Gyre is a multi-functional service that enables you to run continuous streams, which can help you achieve your goals, regardless of your channel’s size or the type of content you create.
What is Gyre?
Gyre is a cloud service that allows you to create and launch continuous streams. Looped (or continuous) streams are a universal tool that can help you achieve your objectives, depending on your individual needs.
The service is designed to be easy to use and requires only your videos, a computer, and an internet connection.
How does Gyre work?
The basis of looped streaming is pre-recorded content. Your older videos or pre-recorded/edited content can be perfect for streaming. Gyre helps you to create a continuous stream of your pre-recorded content, which plays 24/7 in a continuous loop.
You can run as many as 8 streams on your channel on multiple platforms, such as YouTube, Twitch, Vimeo, and Facebook/Instagram.
Why should you use continuous streams?
Continuous streams can help you to achieve several goals, such as attracting new traffic to your channel, accelerating your channel’s promotion, and increasing revenue.
They can also help you to promote and monetize your pre-recorded content, which is a win-win way to improve your channel’s performance and make the most of all the content you have.
How do continuous streams affect the development of a YouTube channel?
Continuous streams can help you to attract new viewers, increase retention, and generate new traffic for your channel.
They can also help you to monetize your content, promote your pre-recorded videos, and generate more revenue for your channel.
What channels are suitable for continuous streams?
Gyre is suitable for all types of YouTube channels, regardless of the topic or the number of subscribers. The primary factor is relevant and high-quality content.
How to start a Gyre continuous stream?
Starting a continuous stream is easy with Gyre. You need to register with Gyre, choose your plan, prepare your content for streaming, upload videos to your personal server, create playlists, and enjoy improved channel metrics.
Here are a few additional things to know about Gyre:
Gyre offers a flexible subscription system depending on your needs, with both monthly and annual packages available. Plus, there’s a free 7-day trial period so you can try the service out before committing.
Continuous streams are perfectly legal and safe to use. Gyre follows the requirements of the platforms where it offers users to run continuous streams and does not violate the policies of video hosting sites and social media.
Gyre helps you to create and run streams without using your channel data. Authorization only requires your email, so access to accounts and content remains only with the owners of the YouTube channels or social media accounts.
In addition to YouTube, Gyre now also supports other popular platforms such as Twitch, Vimeo, and Fb/Inst. This means that Gyre users can reach and interact with their target audiences on these platforms as well.
Gyre’s Knowledge Base includes video tutorials that can help you understand how to create and run continuous streams, as well as an FAQ and support chat if you need additional help.
Overall, Gyre is a useful tool for content creators looking to maximize the potential of their existing content and attract new viewers to their channel. It’s easy to use and offers a variety of features that can help you achieve your goals.
What is live streaming?
Live streaming refers to the process of broadcasting video content over the internet in real-time. This allows viewers to watch an event, show, or activity as it’s happening, rather than watching a pre-recorded video.
What are some benefits of live streaming?
Live streaming can help you connect with your audience in a more immediate and interactive way, as viewers can comment and ask questions in real-time. It can also increase audience engagement and help build a community around your content.
What equipment do I need to live stream?
At a minimum, you will need a camera and an internet connection. Depending on the complexity of your live stream, you may also need additional equipment such as microphones, lighting, and software.
What platforms can I use to live stream?
There are many platforms available for live streaming, including YouTube, Facebook, Twitch, and Vimeo. Gyre is a service that allows you to create and launch continuous streams on multiple platforms, including YouTube, Twitch, Vimeo, and Fb/Inst.
What are looped or continuous streams?
Looped or continuous streams are a type of live stream that plays pre-recorded content on a loop, creating a 24/7 stream of your existing videos. Gyre is a cloud service that allows you to create and launch continuous streams.
Why should I use Gyre for continuous streaming?
Gyre offers a flexible subscription system and is easy to use, with video tutorials and a knowledge base available to help you get started. It also allows you to create 24/7 streams from your pre-recorded content, saving you time and effort. Additionally, Gyre offers the ability to stream on multiple platforms, increasing your potential audience reach.
Is it legal to use continuous streams on YouTube and other platforms?
Yes, continuous streams are legal and can be a valuable tool for content creators. Gyre follows the requirements of the platforms where it offers users to run continuous streams, and does not violate the policies of video hosting sites and social media.
