Tag: content

Threads: Meta’s New Social Media App Takes Flight

Post author By Alan Spicer - YouTube Certified Expert
Post date 6 July 2023

In a world where social media platforms are constantly vying for user attention, Meta has made a bold move by launching Threads, a direct competitor to Twitter.

The app has made a splash, amassing millions of users within the first 12 hours of its release in the UK and US.

However, the European Union (EU) has put a pin in Meta’s plans for a pan-European launch due to concerns about compliance with the upcoming Digital Markets Act.

Threads, the new kid on the social media block, was officially introduced to the public on Apple and Google’s app stores at 11pm UK time on Wednesday, July 5th.

Interestingly, there’s no desktop version available yet. Meta’s founder, Mark Zuckerberg, expressed his vision for Threads as a “public conversations app with one billion-plus people on it,” a feat he believes Twitter has yet to achieve.

Threads is seen by many as Zuckerberg’s latest move in his ongoing rivalry with Twitter’s owner, Elon Musk, the billionaire behind PayPal and Tesla. This rivalry heated up recently when Twitter introduced a new rate-limiting policy for users who refuse to pay a monthly charge for verified status, a move that seemed to inadvertently trigger a self-inflicted distributed denial-of-service (DDoS) attack on Twitter’s own systems.

Threads aims to capitalize on Instagram’s massive user base for rapid growth. The strategy is simple: make it easy for Instagram users, especially high-profile celebrities and influencers, to sign up using their existing Instagram credentials. This allows them to “reserve” their accounts and protect their identities. Big names like celebrity chef Gordon Ramsay, reality TV star Kim Kardashian, and Formula 1 driver Lando Norris have already jumped on board.

When users sign up for Threads, they share a wealth of information from their Instagram profiles, including login information, account ID, name, username, profile information, followers, accounts they follow, age, and any violations of intellectual property or community guidelines. Like other Meta products, Threads also collects a wide range of personal data, from health and fitness information to financial data, contacts, content, browsing history, usage data, diagnostics, purchasing history, location, search history, identifiers, and sensitive information.

However, this cross-platform functionality is what has put the brakes on Threads’ European launch. The EU’s Digital Markets Act, set to be fully implemented in 2024, strictly prohibits sharing user data across different platforms. Violations could result in fines of up to 10% of annual global revenues for tech giants.

A representative from Meta confirmed that due to “upcoming regulatory uncertainty,” Threads will not be launched in the European Economic Area (EEA), which includes the 27 EU Member States, Iceland, Liechtenstein, and Norway.

The Irish Data Protection Commission, acting as the lead regulator for Meta in the EU, clarified that it has not blocked the EU launch but has been in dialogue with Meta about Threads’ use of data. They stated that Meta had not yet prepared Threads for an EU launch.

This development comes in the wake of a recent ruling by the Court of Justice of the European Union (CJEU) that has significantly impacted Meta’s legal basis for data processing to serve targeted ads to EU users. In May 2023, the Irish DPC also halted Meta from transferring Facebook user data from the EU to the US, imposing a fine of €1.2bn.

Angel Maldonado, CEO and founder of Empathy.co, a privacy-driven search platform, commented on the situation, stating that tech giants like Meta are operating under a misconception about data ownership. He argued that simply clicking a checkbox does not mean that consumers’ data belongs to these companies. He calledout these business models as “abusive, obscene and wrong.”

Maldonado further emphasized that the CJEU’s decision serves as a warning to Big Tech companies about the risks of personalized advertising business models and treating consumer data as a commodity. He said, “This ruling shows the tables are turning in favor of privacy. Common sense always prevails, and with regulatory bodies circling Meta, they’ll soon have to start playing within the bounds of fair play. Consumers must have the ability to hold, protect and control their own data before it gets processed for any other means.”

As the social media landscape continues to evolve, it’s clear that privacy concerns are becoming increasingly important. While Threads has made a strong debut in the UK and US, its future in the EU remains uncertain. As we wait to see how this story unfolds, it’s a good time to reflect on the data we share on social media and how it’s used.

