Categories
RESPONSIVE DESIGN WEB DESIGN

10 Reasons A Standalone eCommerce Website Is Better Than eBay

eCommerce Website vs eBay Shops

It is safe to state that every eCommerce Website business exists solely for its own good. The very first order of business, no matter what their motto states, is for the business to take care of itself and basically survive. This is the harsh, but necessary truth.
And for that very reason, it is always better to have a standalone website such as the eCommerce Website Package developed HD1 Web Design as opposed to relying on eBay for all your sales.
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10 Reasons a Standalone eCommerce Website is better than eBay

1. Self branding
With your own stand alone website, you can brand yourself online. eBay, brands only eBay.
2. Operational doctrines
With a big platform like eBay, there are a lot of formalities and processes that go into running it. And in order to make more profits or position themselves in the market better, they could make operational changes that could adversely affect your business.
Say for example you are a children’s book merchant and eBay decides to form a partnership with a children’s book publisher thus rendering all third party children’s book merchants obsolete. How badly will that affect your bottomline?
3. You live by your own terms
With any platform, you have to live by the administrations terms. Whether or not you like them or they adversely affect your business is too bad.
4. You have full control
You decide what to promote and what to unlist on your stand alone website.
5. Less competition
On eBay, there are hundreds if not thousands of merchants selling the same thing you are, thus making the competition a little stiff. This is not to say that there will be no competition with a standalone website, because there will be. But at the very least, you only work to promote your business and not risk the chance that after all promotions, your buyers will click on the wrong item since there are many look-alike listings.
6. Better rates
Since there are no on-platform competing vendors, you can decide what rates to charge, as long as you keep within the market margins.
7. Better commissions
On your own platform, you get to keep all the commission. Well, at least there is one less party to split it with.
8. Your own design
With your own platform, you can let your personal taste show. Better design, a better user interface and better customer relations may be some of the few things that bring buyers to your platform.
9. Direct Traffic to your eCommerce Website
This will be one of your biggest challenges since eBay already has a built in following of millions. But once you have done enough promoting and your business has picked up, you will develop a loyal following of your own. This is much more satisfying from a personal achievement point of view.
10. It’s Liberating
This is the true definition of being your own boss. With your own platform such as the eCommerce Website Package from HD1 Web Design you are officially not piggybacking on anyone else’s hard work. This is one of the most liberating of feelings.
Every business needs to stand on its own feet. This is what your own stand alone website does for you and your brand. It liberates you and eventually makes you bigger and better.

Categories
RESPONSIVE DESIGN TIPS & TRICKS UX/UI MOBILE FIRST WEB DESIGN

8 Awesome Web Design Tips to Grab Your Visitors’ Attention

Powerful Web Design Tips

When you’re designing your website, one of the first things to consider is how you will grab your visitors’ attention. For example, your homepage, header and template are just some of the aspects of your site that you can customize to really leave a lasting impression. You can use animation, parallax scrolling and lightboxes to really wow and woo your visitors so they keep surfing your site. There are so many web design tips and tricks you can easily implement and we’ve compiled some unbelievable WordPress websites to help inspire you to take your website to a whole new level.

The Power of Animation – Web Design Tips

Footwear designer, Tamar Shalem, uses the power of animation to really hook her site visitors.  The minute you arrive to her website, you quickly realize it’s not just another shoe store. From an animated header with adorable menu icons, to the snazzy, moving shoes and flashing message indicating her blowout sale, it’s safe to say we won’t forget about this online store.
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Captivating video backgrounds – Web Design Tips

This website, a full service concrete specialist service provider, features a unique video background specific to their business. If you want to make sure your site visitors understand what your business is all about, try adding a video background or a little bit of animation to your website. Be sure to choose media that accurately represents what you do or is vague enough to keep your visitors curious.
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The alluring effect of parallax scrolling – Web Design Tips