How can I monetize my live streams?
There are several ways to monetize your live streams, including ads, sponsorships, and merchandise sales. To monetize your content on YouTube, you will need to meet the platform’s requirements for the YouTube Partner Program, including having at least 1,000 subscribers and 4,000 hours of watch time in the past 12 months.
How can I improve the quality of my live streams?
To improve the quality of your live streams, you can invest in better equipment, such as high-quality cameras and microphones. You can also optimize your internet connection to ensure a stable and uninterrupted stream. Additionally, Gyre allows you to optimize and prepare your pre-recorded content to ensure that it is suitable for continuous streaming.
Live streaming can be one of the most powerful tools on YouTube — or a stressful time sink that eats your evenings for a handful of viewers. The difference is knowing what you’re signing up for. Live streaming trades the polish and control of edited video for real-time connection, faster community and instant monetisation. This is the honest 2026 breakdown of the pros and cons — and, just as importantly, how to capture the upside without carrying all the downside.
The short version: live streaming is brilliant for engagement, community and real-time income (Super Chat, memberships) — but it comes with technical risk, live pressure, lower production quality and a real time cost.
The smart move in 2026 isn’t “live or don’t” — it’s using the right type of live (real-time, Premiere, or 24/7 cloud) for each job. More on that below.
Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades in content and six Silver Play Buttons. I’ve run live streams, Premieres and round-the-clock cloud streams across hundreds of channels, so this weighs the real trade-offs, not the hype.
⚡ QUICK ANSWER: Is live streaming on YouTube worth it?
For most creators, yes — when interaction is the point. Live streaming drives strong engagement, unlocks real-time income through Super Chat and memberships, and builds community faster than uploads. The trade-offs are technical risk, the pressure of being live, and a genuine time commitment. If your content is polished and edited, it’s less essential — but formats like Premieres and 24/7 cloud streams let you get the live feeling without the live risk.
The Pros of Live Streaming on YouTube
When live streaming works, it does things no edited upload can.
1. Real-time monetisation
This is the big one. Once your channel is monetised, viewers can send Super Chat and Super Stickers during a stream, and channel memberships give you recurring monthly income. Streams also earn normal ad revenue, and sponsorships sit naturally in a live format. It’s some of the most direct creator income there is — I break the tactics down in my Super Chat guide and memberships guide.
2. Deeper engagement and watch time
Live streams are inherently interactive, and viewers stay longer to be part of the moment. That extra watch time and session duration is exactly what YouTube’s systems reward — and there’s evidence the algorithm treats live sessions favourably while they’re running.
3. Faster community building
Nothing bonds an audience like talking to them in real time. Answering questions live, reacting to the chat, and shouting people out by name turns passive viewers into a community. Pair it with your community tab and you’ve got a genuine two-way relationship.
4. Authenticity and trust
Unedited, unscripted, live — it’s the most human format on the platform. That rawness builds trust in a way a polished upload can’t, which matters if you’re building a personal brand or a coaching or service business.
5. Video on demand afterward
The stream doesn’t die when you end it. It’s saved as a normal video, so it keeps earning views, watch time and revenue as evergreen video on demand — one live effort, two lifetimes of value.
The Cons of Live Streaming on YouTube
Now the honest downsides — because they’re real, and they catch people out.
1. Technical difficulties
This is the number one risk. A dropped connection, an audio glitch or an encoder crash happens in front of everyone, with no edit to save you. Poor internet alone can sink a stream and dent your credibility. Reliable software and a wired connection matter enormously here.
2. The pressure of being live
Live means present. You have to think on your feet, carry the energy, and keep up with a moving chat — for the whole stream. If you’re not comfortable improvising, it’s demanding, and it shows when it’s not going well.
3. Lower production quality
Real-time means no second takes, no editing, no polish. For niches where production value is the selling point, a live stream will usually look and sound worse than your edited uploads.
4. Unpredictable viewership
Uploads build views over time; a live stream is a fixed moment. If your audience isn’t around when you go live — wrong time zone, busy evening — you’re streaming to a near-empty room, no matter how good the content is.
5. Time commitment and moderation
Live streams are long, and they happen on a schedule you have to keep. On top of that, moderating the chat for spam and abuse is your job in real time. It’s a bigger operational lift than hitting “upload”.
