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FACEBOOK LISTS SOCIAL MEDIA

10 Tips to Grow ANY Facebook Page

Facebook pages can easily be seen as Facebook’s attempt to break out of the personal headspace that Facebook occupied for so long, and, if that was Facebook’s goal, it’s been quite effective. Pages have become an almost essential part of any online presence, be it an individual, company, or brand. But, like any too for promoting something, Facebook pages are only effective if they are used correctly.

Simply creating a page and calling it a day might be the kind of thing someone with millions of followers on other platforms can get away with, but if you are trying to build up a following from, shall we say, more modest numbers, you’re going to have to work a little harder than that.

This brings us to the purpose of this post. We’re going to look at a number of methods to grow Facebook page followings, but before we do, we’ve got a little crash course on Facebook pages for you.

What Are Facebook Pages?

The easiest way to think of a Facebook Page is as a public-facing profile alternative. Now, if you are a public figure and make no attempt to keep your Facebook profile private, this may seem a little strange to you, but you should try to remember that Facebook is mostly used as a platform for keeping in touch with friends and family.

The vast majority of Facebook users have a friend list full of people they know in real life, such as colleagues, friends, and family members. They don’t necessarily want their posts and comments to be visible to the wider world. Especially if they have any kind of notability. This is why a large number of Facebook users make their profiles and content only visible to people they are friends with.

Facebook pages allow those users to maintain that separation between the wider world and their private lives, but still have a public presence on Facebook—the largest social media platform in the world.

Can You Make Money on Facebook Videos? 2

Do I Need a Facebook Page?

If you’re a reader of this blog, there’s a good chance you need a Facebook page. If you’ve stumbled here from a search engine looking for information on Facebook pages and are not looking to promote anything or boost your online presence, you probably don’t need a page.

For the people who are promoting things—perhaps a YouTube channel, or a podcast—we would recommend having a Facebook page even if you don’t feel the need to separate your private life from the public eye. You may feel that way now, but things can change. And there’s nothing stopping you from sharing anything you would have put on your Facebook wall onto your page as well.

That’s the key element here. You will be making a conscious choice to share something publicly, and that should protect you from unintentionally sharing anything that you wouldn’t want public, such as personal matters, or controversial opinions.

10 Tips to Grow Facebook Page Followings

And now to the meat of the article. Please note that our tips are in no particular order. Let’s go!

1. Post Regularly

One of the biggest tips we can offer for growing a Facebook page’s following—or any following on a social media platform—is to post regularly. This is especially true for smaller pages.

There are two main reasons that regular and consistent posting helps grow your Facebook page. The first is that it will mean anytime a new person arrives at your page, they are going to be seeing relatively recent content. If they get to your page and the last thing you posted was eight months ago, they might understandably conclude that the page is inactive and move on.

The other reason is that every post you make on your page increases the chances of someone new discovering your page. Whether it’s through your content being shared or through Facebook organically showing it to users, the more posts you have, the more things there are for people to stumble across.

Just be careful not to let your drive to post regularly affect the quality of what you’re posting.

2. Share Inherently Useful Content

Continuing on nicely from that last sentence, it’s not enough to just post anything on a regular basis, you also need to make that content worthwhile for your potential followers. For most of us, that rules out just posting links to your latest show/video/song/book/etc.

Of course, if you are already an established personality or brand with a huge following, just having a Facebook page that posts updates like that is useful and will get plenty of engagement. If you’re trying to grow a brand, however, you need to give those users a reason to come to your page other than… well, you.

An example of this might be an author who writes books on interior design. They could post tips on interior design, giving people a reason to follow your page for that content. Then, that author has a new book out, they’ll not only have a following but one that is primed for that product.

3. Focus on a Niche

Once again following on nicely from the end of the last point, we have your niche. While this may not be possible for everybody—it’s hard to stick to a niche if you’re a pop musician, for example—if you have an area that your content or services revolve around, make sure the posts on your page stick to that niche.

Being more focused with your content will undoubtedly lower the number of potential users coming to your page, but it will ensure that the users who are interested in what you’re posting are more likely to find it. It will also make those users far more likely to stick around, and increase the chance of them engaging with your posts because they are truly interested in the subject matter.

The trick is finding a balance between narrowing you’re niche so far that the audience is minuscule, and broadening it so far that your page has too much competition to make an impact.

Can You Make Money on Facebook Videos?

4. Invite People to Like Your Page

We often don’t like to bother people, but inviting people to like your Facebook page is something that not only yields good results but can be done with the click of a button thanks to Facebook’s “Invite People to Like This Page” button. The like invite will show up in their notifications, and they will be free to ignore it if they don’t want to.

5. Promote Your Page Outside of Facebook

Facebook is big. It can be easy to forget there’s a whole Internet out there, and it’s important that you don’t neglect to use that Internet when you’re trying to grow your Facebook page.

Obviously, we’re not suggesting you start spamming comment sections or tweet threads, but promote responsibly wherever you can. Sometimes simply letting followers know you have a Facebook page is enough.

6. Use Facebook Live

If you have it in you to make video content, Facebook Live is an excellent tool for garnering more interest in your Facebook page. These videos not only get put into various feeds when they are live, but they also remain up (if you allow it) after the fact, acting as lasting content for your page.

As per our above tip about niches, try to keep this content in line with the subject matter (or matters) that your page represents. There’s no sense attracting people who won’t be interested in what you do.

7. Run Giveaways and Other Promotions

There are no hidden tricks here, this is exactly what it sounds like. If you are in a position to run competitions or promotions… or just give stuff away, it’s an effective way to generate interest for your page. Just be careful not to violate any local or international laws with any contests you run. Always check the law.

