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SEO TIPS & TRICKS YOUTUBE

How to Tag Your YouTube Videos – Keyword YouTube Optimisation

Rank Better with YouTube Optimisation – Tagging Your YouTube Videos

Tagging your youtube video is an extremely important factor of YouTube Optimisation & YouTube SEO. Tags allow you to be discovered for the keywords and titles you want to rank for in YouTube Search and Related/Suggested content to get your videos discovered by the masses.

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The Honeymoon Period – YouTube Optimisation Foundation Building

The Honeymoon period for YouTube Optimisation is the first 5-7 days after you post your video. In this period YouTube solely relies on the metadata you have provided to rank your video in YouTube Search and normally gives it an extra boost by displaying it in the first few pages to see how well it does. Once this honeymoon period is over, YouTube then has enough information collected from various Datapoints such as Click Throughs from search and related videos, Watch Times and user retention rates about your video and then ranks it accordingly based on the information it has collated.

This why during this period it is vital we crush YouTube Optimisation, providing accurate metadata to give your videos that extra boost as well as having appealing video thumbnails and titles to improve clickthroughs.

What Keywords to Use to Rank Videos

YouTube Optimisation is a fine art and usually people just throw in a lot of random tags into their tag boxes and usually spam it out with irrelevant tags. This is such bad practice. There are a few rules you need to follow to rank well in YouTube Search and Suggested using the following types of keywords when you are adding tags to your video.

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SEO TIPS & TRICKS VIDEO YOUTUBE

Should I Buy YouTube Views and YouTube Subscribers?

Is it safe to Buy YouTube Views and Buy YouTube Subscribers?

Many YouTubers are excited to kickstart their youtube careers some even buy youtube views in order to try and leap ahead, but is the practice of buying video views safe?

People buy views in order to increase the view count of their videos, grow their channels and make their videos look more attractive to the people who search for a video as it looks like the video is “Better”. For example if you were looking to find a Review of a phone or make up which video would you click on? One with 100 views or one with 50,000?

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Buying YouTube Views & Subscribers is against YouTube’s Terms of Service

Unsurprisingly, Yes buying views is against YouTube’s Terms of Service which could see your video removed or worst case scenario of your YouTube Channel being banned. If you are a partner or use Adsense on your videos then you also risk being banned from the network and banned from adsense for sending fake traffic.

The following is YouTube’s ToS in regards to Buying Views

Do not click on your own ads or use any means to inflate video views, impressions and/or clicks artificially, including manual methods.

Do not encourage others to click your ads or use deceptive implementation methods to obtain clicks, including clicks on your videos to inflate views. This includes commissioning third party agencies that advertise these services to increase your viewership. The purchase or gaming of subscribers, views or any other channel features is a violation of our Terms of Service.

Do not manipulate or incentivize others to click on video features, such as “Like” or “Favorite,” to improve your standing and visibility across the site. We consider these to be fraudulent clicks and/or queries.

Do not employ third party sites and tools to automatically generate artificial subscribers or views. (from Partner Program Policies, www.youtube.com/yt/partners/program-policies.html, Accessed 22 November 2013

If it is detected that you are buying views and/or subscribers, your account will be terminated.

What are the negative effects? Buy YouTube Views & Subscribers

There are many negative effects of fake views & inactive subscribers. The biggest negative risk to the and effect of the “Buy YouTube Views” strategy is the possible takedown of your video or YouTube Channel, and you wont get a refund for those views!

Fake views and fake subscribers can be blatantly obvious. Let’s say you buy 20,000 views, your video has now 20,000 views with little to no comments and likes/dislikes. This screams fake video to viewers which might put them off watching you. The fake views can also lead to low retention rate. Retention rate is how long the viewer stayed to watch the video,since these are fake views the fake views will only stay there as long as it needs to register a view which may only be a few seconds. If you’re worried about how you rank in YouTube’s search, you should avoid buying views or else buy expensive views with a retention rate of over 40%.

