Maybe your channel is dying and you want a refresh? Maybe its old and you want to change niche? Been in active and not sure if you can revive the channel? OR you want a clean slate and a new beginning. Today we talk about whether you should rebrand or reboot your youtube channel.
I understand how hard it can be to start a YouTube channel. Life gets in the way and you have your day to day issues with school, work, family time or even personal health. With all this juggling it can be so easy to let your YouTube channel grow old or even die with inactivity… but should you rebrand your channel to kick start it or start a new one entirely when you return?
Re-branding A YouTube Channel
Maybe you started your channel years ago and you feel its cringey and hard to watch. Or you’ve decided that you want to move niche and update your public image, then a rebrand might be best for you.
Before you start a new channel and throw away your hard work, ask yourself a few questions.
- Does your existing channel get regular traffic? – Don’t waste that traffic! Ignore the existing audience and you lose the opportunity to convert them to your new content
- Will the old content harm your new brand? Or is it just a different niche? – There is nothing wrong with keeping the old content, announcing your new direction in a video, adding the old content to a playlist and starting the new content/brand with the next upload – with clear thumbnails and a new set!
- Is the channel entirely dead? – If there is absolutely no traffic, links or existing audience there might not be anything to save. In this case you need to ask yourself if you want those old videos at all…. you could always make them private and then re-brand the channel.
If all else fails, you can always start your journey from zero and build a new home on YouTube by opening a new account.