What is Facebook Live? And Can You Make Money On It?

Like most social media platforms, Facebook is increasingly looking for ways to provide you with everything you might need from social media on their website. This isn’t an altruistic goal, of course; Facebook wants people to stay on their site as much as possible because it means more money for them! Still, that doesn’t mean you can’t take advantage of the incentives they are dangling to keep you there.

Facebook Live is one such incentive; a live streaming option that broadcasts straight out to Facebook, and can be used for anything from casual chats with friends, to live performances and even business talks. But, as useful as it can be, can you make money on Facebook Live?

The answer is, of course, yes. You can make money on Facebook Live, and in this article, we’re going to take a close look at how you can make money on Facebook Live.

What is Facebook Live?

As mentioned above, Facebook Live is Facebook’s in-platform video streaming function. It allows users to start streaming video to their friends, followers, subscribers, and even total strangers on the platform with, in many cases, a single click. Indeed, if you are just streaming yourself in selfie mode, there would be no more setup required than it takes to get ready for a video call, and it’s as simple as that everyday task, as well.

While users have found a myriad of ways to use Facebook Live, it is designed for a personal, almost intimate experience. Consider a person of note—a celebrity or world-leading expert in a particular field, even just a regular person with a lot of friends. The sort of experience Facebook seems to have in mind is a person like that getting on video, live, and casually chatting to their fans, followers, and interested parties, answering questions from the chat, and generally “holding court”.

The video created during a Facebook Live—including the real-time chat—remains visible on that person’s Facebook page (unless they decide to take it down) and is eligible to show up in other people’s feeds when relevant.

Still unsure why you might want to use Facebook Live? Here are some common reasons;

6 Money Making Mistakes Freelancers And The Self-employed Make

Holding Q&As

One of the most common ways to use Facebook Live for interactive purposes is to hold a questions and answers session with your followers. These live streams typically just consist of the person in the video answering questions from fans. Sometimes they will get those questions directly from the chat in real-time, sometimes they will have polled their followers beforehand. It could even be a mix of the two.

Depending on the type of person doing the stream, the questions could be of a personal nature, such as would be the case for a celebrity whom fans just want to know more about, or they could be more professional, like asking a technology journalist about upcoming stories.

Giving Insight and/or Insider Information

On a related note to the hypothetical journalist above, a professional giving interested viewers an inside look at something they would not normally get to see is another good use for Facebook Live.

Some examples of this include an actor giving their viewers a glimpse behind the scenes of the set they’re working on, or a sound technician showing the chaos backstage at a gig they are setting up. Things like this will nearly always have an audience because there will always be someone interested, and it’s not something they can easily just go off and experience themselves.

Connecting With Your Audience

Facebook Lives don’t have to be offering any specific information to their viewers to have value to them. Personal blogs and vlogs have always been popular for the right people for a reason, and the same applies here. If you are popular enough that people want to know about you, they will welcome any insight into your life.

What makes this different from a Q&A Facebook Live is you don’t necessarily have to be interacting with the audience (though you certainly can). You could just be giving a bit of an update on your life, having a rant, or dropping stream-of-consciousness chatter on your viewers.

It’s worth noting that just turning the camera on with no plan and no real substance to offer is something that only really works for people with an existing fanbase. And we stress fanbase here because fans are not necessarily the same as followers. Fans will be happy to get a glimpse into your life, but people who follow you because you share industry-specific news aren’t likely to care what you’re having for dinner.

Sharing Industry-Related News

If you are a journalist (or something similar like a YouTuber who covers industry news), or a business, you could also use Facebook Live to break news, give updates, talk about new developments, and generally anything related to your field of expertise.

One example of this might be a sci-fi YouTuber going live from Comic-Con, giving a glimpse of proceedings to the thousands of people who wanted to go but couldn’t make it for whatever reason.

Can You Make Money on Facebook Groups? 3

Making Money With Facebook Live

Now that we know what Facebook Live is and what you might use it for, how do we make money from it? Fortunately, Facebook has systems in place to help you do that very thing. And, as we’ll touch on shortly, there are always other ways to monetise your content, even if it means not using the official Facebook channels for monetisation.

In-Stream Ads

Perhaps the most familiar form of monetising video content, Facebook’s in-stream ads allows streamers to run ads during their video content, earning money based on the number of views and interactions those ads get.

Facebook gives you a good degree of control (if you want it) over how these ads are displayed. For example, you can run pre-roll ads that show an ad between 5 and 15 seconds long before showing the stream. You can also opt for mid-roll ads, which temporarily take over the main feed but keeps your live stream playing in a floating window. It is also possible to choose banner ads, which show up below your video (on mobile) and above chat.

