Tag: partnership

Remember the early days of YouTube, when viral videos were all the rage and everyone couldn’t wait for the latest episode of “=3”?

Ray William Johnson was the man behind the magic, skyrocketing to fame as a YouTube pioneer. But as the saying goes, “what goes up must come down,” and Ray’s story is no exception.

Buckle up and let’s take a wild ride through the rise and fall of Ray William Johnson!

The Rise:

Ray William Johnson burst onto the YouTube scene in 2009, quickly amassing a massive following with his witty commentary on viral videos. In its heyday, “=3” was the talk of the town, captivating millions of viewers with each episode. Here are some mind-blowing stats from Ray’s golden era:

Year	Subscribers	Monthly Views
2009	500,000	10,000,000
2010	2,000,000	25,000,000
2011	5,000,000	40,000,000

If you are liking this article and want more, check out my Where Are They Now posts on Andrew Tate, SourceFed, Alex Day, Smosh, Sam Pepper and more…

Ray William Johnson vs Maker Studios

Maker Studios, a multi-channel network (MCN) founded in 2009, was one of the largest content providers on YouTube at the time. It attracted numerous high-profile creators, including Ray William Johnson. In 2011, Ray partnered with Maker Studios in hopes of expanding his brand and reaching new heights with his content. However, the partnership turned out to be a bumpy ride, and the drama that unfolded between Ray and Maker Studios became a hot topic in the YouTube community.

The primary issue arose when Ray felt that Maker Studios was not fulfilling their end of the agreement. According to Ray, Maker Studios had promised him resources such as studios, production teams, and assistance with ad sales, but he claimed they failed to deliver on these promises. In addition, Ray alleged that the company was attempting to take control of his AdSense account and his intellectual property, which included his popular show “=3” and his music project “Your Favorite Martian.”

In response, Maker Studios claimed that they had provided Ray with the agreed-upon resources and support, and that the issues were due to Ray’s lack of cooperation and professionalism. The company also maintained that they were not attempting to take control of his intellectual property or AdSense account, but rather seeking a fair share of the revenue generated from the partnership.

As the drama unfolded, both parties shared their sides of the story with their respective followers, leading to a very public and messy falling out. Ultimately, Ray decided to part ways with Maker Studios, citing creative differences and concerns about the company’s business practices. The feud between Ray William Johnson and Maker Studios serves as a cautionary tale for creators entering into partnerships with MCNs, highlighting the importance of carefully reviewing contracts and managing expectations to avoid potential disputes.

The Fall:

In 2014, Ray William Johnson announced that he would be stepping down as the host of “=3” after a five-year run. He cited his desire to pursue other creative projects and his belief that the show had run its course as the main reasons for his departure. Ray’s decision to leave “=3” marked the end of an era for one of the most iconic web series on YouTube.

To keep the show going, Ray decided to bring in guest hosts, a move that aimed to offer a fresh perspective and maintain the show’s popularity. However, the transition wasn’t entirely smooth, as the guest hosts faced the challenge of living up to Ray’s legacy while trying to establish their own unique hosting styles.

Some notable guest hosts included:

1. Robby Motz: An actor and comedian, Robby was the first guest host to take the reins after Ray’s departure. Robby hosted “=3” for about a year, bringing his own brand of humor to the show.
2. Kaja Martin: An actress and producer, Kaja stepped in as the show’s host after Robby Motz. She brought a different dynamic to the show but faced mixed reactions from the audience.
3. Carlos Santos: A talented comedian and actor, Carlos took over from Kaja Martin, adding his own comedic flair to the series.

Despite the guest hosts’ efforts to inject new life into the show, “=3” struggled to regain the level of popularity it enjoyed during Ray’s tenure. The series experienced a gradual decline in viewership, ultimately leading to its cancellation in 2016.

