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RESPONSIVE DESIGN WEB DESIGN

10 Reasons A Standalone eCommerce Website Is Better Than eBay

eCommerce Website vs eBay Shops

It is safe to state that every eCommerce Website business exists solely for its own good. The very first order of business, no matter what their motto states, is for the business to take care of itself and basically survive. This is the harsh, but necessary truth.
And for that very reason, it is always better to have a standalone website such as the eCommerce Website Package developed HD1 Web Design as opposed to relying on eBay for all your sales.
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10 Reasons a Standalone eCommerce Website is better than eBay

1. Self branding
With your own stand alone website, you can brand yourself online. eBay, brands only eBay.
2. Operational doctrines
With a big platform like eBay, there are a lot of formalities and processes that go into running it. And in order to make more profits or position themselves in the market better, they could make operational changes that could adversely affect your business.
Say for example you are a children’s book merchant and eBay decides to form a partnership with a children’s book publisher thus rendering all third party children’s book merchants obsolete. How badly will that affect your bottomline?
3. You live by your own terms
With any platform, you have to live by the administrations terms. Whether or not you like them or they adversely affect your business is too bad.
4. You have full control
You decide what to promote and what to unlist on your stand alone website.
5. Less competition
On eBay, there are hundreds if not thousands of merchants selling the same thing you are, thus making the competition a little stiff. This is not to say that there will be no competition with a standalone website, because there will be. But at the very least, you only work to promote your business and not risk the chance that after all promotions, your buyers will click on the wrong item since there are many look-alike listings.
6. Better rates
Since there are no on-platform competing vendors, you can decide what rates to charge, as long as you keep within the market margins.
7. Better commissions
On your own platform, you get to keep all the commission. Well, at least there is one less party to split it with.
8. Your own design
With your own platform, you can let your personal taste show. Better design, a better user interface and better customer relations may be some of the few things that bring buyers to your platform.
9. Direct Traffic to your eCommerce Website
This will be one of your biggest challenges since eBay already has a built in following of millions. But once you have done enough promoting and your business has picked up, you will develop a loyal following of your own. This is much more satisfying from a personal achievement point of view.
10. It’s Liberating
This is the true definition of being your own boss. With your own platform such as the eCommerce Website Package from HD1 Web Design you are officially not piggybacking on anyone else’s hard work. This is one of the most liberating of feelings.
Every business needs to stand on its own feet. This is what your own stand alone website does for you and your brand. It liberates you and eventually makes you bigger and better.

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MOBILE DESIGN RESPONSIVE DESIGN WEB DESIGN

Should I Use a DIY Website Builder?

When a business first sets up or is thinking of updating its online presence, one of the key areas that needs to be considered is whether they are going to opt for a DIY website or a custom design website. There are pros and cons for each method, especially for start-ups where the budget constraints might be such that they require the cheapest solution possible.

The DIY Website Builder

With DIY website design you basically get the building blocks for you site such as the CSS design templates and various plugins which you can add on to give you more functionality. They are widely available and are relatively easy to set up. Examples would be Wix or GoDaddy which advertise on national TV.
DIY website designs are great if your requirements are pretty simple and you have a reasonably good idea about what you are doing. The trouble is, if your needs are more complex then there is a high likelihood that you will get things wrong, not only with areas such as metatags and site maps, but the entire structure of your site.
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A Custom Designed Website from Experts

The other option, of course, is to go for a custom design where a website design company drill into your needs and what you want to achieve with your online presence and then develop a tailored package on the back of this.
If you want a stronger SEO presence online, then a custom design is much better because search engines such as Google get more out of the underlying code than they do with DIY website designs. In other words, custom sites are more robust and come with premium structure.
It’s all about the things you don’t see in custom web design parlance, the “back end”. All this stuff is there to impress search engines such as Google which is actually pretty interested in the deeper workings of websites.

  • If you want a unique presence online, customizing your website is the way to go.
  • It gives you more control over important SEO and the underlying structure and navigability of your site.
  • A good website design company will be able to raise issues that you may not have thought about that could have a huge impact on the popularity of your site and your online presence.
  • Your website design will be up to date and fit for purpose and you won’t be stuck with a template that doesn’t quite match your needs.

A custom design is delivered by experts who know what they are doing which means you can include all those value added extras you need as well as keeping on track with all the best practice that impresses today’s search engines.

DIY Websites – The Problems!

The major problem with DIY website options is that they often don’t give you the scope that your business actually needs. You have to undertake a large amount of research to find out what’s best for you rather than going straight to the expert who will be able to talk you through the process and explore your full range of needs.
It may seem like the most cost effective measure, particularly in the start-up phase, to buy a site off-the-rack but, in the long term, it could damage your ability to attract customers, engage them effectively and get yourself up the rankings so that you are more visible.
Talk to us about a new website, do the professional way and see the difference in your new website – 01484 940 400