Pros vs Cons at a Glance
👍 Pros
👎 Cons
Real-time income (Super Chat, memberships)
Technical failures happen live
High engagement & watch time
Pressure of performing in real time
Faster community building
Lower production quality
Authenticity & trust
Unpredictable live viewership
Becomes evergreen video on demand
Time cost & live moderation
How to Get the Upside Without the Downside
Here’s what most “pros and cons” articles miss: in 2026 you don’t have to choose between “live” and “not live”. There are three flavours of live, and you can pick the one that fits each job.
✅ Real-time live — for genuine interaction: Q&As, reactions, launches. Maximum connection, maximum risk. Use a reliable studio tool (see below).
✅ YouTube Premieres — debut a pre-recorded, edited video as a live moment with a countdown and live chat. You get the community buzz with zero on-camera risk. Full walkthrough in my YouTube Premieres tutorial.
✅ 24/7 cloud streaming — loop pre-recorded content as an always-on live stream, without keeping your computer on. It builds watch time and discoverability around the clock. I use Gyre to run 24/7 streams to my channel — here’s how it works.
Mix these three and the “cons” shrink dramatically: Premieres remove the live-camera risk, 24/7 cloud streaming removes the time cost, and reliable software removes most technical failures. That’s how you keep the engagement upside while cutting the downside.
Not sure which type of live fits your channel?
On a free discovery call we’ll match the format to your goals — and build it into a real growth plan.
Live streaming is a strong fit if you’re: building a personal brand or community, doing Q&As, coaching, gaming, reactions, or events; comfortable improvising; and able to commit to a consistent schedule. If your value is you and the interaction, live is a superpower.
It’s less essential if you’re: in a niche where production quality is the selling point, uncomfortable on camera in real time, or short on time to stream consistently. In those cases, lean on Premieres and 24/7 cloud streams for the live benefits without the live burden. Whatever you choose, it should serve a clear growth strategy — and you can measure what’s working in your analytics.
Tools That Make Live Streaming Easier
The single best way to cut the “technical difficulties” con is better software. Two I recommend:
Tool
Best for
Link
StreamYard
Reliable browser-based live studio — guests, overlays, multistreaming, no complex setup
❓ Does live streaming hurt your channel if barely anyone watches?
A quiet live stream won’t hurt your channel — it just underperforms in the moment. The saved video still becomes evergreen content that can pick up views later. The bigger cost is your time, so if live viewership is consistently low, switch to Premieres or 24/7 cloud streams instead of forcing real-time.
❓ How often should you live stream?
Consistency beats frequency. A single reliable weekly stream your audience can plan around beats sporadic ones they miss. Pick a cadence you can sustain long-term, and use a 24/7 cloud stream to keep a live presence going between your real-time sessions.
Live Streaming FAQ
Is live streaming on YouTube worth it?
For most creators, yes — if the format fits your content. Live streaming drives strong engagement, unlocks real-time monetisation through Super Chat and memberships, and builds community faster than uploads. The trade-offs are technical risk, the pressure of being live, and a real time commitment. It’s worth it when interaction is the point; less so for polished, edited content.
What are the main disadvantages of live streaming?
The biggest downsides are technical difficulties (a dropped connection or audio issue happens in front of everyone), the pressure of performing in real time, generally lower video quality than an edited upload, an unpredictable live audience, and the time cost of showing up at a set time. Chat moderation is also on you during the stream.
How do you make money from live streaming on YouTube?
Once your channel is monetised, viewers can send Super Chat and Super Stickers during a live stream, and channel memberships give recurring income. Streams also earn normal ad revenue, and the saved video keeps earning afterward as video on demand. Sponsorships and affiliate mentions work well in a live format too.
Is live streaming better than pre-recorded video?
Neither is better — they do different jobs. Live streaming wins on real-time interaction, community and immediacy. Pre-recorded video wins on quality, control and repeatability. Many creators use both, and formats like Premieres and 24/7 cloud streams let you get the community feel of live from pre-recorded content.
Can you live stream on YouTube without being on camera all the time?
