YouTube SEO and YouTube Video SEO is all about the 3 Levels Of YouTube Tags or a youtube tags generator. YouTube Tags in 2017 are a very important tool to help rank your youtube videos and teaches the YouTube Algorithm what your video is about. Tagging your youtube videos with video tags with the 3 levels of YouTube Tags will help YouTube understand what your video is about, what your youtube video should be related to and when to suggest your youtube video based on your SEO tags and YouTube SEO video tags.
Alan Spicer discusses Video Optimisation and Video Tags. Video Tagging is part of YouTube best practices and Search Engine Optimisation. SEO helps rank your video on Google and sets where your video is ranked on YouTube search results. The better you rank with your video tags the better you video does – get more video views and get more youtube subscribers.
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5 Ways To Make Money Online that everyone can do. Making money online is the holy grail for most YouTubers. Looking through the YouTube Tricks to find ways to make money on YouTube and other sites with affiliate link marketing, ebay selling, amazon affiliate links and merchandising.
In this video I outline 5 ways to make money online and how to make money on YouTube. Building in ways to make passive income is the best way to make a ongoing passive income in the future. If you can build in referral links and mailing lists you can boost your ability to make money from your blogs and make money on youtube.
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Buying YouTube Subscribers? Should i Buy Subscribers? Should YOU Buy YouTube Subs? Buying YouTube subscribers can gets you a better YouTube count but can HURT your YouTube Channel and leave you asking How To Grow A YouTube Channel.
How To Buy YouTube Subscribers is a bad questions to ask as you should be asking How To Get YouTuber Subscribers or How To Get More YouTube Subscribers.
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How To Make Money Online is a common question asked in forums and YouTube groups. Making money online can making money on YouTube can be easy but it can also be complicated if you don’t understand the terminology.
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10 YouTube Tips For Newbie YouTube Beginners 2017 to help you get more views, gain more youtube subscribers and grow your youtube channel. YouTuber Tips, YouTube Hacks for beginners is a YouTube Tutorial, YouTube 101 for new youtubers, as a YouTube for Dummies guide packed full of YouTube Tips for beginners to lay those foundations you need to be a successful youtuber.
YOU Need to Bulk Record, 3 Reasons To Bulk Record YouTube Videos, YouTube Productivity Hacks. Meeting upload schedules can be hard some some YouTubers. Especially if you record and edit on the same day you are due to upload. That is why I bulk record my videos in advance.
Bulk recording youtube videos can help you get ahead of the schedule and allows for flexibility in the content you upload, how often you upload and acts as a fail safe when you are just too busy to make videos.
Ranking better in YouTube with YouTube Playlist SEO, Video SEO can help boost views and grow a YouTube Channel. YouTube Playlists are often overlooked but can be a very powerful tool to boost your youtube channel views. Playlists help hook viewers into a session, extending YouTube watch time which has a positive effect on the authority of your channel.
How Does YouTube Playlist SEO Help You Rank Better & Make More Money?
YouTube Session Time is an important factor in the way YouTube promotes your channel. It is in YouTube’s best interest to help channels that actively drive new users to the site and keep them engaged for longer. The longer a user in on the site the more advertisements they can be shown and the more money it can make for its parent company Google.
How Does YouTube Playlist SEO Boost Views?
Playlists can help attract users users to themed videos or niches. If you have a collection of 5-10 videos all about a set topic and putt them all in a playlist it helps YouTube learn that they are related and can increase how often they are suggested against each other on the right hand right of the video. You can also use SERIES PLAYLISTS that has an even stronger effect on what is auto played as YouTube are told that not only are they are related but just like a TV program that best viewed in a set order.
How to find YouTube Video Ideas or Vlog Topics. Finding new ideas for YouTube Video Topics can be hard at times but I have 3 Tips On How To Find Video Topics which will give you Unlimited YouTube Video Ideas & YouTube Video Topic Ideas so you never have to worry again.
