simple definitions:

  • CPM is what advertisers pay per 1,000 ad impressions before YouTube’s revenue share.
  • RPM is what the creator earns per 1,000 views after YouTube’s share and can include ads, Premium, memberships, and other revenue.

This matters because a single viewer watching a full ad might help at the margin, but the creator’s real business outcome is measured across the whole revenue system. YouTube’s own RPM help page confirms that RPM includes ad revenue, YouTube Premium, channel memberships, and more. YouTube Help.

If you want the deep dive, also read What Is YouTube CPM? and What Is YouTube RPM?.

Fresh official facts worth knowing

This topic becomes much stronger when you anchor it in current YouTube documentation rather than old creator folklore.

Fact Why it matters Source
YouTube distinguishes between views, estimated monetized playbacks, and ad impressions Shows that earnings are more complex than “one view equals one ad payment” YouTube Help
Not all views have ads Explains why total views and earnings do not map neatly YouTube Help
YouTube supports multiple ad formats including skippable and non-skippable ads Important because completion behaviour matters differently by format YouTube Help
RPM includes more than just ad revenue Shows why “watching the whole ad” is only one small part of creator income YouTube Help

What creators should actually focus on

If you are a creator, the right takeaway is not to obsess over whether one viewer watched one ad to the end. The better move is to build a channel that earns well across multiple layers.

What actually moves the needle more: stronger topics, better thumbnails, better retention, more monetised playbacks, better audience fit, cleaner ad-friendly content, and a broader revenue mix.

That means improving:

  • topic selection
  • title and thumbnail packaging
  • audience retention
  • mid-roll placement strategy on longer videos
  • overall RPM rather than one ad event

If you want to think more broadly about monetisation behaviour, also read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid If I Use AdBlock?, and Do YouTubers Still Get Paid for Old Videos?.

Video pick: RPM vs CPM on YouTube

This is relevant because the whole-ad question makes more sense once you understand the difference between ad value and overall creator earnings.

Tools that genuinely help you build a better monetised channel

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Watching RPM, monetized playbacks, and retention This is where you see the bigger picture rather than obsessing over one ad event Learn how to read the right signals
vidIQ Topic research and search-led growth Useful because better topics and stronger click-through usually matter more than one ad completion event Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and metadata support Helpful when your bottleneck is process and optimisation consistency Try TubeBuddy or read my TubeBuddy review
StreamYard Live streams, interviews, webinars Useful if your monetisation mix includes live formats and fan-funding options as well as ads Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your real challenge is building enough good content to increase monetised view opportunities Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want the cleanest view of RPM, monetized playbacks, and audience behaviour.
  • Use vidIQ or TubeBuddy if your bigger issue is getting people to click and watch in the first place.
  • Use StreamYard if live content is part of your income mix.
  • Use Syllaby if consistency is your problem, not analytics.

What I would do if I wanted better ad earnings

  1. Stop obsessing over one viewer’s ad completion.
  2. Focus on stronger content that holds attention longer.
  3. Increase monetised playbacks and total watch time.
  4. Understand RPM instead of only thinking about ad clicks.
  5. Build more than one revenue stream.

Final thoughts

If you came here for the fast answer, here it is again: sometimes, yes — watching the whole ad can help a creator earn more, but not always.

That is especially true for skippable ads, where watch length and interaction can matter more than they do with non-skippable formats.

The bigger truth is that creators make money from a wider system, not from one simple rule. Ad type, monetized playbacks, CPM, RPM, audience fit, retention, and other revenue streams all matter.

If you want help building the kind of channel where those pieces work together, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

Do YouTubers get paid more if I watch the whole ad?

Sometimes. Watching the whole ad can increase what a creator earns in some cases, especially with skippable ads, but it is not a universal rule that applies the same way every time.

Do skippable ads pay more if I do not skip?

They can. A longer watch or an interaction can make that ad impression more valuable than an instant skip.

Do non-skippable ads work the same way?

Not exactly. With non-skippable ads, the ad has already been served fully, so viewer completion works differently from skippable formats.

Does clicking the ad help the YouTuber?