Yes. Tools that stream pre-recorded video let you run a 24/7 or looping live stream without being live on camera, and YouTube Premieres let you debut an edited video as a live moment. Both capture the engagement and discoverability of live without the real-time performance pressure.
Do live streams help your channel grow?
They can. Live streams build watch time, deepen community, and give YouTube more session time to work with, all of which support growth. The saved stream also becomes an evergreen video. Live streaming grows a channel best when it’s consistent and paired with a clear reason for viewers to show up.
Final Thoughts
Live streaming is neither a magic bullet nor a trap — it’s a powerful format with a real cost. The pros (monetisation, engagement, community, authenticity, evergreen value) are really hard to match. The cons (technical risk, live pressure, lower quality, time) are just as real. The winning move in 2026 is to stop thinking “should I go live?” and start asking “which kind of live fits this goal?” Use real-time streams for connection, Premieres for launches, and 24/7 cloud streams for an always-on presence — and you’ll bank the upside while quietly designing out the downside.
A note on this guide: monetisation and feature details reflect YouTube’s live streaming, Super Chat and membership tools current at the time of writing (July 2026); YouTube updates eligibility and features periodically, so check the in-app requirements for your channel. Some links on this page are affiliate links (marked rel=”sponsored”) — they never change the price you pay and help fund the free content on this site.
When you start delving into the details of video encoding, it can come as quite a shock just how much there is to tweak and adjust. Many of us will be content to choose an encoding preset that works and stick with that, and that’s fine for your average YouTube video, but what about streaming?
If you’re looking for a quick answer, here it is; the best bitrate for YouTube streaming is between 2,250 and 6,000 Kbps for 720p video at 60 frames per second. Of course, there is much more we can cover in this topic, which is precisely what we intend to do in this post. For example, why did we pick 720p? What is the best bitrate if you want to stream a different resolution to 720p? What is a bitrate?!
Let’s dive in.
What is a Bitrate?
The bitrate of a video is literally the rate that bits are transferred when streaming. The higher a bitrate, the higher the quality of the video can be. Bitrates can be fixed or variable, and the streaming platform can (as most do) make dynamic adjustments, such as dropping the quality of the video to compensate for poor connections, so that less bandwidth is required.
One way to think of bitrate is as a pipe through which water is flowing, with the water being your video content. The bigger the pipe, the higher the volume of water that can be transported at any given time.
Why is Streaming Bitrate Different to Regular Video Bitrate?
When you watch a regular video, be it on YouTube, Netflix, Amazon Prime, or anywhere else that serves streamed video content, there are a few factors that make it different from streaming live content.
The Source is Fixed for Regular Video
When streaming a video from a server somewhere, the video is already made. It is a file on a server, and it’s not going to change size, vary in quality, suffer from processing issues due to a bogged down computer, or anything else that might change the requirements on the streaming platform. Having this stability at the source allows the streaming platform to be more refined with its methods, and squeeze more performance out of it without worrying about large margins of error.
Timing is Less Important in Regular Videos
For a standard YouTube video, YouTube is essentially at liberty to produce the video as quickly—or as slowly—as they like. Now, don’t get us wrong, if you had to sit and wait for forty seconds for the video you put on to actually start playing, you’d probably be a bit annoyed. The point is that YouTube can take a little extra time to load in the content, and they can even buffer the content (load ahead of where you are in the playback) so that they have some extra information to compensate for erratic connections.
With streaming, the content is expected to be as close to live as possible. With live content, buffering is far less useful because the content is being created in real time; you can’t load ahead! The only way to buffer a live stream is to delay it so that the viewers are behind the live content, which is frustrating for those live viewers. Especially if there is a live chat situation and the streamer is interacting with their viewers.
The Requirements on Your Computer are Lower for Regular Videos
One thing that many aspiring YouTubers overlook—at least until they find out the hard way—is just how intensive working with video is on a computer. In the early days of Blu-ray, many computer owners excitedly bought themselves a Blu-ray drive for their computer, only to find out the computer wasn’t powerful enough to play back Blu-ray content!
Streaming is much more intensive than merely playing back content, because your computer is not just processing the video, it is encoding it as well. When you export a regular video, your computer can take its time and let you know when it’s done. When you stream, your computer has to do the same thing but instantaneously.
