Tag: increase cpm

How To Increase Your CPM & RPM On YouTube

Post author By Alan Spicer - YouTube Certified Expert
Post date 17 February 2023

If you’re a content creator on YouTube, you might be wondering how to increase your CPM (cost per mille) and RPM (revenue per mille).

These metrics are important for determining how much money you can make from your YouTube videos.

What are CPM and RPM on YouTube? – CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

In this blog post, we’ll discuss some tips and strategies for increasing your CPM and RPM on YouTube.

Optimize Your Video Titles and Descriptions

The title and description of your video play a big role in determining whether people click on your video or not. Make sure your video titles and descriptions are informative, interesting, and accurately reflect the content of your video. This can help increase your click-through rate (CTR), which can lead to higher CPM and RPM.

Optimizing your YouTube titles and descriptions can help improve the visibility and discoverability of your videos on the platform. Here are some tips for optimizing your titles and descriptions:

Use descriptive and concise titles: Your title should accurately reflect the content of your video and be easy to understand. Try to keep your titles under 60 characters to ensure they aren’t cut off in search results.
Incorporate relevant keywords: Use keywords that are relevant to your video content in your title and description. This can help your video rank higher in search results.
Write compelling descriptions: Use the description to give viewers more information about the video, including a summary of the content and any relevant details. Use relevant keywords throughout the description, but avoid keyword stuffing.
Add links and calls to action: Use your description to include links to related content, your website, and social media pages. You can also use the description to ask viewers to like, comment, and subscribe to your channel.
Use tags: Add relevant tags to your video to help it appear in search results and suggested videos.
Consider the audience: Make sure your titles and descriptions are targeted to your intended audience. Use language and tone that will resonate with them and encourage engagement.

By following these tips, you can optimize your YouTube titles and descriptions and increase the visibility and engagement of your videos.

Focus on High-Value Niches

Certain niches on YouTube tend to have higher CPM and RPM than others. For example, tech, finance, and beauty are all niches that typically have high CPM and RPM.

If you’re looking to increase your earnings on YouTube, consider focusing on a high-value niche that you’re interested in.

I have a deep dive article on the top paying youtube niches on my blog – got get the inside scoop.

Create Longer Videos

YouTube rewards content creators who can keep viewers engaged for longer periods of time. This is because YouTube makes more money from longer videos, so they’re more likely to promote videos that keep viewers on the platform for longer.

Try to create videos that are at least 8 minutes long, as this can help increase your CPM and RPM.

Once you have a longer video you can add more adverts. These adverts are called Mid Rolls.

Use High-Value Keywords in Your Video Tags

Using the right keywords in your video tags can help your video show up in search results and recommended videos. However, not all keywords are created equal.

Try to use high-value keywords that are relevant to your video and have high search volume. This can help increase your video’s visibility and ultimately lead to higher CPM and RPM.

High-value keywords are search terms or phrases that have significant search volume and high commercial intent. These keywords are typically used by people who are actively searching for a product or service, and are more likely to convert into paying customers.

For example, if you have a website that sells running shoes, a high-value keyword could be “best running shoes” or “buy running shoes online.” These keywords are likely to have a high search volume and indicate that the searcher is looking to make a purchase.

High-value keywords can vary depending on the industry and type of business. Some keywords may be more competitive and have higher cost-per-click (CPC) in advertising, but they can also lead to higher returns if you can effectively target and convert those searchers into customers.

To find high-value keywords, you can use keyword research tools like Google AdWords Keyword Planner, SEMrush, or Ahrefs. These tools can help you identify search volume, competition, and other metrics to determine which keywords are worth targeting.

Focus on Audience Retention

Audience retention is a metric that measures how long viewers stay on your video. This metric is important because it’s a signal to YouTube that your video is engaging and valuable to viewers.

Try to create videos that keep viewers engaged and watching until the end. This can help increase your CPM and RPM over time.

Build a Loyal Audience

Having a loyal audience can help increase your CPM and RPM because loyal viewers are more likely to watch your videos and engage with your content.

Try to build a community around your channel by responding to comments, hosting live streams, and creating content that your audience is interested in. This can help increase engagement and build a loyal following.

Collaborate with Other YouTubers

Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel.

This can help increase your CPM and RPM by expanding your audience and increasing engagement on your videos. Try to collaborate with YouTubers in your niche who have a similar audience to your own.

In conclusion, increasing your CPM and RPM on YouTube requires a combination of strategies, including optimizing your video titles and descriptions, focusing on high-value niches, creating longer videos, using high-value keywords, focusing on audience retention, building a loyal audience, and collaborating with other YouTubers.

By implementing these strategies and consistently creating high-quality content, you can increase your earnings on YouTube over time.

Q: What is the difference between CPM and RPM on YouTube?

A: CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

Q: How can I find high-value keywords for my video tags?

A: There are several tools you can use to find high-value keywords for your video tags, such as the YouTube Keyword Tool, Google Trends, and SEMrush. Look for keywords that are relevant to your video and have high search volume, and try to include them in your tags, title, and description.

Q: How long should my videos be to increase my CPM and RPM on YouTube?

A: YouTube rewards longer videos that keep viewers engaged for longer periods of time. Try to create videos that are at least 10 minutes long, as this can help increase your CPM and RPM. However, it’s important to focus on creating quality content that keeps viewers engaged, rather than simply trying to make your videos longer.

Q: What can I do to increase audience retention on my videos?

A: There are several strategies you can use to increase audience retention on your videos, such as creating a compelling hook at the beginning of your video, using engaging visuals and sound effects, providing value to your viewers, and breaking up your content into shorter segments. You can also use YouTube analytics to identify the parts of your video where viewers tend to drop off, and make adjustments to keep them engaged.

Q: How can I collaborate with other YouTubers to increase my CPM and RPM?

A: Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel, which can help increase your CPM and RPM. Try to collaborate with YouTubers in your niche who have a similar audience to your own, and create content that appeals to both of your audiences. You can also cross-promote each other’s channels and videos, and collaborate on sponsored content or product launches.

Q: How long does it take to see an increase in my CPM and RPM on YouTube?

A: Increasing your CPM and RPM on YouTube is a gradual process that takes time and consistent effort. It may take several months or even years to see a significant increase in your earnings, depending on the quality of your content, the size of your audience, and the strategies you use to monetize your channel. It’s important to focus on creating high-quality content that provides value to your viewers, and to continually experiment with new strategies to increase your earnings over time.

Tags advertising, cpm, increase cpm, increase rpm, make money, marketing, money, revenue, rpm, youtube money

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How To Increase YouTube Video CPM – Make More Money On YouTube

Post author By Alan Spicer - YouTube Certified Expert
Post date 20 April 2020
7 Comments on How To Increase YouTube Video CPM – Make More Money On YouTube

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.

In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.

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How To Increase Your CPM Adsense Earnings

Post author By Alan Spicer - YouTube Certified Expert
Post date 21 March 2020
No Comments on How To Increase Your CPM Adsense Earnings

There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.

When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.

YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!

Evaluate your existing videos

Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.

Make Longer Videos

You can increase YouTube CPM by adding more adverts into longer videos.

Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.

These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.

Difference Niches Have Different CPM Rates

This is a lesson I learnt myself the hard way.

You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.

However, if you target set niches you can boost your income.

Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.

So consider the niche you are in if you want to increase YouTube CPM and boost your Adsense income.

Stop Swearing! – Yes this myth is true!

YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.

When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.

Make Money Blogging

If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.

I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.

This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.