Sometimes, yes, but creators should not build their strategy around encouraging ad clicks. The bigger revenue picture matters more.

Does every YouTube view include an ad?

No. YouTube’s own analytics documentation says not all views have ads, which is one reason total views and earnings do not match neatly.

Is watching the whole ad the best way to support a creator?

It can help, but better support usually comes from watching more of the video, engaging, subscribing, using affiliate links, joining memberships, or buying creator products and services.

Does YouTube Premium change this?

Yes. Premium members do not watch normal ads, but creators can still earn through Premium revenue sharing instead.

What should creators focus on instead of obsessing over ad completion?

Creators should focus on stronger topics, better thumbnails, better retention, more monetized playbacks, and a wider monetisation mix.

Categories
HOW TO MAKE MONEY ONLINE

How much money does 1 million YouTube views make?

1 million YouTube views can make anything from very little to a significant amount, depending on niche, audience location, monetized playbacks, video length, and the creator’s wider revenue system.

That is the short answer. The useful answer is understanding why there is no single fixed payout for 1 million views, what RPM actually tells you, and how ads, Premium, memberships, affiliates, and buyer intent can completely change the result.

This guide breaks that down properly, including realistic scenarios, why two channels with the same views can earn wildly different amounts, and what creators should optimise if they want those million views to be worth more.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

This matters because the “1 million views” question is one of the most searched and one of the most badly answered. Most articles throw out a number with no context. Real creator earnings do not work like that.

If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: how much money does 1 million YouTube views make?

There is no fixed number. A practical answer is that 1 million YouTube views might make a few hundred pounds or dollars, a few thousand, or much more if the channel has strong RPM and additional monetisation beyond ads.

The better question is not “What is the one number?” It is “What RPM, audience, niche, and business model sit behind those views?”

YouTube’s own revenue analytics guidance explains why this varies so much. RPM is the creator-focused metric that includes total revenue reported in YouTube Analytics, including ads, YouTube Premium, channel memberships, Super Chat, and Super Stickers, divided by total views. It also says not all views monetise and not all views have ads. That alone tells you why 1 million views does not equal one universal payout.

Why there is no fixed payout for 1 million views

YouTube does not pay a flat rate per view.

What a creator earns depends on things like:

  • how many of those views were actually monetised
  • what advertisers were willing to pay in that niche
  • which countries the viewers came from
  • whether viewers were watching long-form content or Shorts
  • whether the creator also earned from YouTube Premium, memberships, or other revenue
  • whether the video had strong buyer intent or weak entertainment intent
Factor Why it changes the money
Niche Finance, business, software, and high-intent topics often monetise better than broad entertainment
Audience location Advertiser demand varies heavily by country
Video format Long-form, Shorts, livestreams, and Premium watch behaviour do not monetise the same way
Ad suitability Some topics attract more advertiser demand than others
Extra monetisation Affiliates, memberships, and products can make the same 1 million views worth far more

Why RPM is the better metric than guessing

If you want to answer the million-views question properly, RPM is the best starting point.

Simple definitions:

  • RPM = what the creator actually earns per 1,000 views after revenue share, including more than just ads.
  • CPM = what advertisers pay per 1,000 monetized playbacks before YouTube’s share.

YouTube’s analytics help makes this clear: RPM is creator-focused and includes multiple revenue sources, while playback-based ad metrics are narrower. That means RPM gives a more realistic “what did I actually make?” answer.

If you want the deep dive, also read What Is YouTube RPM? and What Is YouTube CPM?.

1 million views income scenarios

These are not guarantees. They are examples based on how RPM works.

Example RPM Approximate revenue for 1 million views What this usually suggests
£0.50 / $0.50 About £500 / $500 Weak monetisation, low advertiser demand, low monetised playback rate, or poor fit
£2 / $2 About £2,000 / $2,000 Decent baseline long-form monetisation for some general channels
£5 / $5 About £5,000 / $5,000 Stronger niche, better monetisation quality, or additional revenue sources
£10 / $10 About £10,000 / $10,000 High-intent niche, strong audience value, or excellent monetisation setup

This is the cleanest way to answer the headline question without lying. The value of 1 million views depends on the RPM behind them.

