Video SEO – YouTube Video Search Engine Optimisation

Video SEO or YouTube Video Search Optimisation is the most important thing about ranking your YouTube Video. YouTube Video SEO tips helps teach YouTube what your video is about and where to rank your video compared to other related videos. YouTube Tips and Video SEO Tips
Sometimes it can be hard to rank organically in search – YIPI shares their 7 most common SEM mistakes.
Video SEO basics are based on 3 core areas.


Using Video SEO you need to make sure your title includes the keyword(s) you are looking to rank for. For example this video I have optimised for “Video SEO” and so the keywords are at the front of the video title.


In Video SEO the description can be one of the most powerful part to help your video rank higher. You are allowed up to 5000 characters in a YouTube Video SEO description. This is very important metadata that YouTube indexes to help understand what the video is about. Make sure to use the keyword you are wishing to rank for as well as relevant and related keywords. This helps YouTube and Google decide how you should rank and what your video is about.


Video SEO Tags are the baseline for everything previously mentioned. If you distil your Video Title and Video Description into Tags then it ties it all together into a well optimised package. Make sure you use the keywords from the title, the keywords from the description as well as category based tags. For more information of how to tag your video properly why not check out my “3 Levels Of YouTube Tags” video

Video SEO, or Search Engine Optimization for videos on YouTube, is crucial for anyone looking to grow their YouTube channel, especially if you’re new to the platform. Let me explain why it’s important in simple terms:

  1. Visibility: YouTube is the second-largest search engine in the world after Google. Millions of people use it to search for content every day. Video SEO helps your videos appear higher in YouTube’s search results, making it easier for people to find your content. When your videos are more visible, you have a better chance of attracting new viewers.
  2. Competition: There’s a lot of content on YouTube, and chances are, there are already videos similar to what you want to create. Video SEO helps you stand out in a crowded field. It’s like putting a spotlight on your video so that it’s more likely to be seen among the sea of other videos.
  3. Audience Growth: When your videos are optimized for search, you’re more likely to attract viewers who are interested in your content. These viewers are more likely to subscribe to your channel and become long-term fans. Video SEO is an essential part of building your audience.
  4. Engagement: YouTube rewards videos that keep viewers engaged. Optimized videos are more likely to be suggested by YouTube’s algorithm to viewers interested in your niche. This can lead to increased watch time, more likes, comments, and shares, all of which can boost your video’s visibility even further.
  5. Monetization: If you’re planning to make money on YouTube through ads, affiliate marketing, or other means, video SEO is critical. Higher visibility leads to more views, which in turn can lead to more revenue.
  6. Long-term Success: Video SEO isn’t just about getting quick views. It’s about building a sustainable presence on YouTube. When you consistently optimize your videos, you’re more likely to see steady growth over time.

To get started with video SEO, consider these basic tips:

  • Keyword Research: Identify relevant keywords that people might use to find your content. Use tools like Google’s Keyword Planner or YouTube’s search suggestions to discover popular search terms.
  • Title Optimization: Craft a compelling and keyword-rich video title that accurately represents your content.
  • Description: Write a detailed video description that includes relevant keywords and provides context about your video.
  • Tags: Add relevant tags (keywords) to your video to help YouTube understand what your content is about.
  • Thumbnail: Create an eye-catching thumbnail that encourages viewers to click on your video.
  • Engagement: Encourage likes, comments, and shares by asking questions or prompting discussions in your video.
  • Consistency: Upload content regularly to keep your audience engaged and coming back for more.

Remember, while video SEO is essential, creating high-quality, engaging content is equally important. SEO can get people to click on your video, but it’s the quality of your content that will keep them watching and coming back for more. So, focus on both aspects to grow your YouTube channel successfully.