Now, of course, there are differences between the two processes—streaming sacrifices some quality to ensure fast encoding times—but it should give you an idea of why streaming is so hard on a computer. Especially when you consider that there’s a good chance the streamer’s computer will be doing other things beside streaming, such as playing video games. Some streamers get around this by having an entirely separate computer dedicated to the streaming side of things, and doing their gaming on a different computer, but that’s obvious not an option for everybody.
So, how does this tie in to bitrates? Well, the higher the quality of the video, the higher the bitrate. You may find that your maximum bitrate is not limited by your connection, but by the power of your streaming computer.
Quality Can be Higher for Regular Videos
Because of the above points, the quality of a regular YouTube video can be quite high compared to a stream, with a typical streaming resolution being 720p, compared to the standard YouTube video resolution of 1080p, with 1440p and 4K beginning to show up more and more.
Of course, this will change as Internet connections become faster, more reliable, and more widespread. We are already at a point where 4K content is available on services like Netflix, which means there must be enough of a user-base able to stream 4K to make it worth those platform’s while to provide that content. And, if we’re streaming 4K video today, we will probably be live-streaming 4K video in the not-too distant future.
Finding the Best Bitrate
Assuming your computer is capable of processing the video that you are putting out, your only limitation on bitrate is your Internet connection or the destination platform. If you go by YouTube’s recommendations, you would be looking at a bitrate of 51,000 Kbps for the highest quality streaming they support—4K video at 60 frames per second, so it is unlikely your bitrate will ever need to be higher than that on YouTube. At least, not until they start supporting 8K streaming.
Since your bitrate is essentially a single-value representation of your video content as it is being transferred, you can tweak just about any setting to change the bitrate requirements of your video. For example, if you switch from 4K content to 1440p content, you are essentially halving the amount of information that needs to be sent because each frame is half as big.
There are more subtle changes you can make, such as lowering the frame rate from 60 frames per second to 30 frames per second, which once again will halve the amount of information being sent because there will be half as many frames. You can also change codecs to something with a more aggressive compression, or make smaller changes across the board to get an overall lower bitrate.
Visual Information
Methods of compressing video content are constantly evolving, and are increasingly effective in the streaming arena, but it is useful to understand a little about what is going on in this regard, so you know how the type of content you are filming can affect your bitrate.
We mentioned above that switching from 4K to 1440p essentially halves the amount of information you are sending; this technically not true. It would be true if the video was being sent raw and uncompressed, but video like that would be enormous and not practical for today’s Internet connections.
The basic concept of compressing video is that duplicate information is bundled together. An easy way to visualise this is with a list;
Black pixel
Black pixel
Black pixel
Black pixel
Black pixel
Our list tells us that there are five black pixels, but we can represent that more efficiently like this;
5x black pixels
Compression does this to your video, finding information that can be bundled together so that it takes less space when it is transferred over the Internet.
This is why video that doesn’t have a lot going on requires less bitrate than video that is all action. If a streamer is sat talking in front of a static background, the compression algorithm can practically render half the screen “free” in terms of data costs because it is unchanging. On the other hand, if the streamer is playing a fast-paced game in full screen, every frame will be different, and there will be much less that can be compressed, increasing the necessary bitrate.
Final Thoughts
If you choose a preset for your stream, and it works, there is no pressing need to go optimising things for the lowest possible bitrate you can get away with. YouTube will take care of the variable side of things, and as long as your connection and computer are up to the task, your end will be fine.
That being said, if you do want to get under the hood and tweak your streaming settings, be sure to enlist the help of someone (or a few someones) to check your stream is playing how you hope before you go live with it.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
In the competitive world of YouTube, getting viewer attention is one of the biggest hurdles to overcome.
Even when you have an established audience, most of your subscribers will still probably have dozens—perhaps hundreds—of other channels that they are subscribed to.
The unfortunate result of this is that, even though they are subscribed to you, your latest videos could get lost in the shuffle depending on what else is being released at a similar time. And with 500 hours of new content being uploaded every minute, there is always something else being released at a similar time.
“Ringing the bell”—clicking on the notifications icon—can help to get your videos into your subscriber’s feeds, but even that might not do the trick if your subscribers have notifications turned on for several other YouTubers.
YouTube Premieres are another tool in your arsenal when it comes to getting attention for your videos, but what is a YouTube Premiere?