Why two channels with 1 million views can earn completely different amounts

Two channels can hit the same view count and still see wildly different outcomes.

Channel type Why the earnings may differ
Broad entertainment May attract large view counts but weaker advertiser value per view
Finance or software education Can attract higher advertiser demand and higher-value audiences
Music or covers May face revenue-sharing, rights issues, or weaker RPM depending on setup
Product review channel Can add affiliate income on top of YouTube revenue

This is also why a smaller channel in a stronger niche can sometimes out-earn a much bigger one.

Why 1 million views can be worth far more than ad revenue

The smartest creators do not think of 1 million views as just ad money.

They think of those views as audience attention that can be monetised in layers.

One million views can also generate: affiliate sales, memberships, sponsorship interest, lead generation, course sales, product sales, consultation bookings, and stronger brand authority.

This is why the same million views can be worth £2,000 to one creator and £20,000+ in total business value to another. The ad revenue is only one layer.

If you want the wider monetisation picture, also read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid If I Use AdBlock?, and What Percentage of YouTubers Make Money?.

How to make 1 million YouTube views worth more

If your goal is to increase the value of your views, these are the levers that matter most:

  1. Choose topics with stronger advertiser and buyer intent.
  2. Attract audiences in countries and niches with stronger commercial value.
  3. Build videos that qualify for more monetised playbacks and stronger watch time.
  4. Add affiliate bridges, products, services, or memberships.
  5. Treat YouTube as a business system, not just a view counter.

This is the difference between chasing vanity metrics and building a creator business.

Fresh official facts worth knowing

This topic gets much stronger when you anchor it to YouTube’s own definitions instead of random internet payout guesses.

Fact Why it matters What it means in practice
YouTube says RPM includes ads, YouTube Premium, memberships, Super Chat and Super Stickers Shows million-view value is broader than ad revenue alone 1 million views can be worth more than a simple ad estimate
YouTube says not all views have ads and not all views monetise equally Explains why view count alone does not predict income 1 million views does not equal one fixed payout
YouTube says Premium gives creators another way to get paid when members watch their content Shows ad-free viewers can still contribute revenue Million-view earnings can include Premium watch value too
YouTube’s earnings reports are subject to adjustments including invalid traffic and content claims Shows estimated revenue is not always final Creators should be careful about treating early estimates as guaranteed payouts

Video pick: RPM vs CPM on YouTube

This is the most useful companion here because the million-views question makes far more sense once you understand RPM and CPM properly.

Tools that genuinely help you make your views worth more

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Tracking RPM, top earners, and monetisation quality This is where you see what your views are actually worth rather than guessing from internet averages Learn how to read the right signals
vidIQ Topic research and search-led planning Useful because better topic selection can drive stronger monetisation than chasing random viral views Try vidIQ or read my vidIQ review
TubeBuddy Workflow and optimisation support Helpful when you want to execute consistently and keep more of your content library monetisable over time Try TubeBuddy or read my TubeBuddy review
StreamYard Live formats and audience monetisation Useful if your million-view business model also includes memberships, Super Chat, and direct audience support Try StreamYard or read my StreamYard review
Syllaby Content planning and repeatable monetisable topics Useful when you want a better system for publishing content with clearer business intent Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want the cleanest answer to what your views are actually worth.
  • Use vidIQ or TubeBuddy if you want to improve topic quality and discoverability.
  • Use StreamYard if your monetisation mix includes live audience support.
  • Use Syllaby if you want more repeatable, monetisable content planning.

What I would do if I wanted my next 1 million views to be worth more

  1. Stop asking for one universal payout number.
  2. Track RPM and top-earning topics instead.
  3. Build content with stronger commercial intent.
  4. Add monetisation layers beyond ads.
  5. Treat views as business attention, not just vanity metrics.

Final thoughts

If you came here for the fast answer, here it is again: 1 million YouTube views can make very different amounts depending on RPM, monetized playbacks, audience location, niche, and whether the creator monetises beyond ads.

That is why you will see people quote wildly different numbers online and all sound confident. The real answer is not one magic payout. The real answer is the monetisation system behind the views.