In the meantime, if you’re looking for Twitter alternatives, there are several options available. Mastodon, for example, is a decentralized social network where users can create their own servers or join others. Gab is another alternative that emphasizes free speech and user privacy. Then there’s Hive Social, a recently established social media network that temporarily closed its servers to address deep structural privacy issues identified by ethical hackers.

Interesting Stats

Twitter Monthly Active Users: As of the first quarter of 2021, Twitter had 330 million monthly active users worldwide.
Instagram Monthly Active Users: As of June 2021, Instagram had reached a whopping 1 billion monthly active users.
Facebook (Meta) Monthly Active Users: As of the second quarter of 2021, Facebook had over 2.8 billion monthly active users.
Mastodon Users: As of 2021, Mastodon, a Twitter alternative, had over 4.4 million users.
Gab Users: Gab, another Twitter alternative, had over 4 million users as of 2021.
EU Digital Markets Act Fines: The upcoming EU Digital Markets Act could impose fines of up to 10% of a tech giant’s annual global revenues for violations.
Fine Imposed on Meta by Irish DPC: In May 2023, Meta was fined €1.2 billion by the Irish Data Protection Commission for transferring Facebook user data from the EU to the US.

Fun fact: Did you know that as of 2021, Twitter had over 330 million monthly active users? With Threads aiming to create a “public conversations app with one billion-plus people on it,” it’s clear that Meta is setting its sights high. Only time will tell if Threads can truly rival Twitter’s popularity and influence.

LISTS SOCIAL MEDIA YOUTUBE

What Type Of Games Are Popular On YouTube?

Post author By Alan Spicer - YouTube Certified Expert
Post date 18 January 2023

It’s fair to say that YouTube has become one of the main platforms for gaming content online. Alongside Twitch, it dominates the online world. Millions of viewers tune in daily to watch their favourite creators play the games that they want to see. It may be less about the game, and more about the creator in some cases.

There are many different categories of games that are popular to watch. Often, new releases do well, but there are decade-old games, such as Minecraft, that will still pull in the big figures.

If you’re an aspiring YouTuber looking for the next game to play, or you’re just interested, then this article will be for you.

Battle Royale Games

Let’s start this list of popular games on YouTube with one of the rising genres of recent years. Battle Royale games have been popular to watch on YouTube since the rise of PUBG back in the ARMA days. The genre has evolved since, with many flops, such as Battlefields interpretation. But these flops have helped pave the way for the success we see now.

Games such as Fortnite and Warzone are easily some of the most popular games out there to play and watch, not just battle royale games. They are so popular to watch that millions watch even if they are not interested in playing. It’s the high-risk, high-reward quick gameplay that people love to watch.

The quick way these games wrap up also appeals to the modern YouTube viewer. Back in 2010, people would be happy to sit down and watch a 3-hour daily let’s play. Nowadays, a short 10-20min video of an edited game will be more than enough. There are plenty of examples online for you to watch, to understand how this trend has changed and how you could get involved if you wished to.

First-Person Shooters

Easily one of the pioneers of gaming on YouTube, first-person shooters are always popular. They first took off following the rise of the Halo and Call of Duty franchises. With Halo, it was all about the creative machinima videos that told a captivating story using assets from within the game.

For games like Call of Duty, it was all about the gameplay and the high-scoring multiplayer games. Gamers loved watching those highly-skilled at the game take on challenges and perform to the best of their abilities. In time, this led to gaming organisations such as OpTic and FAZE recruiting members and dominating the YouTube scene.

This hasn’t slowed down. Any new first-person shooter will get lots of views on YouTube, especially if they are well received by fans. Many gamers will watch their favourite players and streamers play the shooters online first, to see if it’s something that they would enjoy.

Developers are fully aware of this and will partner with top gamers and influencers to show off their game, and promote it accordingly.

Gambling Games

Gambling games have been popular on YouTube for quite a while now. There are many different types of games that fall into this category. One of the biggest games that led to this came in the form of FIFA, back when their Ultimate Team game mode was launched. In this game type, players could purchase packs, also known as loot boxes, which allowed them to earn some players for their team.

People loved the gambling element of the game and loved watching their favourite influencers and streamers have a chance of winning a big prize. This has evolved further, and now there are many games that offer micro transactions, that allow gamers to purchase loot boxes to receive cosmetics or other in-game rewards.

