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SEO TIPS & TRICKS YOUTUBE

Youtube SEO Guide: How to Rank #1 in Youtube

Youtube SEO Guide: How to Rank #1 in Youtube

YouTube Search Optimisation (YouTube SEO) – Rank #1 in YouTube

YouTube Search Optimisation, Video SEO or YouTube SEO is a vital part of being a YouTuber now-adays as its a key way to get views to your videos. YouTube is also the second biggest search engine and by employing these tips when putting your videos on YouTube, you can rank high and rake in some views!

As most of you know YouTube use an algorithm in order to rank their videos and give visibility. This is based on On-Page Optimisation of your video and User Engagement with the video. In this guide we will cover both on page video optimisation so you can achieve higher rankings and visibility on YouTube for your videos.

Getting all these factors of the video correct can position you at the top of youtube search results as well as google which can bring a lot of views to your videos – Lets start the very start of the process Uploading your video

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Video Filename – YouTube SEO Foundations

Now this isn’t a huge factor but it used to be. When uploading a youtube video make sure the name of the video file is relevant to the name of the video. This is a sneaky way to shoehorn in a keyword for the YouTube Algorithm to analyse. Lets say if you wanted to make a video about Youtube SEO, the name of the video would be Youtube_SEO_How_To_Rank.mp4

Title Of The video – Boost YouTube SEO with an EYE CATCHING HEADLINE

The title of the video is crucial, it is probably the most important thing related to your video. The title of the video needs to pull in viewers if they use the YouTube Search. By having a hard hitting title that is relevant to your video you should be able to improve your Click through rate (CTR) and Ranking/Visibility in YTSR.

In terms of YouTube SEO it should have your keyword phrase in the Title. Your title should be 4-5 words long minimum as this avoids keyword stuffing which can cause negative SEO. When creating a title preferably put the keyword phrase at the start of the title as in my experience this works best when it comes to ranking.

For example if I was trying to rank for YouTube SEO my title would be:
Eg. “Youtube SEO Guide: How to Rank #1 in Youtube”

Video Description – Give YouTube SEO some more details

Description is very important to a youtube video. It tells the user and YouTube/Search Engines about your video and your videos content. By having an interesting and optimised description it will entice people to click on your video which improves your CTR.

To optimise your description we must make use of the keyword phrase, generally it is best to put the keyword phrase at the start of the video description or within the first 25 words. This is because when the user searches for the term “ YouTube Video SEO Guide” the keyword phrase “Youtube Video SEO Guide” will show up in bold.

Make your description of your videos at least 70-100 words long with 1-2 keyword phrases included. If you need to add links, add links near the top as it will improve your click through rate to your website. However, be sparing with external links as this will end your viewers session time and can work against you.

Tags & Categories – Video YouTube SEO Tags

Using the correct Tags and Categories will ensure that your video will get seen by the right audience bringing you views. Not only are tags helpful for placing your video among similar videos and recommendations, they are also great for ranking your video in YouTube Search when using the correct tags. Make sure you’re using at least 5 tags. You should create tags based on Your title and the keyword you’re targeting, so include title keywords and other related keywords, this will influence what you search terms you appear under and related videos.

Video Transcription – Closed Captions & Title/Description Translations

YouTube automatically transcribes your video for you, and indexes the transcription. Youtube doesn’t do the best job at transcription at times and this can cause irrelevant totally out of this world transcripts. By correcting the transcript under closed captions you are optimising the video for your target keywords then by enabling the closed captions options this should increase your Click Through Rates and possibly ranking due to having an optimised transcript.

You can also translate the Video Title and Video Description in the Translation tab within the video options. This helps users with regional settings enabled to find the video in search with their native foreign language and expands the audience you can reach.

User Engagement Through Annotations, Mobile Cards & End Cards

User engagement such as Likes, Subscriptions and Comments per video has become a critical factor in how YouTube Ranks your videos. Although you as the content creator have no control over user engagement to an extent, there are a lot of ways to improve it by adding annotations asking users to “thumbs up” or “Subscribe”. You can also implement this in the video by asking the viewer to subscribe or like/comment their opinions.

Youtube has recently added Mobile Cards and End Cards to boost Click-through-rates on mobile devices. You can now actively use touch screen smartphones to lick this features to see links, or suggested videos. This feature is replacing the old Annotations feature in May 2017 as annotation were not mobile accessible.