If you want help building the kind of channel where 1 million views is actually worth serious money, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

How much money does 1 million YouTube views make?

There is no fixed number. A useful estimate depends on RPM, niche, monetized playbacks, audience location, and how much revenue comes from more than just ads.

Can 1 million YouTube views make £1,000?

Yes, depending on the RPM. At £1 RPM, 1 million views would equal about £1,000, but some channels earn much less or much more.

Can 1 million YouTube views make £10,000?

Yes, in higher-value niches or when the creator has a strong monetisation mix. At £10 RPM, 1 million views would equal about £10,000.

Why do some creators earn more per million views than others?

Audience location, niche, advertiser demand, monetized playbacks, and additional revenue streams can change the value of the same number of views dramatically.

Does RPM matter more than CPM for this question?

Usually yes. RPM is closer to what the creator actually earns across total views.

Do 1 million Shorts views pay the same as 1 million long-form views?

No. Shorts monetisation works differently, so you should not assume the same payout logic applies.

Can affiliates and products make 1 million views worth more?

Absolutely. In many cases, the biggest money from 1 million views comes from monetisation beyond watch-page ads.

What is the best way to increase the value of YouTube views?

Focus on stronger commercial topics, better audience fit, higher RPM, and multiple revenue streams beyond ads alone.

Categories
YOUTUBE

Do YouTubers Get Paid If You Download Their Video?

Do YouTubers Get Paid If You Download Their Video?

There’s a common misconception that YouTubers are paid for the number of downloads a video gets. The reality is a bit more complicated.

YouTube’s monetization system is structured around views and advertisements, not downloads.

Let’s dive deeper into this topic and dispel any lingering confusion.

How Are YouTubers Paid?

At its core, YouTube’s payment model primarily relies on advertisements and views, not downloads. It’s also important to note that not all views are created equal.

  1. Ad Revenue: This is the primary source of income for most YouTubers. Advertisements that appear before, during, or after a video are what generate income. The YouTuber is paid a share of the advertising revenue from these ads. This payment is usually calculated based on Cost Per Mille (CPM), meaning the cost per thousand views. The average CPM varies between countries and genres, but as of 2021, it ranged from $0.25 to $4.00 in the United States.The niche in which a YouTube channel operates can significantly influence the CPM rates. The rates vary based on audience demographic, engagement, and demand from advertisers.Here’s a rough estimation of average CPM rates across various popular YouTube niches:
    YouTube Niche Average CPM Rates
    Tech $4.00 – $6.00
    Finance $8.00 – $12.00
    Gaming $2.00 – $4.00
    Beauty and Fashion $3.00 – $6.00
    DIY and Crafts $2.00 – $4.00
    Health and Wellness $5.00 – $7.00
    Food and Cooking $3.00 – $5.00
    Travel and Lifestyle $2.00 – $4.00
    Education $4.00 – $7.00
    Entertainment and Comedy $2.00 – $4.00

    It’s important to note that these are rough estimates and actual rates can vary significantly. Factors such as viewer location, viewer age, and seasonality also play a role in determining CPM rates. Moreover, these rates are subject to change as market dynamics evolve.

  2. YouTube Premium: This is a subscription service offered by YouTube. It allows users to watch ad-free videos, access YouTube Originals, and play videos in the background. When a YouTube Premium member watches a video, the creator is paid out of the subscription fee. This income depends on the total watch time by YouTube Premium members.YouTube Premium revenue is split between all the creators a subscriber watches in a given month, based on the watch time. So, it’s hard to give concrete figures for individual channels, but we can certainly share a rough understanding of how the funds are divided.Please note, the following percentages are approximate, and actual percentages may vary:
    YouTube Premium Revenue Breakdown Approximate Percentage
    YouTube’s Share 45%
    Creators’ Share 55%

    YouTube usually takes approximately 45% of the total revenue as their share, leaving around 55% to be distributed among creators. The portion a particular YouTuber receives is calculated based on the amount of watch time they generated among YouTube Premium viewers.

    For instance, if a user watches one YouTuber A for 20 hours and another YouTuber B for 10 hours in a month, YouTuber A will receive twice the share of YouTube Premium revenue compared to YouTuber B from this particular user’s subscription fee.

