Watch time on YouTube unlocks everything and learning how to get more watch time, increasing youtube watch time on the channel overall and boosting channel watch time from existing video traffic is easier than you think.
Get People Watching For Longer – How To Increase Watch Time on YouTube
There are many tools that are often overlooked in the pursuit of views and subscribers but these will boost your chances of ranking higher and supercharging your viewers watch time. Remember that session watch time and audience retention is key so use end cards, info cards and deep dive into the YouTube analytics, learn how to read the absolute audience retention graphs for your chance to decode the youtube algorithm.
Increase audience retention to get more views on YouTube. If you boost video retention rates the video is more likely to be pushed out by youtube as a highly engaging video. If you can boost watch time, retention rates and session watch time youtube will see it as good content, rank it higher and suggest it to more users.
YouTube’s Audience Retention (also known as Viewer Retention) is the percentage length of your video that viewers watched. For example, if you upload a video that is exactly two minutes long and someone watched it for 30 seconds, you’d have a retention rate of 25%. If someone else watched the video for a minute and a half, he would have a retention of 75%, and the video would have an average retention rate of 50%.
Since the numbers aren’t always going to be that easy to crunch, YouTube analytics does the job for you and leaves you more time to focus on improving those numbers. It has been proven that by increasing a video’s retention rate, it ranks higher for relevant keywords on YouTube and gets suggested more often to potential viewers. Focusing on viewer retention is important for anyone looking to grow their reach on YouTube, as it is guaranteed to get you out to more people who are interested in your content.
How To Increase Unique Views on YouTube — Start Session Watch Time // Unique Views and Increasing Unique Viewers on YouTube could now be a new important YouTube Algorithm stat for you to focus on. Increasing session watch time, YouTube Watch Time, Video Impressions, Click through rate and now Unique video views and channel views are all traceable within the new YouTube analytics studio, but what does that mean to small youtubers?
Increase YouTube Unique Views and Boost YouTube Watch Time but Starting New YouTube Sessions
1 — WHY ARE UNIQUE VIEWS IMPORTANT — A unique views are teh number of individuals that have seen your views or channel. These means if they watch your video 100 times it is still only 1 unique view, so a more acurate measurement of your audience size.
2 — UNIQUE VIEWS MEAN STARTING SESSIONS — Every time a unique view is started on YouTube it is an indication of a new session for that user for the day. This teaches YouTube that you can be influential enough to drive people to the site.
3 — JOIN FORUMS AND COMMUNITIES — Build trust for your name within a community and publish RELEVANT videos there.
4 — SOCIAL MEDIA — Social media is a great way to share your videos out and expand your spider web of reach. The larger the spider web the more “flies” or viewers you can lure back to your videos.
5 — BLOGS — Embed your videos into long blogs. If you write an article or blog post around the video content it can be great for search engine results outside of YouTube.
6 — SEARCH ENGINE OPTIMISATION — Good video SEO can help you get seen and ranked on YouTube search pages. These can then give you the chance to win people over and win more views and watch time.
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.
Increase YouTube Watch Time to help you rank your youtube videos better in search. How to increase youtube video watch time is a topic many small youtubers need help with.
YouTube video retention and video watch time is a very important metric in the YouTube Algorithm that determines youtube search results. Bet more watch time and you get more views on youtube, get more views on youtube and you get more subscribers on youtube.
Increase YouTube Watch Time with Card Annotations
YouTube Cards help nudge viewers into watching other videos, playlists and related content. Why not guide them to where you want them to go, retain their attention and increase session watch time.
Increase YouTube Watch Time with Thumbnail Branding
Make it easier for people to identify your content in search results and related suggested videos. This will help people find you and builds up a recognisable brand for loyal viewers to support.
Increase YouTube Watch Time with Playlists
Playlists is a great way to increase session time and youtube video watch time. Adding a video to a playlist teaches YouTube that those videos are related and should be suggested together in future.
Increase YouTube Watch Time by suggesting other related YouTubers
If a fellow YouTuber does similar content or can add value to your video by being related why not link them. Yes they may stop watching you videos but you are extending session watch time and YouTube will reward you for that.
Increase YouTube Watch Time by being Social!
YouTube is not just a video platform, is is a SOCIAL NETWORK. You can increase your youtube watch time by engaging people in your video comment sections, answer questions and get to know your viewers…. breed friendship and loyalty!
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.