A YouTube Premiere is a mini live stream of a newly published youtube video. Unlike normal scheduled videos a Premiere has a countdown before it starts, a live chat feature to interact with the content creator and an opportunity to gain some income as a creator with super chats.
By essentially announcing your video ahead of time and giving it a landing page, there is more time for your upcoming video to find its way into people’s feeds and consciousness. We’re going to take a deep dive into how Premieres work, why you need them, and how best to use them.
How YouTube Premieres Work
Being able to answer the question of what is a YouTube Premiere is only part of the battle; you still need to know how to use it! When you upload a new video, you can hit publish immediately and put it out to the world. If you are planning a little further ahead, you might keep it private for a little while.
Keeping videos private to start with is a useful tool because it means your video will be fully processed when you do make it public, and it means you will have a link for your video ready to go when you do make it public. But as useful as this method is, your viewers will still not be aware of it until it goes live.
If you have a strong social media following, you could always drum up interest for your upcoming video on places like Twitter and Facebook, but the effectiveness of even that is dubious when there is no immediate link to share.
Unfortunately, people tend to be a bit flaky about remembering things like that unless they are diehard fans.
A good way to look at a YouTube Premiere is as a way of uploading your video privately while giving it a landing page that you can link to. The landing page will look like a regular YouTube video page minus the actual video and will let your viewers know how long they have to wait for the video to premiere.
The page will also feature a chat window, allowing your viewers to socialise with each other while they wait for the video to premiere.
Perhaps most importantly, however, there is an option to set a reminder for the premiere time, which circumvents that pesky habit we humans have of mentally making plans and forgetting to follow through with them.
Premieres are especially useful for YouTuber’s whose videos have a limited shelf life. If your content is evergreen—meaning it maintains relevance for a long time after its initial upload date—getting viewers through the door on day one is not as important. If you are making content that is very much current, such as gossip videos, news commentary, or even personal vlogs, you want to get as many eyeballs on the video at release time as possible. Think about from the perspective of a viewer. If a current events video from three days ago pops up in your feed, you are much less likely to click on it—unless that channel was your only source of news—since the content of the video will already be out of date.
This helps to create more of a sense of an event, rather than just a new video upload, since everyone watching it live knows they are all seeing the content at the same time.
Making the Most of Your YouTube Premieres
Regardless of how much of a potential boost to your channel a YouTube Premiere can bring, there is no sense in using the feature if you don’t intend to make the most of it. But how do you do that?
It can help to think of it as similar to a movie premiere since that is essentially what it is modelled from. There are four basic stages to the process;
The Build-Up
The build-up is the period leading up to the premiere of the video, and begins when you first start promoting it. For most YouTubers, this will be when the premiere is created, and there is a linkable page to direct your viewers to.
During this period, you will be looking to draw attention to your premiere, and hopefully, get plenty of people clicking that “set reminder” button. You should make full use of any social media sway you have during this period, as well as the community tab on YouTube if you have access to it.
It is best to get the link up at least a day or two before the date you intend to premiere the video, as this will give you plenty of time to drum up the interest you need.
The Pre-Show
Though technically part of the build-up, here we are referring to the time immediately before the premiere itself. This could be as much as an hour before, but really the time that things begin to get going will be organic and determined by when your viewers start piling into the chat.
People generally love to be part of things, and somebody who is on the fence about watching your premiere will be more likely to stick around if they check-in and find a bustling chat room full of people interacting with each other.
Your role in this part is to be an active participant. Don’t just leave it to your viewers to chat amongst themselves while they wait for the video; get in there and join in. Talk to them about the video, get them excited for what’s coming. If people are interested enough in your content to be in your Premiere’s chat just before it goes live, the chances are they will be interested in talking to you. Your active participation in this stage will get the chat flowing which, as we mentioned above, is a good thing for retaining more viewers.
The Premiere
As we mentioned, a premiere plays like a live stream in that viewers cannot skip forward. This helps to create more of a sense of an event around the release of the video, and you should capitalise on that by remaining active in the chat while the video is playing.
Viewers like to feel part of things, and being able to interact with you during the video will certainly help to make that desire a reality.
