Categories
HOW TO MAKE MONEY ONLINE

How to Make Money on YouTube in Australia

Australia, with its robust economy and thriving online community, presents a fantastic opportunity for content creators to make money on YouTube.

With a population that embraces technology and digital media, there are numerous ways to turn your passion for video creation into a profitable venture.

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Here’s a comprehensive guide on how to make money on YouTube in Australia.

1. Understanding the YouTube Landscape in Australia

Australia’s internet population consists of 21 million users, 15 million of whom are active YouTube users. With a reach that extensive, YouTube offers an incredible platform to communicate, entertain, and monetize.

Unique Niches in Australia:
  • Travel and Adventure: Australia’s diverse landscapes make it an ideal location for travel and adventure vlogging.
  • Wildlife: Australia is home to unique fauna and flora, providing ample content for wildlife enthusiasts.
  • Cuisine: The Australian cuisine, blending various culinary traditions, offers a wide scope for food vloggers.
  • Sports and Outdoor Activities: Surfing, rugby, and cricket are part of the Australian culture, offering sporting content creators a niche audience.

2. Monetization Strategies

YouTube Partner Program (YPP)

To start earning from YouTube, you must join the YouTube Partner Program. Requirements include:

  • A minimum of 1,000 subscribers
  • At least 4,000 watch hours in the past 12 months
  • Adherence to all YouTube’s policies and guidelines
Ad Revenue

YouTube offers different types of ads like display ads, skippable video ads, and more. Australian YouTubers typically earn an average CPM (Cost Per Mille) of $5 – $8.

Channel Memberships and Super Chats

These features enable viewers to contribute money directly to the YouTubers they support. This can be a significant source of revenue for popular content creators.

Sponsorships and Affiliate Marketing

Collaborating with brands or promoting products can be a lucrative way to monetize your channel.

3. Challenges and Considerations

  • Competition: The YouTube landscape in Australia is competitive, making standing out a challenge.
  • Content Regulation: Understanding and adhering to the Australian content regulations is crucial.
  • Equipment and Production Costs: Investing in quality equipment and production can be expensive but necessary for success.

4. Strategies for Success

YouTube Usage in Australia

Age Group Percentage of YouTube Users
18-24 91%
25-34 86%
35-44 81%
45-54 73%
55-64 68%

How to Make Money on YouTube in Australia

Average Earnings from Different Monetization Strategies

Monetization Strategy Average Earnings (Per Month)
Ad Revenue $100 – $500
Channel Memberships $50 – $300
Super Chats $20 – $150
Sponsorships $200 – $2,000
Affiliate Marketing $100 – $1,000

Top YouTube Niches in Australia by Subscriber Count

Niche Average Subscriber Count
Travel and Adventure 200,000
Wildlife 150,000
Cuisine 120,000
Sports and Outdoors 180,000

These tables present an overview of YouTube usage in Australia, potential earnings from various monetization strategies, and the popularity of different content niches.

It’s important to recognize that these numbers can vary widely depending on individual circumstances, content quality, audience engagement, and other factors.

Conclusion

Making money on YouTube in Australia is a viable and exciting opportunity. The journey requires understanding the unique Australian landscape, identifying your niche, and employing various monetization strategies. Persistence, creativity, and adherence to the guidelines will enable you to turn your passion for video creation into a profitable venture.

By following this guide, aspiring Australian YouTubers can set themselves up for success in a continually growing and dynamic digital space.

Categories
SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Start a New Podcast on YouTube

If you’re considering starting a podcast, YouTube offers a unique platform to host your content. With its rich ecosystem of creators and users, YouTube provides a fantastic opportunity for your podcast to be discovered by new audiences.

Additionally, the platform’s recent support for podcasts and its integration with YouTube Music mean that your podcast can be easily found and enjoyed by listeners across different platforms.

What is a Podcast on YouTube?

On YouTube, a podcast is structured as a playlist, with each podcast episode represented as a video within that playlist. Full-length episodes should be organized in the order in which they should be consumed. If your podcast has multiple seasons, they should all be included in the same playlist.

Benefits of Podcasting on YouTube

When you create a podcast on YouTube, you can enjoy several perks including:

  • Inclusion in YouTube Music
  • Podcast badges on watch and playlist pages
  • A spotlight on youtube.com/podcasts to attract new listeners
  • Official Search cards
  • Easy discovery from the watch page to help listeners find your episodes
  • Recommendations to new listeners with similar interests
  • Improved search features to help your audience find your podcast

However, please note that some playlists may not be eligible for podcast features, even if they are designated as podcasts. This can occur if the content isn’t owned by the creator, for example.

How to Start a New Podcast on YouTube

Creating a new podcast on YouTube is simple and straightforward:

  1. Within YouTube Studio, click Create, and then select New podcast.
  2. From the pop-up, select Create a new podcast.
  3. Enter your podcast details, including the podcast title, description, visibility (public or private), and a square podcast thumbnail.
  4. Click Create to save your new podcast

Remember that each podcast episode on YouTube is represented by a video. MP3s can’t be turned into podcasts on YouTube. To create a podcast, upload or add videos to your podcast’s playlist

Adding Episodes to Your Podcast

You can add episodes to your podcast by either uploading new videos or adding existing videos:

  1. Within YouTube Studio, go to Content, then Podcasts.
  2. Select your podcast.
  3. Click Add videos, then either Upload videos (for new videos) or Add your existing videos (for existing videos).
  4. For new videos, upload the videos that you’d like to add to your podcast and enter the video details. Click Create to save changes.
  5. For existing videos, select the videos that you want to add to your podcast. Click Add to playlist and select your podcast from the list. Click Save to add videos to your podcast

Other Useful Features

Setting an Existing Playlist as a Podcast

If you have an existing playlist that you’d like to designate as a podcast, you can do so by:

  1. Within YouTube Studio, go to Content, then Playlists.
  2. Hover over the playlist that you want to designate as a podcast.
  3. Click Menu, then Set as podcast.
  4. Review your podcast’s details and add a square podcast thumbnail. Podcast details include title, description, and who can view your podcast on YouTube.
  5. Click Done to confirm your changes

Editing the Order of Episodes

To edit the order in which your episodes are consumed, reorder them within your podcast playlist:

  1. Within YouTube Studio, go to Content, then Podcasts.
  2. Click Edit on the podcast that you’d like to update.
  3. From the podcast details page

I’m sorry, I couldn’t find any information about a feature to automatically order podcast episodes by release date on YouTube. It appears that the default order of episodes within a podcast playlist needs to be manually set in the YouTube Studio.

Here’s how to do that:

  1. Within YouTube Studio, go to Content and then Podcasts.
  2. Click Edit on the podcast that you’d like to update.
  3. From the podcast details page, click on the Default video order menu and choose how you want your videos to be sorted.
  4. Click Save in the upper right-hand corner to confirm the changes

The following tables showcase the growth and adoption of podcasts:

Table 1: Growth of Podcast Listeners (United States)

Year Percentage of US Population (aged 12 and older)
2017 40%
2018 44%
2019 51%
2020 55%
2021 57% (estimated)

Source: Edison Research, The Infinite Dial

Table 2: Podcast Consumption Habits (United States)

Year Average Number of Podcasts Listened to Per Week
2017 5
2018 6
2019 7
2020 8
2021 8 (estimated)

Source: Podcast Consumer Tracker

Table 3: Number of Podcast Shows Worldwide

Year Number of Active Podcasts (in millions)
2018 0.5
2019 0.8
2020 1.7
2021 2.2 (estimated)

Source: Podcast Insights