Buying YouTube Subscribers has the shame hollow affect. If you have 100,000 subscribers but only get 1,000 views with very little comments or interaction it can be a huge red flag that your subscribers are inactive and not engaged in your content. Organic subscribers are more likely to interact with a video, like, comment or share. It doesn have to be 1-to-1 subscriber count to view but you will notice a baseline average that should growth comparatively as a channel grows.

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How Does YouTube Detect When You Buy YouTube Views?

YouTube detects YouTube views in a variety of ways. The first way is through low retention rate, if the retention rate for the video is low it is a red flag, a lot of views without likes or comments or subscriber gain are also a red flag for YouTube. On the technical side of things, they can see that some view providers send views from multiple VPN’s. This traffic is obvious to YouTube as it is coming from a company and not a home/residential internet service provider.

Not all YouTube view providers are detected depending on their methods of sending views. If you are to buy views make sure the views are sent gradually and not in one burst as this can be detected.

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SEO TIPS & TRICKS YOUTUBE

Youtube SEO Guide: How to Rank #1 in Youtube

YouTube Search Optimisation (YouTube SEO) – Rank #1 in YouTube

YouTube Search Optimisation, Video SEO or YouTube SEO is a vital part of being a YouTuber now-adays as its a key way to get views to your videos. YouTube is also the second biggest search engine and by employing these tips when putting your videos on YouTube, you can rank high and rake in some views!

As most of you know YouTube use an algorithm in order to rank their videos and give visibility. This is based on On-Page Optimisation of your video and User Engagement with the video. In this guide we will cover both on page video optimisation so you can achieve higher rankings and visibility on YouTube for your videos.

Getting all these factors of the video correct can position you at the top of youtube search results as well as google which can bring a lot of views to your videos – Lets start the very start of the process Uploading your video

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Video Filename – YouTube SEO Foundations

Now this isn’t a huge factor but it used to be. When uploading a youtube video make sure the name of the video file is relevant to the name of the video. This is a sneaky way to shoehorn in a keyword for the YouTube Algorithm to analyse. Lets say if you wanted to make a video about Youtube SEO, the name of the video would be Youtube_SEO_How_To_Rank.mp4

Title Of The video – Boost YouTube SEO with an EYE CATCHING HEADLINE

The title of the video is crucial, it is probably the most important thing related to your video. The title of the video needs to pull in viewers if they use the YouTube Search. By having a hard hitting title that is relevant to your video you should be able to improve your Click through rate (CTR) and Ranking/Visibility in YTSR.

In terms of YouTube SEO it should have your keyword phrase in the Title. Your title should be 4-5 words long minimum as this avoids keyword stuffing which can cause negative SEO. When creating a title preferably put the keyword phrase at the start of the title as in my experience this works best when it comes to ranking.

For example if I was trying to rank for YouTube SEO my title would be:
Eg. “Youtube SEO Guide: How to Rank #1 in Youtube”

Video Description – Give YouTube SEO some more details

Description is very important to a youtube video. It tells the user and YouTube/Search Engines about your video and your videos content. By having an interesting and optimised description it will entice people to click on your video which improves your CTR.

To optimise your description we must make use of the keyword phrase, generally it is best to put the keyword phrase at the start of the video description or within the first 25 words. This is because when the user searches for the term “ YouTube Video SEO Guide” the keyword phrase “Youtube Video SEO Guide” will show up in bold.

Make your description of your videos at least 70-100 words long with 1-2 keyword phrases included. If you need to add links, add links near the top as it will improve your click through rate to your website. However, be sparing with external links as this will end your viewers session time and can work against you.

Tags & Categories – Video YouTube SEO Tags

Using the correct Tags and Categories will ensure that your video will get seen by the right audience bringing you views. Not only are tags helpful for placing your video among similar videos and recommendations, they are also great for ranking your video in YouTube Search when using the correct tags. Make sure you’re using at least 5 tags. You should create tags based on Your title and the keyword you’re targeting, so include title keywords and other related keywords, this will influence what you search terms you appear under and related videos.