Writing block is common in most creative fields and ideas for YouTube videos can be hard for new YouTubers to come by when you can’t see the wood from the trees.
That is why I have a method to discover my YouTube Video Ideas and topics.
1 – Personal YouTube Video Ideas
Pull from your own personal experiences. Your life can be a very deep well of information, opinions, hobbies and content ideas.
I know sometime it can feel like you have nothing to think about but why not look at your hobbies and explain that to your audience. Are you a video gamer?
Why not tell us about your favourite game!
Do you like fashion or makeup?
Why not make a video about your new summer look, your favorite make up and how you put it on. Or talk more personal, tell us about your family, your friends, your day at school. You can always find something to talk about in your personal life.
2 – Trending Topic Videos & Other YouTubers
Trending topics can be the source for UNLIMITED YouTube Video Ideas in its own right. Trending topics can be anything that is in the news right now.
Why not react to the news, a new music album, a theatre play or the latest new toy trends like Fidget Spinners. Trends can also pop up out of nowhere like the ALS Ice Bucket Challenge did in 2015 or the Harlem Shake. To find trends just watch what other large YouTubers seem to be doing and make a video about it, react to it, talk about it or watch that tv show or movie.
3 – Breakdown Large Topics into in-depth smaller videos
These videos are 10-15 minutes long and have 10-30 tips on how to survive a music festival. They are good videos and have been well received but if I wanted to make more videos from the same topic I could drill down into the discussion and dedicate more time to each part.
From a top 10 tips video I could make 10 smaller videos giving each tip more explanation for example how to pitch a tent, what food do you need, festival recipes, best things to pack for a festival, how to survive the good/bad festival weather.
All of those videos have merit in their own right and could easily be made into videos people want to see as well as the top 10 video compilation..
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
Getting YouTube Subscribers can be hard when starting out and people always ask How To Get YouTube Subscribers. But begging for subs, buying subscribers and trading subscribers in Sub 4 Sub could be hurting your channel and may even get your YouTube Channel banned.
It can be hard to find that motivation to start making YouTube videos. You can take months to find the right camera, test your microphone, decide on what content you want to make and then finally muster up the courage to record and upload that first video. Only to then get hit with that frustration and sinking feeling that all that hard work might not get seen because you only have 3 subscribers, and this is where you seek out ways to buy subscribers or trading them in Sub 4 Sub groups or websites.
Sub 4 Sub means Subscriber for Subscriber and its the practice of promise to subscribe to someone else’s channel in return for getting them to subscribe back to you. This can seem like an easy way to get YouTube subscribers but what you are actually getting in inactive sub 4 sub subscribers that are very unlikely to watch your content or engage with your videos at all. This can harm your youtube channel as YouTube monitors video view velocity when a video if first published. If YouTube doesn’t think the video has enough views compared to the channels subscriber base within the first 48 hours it can negatively affect your videos ranking in search and suggested videos.
Making YouTube Videos, Why Delay? Start making YouTube Videos Today!
Many new youtubers hesitate and worry about making youtube videos. They worry about How To Start Making YouTube Videos and keep making excuses why they can’t start just yet. In this video Alan Spicer tells you to stop delaying and make youtube videos today – START CREATING!
Everyone finds an excuse to delay making YouTube Videos. I tend to find people are worried about the quality of their first few videos, their YouTube video equipment or even over think how much time they need. It is this delaying that actually stops people from making YouTube videos entirely. Making YouTube Videos is an art that needs to be honed and practiced. The more YouTube videos you make the better you will get.
When I started making videos in 2013 they was horrible, tinny, shaky and hard to watch. However, this gave me a baseline to improve from. I can look back at the video and take notes on what I need to improve. If each time you make a video you take notes and try and fix 1 thing that bothers you, it can act as a way to teach yourself to get better. After making YouTube videos for 2-3 months you should then be able to look back and see how much you have improved since day one…. but if you dont start….. you cant get better!