After the Premiere
Once the video is live, and the excitement of the premiere is over, it’s time to switch back to regular YouTuber mode. Promote the video the same way you would for a regular non-premiere video, and try to catch any of your subscribers and other interested viewers that the premiere missed. For videos that aren’t evergreen, the first twenty-four hours after upload usually pull in the majority of that video’s views, so you definitely make the most of those twenty-four hours. Of course, if your videos are evergreen, there’s less urgency about this initial period, but it certainly won’t hurt to give your videos an extra push in the beginning.
Too Much of a Good Thing?
YouTube Premieres is an excellent tool for drumming up interest in your upcoming videos, but there can be an element of “The Boy Who Cried Wolf” about it if you premiere every video you release.
In short, YouTube Premieres are intended to highlight special videos. For some channels, that may apply to every video that gets released.—for example a channel that releases videos months apart, or a channel with massive production values or big-name guests. If, on the other hand, you are putting out weekly videos—or even more frequently—and you are premiering every one of them, your viewers will very quickly stop seeing your premieres as something special that they should tune into.
How this will work for your channel specifically is something only you can tell, but use your best judgement when deciding which videos to premiere. Once your viewers have mentally assigned a negative sentiment to something, it is very hard to undo it.
Thumbnails Just Got Bigger
Good thumbnails are an essential component in any successful YouTube channel, but another dimension of importance is added by YouTube Premieres. Though there are some situations where your thumbnail may be shown in all its high-resolution glory, viewers typically don’t see your thumbnails as anything other than… well… a thumbnail!
The tiny little image that shows up in search results and recommended tabs is usually the only action your thumbnail sees, and so it can be tempting to only spend time making it look good at that size.
With YouTube Premieres, your thumbnail will occupy the space where the video would ordinarily be until that video goes live so that it will be much more visible than your usual thumbnails.
Now, we would advise that you put lots of effort into your thumbnail regardless of whether you intend to use YouTube Premieres. After all; they do get seen full size occasionally, and YouTube could change the way their platform displays things at any time. You don’t want to open YouTube one day to find they have doubled the size of the thumbnails and suddenly your videos look terrible in the sidebar. But if you have been making your thumbnails without much concern for how they may look on the big screen, now is the time to change that.
When to Use Premieres
We touched on this above, but there are times when YouTube Premieres are perhaps not appropriate, and times when you are missing out by not making use of them.
The primary reason you might want to avoid using YouTube Premieres is if you release a lot of content and you are putting out what amounts to a regular video at your usual interval. This is especially the case for channels that make daily videos since the viewers will quickly get fatigued by the constant barrage of updates; they will have only just finished watching the last one before the next premiere is popping up in their feeds.
If you release videos far less often—say once every two weeks or once a month—then premiering may be more appropriate for your regular uploads. However, an argument could still be made that you should save it for exceptional videos rather than your usual fare.
These special videos, however, are where you absolutely should make use of YouTube Premieres. These videos might include subscriber milestone specials, big announcements, or really anything that constitutes a noteworthy thing for your channel. Videos like this will already carry an air of excitement with your viewers, and using YouTube Premieres on top of that will only serve to build up that interest even more.
How to Setup YouTube Premiere
Setting up a YouTube Premiere is very easy. Once you have your video ready, head over to YouTube and upload it as normal. When you get to select how the video will go out (Public, Private, Unlisted, Scheduled), select “Scheduled”.
Let the video finish uploading so you can set all of the details for your video, being sure to cover things like monetisation, cards, and end screens, you should be able to see a toggle near the visibility options that says “Set as Premiere”. From there, make sure your data is correct, and as soon as you hit save, your video’s page will be live for your viewers to visit.
You may want to set your video to unlisted first, that way you can fill out all the details at your leisure, make sure you’re happy with the thumbnail and titles, and when you’re ready, change it to scheduled.
And you’re done!
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
It’s time learn how to go live on facebook! Facebook Live is great for livestreaming on facebook with Webcam lessons, remote learning, talking with family members or vlogging. Live stream to facebook from your pc, add polls, screen share and more in this how to use facebook live tutorial.