YouTube is also a place for many people to watch casino games, both online and in actual physical tournaments. When viewers watch these types of games, it can inspire them to want to play themselves. You can take a look at the offerings on OnlineCasinos.co.uk to see what sort of games can be played. These types of games will continue to be played and watched on YouTube, so it’s a trend you should keep a close eye on.

Survival Games

In a similar timeframe, survival games have also been popular on YouTube for a while. There are a few reasons for this. Firstly, survival games offered a great way for people to watch games they had no access to. This may have been due to console/equipment limitations, or just because they couldn’t afford it.

In some cases, some gamers may be too afraid to play some survival games, or even horror games, on their own. When they are watching others play these games, they find it is a good way to discover the story organically the way it was intended.

There are also some group survival games that are just good fun to watch. Some YouTube communities are formed around games such as Minecraft and Rust, and people will tune into episodes daily to see what people are up to.

MOBA Games

Some of the most popular types of games that exist in the world can be found in the form of MOBA games. These types of games are multiplayer games, with MOBA standing for multiplayer online battle arena. There are many popular games that fall into this category. You may have heard about games such as League of Legends and Dota 2. Not only are these games popular to play, but they are also popular to watch.

There are regular international tournaments that League of Legends and Dota players go through. The prize pools are also quite massive. For example, The International 2021 Dota 2 tournament had a prize pool of $40,018,400.00 up for grabs. This is quite exciting to watch for this reason, and fans will watch in stadiums as well as through streaming platforms such as YouTube

There is also plenty of space for casual players in these games. Many people watch their favourite MOBA players play these games casually, as they are more interested in this approach, as the personalities can shine through more.

There are plenty of reasons why people watch these games, whether it be for the competition itself, or just for the personalities of those who play. Consider tuning into some games to see why they are so popular.

Tags content, dota, esport, esports, gaming, social media, youtube

SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can I Use Reddit Content For YouTube?

Post author By Alan Spicer - YouTube Certified Expert
Post date 2 December 2021
1 Comment on Can I Use Reddit Content For YouTube?

There have been several seemingly unlikely types of content that have found a home on YouTube, and perhaps one of the more unlikely of those is the Reddit comment video. These videos follow a simple formula whereby the YouTuber reads out a selection of interesting, funny, or weird Reddit comments. Essentially it’s a highlight reel of Reddit comments.

The obvious question that arises here is, of course, are you allowed to just use other people’s Reddit comments in this manner? And, in typical copyright-related and YouTube fashion, the answer is a little messy. In the simplest sense, you cannot legally use Reddit comments in your YouTube videos without permission from the author of those comments. That being said, the chances of repercussions are almost non-existent, hence why there are so many Reddit comment videos.

Who Owns Reddit Comments?

Ultimately, all questions of this nature come down to ownership. In the case of Reddit, the person who writes the comment is the owner of that content, with Reddit holding rights to use any content on their platform for things like promoting the service. This means that in the eyes of the law, you would be stealing if you started using Reddit comments in your videos without the express permission of the author.

The exception to this is, of course, when the Reddit comment in question was not created by the author, such as a quote, excerpt, or image. In those cases, the original owner still retains their ownership.

In either case, the owner could lawfully request your video be taken down for copyright infringement, and could even attempt to take you to court for damages!

Can You Be Sued For Using Reddit Comments Without Permission?

Okay, dramatics aside, the chances of you being sued over using a Reddit comment without permission are pretty slim. It is not a matter of rights—the owner of the Reddit comment absolutely has the right to pursue you in the courts if you use their comment without permission—but there is an issue of practicality.

In order to actually take someone to court for damages, there has to be damages. Reddit does not presently offer a way for commenters to make money from their contributions directly, and very few users would be able to plausibly claim that their Reddit posts form a substantial part of their income.

The upshot of all this is that the commenter in question would likely be suing you for pennies, maybe dollars. Certainly not enough to make the legal costs worth it.