In each case, Facebook aims to serve ads with as little disruption to the viewing experience as possible.


Facebook offers a way for viewers to tip live streamers using “Stars”, which are comparable to “bits” on Twitch. Viewers buy stars and can then send them to the live streamer. As the streamer, you earn one cent for every star you receive. Viewers can send a custom amount of stars, but they are encouraged to choose from a preset selection including 50, 100, 200, all the way up to 2,000.

Stars allow Facebook to make money also, in a very similar way to how currency exchange companies make money. While live streamers will earn one cent per star received, it costs viewers more than that to buy the stars, and that is where Facebook’s profit margin comes from.

Promotional Content

Making money through Facebook Live does not necessarily mean you have to use Facebook’s built-in systems. If you have things to promote—products, courses, live appearances (such as concerts)—you can use Facebook Live as a way to build interest, drive traffic, and generally raise awareness.

Granted, this is a much less direct way of making money with Facebook Live, and one that can be hard to track the success of, but it’s certainly an effective use of the service.

Brand Deals and Sponsorship

Another method of making money with Facebook Live that doesn’t involve Facebook itself is by striking up deals with brands. Essentially, you will get paid directly from a person or company to include certain content in your live streams. This content could be a straight-up ad, a review of a product, a how-to session, or anything really that raises awareness of the thing you’re being paid to talk about.

Of course, you will need to get into a position to make these kinds of deals before being able to take advantage of them. Having a large audience is usually enough, but content creators with smaller audiences can still get brand deals if they have a focused niche with an engaged audience.

Final Thoughts

These days, it’s possible to make money using just about any content creation platform on the Internet, regardless of whether that platform has any systems in place to make it easier for you. As it turns out, Facebook Live does have systems in place that allow you to make money.

But, like anything else, you need to get into a position to take advantage of these systems (or any other method of generating revenue) before you can benefit. You will need to grow an audience, build a reputation, and become someone who people are willing to watch when they go live. What that means for you specifically will depend on what your business is, but it will almost certainly require a bit of patience.


Live Stream with Zoom [YouTube, Facebook & More]

Zoom is a powerful tool that you may be using for meetings, but did you know that you can use Zoom to live stream to YouTube, Facebook and other places as well?




Hello, I’m Alan Spicer, your YouTube certified expert, and I use Zoom all the time to do channel audits with vidIQ.




It’s a meeting platform where you host a meeting, they join in, you can video chat, you can even share screens, but did you know you could live stream that meeting or even use Zoom as your platform for you to live stream yourself, share your screen, do your own channel audits, maybe show your recipes, that kind of thing?


Using Zoom gives you the opportunity to screen share, show what you’re doing, share to the world generally how you’re feeling, maybe walk your way through a process, a tutorial or webinar.


Let’s go to the computer. You started the click new meeting.


At this point, you get to see my fluffy face. Now we get to go full screen, so you get to see my face. I’m talking to the webcam and this is Zoom.




Now, if you’ve never used Zoom before, that’s perfectly fine. Most people ever found it pretty much in the last month. Now you do.


If you go down to the bar down here, what you can do is have a look at what participants is in here.




You can invite people, you can control who happens to be in here.


So if there’s someone in the meeting, you want to mute them. If you just want to talk to yourself, then you can do so.




You can screen share by using the little button down here and you pick a screen.




This is available. You will see in this case, it moves me to the right-hand side of the screen and I can draw things, so anyone in the meeting will be able to see this.




Or if I have a screen open like Facebook, for example, or a browser, I can share that browser, and then once again, I am in the top right-hand corner, you can see all my tabs and stuff like that. You can see my channel analytics.




Now, one thing you can do is live stream. What you do is go into your settings, go to “Profile” and “View Advanced Features.”




Now in your settings, if you scroll all the way down to the bottom, just above the email settings, keep going, keep going, keep going. There’s an email notification and just above you see: “Allow live streaming meetings.”




You click over, you can choose what platforms you want to live stream to. Facebook, for example, or YouTube. You can do Facebook and YouTube, or you could do “Workplace by Facebook,” or you can use a custom-streaming service, which is here.


See, I’m going to click “Facebook” for this time and I click “Save.”


I’ll go back to the Zoom. I click “New Meeting.”




I enter full screen. You will now see under more options “Live on Facebook.”




So once you’ve got everybody in, you’ve invited them in, you are ready, you’ve got all of your graphics and stuff like that, you click “Live on Facebook.”