Adding dimension to your site is a great way to lure your visitors in.  Take notes on this fashion photography website that incorporated a parallax scrolling effect. Parallax refers to the popular scrolling effect when your website background image moves slower than an image placed in the foreground. Here at HD1, we just can’t get enough of parallax scrolling and this website is just one example of parallax implemented to perfection!
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The thousand word gallery – Web Design Tips

Since images are often far more powerful than words, a beautiful gallery  within your website is an excellent way to demonstrate what you do and capture your visitor’s attention right away. Photographer Joern Pollex artfully uses a gallery to show the breadth of his photography skills.
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The clever duet between text and image

Can you make your visitors laugh within seconds of viewing your site? If so, you’re sure to get them interested in you and your brand. This website implemented a brilliant collaboration of text and image to make an instant and lasting impression.
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Include high quality images

You don’t have to have a photography portfolio to have high quality images. As we’ve stressed, a photo gallery is the ultimate way to appeal to your site visitors.  From an impressive full-screen image on his homepage, to a breathtaking photo gallery, Dory Younes transported us into his world in minutes. Another neat trick? Fixed headers.  Fixed headers stay put at the top of the page, even as your site visitors scroll downwards. This nifty trick is great for your UX, or user experience, since it helps users easily navigate your site.
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The musical header

We talked about having a video background or animation that clearly shows off the purpose of your website. On the same token, if you’re a musician, why not greet your site visitors with a taste of your music? Musician Mickey Factz has one of the most creative headers we’ve ever come across. A personal touch like this goes a long way.
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A splash of colour

This Florida-based beauty salon used a few different elements in their website that make it a total success. From a logo that stays put (and always reverts back to their homepage) to an attractive turquoise overlay, their website is striking and fierce, like a hair salon’s site should be. Bonus? Their informative blog!
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Categories
MARKETING RESPONSIVE DESIGN UX/UI MOBILE FIRST WEB DESIGN

Startup Company Websites – The Power Of Your Website

Are You in The Middle of Starting Your Own Business?

It is very expensive to start up your own company today, and the sad truth is about 95% of businesses fail in their first year. One of the main reasons for such a high failure rate is that business people underestimate the amount of time that they will need to see a profit. Or they forget the need to stand out with a Startup Company Website!

New Business Startup Company Websites

In the meantime, new business start-ups tend to spend a great deal of money upfront, and this is a serious mistake. In the beginning of any business venture, expenses should be limited to what is absolutely necessary. Large expenses need to be held back unless they are absolutely necessary and vital to the business.

Your Website is More than Just a Digital Business Card

One of the most expensive things that a start-up company needs today is start-up company websites. The site needs to be mobile-friendly because so many people use their smart phones to access the internet today. Your website is a representation of your company and will be seen by a lot of people.
You also want it to show up high in search engine results pages (or SERPs) so that you can bring in new clientele. Simply put, if you do not have a website, then your business will not be taken seriously.
People today communicate online, and the business without a website is the business that does not last long.

Outsourcing Web Design in a Startup

Most business people have no idea how to create a website, which becomes a bit of a dilemma right at the start. Who will be tasked with such an important part of the business? Most companies will simply hire someone to take care of this crucial item.
One thing that is very important about your website is that it should give visitors all of the important information about your company — who you are, where you are located, what you do, and so on. It should also contain information regarding services and/or products that you provide, as well as the prices of those items.
Testimonials from satisfied customers are another powerful piece of content that should be added to your website as well.
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Don’t Wait too Long for that Website

Your business needs to develop a startup company websites as quickly as it can, and the best way to do that is to hire an expert who understands your needs and how to represent those in a fully functional online format.
An experienced, reliable, and trusted web developer can do this easily and without too much expense. The trick is to find the right person and to be able to pay for the site in monthly payments, or in affordable payments. This makes it easier than having to come up with a lot of money up front one of the pitfalls that happens to cause the failure of many new businesses.
Your website is a very important part of your business, startup company websites, so be sure to find an experienced company that can take care of the creation and marketing aspect of it for you. Most business owners do not have time for such details because they are far too busy running their company.
When you delegate these important tasks to the right people, you tend to have more time to focus on what is important to your business, and that will help you to find success.”