YouTube is a huge platform with millions of channels and maybe even billions of users watching hours & hours of video every second. This can be a huge needle in a haystack when it comes to companies or branding so you need to Build Your YouTube Brand, make it STAND OUT and drive authority.
I can be hard to get noticed but if you make your brand UNMISSABLE then it will help attract some attention. Here are 28 tips to Build Your YouTube Brand.
#1 – Choose your identity – Start to Build Your YouTube Brand
If you want viewers to subscribe to your channel and come back for more later, then they need to know what they are getting themselves into.
While there are endless YouTube video ideas to choose from, it is important that you have an identity. Whether that means talking about beauty, travel, sports, gaming, or anything that comes up in your life, make it very clear to the audience so that you get subscribers who stick around!
#2 – Follow a passion (yours and theirs)
First of all, make sure that YOU are passionate about everything you are saying and doing on your YouTube channel. If you don’t then none of the rest of the list will matter, and you won’t have any fun!
Once you know what you are passionate about, find the groups of people that are equally passionate and likely to make a large, loyal fan base. If you know that you love all Technology, then think about making great videos catered towards viewers who are passionate about virtual reality, or artificial intelligence.
If you become a trusted source in passionate niches, you will have a great channel.
#3 – Make great video thumbnails
YouTube king of subscriptions PewDiePie uses eye catching thumbnails every time
Your video’s thumbnail is the first thing people see so make it count!
Boring, or grainy images are going to look weak beside other YouTubers who are competing for the same viewers so take a few minutes to make a great thumbnail and you will see the difference.
4 Tips for Better YouTube Thumbnails
1. Use closeups of your face: Humans like eye contact and this will catch their attention in search results!
2. Convey strong emotion: Strong emotion on your face can set the tone for the video and prime the audience for what is in store.
3. Use bright backgrounds: It’s all about being eye catching in a sea of YouTube results all over the screen. Bright screens get people’s attention, and also tend to create stark contrast with your main image.
4. Be consistent: It helps your brand to have similar thumbnails all the way across your page
# 4 – Show off a great channel logo
Your channel logo may be small, but it can say a lot about you. Don’t underestimate the first impression that people will see representing ALL the hard work that you put into your videos. Before creating images like logos and banners, you should make sure that you are making them the appropriate size
#5 – Use Awesome Art for your banner
The images that you use on your channel can influence viewers to hit that ‘subscribe’ button.
#6 – Make a compelling channel page
Your channel page is the home base for anyone looking at your body of work. First and foremost, make sure it looks pretty with the logo, banner, and thumbnail tips above. Now that you look like a pro, you should remember that some people might actually read (yes read!) your channel description. Use this opportunity to tell your story, and let your personality shine through.
This is an area where you can show off the benefits of subscribing to your channel, and use a call to action to try and get their sub while you have their attention. You can (and should) also organize your content with playlists. This will let any potential YouTube subscribers find the content that is most interesting to them quickly.
It also makes for a good viewing experience for anyone who wants to binge watch your videos
#7 – Add some contact info
If you are putting yourself out there on YouTube, and you want to build an army of subscribers, it helps to be accessible. Who knows what opportunities might come up – a fellow YouTuber might want to connect, or a fan might want interview you on their blog.
One thing is for sure is that if you make yourself hard to get a hold of, it is a lot less likely that golden opportunities will fall into your lap.
#8 – Have recurring segments
Recurring segments!What do the Tonight Show, Jeopardy, and Bill Nye The Science guy all have in common? RECURRING SEGMENTS! Audiences return again and again for DECADES because they like the reliable structure and familiar nature of their favorite shows. Think about how many clicks Jimmy Kimmel gets every time he posts a “Mean Tweets” video.
If you can come up with a handful of structured segments that you can perfect, you are guaranteed to get more views. People want to see the next segment that they know they are going to love.
#9 – Upload Often
YouTube viewers subscribe to channels that are clearly active and posting new videos all the time. If you are stingy with your posts, then there is no reason for them to follow you.
