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TIPS & TRICKS VIDEO YOUTUBE

Video SEO – YouTube Video Search Engine Optimisation


Video SEO or YouTube Video Search Optimisation is the most important thing about ranking your YouTube Video. YouTube Video SEO tips helps teach YouTube what your video is about and where to rank your video compared to other related videos. YouTube Tips and Video SEO Tips #SEO #VideoSEO
Video SEO basics are based on 3 core areas.
VIDEO TITLE – Using Video SEO you need to make sure your title includes the keyword(s) you are looking to rank for. For example this video I have optimised for “Video SEO” and so the keywords are at the front of the video title.
VIDEO DESCRIPTION – In Video SEO the description can be one of the most powerful part to help your video rank higher. You are allowed up to 5000 characters in a YouTube Video SEO description. This is very important metadata that YouTube indexes to help understand what the video is about. Make sure to use the keyword you are wishing to rank for as well as relevant and related keywords. This helps YouTube and Google decide how you should rank and what your video is about.
VIDEO TAGS – Video SEO Tags are the baseline for everything previously mentioned. If you distil your Video Title and Video Description into Tags then it ties it all together into a well optimised package. Make sure you use the keywords from the title, the keywords from the description as well as category based tags. For more information of how to tag your video properly why not check out my “3 Levels Of YouTube Tags” video

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MOBILE DESIGN RESPONSIVE DESIGN UX/UI MOBILE FIRST WEB DESIGN

Website Design in Yorkshire – Redesigning your Website!

Things to consider when Redesigning your Website

Nothing quite compares to a fresh, new website design for your enterprise. It looks great, works flawlessly, and you can’t wait for your Web Design Yorkshire visitors to check it out.
Considering the seemingly endless advances in technology, many businesses may feel as though they need to constantly update their site to keep up. The search engine algorithm updates, new marketing techniques, new ways of browsing the web, and new applications can easily overwhelm and frustrate Internet marketers. So, how often should you upgrade or change your website design?

First, a look at the impact of changing your website design

Changing the website design, especially for those running on content management systems (CMS) like WordPress, affects your SEO. Changes in design, like in the template, graphics, logo, or images, while everything else remains unchanged, including site structure and navigation, should not affect your SEO or search engine ranking.
But when changing the structure and flow of how the website works, like moving from a CMS to HTML, it may affect your SEO and ranking. If the website design changes are intended to improve user experience, the short-term effect will be a drop in ranking. It will take a bit of time for Google to see and review the change, after which it should detect the positive changes and boost your ranking again, either to its original position or better.
So, if your web design yorkshire is ranking well but you are concerned that the design may be out of date or needs some upgrading, you may need to weigh your options. That said, many designers recommend a redesign every 18 to 24 months, though there are certain circumstances that should help you know when it is time to update.

Web Design Huddersfield, Website Design Yorkshire, HD1 Web Design, Greenhead Park Huddersfield Bandstand Stand out from the crowd!

A good reason to change the design

If you have never made any changes to your website since its construction, several years ago, you may be tempted to alter the design. Redesigning your web design yorkshire can help refresh your brand. This decision could be motivated by a change in your tastes, newly acquired technological knowledge, or perhaps the design is not ideal for your purpose. All these are good reasons for a redesign. Others include:

  • To improve user-friendliness (UX/UI Responsive Web Design) – the appearance and usability of your website may be turning away potential customers. In that case, a redesign could improve regular visitor experience.
  • For SEO (Search Engine Optimisation) – with regular changes to SEO tactics, bringing your website up to date may help you rank higher in search engine results. For instance, you could make the website lighter for faster loading speeds.
  • To improve accessibility – today, consumers access the Internet from both desktops and mobile devices. So, your website should be responsive so users can access it from any device. Using scroll-down design instead of linking may also reduce the bounce rate.
  • An upcoming event – when organising a festival, trade show, or other large event, changing sections of your website can help draw some more attention towards it. Changes in colour based on the season, or theme of your event could also help boost the brand image and positioning.
  • New technology – outdated code can prevent users on mobile devices from accessing your website, and keep you from installing useful features that enhance user experience.

Redesigning Your Website Design

When redesigning your Yorkshire website design (or of course any website really), it is important that you try not to change the core, including URLs, especially if you already have a steady flow of traffic. A sudden change may cause confusion, especially if your users are not trained on the new system.

Categories
MOBILE DESIGN RESPONSIVE DESIGN SEO UX/UI MOBILE FIRST WEB DESIGN

UX/UI Mobile First Responsive Web Design (UK Based)

Responsive Web Design in the UK – UX/UI Mobile First Design

The proliferation of tablets and Smartphone devices has transformed the way websites are designed today highlighting just how important UX/UI Responsive Web Design has become. Search engine optimisation is a very important part of marketing in a digital world and mobile friendly sites are now a critical part of this mix. In fact, not optimising for mobile is preparing to fail; mobile device sales was already about to surpass desktop sales by 2015. It means if people use mobile devices more, it’ll be just a matter of time before desktop searches are overtaken by mobile searches.

According to Google

According to Google Mobile Ads blog, over 66 percent of users have no qualms purchasing goods and services from mobile friendly sites. Before mobile devices were ever a concern, web designers only worked to make sure websites appeared the same in various computer browses.

Responsive web design-what it means?