Now, with all that being said, it’s worth remembering that this is a risky strategy to adopt. Essentially banking on intellectual property owners to decide that suing you is not worth the hassle may work in a lot of instances, but the one time it doesn’t work could be very bad. Needless to say, this is not a legal blog, and the only legal advice we would propose here is don’t break the law!

Asking Permission

The most practical way around this hypothetical problem is to seek the permission of the Reddit commenters whose comments you want to use. Of course, “practical” in this case is a very relative term. Sure, it is more practical than being sued, but Reddit comment videos will typically have dozens of comments in them, if not more. If there is a time-sensitive element to the Reddit comment videos in question, that makes it less practical to get permission from every commenter you want to use.

Using Reddit Content On YouTube

So, where does this leave you? Again, we are not going to advise you to do anything illegal—you should always seek the permission of a content creator before using their content—but if you decide not to seek that permission, we would certainly recommend attribution.

Ensuring that the authors of the comments you are using are clearly attributed—such as in the video itself and also in the description—will likely be enough for many Reddit posters. As we mentioned there is little-to-no money in Reddit for the vast majority of its users, but there is a lot of social prestige to be earned. Indeed, the entire premise of YouTube is built around posting content that other users like, and your video brings more attention to a particular Redditor, it’s unlikely that they’ll complain about it.

Reddit Content Video Ideas

Once you’ve worked out how you are going to handle the legal side of things regarding using Redditor’s posts, you can then start looking at how you will present your video. Fortunately, there are a few options to choose from.

It should be noted that a common theme with these kinds of videos is that the YouTuber themselves does not appear in the video. Often each comment will be accompanied by relevant imagery (such as the comment itself), but, for the most part, the YouTuber’s face does not appear. That being said, this is not a hard rule, and you may want to do something different.

Straight Laced

Some YouTubers opt to play this pretty straight, reading out the comments as evenly as possible, not offering any additional commentary. This style suits YouTubers who are not especially charismatic in front of a microphone.

Straight Laced and Computer Generated

Another option for YouTubers who just want to let the Reddit content speak for itself is to use computer-generated dialogue to read out the comments. This essentially means the YouTuber has no need for a camera or microphone, and the quality of text-to-speech has improved remarkably over recent years.

Colour Commentary

If the YouTuber in question is a charismatic presence—and especially if they are quick witted—they might want to narrate the commentary themselves and, in doing so, inject their personality into the video.

Final Thoughts

Using Reddit content on YouTube is an increasingly popular style of video, and, while there is plenty of rough edging when it comes to the legal side, if you can navigate your way through that potential minefield. it, there is an unending supply of content for you to make!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Tags content, how to post on reddit, reddit, reddit video, social media, video

SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can I Use YouTube Videos on TikTok?

Post author By Alan Spicer - YouTube Certified Expert
Post date 28 November 2021

Given the size and reach of TikTok in today’s Internet-centric society, you could be forgiven for thinking the video-sharing platform had been around for much longer than the four years it has. And, like most social media platforms that centre around video-sharing (YouTube, Instagram, Vine, etc) TikTok has made many stars and a lot of money for its more successful users. It makes sense, then, that YouTubers would be looking to expand their brand to this relatively new upstart.

Of course, making content for YouTube is already a lot of work, so adding a new platform to create content for may feel a bit like an overwhelming task. The next logical question is “can I use YouTube videos on TikTok?” Doing allows YouTubers to get a footing on TikTok by leveraging their already significant body of work, exposing them to a new audience in the process.

But, is it allowed? Can you use YouTube videos on TikTok?

Yes, you can use YouTube videos on TikTok. There is no rule on the platform about not uploading content that exists elsewhere online. That being said, it should be your content.

Using Other People’s YouTube Videos

TikTok may not have a specific rule against uploading duplicate content to their platform, but they are subject to the same rules regarding copyright as every other user-generated content platform on the web. This means that they have a mechanism for reporting copyright infringement.

If you upload someone else’s YouTube content without permission, that YouTuber could get your TikTok taken down for copyright violation. Furthermore, while it is highly unlikely in this type of situation, that YouTuber could decide to sue you for damages.

Now, being realistic, the chances of someone going through the hassle and expense of suing you over a TikTok video are very slim. But it could happen, and you have to accept that risk if you decide to use someone else’s content in your TikToks.