Try to start out with at least one video per week. That way you will quickly build a library of content that viewers can go back and watch, with a pattern that they know they can count on in the future.
#10 – Have a content calendar and stick to it
Calendars aren’t just to help you stay on schedule
With so much YouTube competition, your subscribers need to know that they can rely on you for consistent content.
Make 2 key decisions
How many videos will you produce each week?
When will you publish them?
Once you know these answers, your YouTube channel should run like clockwork for your subscribers. Try to hit ‘publish’ at the same time each day/ week.
DON’T OVER COMMIT – If you get subscribers with the promise of daily videos, don’t be surprised if you lose them when you downgrade to weekly episodes instead.
#11 – Choose good titles – Eye Catching
Along with the image, your video’s title will form a viewer’s first impression of whether or not you are worth a view.
People tend to click titles that are intriguing or useful to them. Using exciting terms like “Amazing” “Hilarious or “Unbelievable” tend to get people’s attention.
You should also think about driving urgency. Suggesting that watching your video will have an immediate benefit will get more views than static titles. Think about the difference between ‘How to dress better’ vs ‘How to start dressing better today’
#12 – Keep your titles brief but teasing
Don’t give everything away in one long sentence. Keep your video titles relatively short, and leaving them wanting more. Try to keep titles below 50 characters to have the best chance of people clicking on your video.
#13 – Cross Promote Your Videos to Build Your YouTube Brand
Always try to turn one view into many views! When someone is watching your channel, you have a few different opportunities to cross promote your other videos. The best ways are:
Mention a suggested video during your video
Include a call to action button as an annotation, or at the end
Put links to suggested content in your video description
#14 – Pick the right tags
Many YouTubers actually forget about tags entirely. What a waste!
Tags are a key factor in helping Build Your YouTube Brand and get your videos in front of the right people. They will inform the search algorithm when people are looking for content, and will also give new viewers an idea of what your videos and your channel are really about.
#15 – Include Annotations & End Screen Options
YouTube has built in excellent features to build in interactive moments during your video, as well as multiple calls to action at the very end.
Here is a helpful video Derral Eves.
#16 – Use keywords, and SEO to Rank & Build Your YouTube Brand
Speaking of titles, you should think very carefully about the specific words you use in those titles. They will have a big impact on whether new viewers can find you in the first place.
YouTube is the second biggest search engine in the world, and people everywhere are looking for answers and entertainment in that search box. Before anyone can subscribe to your channel, they need to find you first! That’s where keywords come in.
#17 – Use Google Trends to Build Your YouTube Brand
Using Google Trends is the best way to see what people are getting more and less interested in over time.
Why does this matter?
Funny cat videos are more popular than funny dog videos – but both searches peaked in 2014
When the pros think about how to get more views on YouTube, they know that it helps to be talking about things that more and more people actually want to see. You aren’t going to attract a big audience reviewing season 2 of The Adams Family in 2017.
#18 – Use multi-part episodes – Extend & Build Your YouTube Brand
Who doesn’t love a little suspense?
If all of your videos are standalone pieces with no mention of a follow-up, then there is much less incentive to hit the sub button. However, if they want to know what happens next, then they are more likely to follow your channel long term.
#19 – Keep the audience in mind
If you want to get YouTube subscribers, then don’t just make videos that you think will be fun. Pay attention to trends in your niche. For example, if you talk about TV shows, make sure you know what shows are rising in popularity and make content geared towards that rather than only shows that you think people SHOULD want to hear about.
#20 – Always ask for a subscription
Whatever you need your viewers to do, don’t be afraid to ask! Many YouTubers miss out by forgetting to simply ask people to subscribe if they enjoyed the video.