How To Livestream on Facebook Tutorial
0:15 – Start of How To Facebook live stream tutorial
0:24 – Facebook livestream dashboard
1:03 – How To Live Steam from a Facebook Page
1:27 – How To Crosspost Facebook Livestream
2:03 – How To Screen Share on Facebook Live
YouTube Removes Mobile Live Streaming from Channels Under 1000 Subscribers // In a recent youtube update, youtube has removed live streaming for mobile users on youtube channels with less than 1000 subscribers. You can still live stream from a desktop and some mobile apps but the feature has been removed from the native youtube apps themselves.
I personally believe this is due to the recent New Zealand facebook event and this is YouTube’s way to defend themselves.
How To Live Stream On YouTube with A Phone // Live Streaming with an iPhone and Android phone is a great way to get a video out there quickly. Go Live on Mobile Live Streams to record events in the moment. Festivals, Holidays or even just Live Streaming on the go.
Mobile Live Streaming is fair new feature added to YouTube. How To Live Stream from a Mobile Phone, iPhone or Android Phone via the YouTube Studio and YouTube App was initially only available to users with over 1000 subscribers but in late 2017 YouTube rolled it out to all users with at least 100 subscribers.
Alan Spicer YouTube Tips Channel — YouTube Tricks, YouTube Tips & YouTube Hacks to Help Grow Your YouTube Channel. I make YouTube Training Tutorials based on my personal experience on How To Increase YouTube Views, How To Gain YouTube Subscribers and How To Grow A YouTube Brand Online.
I have been on YouTube since 2013 growing an Entertainment and News Channel, MrHairyBrit. Within that time I have made many mistakes but have also learnt many YouTube Hacks that I want to share with you to help you Rank Your YouTube Videos On YouTube, Grow Your YouTube Channel and Get Your Brand Noticed On YouTube.
I also have a background in Social Media Marketing, Search Engine Optimisation, and Web Design & Development.
We can grow together, We can learn together… Start Creating!
► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.
How To Live Stream On YouTube with OBS — Step-By-Step Tutorial // Live Stream with OBS Studio is a great cost effective way to make live streaming on YouTube look professional. Many YouTube gamers like like to live stream on youtube with OBS Studio. In this step by step OBS Tutorial I will teach you the basics on how to configure your OBS YouTube live stream. Set up your webcam and go live on YouTube using OBS studio.
Alan Spicer YouTube Tips Channel — YouTube Tricks, YouTube Tips & YouTube Hacks to Help Grow Your YouTube Channel. I make YouTube Training Tutorials based on my personal experience on How To Increase YouTube Views, How To Gain YouTube Subscribers and How To Grow A YouTube Brand Online.
I have been on YouTube since 2013 growing an Entertainment and News Channel, MrHairyBrit. Within that time I have made many mistakes but have also learnt many YouTube Hacks that I want to share with you to help you Rank Your YouTube Videos On YouTube, Grow Your YouTube Channel and Get Your Brand Noticed On YouTube.
I also have a background in Social Media Marketing, Search Engine Optimisation, and Web Design & Development.
We can grow together, We can learn together… Start Creating!
► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.
🔴 MORE YOUTUBE 2018 CHANGES — NEWS FROM YOUTUBE CEO [CHAT & Q&A] — New YouTube changes from YouTube CEO Susan Wojcicki, Policies, YouTube Future Goals, and YouTube’s Priorities for 2018. YouTube Famebit, Creator Blog, NewFeaturess, YouTube Reels, YouTube Community Tab and more.
There are many bad habits that some small YouTubers lean on to try and grow their channel. Sub4Sub, Buying Subscribers, Buying Views, Spamming Comment Sections, View Bots, Subscriber Bots, View Swapping — just to name a few.
In today’s live stream I am here to tell you why these WILL NOT HELP YOU and may even get you BANNED on YouTube.
🔴 How to Promote Your YouTube Channel for FREE & Q&A [LIVE STREAM RECAP] — Promoting a YouTube channel is a great way to grow a YouTube channel but did you know you can promote your youtube channel for FREE? Get more views on youtube, gain more subscribers and increase watch time without spending a penny!
![MORE YOUTUBE CHANGES - NEWS FROM YOUTUBE CEO Susan Wojcicki [REACTION - CHAT & Q&A]](https://i0.wp.com/alanspicer.com/wp-content/uploads/2018/02/MORE-YOUTUBE-CHANGES.jpg?fit=1200%2C675&quality=85&ssl=1)