The “=3” guest host era demonstrated the challenges associated with replacing a beloved creator and maintaining audience engagement. Ray William Johnson’s departure from the show and the subsequent hosting changes offered valuable lessons for content creators about brand identity and audience loyalty.

As YouTube evolved and the internet’s attention shifted, Ray’s popularity waned. Despite attempts to adapt, Ray struggled to maintain his relevance amidst the influx of new content creators. Some notable projects included his music venture “Your Favorite Martian,” and a partnership with Maker Studios – both of which ultimately fizzled out.

The Present:

So, where is Ray William Johnson now? While he’s no longer the internet sensation he once was, Ray has found a new home on TikTok and YouTube Shorts, where he continues to entertain with his signature humour. Here’s a snapshot of his current stats:

Platform	Followers	Monthly Views
TikTok	6,000,000	20,000,000
YouTube Shorts	10,000,000	15,000,000

Although Ray William Johnson’s prominence on YouTube has diminished since his “=3” days, he has managed to find a new platform to showcase his humour and creativity: TikTok. TikTok, known for its short-form videos, viral trends, and an ever-growing user base, has proven to be a suitable outlet for Ray to re-establish himself and connect with both old and new fans.

Ray’s recent success on TikTok can be attributed to his ability to adapt to the platform’s format and trends while staying true to his unique brand of humor. His content on TikTok often features relatable jokes, skits, and commentary, which resonate with users across various age groups. Additionally, his experience in creating viral content from his time on YouTube has provided him with an edge in understanding and leveraging the virality aspect of TikTok.

His presence on TikTok has helped Ray amass a considerable following. With over 2 million followers and millions of monthly views, he has successfully carved a niche for himself on the platform. This resurgence in popularity demonstrates that Ray William Johnson is still a relevant and influential creator, capable of adapting to new platforms and formats while maintaining his signature style.

Ray’s journey on TikTok also serves as a reminder that digital creators can reinvent themselves and find success, even after experiencing setbacks. His ability to pivot and embrace new opportunities highlights the importance of staying nimble and adaptable in the ever-changing world of social media and content creation.

Takeaways:

Ray William Johnson’s journey is a testament to the ever-changing landscape of internet fame. From YouTube royalty to a more modest following, Ray’s story is a wild ride, filled with valuable lessons for content creators in the digital age.

So, let’s raise a toast to Ray and his remarkable rollercoaster journey through internet history! 🎢🍻

Q: When and where was Ray William Johnson born?

A: Ray William Johnson was born on August 14, 1981, in Oklahoma City, Oklahoma, USA.

Q: When did Ray William Johnson start his YouTube career?

A: Ray William Johnson started his YouTube career in 2009 with the creation of his channel and the launch of his flagship show, “=3.”

Q: Why did Ray William Johnson leave “=3”?

A: Ray William Johnson left “=3” in 2014 to pursue other creative projects and because he felt the show had run its course.

Q: What happened with Ray William Johnson and Maker Studios?

A: Ray William Johnson and Maker Studios had a public falling out in 2012 due to disagreements over their partnership, including allegations of unfulfilled promises and disputes over intellectual property and revenue sharing.

Q: What was “Your Favorite Martian”?

A: “Your Favorite Martian” was a music project started by Ray William Johnson in 2011, featuring animated characters and comedic songs. The project was discontinued in 2012.

Q: How has Ray William Johnson found success on TikTok?

A: Ray William Johnson has found success on TikTok by adapting to the platform’s short-form format and trends while staying true to his unique brand of humour. He currently has over 2 million followers on TikTok.

Q: What other platforms is Ray William Johnson active on?

A: In addition to TikTok, Ray William Johnson is active on YouTube Shorts, Instagram, and Twitter, where he shares content and interacts with his fans.

Q: Is Ray William Johnson still creating content today?

A: Yes, Ray William Johnson is still active as a content creator, mainly focusing on platforms like TikTok and YouTube Shorts.

If you like this, check out the Where Are They Now Playlist