Just be sure to keep the call to action quick and simple
In many cases we are looking for a lot of things – a like, a subscription, a click to our website, a follow on Instagram etc. Don’t overwhelm your audience with a check-list of ways they can help you. Pick one or two that are most important and mention them quickly at the beginning and end of the video
#21 – Use Channel Trailers
Channel trailers are an awesome way to establish what your channel is about, and why people should care. Just like a movie trailer is a fast moving clip that shows the best that a film has to offer and gets people excited for more, your channel trailer can be the difference between a viewer subscribing, or moving on to the next thing that catches their eye.
First of all, if your title and thumbnail catches a viewer’s attention, the next thing they will check out is the description. If you don’t have a compelling reason for them to stick around, they won’t make it far in the video.
Secondly, YouTube can’t listen to every word in your video, so it relies on descriptions for its search engine. This means that a good description can help you show up in search results for potential new subscribers.
#23 – Add a channel watermark
How to add a channel watermark to your video
You can build in your own personalized watermark that will show up on each video. This is a subtle reminder embedded right onto the video content that the viewer should subscribe
#24 – Look for helpful resources
If you are reading Vlogging Guides, then you are already off to a good start ?
BufferBlog, Vlogging Guides, and communities like YTTalk can help you learn how to get more views on YouTube from fellow vloggers.
#25 – Attend Events
From local meetups, to massive international events, there are many opportunities to attend YouTube related events. Use these opportunities to network with other content creators, and meet your fans!
#26 – Learn from your most popular videos
If you want more YouYube views, it helps to know what has worked in the past. Use successful videos as inspiration for similar content and build a reputation for viral videos that people love to watch.
#27 – Avoid too many ads
Ads can be a good thing to let you make money on YouTube and fund great content, but don’t go overboard. You get several options on what type of ads you are OK with permitting on your videos.
While it might be tempting to go all out and try to maximize your earnings, keep your viewers in mind. You will get more views on YouTube if your subscribers think that you aren’t just in it for the money.
#28 – Be transparent with your audience
If you do want to make money with your videos, just make sure you are honest about it. For example, if you are being paid to review a product, mention that in the video. It doesn’t mean you can’t give your genuine opinion!
This doesn’t end with just money issues. You can gain a lot of trust by telling people what is going on behind the scenes and making them feel a part of your channels. Loyalty brings more YouTube views back to your channel then trying to outsmart the audience.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks
Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?
Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:
1. Make any YouTube Video into a GIF
You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx”
Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.
Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.
2. YouTube Disco Your YouTube Videos
You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.
Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.
You can also set it to play the current top hits and it will tell what videos are most popular at the moment.
3. Slow Motion YouTube Videos
There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.
If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.
Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.
4. YouTube Leanback – YouTube and Chill
YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.
This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.
Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.
All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.
5. Google Video Quality Report
Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.
Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.
The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.
Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.
YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.
If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?
Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?
One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.
2. Create a regular schedule
Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!
Mention your schedule at the end of each video
Include your schedule as part of your channel art
Remind fans on social media
3. Strive for originality
Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!
Here are some more tips for new youtubers in our blogs!
4. Be patient about income
Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.
5. Be yourself
It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.
Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so-called social media revolution, nowadays managing a flexible presence on each of the BIG THREE (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed.
What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market.
Here are some quick facts showing the tremendous role of social media in today’s business world…
A significant 86% of marketers said that social media was important to their businesses.
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority.
Once you define your business objective “whether creating brand awareness, relationship building ordriving new sales“ you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
2. Develop a loyal community of prospects
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without.
An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless.
From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance.
Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.
4. Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness.
By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customers experience into a positive outcome for your business.
Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
5. Expand sales
Getting speed access to consumers feedback is undoubtedly going to jump-start your sales results.
Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors.
Believe it or not, this will do the trick for your business and will monetize your efforts.
6. Boost traffic and search engine ranking
Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies websites as a way to convert leads into prospects.
Website builders, such as WordPress, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages.
Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.
7. Cut marketing costs
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising.
Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.
Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling.
Regardless of the serious competition, there are millions of people waiting to be reached.