8. Join Relevant Facebook Groups

We’ve talked about getting off of Facebook to promote your page, but what about on Facebook? Finding relevant groups and participating can be a great way to generate interest. Like with anywhere else, be sure not to spam, and adhere to the rules of any group you join.

9. Utilise Calls to Action

If you’re writing blog posts, recording podcasts, posting videos, or generally making content elsewhere on the web, don’t be afraid to use a call to action. It could just be a line at the end of your article, a polite nudge at the end of a video, or really any mention. You’d be surprised how much of a difference it makes.

10. Advertise

You can advertise away from Facebook, but we’d suggest using Facebook’s own advertising platform if you want to advertise a Facebook page. It is more likely to land in front of a user who will be interested, as the very fact that they are seeing it means they are a Facebook user, whereas a Google AdSense ad could easily wind up in front of a person who is not on Facebook and has no intention of joining.

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can I Use YouTube Videos on TikTok?

Given the size and reach of TikTok in today’s Internet-centric society, you could be forgiven for thinking the video-sharing platform had been around for much longer than the four years it has. And, like most social media platforms that centre around video-sharing (YouTube, Instagram, Vine, etc) TikTok has made many stars and a lot of money for its more successful users. It makes sense, then, that YouTubers would be looking to expand their brand to this relatively new upstart.

Of course, making content for YouTube is already a lot of work, so adding a new platform to create content for may feel a bit like an overwhelming task. The next logical question is “can I use YouTube videos on TikTok?” Doing allows YouTubers to get a footing on TikTok by leveraging their already significant body of work, exposing them to a new audience in the process.

But, is it allowed? Can you use YouTube videos on TikTok?

Yes, you can use YouTube videos on TikTok. There is no rule on the platform about not uploading content that exists elsewhere online. That being said, it should be your content.

Using Other People’s YouTube Videos

TikTok may not have a specific rule against uploading duplicate content to their platform, but they are subject to the same rules regarding copyright as every other user-generated content platform on the web. This means that they have a mechanism for reporting copyright infringement.

If you upload someone else’s YouTube content without permission, that YouTuber could get your TikTok taken down for copyright violation. Furthermore, while it is highly unlikely in this type of situation, that YouTuber could decide to sue you for damages.

Now, being realistic, the chances of someone going through the hassle and expense of suing you over a TikTok video are very slim. But it could happen, and you have to accept that risk if you decide to use someone else’s content in your TikToks.

Of course, you could ask that YouTube for permission to use the content, removing all of the risks in the process. You could also rely on fair use, but as we’ve talked about both on this blog and on the YouTube channel, fair use is a tricky thing to wield effectively, and can easily backfire on you if you rely on it to avoid ending up in legal trouble.

Using Your Own YouTube Videos on TikTok

Using your own YouTube videos eliminates this risk, of course. As we’ve mentioned, TikTok does not have a rule against uploading content that exists elsewhere on the web, and you own the content you’re uploading. So, unless you plan to put in a copyright complaint against yourself, you should be good to go.

The question then turns from can you do it to how do you do it.

The important thing to remember when cross-posting content across different platforms is that no two platforms are the same, and you need to tailor your posts to suit the platform they are being published on.

This can come in the form of hard limits, such as the length of the video. TikTok videos have an upper limit on the length of 60 seconds. In contrast, unverified YouTube users can upload videos as long as 15 minutes, and verified have no upper limit (though there is a limit on size).

Clearly, then, just uploading your YouTube videos wholesale to TikTok will not be an option in most cases. But beyond the hard limitations, there are other things to consider, such as the fact that TikTok users consume content differently from YouTube users. Or, more accurately, people go to TikTok for a different experience than they expect at YouTube.

TikTok is primarily a light-hearted platform where the content is humorous and entertaining. It is not impossible to succeed with more serious content, but it is less common. If you can make your TikTok video fit that light-hearted mould, you will stand a better chance of success.

You will also need to determine what your goal is. If you are just looking to grow a following on TikTok, you can focus on succeeding on TikTok alone. If you are looking to use TikTok to drive traffic back to your YouTube channel, you will have to find a way to balance your content between being entertaining and engaging enough to draw TikTok users in, while still leaving something for them to want that they will be prepared to head over to YouTube for.

Can I Use YouTube Videos on TikTok? 2

Can You Make Money on TikTok?

An ideal scenario in the world of content creation is one in which you can earn revenue multiple times for the same content. In this case, that would be uploading a YouTube video and earning revenue there, and then uploading that same content (modified as per above) to TikTok and earning more money there.

Well, good news! You can make money directly through TikTok in a very similar fashion to the YouTube Partner Programme. The TikTok creator fund shares a huge pot of money to its top performing content.

The bad news is that the barrier to entry is quite steep. In order to make earn revenue through TikTok, you have to be at least 18 years old, have at least 10,000 followers and have had at least 100,000 video views over the last 30 days. No small feat. Still, if you can reach those levels using your YouTube content, you will be growing your revenue disproportionately to the additional effort you’re putting in.

Final Thoughts

Like other popular video-sharing platforms, TikTok represents an excellent opportunity to expand your brand, drive additional traffic to your YouTube channel, and generally increase your skillsets when it comes to creating content.

The important thing is to remember that every platform is different, and what works on YouTube isn’t guaranteed to work on TikTok (or Instagram or Snapchat, etc). Always try and spend some time on the platform before uploading content to it. Get a feel for what works so that you can apply that to your own TikToks.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.