Responsive web design today simply refers to website design aimed at creating a website that works on desktop screens, tablets, Smartphones and other mobile devices. Responsive web design approach is generally coding and laying out a site such that the viewing experience remains unaffected when scrolling, panning or resizing while being navigated or read across diverse devices from Smartphones, Tablets to desktop PCs.
A responsive web designer has to create a website where all the navigation elements such as video and audio players, images, text and screen layouts plus other user interface elements easily adjust automatically depending on the device. This is critical because a business owner doesn’t need to spend a lot of money or time maintaining and developing a desktop website version and a mobile-website version of the same website.

The Website and Your Business

As a start-up, SME or big company there are a number of reasons why responsive design is important.

Better ranking in search engines

Google has the largest share of search market at 67 percent. The giant search engine has always recommended responsive web design and that it’s the industry’s best practice. This was followed by the labelling of websites as mobile friendly if they were mobile responsive anytime they appeared on top of mobile search results. The search engine also reported that in future, mobile friendliness will become one of the ranking signals, which happened by April 2015. Google has been rewarding responsive web designed websites that support multi-devices.
As the search engine continues to reward mobile friendly sites, websites that are not mobile optimised seem to be penalised. Responsive web design UX/UI Mobile First design is now a significant part of SEO digital marketing strategy.

A single website accessible in diverse devices

This is one of the obvious benefits of responsive web design. It means that no matter the device being used to access the website, the user-experience will be great and similar in all. Considering no website owner knows the devices visitors will use to access a website, this unique characteristic is very important. If your website works perfectly on mobile devices and desktops, visitors can always expect a consistent and satisfying user-experience. For instance, if you search a car online from a particular website via your desktop computer, but decide to continue browsing the website later on your iPhone you’ll be frustrated if after transitioning you realise the car’s images on the mobile website, as well as videos and text are not the same as those on the desktop site and the user-experience on your mobile device is hugely negative.
The more customers become frustrated with your site, the more they’ll dislike it for not accommodating their browsing sensibilities.
Responsive web design assures every website owner that the website will be supported in future if new mobile devices with different screen sizes enter the market. You won’t have to cough up more money to have a web designer create another version of your site for the new devices.

Easier SEO management

Responsive web design means you won’t have to think about operating different and expensive SEO campaigns at the same time for the same site. If your website is not responsive you’ll have to think about SEO for the mobile version and another set of SEO campaign for the desktop version. A responsive website allows you to only have a single SEO campaign that works across the board.
HD1 Web Design offers UX/UI Mobile First Responsive Web Design to make sure your website is always found by customers and visitors online. We’ll make it Google and search engine optimised. We’re based in Huddersfield West Yorkshire with a friendly UK based customer service fully supported by professionals.

Categories
MARKETING SEO TIPS & TRICKS WEB DESIGN

White Hat SEO : The ONLY Way To Get Results

Black and White Hat SEO – Always Get The Right SEO Consultant for YOUR Website!

There are several types of SEO practitioners, but all of them can be put into two broad categories: black hat SEO and white hat SEO. Those who use black hat SEO employ unscrupulous tactics to deceive search engines for the purpose of increasing a page’s rank in search results.
The methods used by these scammers and spammers violate the terms of service proposed by search engines. They include content automation, hidden links or text, keyword stuffing, doorway pages, cloaking, and sneaky redirects, among others.

What About White Hat SEO?

This is the opposite of black hat SEO, and it refers to any practice that enhances the performance of a webpage on a search engine results page (SERP) while upholding the integrity of a site and staying within the bounds defined by search engines. Such tactics include:

  • Using descriptive meta tags with keywords.
  • Providing quality content and services.
  • Making the website user-friendly.

The Importance Of White Hat SEO For Businesses

Failure to engage in White Hat SEO can get your website banned from major search engines. As the most widely used search engine, Google receives millions of visitors every day, and each search presents the potential for your business to be discovered by a new user. Google is a powerful and reliable source of traffic, so being banned for life would result in a massive drop in traffic to your site, and ultimately, poor business performance.

White Hat SEO Tactics For Your Website

These practises allow you to create an ethical and sustainably successful business site:

  • Focus on on-page SEO

Many new businesses rush to create content and profiles on social media for their new site, but this can be meaningless without a solid basis of on-page SEO. You should ensure that your site has the right architecture for easy navigation so it is easy for search engines to crawl. Afterwards, you should ensure that the pages are being indexed by the search engines to get higher up the SERPs.

  • Use social media to grow your reputation

Being on social media does not necessarily create an avenue for you to generate revenue, but it gives you a platform to encourage online conversation about your brand. This allows you to build your brand awareness while creating natural links to your site when people share your content.

  • Create good content for your site

Content marketing has been instrumental in ranking higher in SERPs. Google’s rules on content are continuously changing in order to enhance user experience. So, you should ensure that each page on your site has useful content on it, with the right density of the keywords you are targeting.
Visitors typically spend just a few seconds on a site before checking out your competition, so it must be evident from your homepage what your business offers, why people should use your product, and how to find out more.

  • Consistent guest blogging program

Some black hat SEO tactics involve paying for automated link-building tools, buying sites to post your own private blog networks, and buying multiple IP hosting. Spammers use these costly methods because they do get a site on the first SERP, even if it is short-lived.
Instead of using such techniques, it is better submit guest posts to various high quality blogs to grow traffic. If you create your own blog, you will then have an opportunity to target long-tail keywords that will be helpful in growing your visibility and audience.