Video Transcription – Closed Captions & Title/Description Translations

YouTube automatically transcribes your video for you, and indexes the transcription. Youtube doesn’t do the best job at transcription at times and this can cause irrelevant totally out of this world transcripts. By correcting the transcript under closed captions you are optimising the video for your target keywords then by enabling the closed captions options this should increase your Click Through Rates and possibly ranking due to having an optimised transcript.

You can also translate the Video Title and Video Description in the Translation tab within the video options. This helps users with regional settings enabled to find the video in search with their native foreign language and expands the audience you can reach.

User Engagement Through Annotations, Mobile Cards & End Cards

User engagement such as Likes, Subscriptions and Comments per video has become a critical factor in how YouTube Ranks your videos. Although you as the content creator have no control over user engagement to an extent, there are a lot of ways to improve it by adding annotations asking users to “thumbs up” or “Subscribe”. You can also implement this in the video by asking the viewer to subscribe or like/comment their opinions.

Youtube has recently added Mobile Cards and End Cards to boost Click-through-rates on mobile devices. You can now actively use touch screen smartphones to lick this features to see links, or suggested videos. This feature is replacing the old Annotations feature in May 2017 as annotation were not mobile accessible.

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Views & Retention Rates – YouTube SEO Ranking = Watched Minutes

The main reason you’re probably doing video SEO is to get your content views, but views quality otherwise known as retention can be vital in ranking higher in YouTube Search. YouTube tend to rank videos with higher watch time retention over than ones with lower overall watch time. You’re probably wondering what is the difference between views and high quality views? Well there is a huge difference. High quality views are views where the user has watched over 35-50% of the video or more, depending on the length of the video. The more of the video a user watches, the better quality of the view.

You can measure the watch time of your videos by going to the ‘Analytics’ section of your youtube account. This will show you exactly when during your video your audience drops off, therefore it should give you an idea why, so you can improve on it.

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TIPS & TRICKS VIDEO YOUTUBE

How To Increase YouTube Views – YouTube Consultancy

Increasing Video Views Doesn’t Have To Be A Mystery

I have been making YouTube videos since June 2013 but not matter if you are starting out on youtube or are a seasoned youtube veteran you may still wondering how to increase youtube views on your videos on your channel. In this blog post I will try and break down this Good Mythical Morning of a topic into VlogBrother sized chunks. This will explain exactly how to increase your youtube video views and make your video popular with a few easy steps. Increasing YouTube views doesn’t always start by just throwing traffic at a video, it starts with what’s in the content itself.

If you need more hands on assistance why not chat to us about YouTube Consultancy Services >>

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Quality Over Quantity – Every Video Is a Chance to Increase YouTube Views

You have probably heard this phrase thrown around millions of times but it is very important when creating youtube videos. So what does quality mean? Quality isn’t just a “High Definition 1080p” video filmed by a DSLR, it’s the content within your video such as your ideas and delivery on camera and how you interact with your audience. By creating high quality youtube videos that are entertaining, you are more likely to increase your audience retention rate (How long someone stays on the page watching your videos) which in turn increases your visibility on youtube (due to their algorithms), Increase YouTube Views and if the viewer finds you entertaining they’re is more likely to subscribe and come back to watch your next video too, therefore increasing your future YouTube view count.

Upload Schedule – Consistency Helps to Increase YouTube Views

Plan an uploading schedule for your videos, if you have an uploading schedule your audience will know when to expect a video. Humans are creatures of habit and once you have a schedule they will come back at around the same time during these days to watch your next video. Think of successful youtubers like Grace Helbig, Philip Defranco, The VlogBrothers (John Green & Hank Green) and Good Mythical Morning (Rhett & Link) they all have video schedules.

Even if you can only commit to 1 video a week to start with that is better than none. Also if you feel you can do more than that but not consistently then promising 1 a week and giving them 3 videos in 2 weeks means the viewers feel they are getting more than they expected as a little bonus, and who doesn’t like a freebie every now and then! Consistency breeds Loyalty and Loyalty is a great way to Increase YouTube Views.