Don’t let your competitors beat you out in the socialsphere. Your next prospect could possibly come from social media.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
When you’re designing your website, one of the first things to consider is how you will grab your visitors’ attention. For example, your homepage, header and template are just some of the aspects of your site that you can customize to really leave a lasting impression. You can use animation, parallax scrolling and lightboxes to really wow and woo your visitors so they keep surfing your site. There are so many web design tips and tricks you can easily implement and we’ve compiled some unbelievable WordPress websites to help inspire you to take your website to a whole new level.
The Power of Animation – Web Design Tips
Footwear designer, Tamar Shalem, uses the power of animation to really hook her site visitors. The minute you arrive to her website, you quickly realize it’s not just another shoe store. From an animated header with adorable menu icons, to the snazzy, moving shoes and flashing message indicating her blowout sale, it’s safe to say we won’t forget about this online store.
Captivating video backgrounds – Web Design Tips
This website, a full service concrete specialist service provider, features a unique video background specific to their business. If you want to make sure your site visitors understand what your business is all about, try adding a video background or a little bit of animation to your website. Be sure to choose media that accurately represents what you do or is vague enough to keep your visitors curious.
The alluring effect of parallax scrolling – Web Design Tips
Adding dimension to your site is a great way to lure your visitors in. Take notes on this fashion photography website that incorporated a parallax scrolling effect. Parallax refers to the popular scrolling effect when your website background image moves slower than an image placed in the foreground. Here at HD1, we just can’t get enough of parallax scrolling and this website is just one example of parallax implemented to perfection!
The thousand word gallery – Web Design Tips
Since images are often far more powerful than words, a beautiful gallery within your website is an excellent way to demonstrate what you do and capture your visitor’s attention right away. Photographer Joern Pollex artfully uses a gallery to show the breadth of his photography skills.
The clever duet between text and image
Can you make your visitors laugh within seconds of viewing your site? If so, you’re sure to get them interested in you and your brand. This website implemented a brilliant collaboration of text and image to make an instant and lasting impression.
Include high quality images
You don’t have to have a photography portfolio to have high quality images. As we’ve stressed, a photo gallery is the ultimate way to appeal to your site visitors. From an impressive full-screen image on his homepage, to a breathtaking photo gallery, Dory Younes transported us into his world in minutes. Another neat trick? Fixed headers. Fixed headers stay put at the top of the page, even as your site visitors scroll downwards. This nifty trick is great for your UX, or user experience, since it helps users easily navigate your site.
The musical header
We talked about having a video background or animation that clearly shows off the purpose of your website. On the same token, if you’re a musician, why not greet your site visitors with a taste of your music? Musician Mickey Factz has one of the most creative headers we’ve ever come across. A personal touch like this goes a long way.
A splash of colour
This Florida-based beauty salon used a few different elements in their website that make it a total success. From a logo that stays put (and always reverts back to their homepage) to an attractive turquoise overlay, their website is striking and fierce, like a hair salon’s site should be. Bonus? Their informative blog!
Just like there are a things you can do to increase the likelihood of success in YouTube (including YouTube SEO Tactics), But, there are also many youtube mistakes which are commonly overlooked and avoiding these mistakes can help increase your chances for success within YouTube.
Terabrite on Vlogging (Personal Vlog Channels – YouTube Mistakes)
If you’re a looking to create a vlog on YouTube, you may be thinking that it’s you’re going to get famous vlogging. That’s not how it works. There are a few things that you can do to increase volume which will help you reach that goal.
1)Have a main channel where you do something like music, skits, comedy, or something. 2)Make your vlogging channel unique, so as to stand out from all the other bloggers. 3)Try humor or something else to keep your viewers interest.
The Fine Brothers (How to Annoy Established YouTubers – YouTube Mistakes)
4) Don’t steal or just copy other people’s tags, descriptions, or titles for your video. Many new YouTubers will copy the metadata from a successful video verbatim in the hopes that they will rank similarly, as often times with the hope that the original YouTuber will take notice and be honored that you found their work to be well optimized. In reality, you will end up annoying these people that you look up to, and they may never want to talk to you as a result. Not a good approach for attempting to become connected to a YouTube influencer.