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Views & Retention Rates – YouTube SEO Ranking = Watched Minutes

The main reason you’re probably doing video SEO is to get your content views, but views quality otherwise known as retention can be vital in ranking higher in YouTube Search. YouTube tend to rank videos with higher watch time retention over than ones with lower overall watch time. You’re probably wondering what is the difference between views and high quality views? Well there is a huge difference. High quality views are views where the user has watched over 35-50% of the video or more, depending on the length of the video. The more of the video a user watches, the better quality of the view.

You can measure the watch time of your videos by going to the ‘Analytics’ section of your youtube account. This will show you exactly when during your video your audience drops off, therefore it should give you an idea why, so you can improve on it.

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TIPS & TRICKS VIDEO YOUTUBE

How To Increase YouTube Views – YouTube Consultancy

How To Increase YouTube Views - YouTube Consultancy

Increasing Video Views Doesn’t Have To Be A Mystery

I have been making YouTube videos since June 2013 but not matter if you are starting out on youtube or are a seasoned youtube veteran you may still wondering how to increase youtube views on your videos on your channel. In this blog post I will try and break down this Good Mythical Morning of a topic into VlogBrother sized chunks. This will explain exactly how to increase your youtube video views and make your video popular with a few easy steps. Increasing YouTube views doesn’t always start by just throwing traffic at a video, it starts with what’s in the content itself.

If you need more hands on assistance why not chat to us about YouTube Consultancy Services >>

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Quality Over Quantity – Every Video Is a Chance to Increase YouTube Views

You have probably heard this phrase thrown around millions of times but it is very important when creating youtube videos. So what does quality mean? Quality isn’t just a “High Definition 1080p” video filmed by a DSLR, it’s the content within your video such as your ideas and delivery on camera and how you interact with your audience. By creating high quality youtube videos that are entertaining, you are more likely to increase your audience retention rate (How long someone stays on the page watching your videos) which in turn increases your visibility on youtube (due to their algorithms), Increase YouTube Views and if the viewer finds you entertaining they’re is more likely to subscribe and come back to watch your next video too, therefore increasing your future YouTube view count.

Upload Schedule – Consistency Helps to Increase YouTube Views

Plan an uploading schedule for your videos, if you have an uploading schedule your audience will know when to expect a video. Humans are creatures of habit and once you have a schedule they will come back at around the same time during these days to watch your next video. Think of successful youtubers like Grace Helbig, Philip Defranco, The VlogBrothers (John Green & Hank Green) and Good Mythical Morning (Rhett & Link) they all have video schedules.

Even if you can only commit to 1 video a week to start with that is better than none. Also if you feel you can do more than that but not consistently then promising 1 a week and giving them 3 videos in 2 weeks means the viewers feel they are getting more than they expected as a little bonus, and who doesn’t like a freebie every now and then! Consistency breeds Loyalty and Loyalty is a great way to Increase YouTube Views.

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YouTube Video Optimisation – Get Found In Search and Increase YouTube Views

Video Optimisation & Customisation is critical these days on youtube as it’s hard to find videos that stand out. Video SEO (Video Search Engine Optimisation) is a legacy from YouTube’s owners, Google! Just like you need to make your website search engine friendly you need to make sure your youtube video has a good Title, Video Description, Thumbnails and Video Tags to help Google rank you. When Google can rank the video it will Increase YouTube Views as your video is more discoverable.

  1. Video Title & Description
    Your video title must stand out among a sea of generic titles. Make it BOLD and make a sensationalist title based on the topic of the video or based on something you said in the video. In the description of the video make sure you include your title phrase, your social media links and a description of 50-120 words.
  2. Tags
    Tags are also vital. Tags are the things that make you searchable on YouTube, so use tags wisely. Tag what you think you would search to find your video on youtube or what you want to be found under. Also tag any relevant related word/content as thats how that sidebar with videos is generated.
  3. Thumbnails
    Thumbnails are one of the main factors if someone will click your video or not. Make your thumbnails interesting. Get a screenshot of a scene in your video, edit it in a photo editor and then add some text/ images/your video title and viola. That looks 100 times better than that auto generated youtube thumbnail!

There  are many tools out there that can help you with YouTube Metadata (Titles, Descriptions, Thumbnails and Tags) one of those is TubeBuddy or you can always chat to our YouTube Consultant.

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Video Promotion – Share Your Videos to Increase YouTube Views

Video promotion is a really important factor when increasing views directly and indirectly. When you promote your videos through social media you get direct viewers from these sites and your video ranking also goes up due to SEO. YouTubes Ranking Algorithm sees you have social presence on other social media websites and will rank you higher in search and visibility.