Of course, you could ask that YouTube for permission to use the content, removing all of the risks in the process. You could also rely on fair use, but as we’ve talked about both on this blog and on the YouTube channel, fair use is a tricky thing to wield effectively, and can easily backfire on you if you rely on it to avoid ending up in legal trouble.

Using Your Own YouTube Videos on TikTok

Using your own YouTube videos eliminates this risk, of course. As we’ve mentioned, TikTok does not have a rule against uploading content that exists elsewhere on the web, and you own the content you’re uploading. So, unless you plan to put in a copyright complaint against yourself, you should be good to go.

The question then turns from can you do it to how do you do it.

The important thing to remember when cross-posting content across different platforms is that no two platforms are the same, and you need to tailor your posts to suit the platform they are being published on.

This can come in the form of hard limits, such as the length of the video. TikTok videos have an upper limit on the length of 60 seconds. In contrast, unverified YouTube users can upload videos as long as 15 minutes, and verified have no upper limit (though there is a limit on size).

Clearly, then, just uploading your YouTube videos wholesale to TikTok will not be an option in most cases. But beyond the hard limitations, there are other things to consider, such as the fact that TikTok users consume content differently from YouTube users. Or, more accurately, people go to TikTok for a different experience than they expect at YouTube.

TikTok is primarily a light-hearted platform where the content is humorous and entertaining. It is not impossible to succeed with more serious content, but it is less common. If you can make your TikTok video fit that light-hearted mould, you will stand a better chance of success.

You will also need to determine what your goal is. If you are just looking to grow a following on TikTok, you can focus on succeeding on TikTok alone. If you are looking to use TikTok to drive traffic back to your YouTube channel, you will have to find a way to balance your content between being entertaining and engaging enough to draw TikTok users in, while still leaving something for them to want that they will be prepared to head over to YouTube for.

Can You Make Money on TikTok?

An ideal scenario in the world of content creation is one in which you can earn revenue multiple times for the same content. In this case, that would be uploading a YouTube video and earning revenue there, and then uploading that same content (modified as per above) to TikTok and earning more money there.

Well, good news! You can make money directly through TikTok in a very similar fashion to the YouTube Partner Programme. The TikTok creator fund shares a huge pot of money to its top performing content.

The bad news is that the barrier to entry is quite steep. In order to make earn revenue through TikTok, you have to be at least 18 years old, have at least 10,000 followers and have had at least 100,000 video views over the last 30 days. No small feat. Still, if you can reach those levels using your YouTube content, you will be growing your revenue disproportionately to the additional effort you’re putting in.

Final Thoughts

Like other popular video-sharing platforms, TikTok represents an excellent opportunity to expand your brand, drive additional traffic to your YouTube channel, and generally increase your skillsets when it comes to creating content.

The important thing is to remember that every platform is different, and what works on YouTube isn’t guaranteed to work on TikTok (or Instagram or Snapchat, etc). Always try and spend some time on the platform before uploading content to it. Get a feel for what works so that you can apply that to your own TikToks.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

3. Rev.com helps people read my videos

You can’t always listen to a video.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Tags content, followers, tik tok, tik tok video, tiktok, tiktok followers, youtube

YOUTUBE

Can I Use YouTube Videos For Facebook Ads?

Post author By Alan Spicer - YouTube Certified Expert
Post date 26 November 2021

Facebook has proven itself to be a powerful marketing tool over the years, with many people using Facebook—rather than Google or other search engines—to get search for things online and generally consume content. And, of course, with over 2.5 billion monthly users in 2020, the sheer number of eyeballs on the site makes it an invaluable resource for advertisers.

The more instances there are of your content online, the less value each individual instance has. However, when it comes to Facebook ads specifically, just make sure your video doesn’t violate Facebook’s policies regarding ads, make your ad engaging, and you should be fine.

Being a primarily YouTube-centric blog, we’re obviously going to be taking a YouTube angle on this, specifically whether or not you can use YouTube videos for your Facebook ads. On the face of it, this should seem like a no brainer, but, if you’ve read this blog before, you’ll know that there are always little wrinkles to make matters more complicated.

