Win the click, get the views! Want to improve your click through rate, get more views and grow your channel? You need to work on your titles and winning that click using the CURIOSITY GAP! Make people intrigued, and they will fall into your videos and follow you through to the end of your story content.
As soon as you have uploaded a video, YouTube starts surfacing it to relevant audiences. Based on hundreds of signals, our systems determine which viewers are most likely to watch your video and continue to surface the video to audiences as long as it remains on YouTube.
You can do some keyword research using TubeBuddy to find the perfect tags and keyphrases to target.
Why are my impressions and CTR really low?
- Not every instance in which a viewer sees a video thumbnail will count as an impression, and not all views come from thumbnail impressions. Learn what counts as a registered impression.
- Older videos may have more impressions, as they’ll continue to be surfaced to audiences as long as they’re on YouTube. To get a more defined view of how your videos are currently doing, look at the first 7 days after uploading to compare impressions data for different videos.
- As your videos become more popular, they may be shown to a wider audience beyond your core viewers. This can result in a lower click-through rate (even if you see an increase in overall views and watch time).
- Use the traffic sources report to see click-through rate by traffic source. This can give you an indication of how your thumbnails and titles are doing in converting impressions to views in different contexts.