5) Don’t just keep putting up videos on your channel over and over when nothing’s happening.
You may have 100 views, 200 views, 300 views, or even 4,000 views, but what you really need to be doing is developing one skill. Then collaborate with people who have more subscribers, but less skill. For example if you’re a really good 3D artist and go to someone with 10,000 subscribers and say let them know it. Tell them you can do something 3D for them. Maybe they do composing. You can suggest that if you do a 3D for them, they can mention you in their video. Just doing an amazing video and putting it up on your channel will probably not bring you the success you want. Collaborating with the community is a good way to start.
6) Don’t try to be someone else.
Originality is important, but being yourself and don’t just follow a trend. If you do, it just adds you to the crowd. If you are the needle in a haystack, it’s difficult to stand out. You should focus on originality and create something that will make you stand out.
7) In the description box, don’t forget to have hyperlinks.
Some people have their YouTube accounts set up, but they don’t have their Facebook or Twitter linked in the description box. It is important to have a hyperlink, which is a link they can easily click, because people want to click it and go right to the page. They really don’t have the time to just copy, paste and put it in the browsers.
8) Don’t make everything long – YouTube Mistakes
It is best to keep things short.
9) Don’t forget to have a Subscribe button at the end.
You want people to subscribe to you.
10) Don’t do something just because you think it might get views.
Do content that you care about. Do something that really interests you, and make sure you find your voice. Don’t be one of those people who just show up once in a while. Have a long-term plan and don’t say, “If it doesn’t happen within a couple of months, I’m not going to do this.” Show up consistently and work on your craft. Think long-term and focus.
11) Don’t forget to watch other stuff. Watch stuff that you love. A lot of people on YouTube, when they’re starting out, don’t watch other stuff. Watch your peers. Watch the people that inspire you. And I just think if you find your voice and you’re authentic and you keep stuff relatively short, you can do some good work and you hopefully will succeed.
Success on YouTube is not going to happen your first week and it’s not going to happen without creating unique content that you’re passionate about, and that is distributed in a strategic way. It’s going to take some time, but these tips will hopefully help make success easier for you.
In 2012, YouTube began de-monetizing non advertiser friendly videos based on new advertising-friendly guidelines. This is not done by people, but by an algorithm that looked at the metadata of videos and other factors to decide whether it is likely to be something an advertiser wouldn’t want to be associated with.
Over the last five years, this advertiser friendly algorithm has regularly removed videos from the pool of advertised-upon content. However, when much of the YouTube community started looking into this process after it hit the news in August 2016, they realized that the algorithm can be over-sensitive. Creators provided examples of videos that talk about subjects like depression, LGBT rights, world events and news, acne scars, refugees, antibiotics, and more, which were deemed advertiser-unfriendly and de-monetized. Many of these videos, when reviewed by a human, were manually granted monetization.
What is Advertiser Friendly? Advertising-Friendly Guidelines
YouTube’s guidelines cast a broad net (a little too broad, in my opinion).
Sexually suggestive content, including partial nudity and sexual humor
Violence, including display of serious injury and events related to violent extremism
Inappropriate language, including harassment, swearing and vulgar language
Promotion of drugs and regulated substances, including selling, use and abuse of such items
Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown
While the exact criteria aren’t known, key words in title & tags seem to play a significant role. For example, the channel “Healthcare Triage,” which talks about healthcare policy realized they had 27 videos flagged because–in talking about prescription drug costs, the opioid epidemic, and treatments for diabetes–the algorithm thought those videos were celebrating illegal drug use. This was possibly due to the tag “drugs.”
WHY DOES YOUTUBE DO THIS?