  • Social Media (Facebook, Twitter, Tumblr, Instagram)
    It is important that you have established a social media page for your youtube channel outside of youtube. You should have a Facebook Page, Twitter, Instagram and Tumblr. When your video comes out, send out a tweet/post/IG that you have made a new video and link it. For sites like Instagram and Twitter throw a few HashTags onto your post to increase exposure.
  • Other Promoting through Your Own Blog, Buzzfeed, Reddit, Stumbleupon etc
    These social media platforms are sometimes overlooked by youtubers. These social media platforms are the reason for a number of viral videos, especially Reddit and Buzzfeed. Create a post on Buzzfeed and include your video and Reddit your video in an appropriate subreddit. Stumbleupon can be useful too, add your video to the site and add relevant keywords that relate to your video and your video will be shown to people who have entered in similar interests.Why not upload your videos to your own blog? It’s a great way to have control over your audience and content outside of the YouTube platform. Need a Custom Designed WordPress Blog/Website, get in touch!
  • Join Youtube Social Media Groups.
    YouTube Groups on Social Media platforms like Facebook can be incredibly helpful when your starting YouTube. In most cases you can post your video to gain views but always ask for feedback on your videos as they are more likely to be honest with you and you can improve your video quality. You may have local YouTube Groups for your country, city etc have a look on Facebook’s groups section, Joining groups can also be really helpful for collaboration opportunities.

YouTube Collabs & Cross Promotion – Team Up to Increase YouTube Views

Collabs can also bring you a ton of views. Collabs are best done with tag videos, challenges etc. When collab-ing, it is best to find a YouTuber with similar content/audience and a similar number of subscribers on their channels. This will make sure both of you get the equal amounts of promotion and hopefully subscribers. To find a collab partner you can join a social media group or just connect with some youtubers on Twitter/Instagram/Facebook/YouTube/Tumblr and go from there.

Cross promotion is a great way to increase your view count. For Cross promotion you will need to be friends or have contact with a fellow YouTuber, preferably in the same genre that you are with a similar number of subscribers/followers on social media. You can ask them to post your video on their Twitter/Tumblr and you will do the same when their new video comes out. If you’re in need of youtube friends join a social media group.

Audience Interaction – Talk to YouTube Viewers, Make Them Feel Involved!

Building relationships with your audience is an important part of gaining and retaining views on your videos. If you have time after you upload a video, try and reply to some comments on your video. This shows you’re dedicated enough to your audience and have time for them. On other social media sites, if you get questions/comments about your videos reply/RT them.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

YouTube 101 – How to Grow a YouTube Channel

YouTube 101 - How to Grow a YouTube Channel

HOW DO I START AND GROW A YOUTUBE CHANNEL?

YouTube is a beast in the social media world and it’s not just all pranks and cute kitten videos. Countless hours of video are uploaded to YouTube every minute! Not all of it will go viral, in fact not all of it will be seen at all. So this is where I can hopefully nudge you in the right direction to Grow a YouTube Channel.

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PICK A NAME FOR YOUR CHANNEL OR VIDEOS

So many YouTubers start uploading videos to an account before they have done their legwork to Grow a YouTube Channel and it can be a real pain to change later. A good example of this is “NicePeter” who started a project with his friend “EpicLLOYD” recording parody rap videos. But when their videos started to get popular people were looking for “Epic Rap Battles of History” and found them on a Nice Peter’s YouTube channel instead, which could confuse people. They have since opened a new channel to match their branding and boast over 12 million subscribers.

Picking a name at this stage can help you match social media accounts together helping people find you. For example, if your YouTube account is MrHairyBrit, you could grab your Facebook, Twitter, Instagram, Tumblr and Snapchat accounts with the same username to help people find you should they want to see more of your work.

BRANDING AND CHANNEL DESIGN

You don’t have to be a web designer or a branding graphic designer to Grow a YouTube Channel and make your channel stand out. YouTube channels, as with most other social media profiles, have a header banner and a YouTube channel avatar. These banners and avatars are a way to let your audience know who you are, what you do, and a way to establish a recognised look.

https://www.youtube.com/watch?v=y3DyqS3f4_o

The header banner needs to be 2560w x 1440h pixels as this is then used and scaled down for mobile devices such as phones, tablets and notebook laptops. As for the avatar or profile image I personally use and image that is 275w x 275h and I try and match the colours to the header banner so people are used to my avatar and my channel colours when they try to find my videos.