  3. Channel Memberships and Super Chat: These are features that allow fans to directly support their favourite YouTubers. Channel Memberships allow fans to pay a monthly fee for special perks, while Super Chat lets viewers pay to have their messages highlighted during a live chat.YouTube also enables creators to earn through features like Memberships and Super Chat. These features allow fans to directly support their favourite creators. Here’s a breakdown of how much creators earn from these revenue streams:
    Revenue Stream Fees and Splits
    YouTube Memberships 70% to Creator, 30% to YouTube
    Super Chat 70% to Creator, 30% to YouTube

    For YouTube Memberships, creators receive 70% of the membership fee after local sales tax is deducted. The rest goes to YouTube. As of my knowledge cutoff in September 2021, there were three default price points: $4.99, $9.99, and $24.99 per month, but these prices can be adjusted based on the creator’s preference and local currency.

    Super Chat, on the other hand, allows viewers to pay to have their messages highlighted during a live chat. The fee breakdown is the same as Memberships – creators receive 70% and YouTube takes 30%.

    Remember, these splits apply after any local sales tax and, in the case of iOS purchases, after the app store’s transaction fee is deducted. This can significantly affect the net revenue a creator receives. As a result, the actual earnings for a creator might vary significantly based on several factors, including their location and the platforms their viewers are using to purchase memberships or send Super Chats.

  4. Merchandise Shelf: This feature allows YouTubers to showcase their official merchandise right on YouTube.
  5. Brand Partnerships: Many YouTubers also earn money through sponsorships and partnerships with brands.

The following table illustrates the most common revenue streams and their average rates:

Revenue Stream Average Rates
Ad Revenue (CPM) $0.25 – $4.00
YouTube Premium Varies
Channel Memberships $4.99, $9.99, $24.99 per month
Super Chat Varies
Merchandise Shelf Varies
Brand Partnerships Varies

Please note these rates are just averages and actual rates may vary greatly depending on numerous factors such as the YouTuber’s audience size, engagement, location, and video content.

So, What Happens If You Download a Video?

When a user downloads a video, it doesn’t directly contribute to a YouTuber’s income. The YouTuber gets paid when a viewer watches the video on YouTube’s platform, not when it’s downloaded. Downloading a video often means viewing it offline, which bypasses YouTube’s ad-serving platform and therefore generates no ad revenue for the YouTuber.

It’s worth noting that downloading YouTube videos for offline viewing without explicit permission from the creator is against YouTube’s terms of service. YouTube does provide an option for offline viewing through YouTube Premium, but this doesn’t involve downloading the video in the conventional sense. These views do count towards the total views and generate revenue for the creator.

Conclusion

In summary, YouTubers are not directly paid for video downloads. Instead, they earn money through ad revenue, channel memberships, Super Chat, the Merchandise Shelf, brand partnerships, and YouTube Premium views.

Downloading a video without explicit permission could potentially harm a YouTuber’s income, as it bypasses the revenue they could earn from ads.

Supporting your favourite YouTubers by watching their videos on the platform is the best way to ensure they get paid for their hard work.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE MARKETING SOCIAL MEDIA

How To Increase YouTube Video CPM – Make More Money On YouTube

working for free how to upsell, increase youtube cpm, increase youtube video cpm

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

How To Increase YouTube Video CPM - Make More Money On YouTube

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.

In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

How To Increase YouTube Video CPM - Make More Money On YouTube 2

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.

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How To Increase Your CPM Adsense Earnings

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There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.

When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.

YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!

Evaluate your existing videos

Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.

Make Longer Videos

You can increase YouTube CPM by adding more adverts into longer videos.

Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.

These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.

Difference Niches Have Different CPM Rates

This is a lesson I learnt myself the hard way.

You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.

However, if you target set niches you can boost your income.

Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.

So consider the niche you are in if you want to increase YouTube CPM and boost your Adsense income.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Stop Swearing! – Yes this myth is true!

YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.

When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.

How To Start A Blog with No Money

Make Money Blogging

If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.

I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.

This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.