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YouTube Video Optimisation – Get Found In Search and Increase YouTube Views

Video Optimisation & Customisation is critical these days on youtube as it’s hard to find videos that stand out. Video SEO (Video Search Engine Optimisation) is a legacy from YouTube’s owners, Google! Just like you need to make your website search engine friendly you need to make sure your youtube video has a good Title, Video Description, Thumbnails and Video Tags to help Google rank you. When Google can rank the video it will Increase YouTube Views as your video is more discoverable.

  1. Video Title & Description
    Your video title must stand out among a sea of generic titles. Make it BOLD and make a sensationalist title based on the topic of the video or based on something you said in the video. In the description of the video make sure you include your title phrase, your social media links and a description of 50-120 words.
  2. Tags
    Tags are also vital. Tags are the things that make you searchable on YouTube, so use tags wisely. Tag what you think you would search to find your video on youtube or what you want to be found under. Also tag any relevant related word/content as thats how that sidebar with videos is generated.
  3. Thumbnails
    Thumbnails are one of the main factors if someone will click your video or not. Make your thumbnails interesting. Get a screenshot of a scene in your video, edit it in a photo editor and then add some text/ images/your video title and viola. That looks 100 times better than that auto generated youtube thumbnail!

There  are many tools out there that can help you with YouTube Metadata (Titles, Descriptions, Thumbnails and Tags) one of those is TubeBuddy or you can always chat to our YouTube Consultant.

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Video Promotion – Share Your Videos to Increase YouTube Views

Video promotion is a really important factor when increasing views directly and indirectly. When you promote your videos through social media you get direct viewers from these sites and your video ranking also goes up due to SEO. YouTubes Ranking Algorithm sees you have social presence on other social media websites and will rank you higher in search and visibility.

  • Social Media (Facebook, Twitter, Tumblr, Instagram)
    It is important that you have established a social media page for your youtube channel outside of youtube. You should have a Facebook Page, Twitter, Instagram and Tumblr. When your video comes out, send out a tweet/post/IG that you have made a new video and link it. For sites like Instagram and Twitter throw a few HashTags onto your post to increase exposure.
  • Other Promoting through Your Own Blog, Buzzfeed, Reddit, Stumbleupon etc
    These social media platforms are sometimes overlooked by youtubers. These social media platforms are the reason for a number of viral videos, especially Reddit and Buzzfeed. Create a post on Buzzfeed and include your video and Reddit your video in an appropriate subreddit. Stumbleupon can be useful too, add your video to the site and add relevant keywords that relate to your video and your video will be shown to people who have entered in similar interests.Why not upload your videos to your own blog? It’s a great way to have control over your audience and content outside of the YouTube platform. Need a Custom Designed WordPress Blog/Website, get in touch!
  • Join Youtube Social Media Groups.
    YouTube Groups on Social Media platforms like Facebook can be incredibly helpful when your starting YouTube. In most cases you can post your video to gain views but always ask for feedback on your videos as they are more likely to be honest with you and you can improve your video quality. You may have local YouTube Groups for your country, city etc have a look on Facebook’s groups section, Joining groups can also be really helpful for collaboration opportunities.

YouTube Collabs & Cross Promotion – Team Up to Increase YouTube Views

Collabs can also bring you a ton of views. Collabs are best done with tag videos, challenges etc. When collab-ing, it is best to find a YouTuber with similar content/audience and a similar number of subscribers on their channels. This will make sure both of you get the equal amounts of promotion and hopefully subscribers. To find a collab partner you can join a social media group or just connect with some youtubers on Twitter/Instagram/Facebook/YouTube/Tumblr and go from there.

Cross promotion is a great way to increase your view count. For Cross promotion you will need to be friends or have contact with a fellow YouTuber, preferably in the same genre that you are with a similar number of subscribers/followers on social media. You can ask them to post your video on their Twitter/Tumblr and you will do the same when their new video comes out. If you’re in need of youtube friends join a social media group.

Audience Interaction – Talk to YouTube Viewers, Make Them Feel Involved!

Building relationships with your audience is an important part of gaining and retaining views on your videos. If you have time after you upload a video, try and reply to some comments on your video. This shows you’re dedicated enough to your audience and have time for them. On other social media sites, if you get questions/comments about your videos reply/RT them.

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