Categories
MOBILE DESIGN RESPONSIVE DESIGN SEO UX/UI MOBILE FIRST WEB DESIGN

UX/UI Mobile First Responsive Web Design (UK Based)

Responsive Web Design in the UK – UX/UI Mobile First Design

The proliferation of tablets and Smartphone devices has transformed the way websites are designed today highlighting just how important UX/UI Responsive Web Design has become. Search engine optimisation is a very important part of marketing in a digital world and mobile friendly sites are now a critical part of this mix. In fact, not optimising for mobile is preparing to fail; mobile device sales was already about to surpass desktop sales by 2015. It means if people use mobile devices more, it’ll be just a matter of time before desktop searches are overtaken by mobile searches.

According to Google

According to Google Mobile Ads blog, over 66 percent of users have no qualms purchasing goods and services from mobile friendly sites. Before mobile devices were ever a concern, web designers only worked to make sure websites appeared the same in various computer browses.

Responsive web design-what it means?

Responsive web design today simply refers to website design aimed at creating a website that works on desktop screens, tablets, Smartphones and other mobile devices. Responsive web design approach is generally coding and laying out a site such that the viewing experience remains unaffected when scrolling, panning or resizing while being navigated or read across diverse devices from Smartphones, Tablets to desktop PCs.
A responsive web designer has to create a website where all the navigation elements such as video and audio players, images, text and screen layouts plus other user interface elements easily adjust automatically depending on the device. This is critical because a business owner doesn’t need to spend a lot of money or time maintaining and developing a desktop website version and a mobile-website version of the same website.

The Website and Your Business

As a start-up, SME or big company there are a number of reasons why responsive design is important.

Better ranking in search engines

Google has the largest share of search market at 67 percent. The giant search engine has always recommended responsive web design and that it’s the industry’s best practice. This was followed by the labelling of websites as mobile friendly if they were mobile responsive anytime they appeared on top of mobile search results. The search engine also reported that in future, mobile friendliness will become one of the ranking signals, which happened by April 2015. Google has been rewarding responsive web designed websites that support multi-devices.
As the search engine continues to reward mobile friendly sites, websites that are not mobile optimised seem to be penalised. Responsive web design UX/UI Mobile First design is now a significant part of SEO digital marketing strategy.

A single website accessible in diverse devices

This is one of the obvious benefits of responsive web design. It means that no matter the device being used to access the website, the user-experience will be great and similar in all. Considering no website owner knows the devices visitors will use to access a website, this unique characteristic is very important. If your website works perfectly on mobile devices and desktops, visitors can always expect a consistent and satisfying user-experience. For instance, if you search a car online from a particular website via your desktop computer, but decide to continue browsing the website later on your iPhone you’ll be frustrated if after transitioning you realise the car’s images on the mobile website, as well as videos and text are not the same as those on the desktop site and the user-experience on your mobile device is hugely negative.
The more customers become frustrated with your site, the more they’ll dislike it for not accommodating their browsing sensibilities.
Responsive web design assures every website owner that the website will be supported in future if new mobile devices with different screen sizes enter the market. You won’t have to cough up more money to have a web designer create another version of your site for the new devices.

Easier SEO management

Responsive web design means you won’t have to think about operating different and expensive SEO campaigns at the same time for the same site. If your website is not responsive you’ll have to think about SEO for the mobile version and another set of SEO campaign for the desktop version. A responsive website allows you to only have a single SEO campaign that works across the board.
HD1 Web Design offers UX/UI Mobile First Responsive Web Design to make sure your website is always found by customers and visitors online. We’ll make it Google and search engine optimised. We’re based in Huddersfield West Yorkshire with a friendly UK based customer service fully supported by professionals.