Using YouTube Videos for Facebook Ads

Now, there are a few different ways in which using YouTube videos for Facebook ads can be taken, so let’s cover each separately to avoid any confusion.

Advertising a YouTube Video Link

It’s stretching the definition of “using” a YouTube video, granted, but advertising your YouTube content on Facebook is one way in which you are using YouTube videos for Facebook ads.

The answer to this one is short and sweet; yes you can.

As long as the content of the video does not violate any of Facebook’s advertising guidelines, you can pretty much advertise whatever you like, including YouTube videos. There are question marks over the effectiveness of this strategy, however, but we’ll talk about that in a little more detail below.

Using YouTube Videos In Facebook Ads

There is a bit of mystery surrounding this aspect of YouTube videos as Facebook ads. Technically speaking, using a YouTube video wholesale would count as duplicate content, which Facebook isn’t entirely keen on. Like most platforms, Facebook would rather have content that you can only access on Facebook because it gives users an added incentive to go there.

Now, advertisements would, you would think, be exempt from any kind of duplicate content policy on Facebook, but the truth is we simply don’t know. It could be that Facebook ads that are directly ripped from YouTube have poorer performance, or that they get taken down if they are found out.

In any case, it’s probably worth not putting a YouTube video in your Facebook ads without some kind of modifications to make it unique. Fortunately, there are plenty of ways to do this. For example, many Facebook ads incorporate subtitles baked into the actual video. This allows people who are scrolling through their feed somewhere where it would be inappropriate to play sound to follow along with what is happening in the video.

Another trick you can use is to change the aspect ratio of the video. Most users viewing Facebook are doing so on their phones, and that typically means portrait mode. Cropping your video to suit portrait viewing (assuming it wasn’t already a portrait video) is another way to alter the content so that it is not just an identical copy of your original YouTube video.

Using Other People’s YouTube Content in Facebook Ads

From Facebook’s side of things, the case for using other people’s YouTube videos in your Facebook ads is pretty much the same as using your own. Facebook may look poorly on direct duplicate content, but there’s no explicit rule against it.

Where you might run into problems, however, is with the person whose content you have used without permission.

We’ve talked at length about what you can do with other people’s videos on this very blog, but as a general refresher, you should always assume you need permission from the creator unless they have explicitly said permission is not needed, or they have published their video under a public domain license.

Content creators whose content you use in your ads without their permission will be able to get your ad taken down via a copyright claim, and then your ad won’t be achieving anything! In reality, if you have a relatively small online presence, you probably won’t get noticed by any copyright holders, but the fact that you might not get caught is rarely a good reason to do something you’re not supposed to.

Are Facebook Ads a Good Way to Promote YouTube Videos

Things get a little messy when discussing this topic. Facebook is undoubtedly an excellent way to promote things, however, it has been shown that native Facebook video outperforms links to YouTube videos almost all of the time. Of course, if your ad is a native video of the content you want to promote, why would a viewer click through to YouTube? They can watch the content right there on Facebook.

One of the more effective ways to go about this is to use Facebook as a kind of showreel, much like you would with Instagram or TikTok. Select highlights from your content that are entertaining and stand well on their own and use those for your Facebook ads, with the aim being to drive the viewers to your channel for the “full fat” experience.

Final Thoughts

While this post has been specifically about using YouTube videos for Facebook ads, it is generally a good idea to avoid duplicate content regardless of the context. The more instances there are of your content online, the less value each individual instance has.

This does not mean never re-using content—the highlight reel method we mentioned above is a great way to find new viewers from other platforms—but taking a video you have uploaded to YouTube and putting it out unchanged in other places around the web will always have a diminishing effect on the original video, since viewers will have several places they can view it, reducing the incentive to head to your channel.

When it comes to Facebook ads specifically, just make sure your video doesn’t violate Facebook’s policies regarding ads, make your ad engaging, and you should be fine. If you can do that without using a YouTube video completely unchanged from its original state, all the better!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

3. Rev.com helps people read my videos

You can’t always listen to a video.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Tags advertising, content, facebook, facebook ads, facebook video, social media, youtube, youtube facebook videos