YouTube needs to create a brand-safe (advertiser friendly) environment in order to maintain and grow the platform, including the Adsense monetization that creators benefit from. They need to be able to guarantee to blue chip companies that there is control over what their brand appears alongside. The Internet Creators Guild is aligned in finding ways to increase ad rates in order to make careers for professional online creators more sustainable. However, we expressed some concern about this issue and suggested (1) more human spot checks (2) an easier way to sort and review in video manager (3) refining the algorithm.
NOTIFICATIONS & APPEAL
Whereas it was previously unclear if a video had been demonetized, YouTube started rolling out features in 2016 in order to:
Let you know when a video has been de-monetized.
Show a notice next to all de-monetized videos.
Allow you to request a manual review of a de-monetized video.
Re-monetize videos that the appeal process finds to be not in violation of YouTube’s ad-friendly policy.
When your video is de-monetized, this little yellow $ shows up.
Based on the ICG’s investigations, it looks as if re-monetization (if it happens) occurs in between 12 and 24 hours after a manual review is requested.
According to a YouTube representative, overall, less than 1% of partner videos have been de-monetized, and the appeal process is currently taking around 24 hours with a high rate of re-monetization.
WHAT DO YOU NEED TO KNOW AS A CREATOR?
It’s not the case that YouTube won’t be monetizing channels that cover current events or world news. But it’s worth being aware that creators who speak on sensitive subjects may be particularly affected by the algorithm erroneously de-monetizing videos.
Erroneous de-monetization will always result in lost income. Even now that the notification & appeals process is in place, a video could still be de-monetized for hours or days after upload while the manual review is pending. That could particularly hit hard at timely or viral content (which often means news-related and sensitive-subject videos).
We hope the new appeals process can help YouTube refine this system. In gathering data on videos that creators are submitting for manual review and studying what gets re-instated, the platform has the opportunity to refine the algorithm.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
How does the YouTube decide which YouTube Adverts play on your videos?
Turns out YouTube Adverts work a lot like Google and Facebook ads do. Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to ads. You’ll see certain ads over others because of your demographic groups, your interests (which is judged in part by what you search on Google and YouTube) and the content you’ve viewed before, including whether or not you’ve interacted with the advertiser’s videos, ads, or YouTube channel.
YouTube Adverts algorithms also try to make sure that people aren’t overloaded with ads while watching videos — so it actually sometimes won’t show ads on monetizable videos, even when there’s a demographic match.
Here are the five ad formats you can expect to see on YouTube, and how they work:
a) YouTube Adverts – Display ads, which show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad, depending on their selection.
b) YouTube Adverts – Overlay ads, which appear across the bottom 20% of the video window and currently only appears only on desktop and laptop computers. You can X out of the ad at any time.
c) YouTube Adverts – TrueView in-stream, skippable video ads, which are most common ads. These are the ones you can skip after watching for five seconds. Advertisers can put it before, during (yikes!), or after the video plays, and they get paid only if you watch at least 30 seconds of the clip or to the end of the video ad — whichever comes first.
d) YouTube Adverts – Non-skippable video ads, which are those longer, 15-or-more-second ads you see before plays and can’t skip after any period of time, no matter how much you shout at your screen.
e) YouTube Adverts – Midroll ads, which are ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video. How the advertiser gets paid depends on the type of ad: If the midroll is a TrueView ad, then you’d have to watch 30 seconds of the end or the entire ad — whichever is shorter. If it’s a CPM-based ad, then you have to watch the entire ad no matter how long it is.
f) YouTube Adverts – Bumper ads, which are short- non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices and must be watched in their entirety before viewers can progress to the video they want to view.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
YouTube king of subscriptions PewDiePie uses eye catching thumbnails every time
Funny cat videos are more popular than funny dog videos – but both searches peaked in 2014
How to add a channel watermark to your video
Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.
If you’re a looking to create a vlog on YouTube, you may be thinking that it’s you’re going to get famous vlogging. That’s not how it works. There are a few things that you can do to increase volume which will help you reach that goal.