It will ask you to choose what timeline you want to share it onto, your timeline, a group, an event, share to a page that you manage.




I’m going to share on my timeline, then it connects Zoom to Facebook Live.


And if you use the new Live producer, when you click “Next,” you can use a key stream, you can use paired encoder.




Click “Next” and “Done.”


You will now see here, this is what I was talking about two or three seconds ago.


You can see here that the audio quality is 126.4 kilobytes per second. You can see the video is 2.1 megabits per second, and as you click on the arrow down here, you can have a look at all of the important coding settings.


My stream is in the bottom right-hand corner, and as you can see here, it goes.


What you would do on the left-hand side is fill in the name, the title and the description of the live stream.


You choose whether or not it goes to Friends or to Public, and where you want to share it to: Timeline, page you manage, or a group.


When you’re ready to live stream from Zoom to Facebook or YouTube, or anywhere else, you click “Go Live” and you are done.


Final Words


Alan Spicer


For more tips on how to live stream, I’ve done a playlist here and on tips on how to grow your business using YouTube, there is a playlist here.


Now, remember to subscribe for regular YouTube tricks and tips tutorials and business tutorials. Hit that notification icon to see every time a video goes live, and I’ll see you soon.


How To Go Live on Facebook 2020 (NEW METHOD)

It’s time learn how to go live on facebook! Facebook Live is great for livestreaming on facebook with Webcam lessons, remote learning, talking with family members or vlogging. Live stream to facebook from your pc, add polls, screen share and more in this how to use facebook live tutorial.

How To Livestream on Facebook Tutorial
0:15 – Start of How To Facebook live stream tutorial
0:24 – Facebook livestream dashboard
1:03 – How To Live Steam from a Facebook Page
1:27 – How To Crosspost Facebook Livestream
2:03 – How To Screen Share on Facebook Live

If this Facebook live streaming tutorial is helpful maybe the videos below would interest you too!


YouTube Removes Mobile Live Streaming from Channels Under 1000 Subscribers

YouTube Removes Mobile Live Streaming from Channels Under 1000 Subscribers // In a recent youtube update, youtube has removed live streaming for mobile users on youtube channels with less than 1000 subscribers. You can still live stream from a desktop and some mobile apps but the feature has been removed from the native youtube apps themselves.

I personally believe this is due to the recent New Zealand facebook event and this is YouTube’s way to defend themselves.

How To Go Live on Webcam — https://www.youtube.com/watch?v=1-xOUrC8UZU
Go Live on Google Hangouts — https://www.youtube.com/watch?v=ONXOD9tyU8Q
Live Stream with OBS — https://www.youtube.com/watch?v=zxqUTfeRdIQ
How To Mobile Livestream under 1000 Subs — Dee Nimmin — https://www.youtube.com/watch?v=A-TkQG_zVhI


How To Get Super Chat on YouTube & Make Money On Live Streams

How To Get Super Chat on YouTube & Make Money On Live Streams // YouTube Super Chat is a great way to make money online with YouTube. Super Chat YouTube is a tool where people can send super chat donations in live streams to support their favourite creators. How Do You Get Super Chat for YouTube? To Get Super Chat you have to be part of the YouTube Partner Program — This means you need 1000 Subscribers and 4000 Hours of Watch Time in 12 Months to Apply.

How To Get Super Chat — Watch This How To Get 1000 Subscribers and 4000 Hours of Watch Time Tutorial — https://www.youtube.com/watch?v=HsuAKHArICY

#YouTubeTips #YouTubeTutorials #Tutorials #YouTube #FAQs #YouTuberProblems #StartCreating #HowTo

YOUTUBE TIPS & YOUTUBER SUPPORT GROUP — https://www.facebook.com/groups/1887378077953745/


▶️ Top YouTube Hacks — https://goo.gl/uB89Ap
✅ How To Get More Subscribers — https://goo.gl/7MVKPp
▶️ How To Optimise and Tag Your Videos — https://goo.gl/Tg9rd2
✅ How To Get More Views — https://goo.gl/AELTtm

✅ FREE YOUTUBE TIPS eBOOK/PDF — https://goo.gl/E1LC43
▶️ SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q
✅ TUBEBUDDY — www.alanspicer.com/tubebuddy
🔴 LOOKING FOR 1on1 COACHING? — https://goo.gl/ibQuk9

▶️ LIGHTING & BACK DROPS — https://amzn.to/2Hzr3N5
✅ DAYLIGHT WHITE 5500K BULBS — https://amzn.to/2r1F0fO
▶️ 64GB MEMORY CARD — https://amzn.to/2I0YucB
✅ LOGITECH C920 1080P WEBCAM — https://amzn.to/2HyfvKi
▶️ RING LIGHT — https://amzn.to/2r61lsS
✅ BUDGET CAMERA — CANON 1300D — https://amzn.to/2r0YuBV
▶️ DREAM CAMERA — NIKON D3300 — https://amzn.to/2HZ9hnv
🔴 SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q

NEED HELP GET IN TOUCH — Alan@HD1WebDesign.com

We can grow together, We can learn together… Start Creating!


Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.


How To Live Stream On YouTube – YouTube Live Streaming

Live Stream On YouTube to boost viewer engagement

Live streaming video has been a big topic of conversation for the past few years. Live Stream On YouTube has seen massive growth, especially in the past few years with the advent of Twitter’s Periscope, Facebook Live, and Instagram live videos.

Live streaming on YouTube is a little more complex (and confusing) than live streaming using these other platforms, though. On YouTube’s easier streaming option, there’s no simple “start” button; instead, you actually have to download encoding software and set it up to use live streaming at all. Luckily, YouTube has easy-to-follow instructions for how to do just that.

Need some help with your YouTube Channel? Talk to us about YouTube Coaching! >>

If you want to Live Stream On YouTube a live event, though, all you need is a webcam. We’ll get to that in a second.

Live Stream On YouTube From Your Desktop Computer

Log in to YouTube and click the “Upload” button at the top right of your screen. Normally, this is where you’d upload a pre-existing video — but instead, you’ll want to find the “Live Streaming” module on the right-hand side of your screen. Click “Get Started” in that module.

live streaming, live streaming on youtube, live stream on youtube, how to live stream, how to live stream on youtube, youtube live, youtube live stream, youtube live streaming, youtube tips, youtube help, youtube hacks, youtube training, youtube coaching, youtube, youtube 101, mobile live stream youtube mobile live streaming,

Before you go live, YouTube will first confirm that your channel is verified and that you have no live stream restrictions in the last 90 days. Once that’s all set, you have two options for streaming: “Stream now” and “Live Events.”

Stream Now – Live Stream On YouTube

Stream Now is the simpler, quicker option for live streaming, which is why it’s YouTube’s default for live streaming. You’ll see a fancy dashboard like the one below when you choose “Live Streaming” on the left-hand Creator Studio menu:

live streaming, live streaming on youtube, live stream on youtube, how to live stream, how to live stream on youtube, youtube live, youtube live stream, youtube live streaming, youtube tips, youtube help, youtube hacks, youtube training, youtube coaching, youtube, youtube 101, mobile live stream youtube mobile live streaming,

Again, you’ll notice there’s no “start” button on the dashboard. This is where you’ll need to open your encoder and start and stop your streaming from there. Here’s YouTube’s Live Streaming FAQ page for more detailed information.

Live Events – Live Stream On YouTube

Live Events gives you a lot more control over the live stream. You can preview it before it goes live, it’ll give you backup redundancy streams, and you can start and stop the stream when you want.

Choose “Live Events” from your live streaming dashboard once you’ve enabled it. Here’s what the events dashboard looks like, and you can learn more about it here.

live streaming, live streaming on youtube, live stream on youtube, how to live stream, how to live stream on youtube, youtube live, youtube live stream, youtube live streaming, youtube tips, youtube help, youtube hacks, youtube training, youtube coaching, youtube, youtube 101, mobile live stream youtube mobile live streaming,

When you stop streaming, we’ll automatically upload an archive of your live stream to your channel. Note that your completed live stream videos are automatically made public on your channel by default as soon as you’re done recording. To make them disappear from the public eye once you’re done, you can select “Make archive private when complete” in the “Stream Options” section of your live dashboard.

Live Stream On YouTube From Your Mobile Device

YouTube has also rolled out live streaming from mobile devices for YouTube creators with 10,000 or more subscribers (as of the date of this posting — that will be available to all creators soon, according to YouTube’s blog post).

Live streaming is more intuitive from mobile devices than on desktop computers. Qualified creators can simply open their YouTube app on mobile, tap the camera icon at the top of the screen, and choose “Go Live”.

From there, creators can enter details about the broadcast before immediately recording live for their subscribers, as shown below:

live streaming, live streaming on youtube, live stream on youtube, how to live stream, how to live stream on youtube, youtube live, youtube live stream, youtube live streaming, youtube tips, youtube help, youtube hacks, youtube training, youtube coaching, youtube, youtube 101, mobile live stream youtube mobile live streaming,

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

Other Useful YouTube Blog Posts