YOUTUBE CAMERA, YOUTUBE AUDIO, AND YOUTUBE VIDEO IDEAS

You don’t have to be rich to get into vlogging and Grow a YouTube Channel. YouTube is a great tool for any new curious vlogger who wants to find an audience on the internet. I personally started with a webcam that cost me £15. This had 720p video format and a fairly good microphone. The core thing to remember with videos is that even if your video quality is great, if you cannot hear the video properly a viewer will very quickly tune out.

After a lot of testing I found that my webcam microphone was great depending on distance and that assuming I wasn’t in a dark room then the video quality wasn’t so much of an issue. I have since moved onto a £35 Logitech c920 1080p Full HD webcam to film my vlogs and have a pretty reliable set up.

“Ok, so I have a camera and I have a microphone… But what do I make videos about?”

A very good question. Now when you started this journey you may have had an initial thought of what the channel would be for, whether it’s business, hobby, factual or just weird. Now why not open a notebook and throw words/questions at the page that would describe that topic? For example, if you want to make a video diary then these could be, “Where do I live? What’s my job? Do I have any pets? What did I think about the football game this weekend?” Already you have a few topics for a video. If it’s business based, then why not explain who you are, what you sell, any examples, or your work, etc.

HOW DO I GET YOUTUBE SUBSCRIBERS? HOW DO I GET YOUTUBE VIEWERS?

It’s time to build an audience. You have some videos recorded and you are ready to get them seen, but for that you need subscribers and random viewers. There are 7 important tips to help you boost your YouTube subscribers and boost your YouTube channel video views.

– Make videos:

Sounds obvious, but you need to keep feeding your channel with new content so people can find you.

– Make videos regularly – schedule:

As you start to get random views you need to start building the routine for a viewer. Why not upload a video on a set day? This could be daily, weekly or monthly but try to stick to it that way people know when to expect a new video from you

– Let your viewers know when you will make a video and how to subscribe:

Tell your viewers when you will be uploading your videos. That way they will come back but also make sure you ask them to subscribe that way when you do upload a new video, YouTube will send them an email to tell them you have a new video for them.

– Share videos with your social media:

You’ve made a video so make sure people know it exists! Share it with friends, family and your social media accounts otherwise you may have well put a sign post in the middle of a field that no-one ever walks in.

– Share videos on related sites:

This is a good tip for expanding your audience. Your social media is full of people who have seen you before and expect videos from you while other sites are full of people that have yet to find you so this could be a way to spark their interest.

– Stick to it

Rome wasn’t built in a day and a loyal YouTube viewer and YouTube subscriber base isn’t either. The more videos you publish, the more chances people will have to find you and share your content. And then the more subscribers you have, the more they can share, so make sure you stick around for the long haul.

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SHOULD I BUY YOUTUBE SUBSCRIBERS? SHOULD I BUY YOUTUBE VIEWS?

It can be very tempting to take short cuts in social media. Everyone has seen them and no doubt you may have had an email or a social media message offering you the chance to “Buy Active YouTube Subscribers” or “Buy Fake Twitter Followers,” etc. Although these offers can look nice and the subscriber count may go up, these are indeed inactive user accounts and in the long run will either get removed by the YouTube subscribers account checker looking for fake YouTube accounts, or in the worst case scenario, could get your account banned entirely due to YouTube community standard breaches.

Also with YouTube subscribers it is QUALITY over QUANTITY! You want active YouTube subscribers to watch your videos so they can share them with friends, like your videos and comment on them. YouTube comments, YouTube likes, and YouTube subscribers are the most powerful and effective ways to help your channel get seen, shared, and grow.

AND FINALLY….

YouTube is not a get rich quick scheme! YouTube should be a place for you to share your opinions, have a laugh and to expand a business or social media reach. If you are looking to join YouTube wondering, “How do I make a viral YouTube video?” rather than How to Grow a YouTube Channel then you are looking at this in the wrong light entirely.

YouTube is a social media platform and is there for you to make friends, build connections and have fun, so make sure you don’t forget the fun!

I wish you all the luck in the world 🙂

And remember – If you would like to see what I did with all these Grow a YouTube Channel tips then check out my videos at www.YouTube.com/MrHairyBrit – www.Twitter.com/MrHairyBrit – www.MrHairyBrit.com – https://www.facebook.com/MrHairyBrit

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