Facebook Groups are rapidly emerging as a powerful tool for promotion, revenue generation, and social interaction, of course. Still, while that last point may be obvious, and most people will be able to see the promotional potential of Facebook Groups, monetisation is a little less intuitive.
Can you monetize facebook groups? Yes! In fact there are so many little tricks to monetize a facebook page we’ve made a list!
That’s why we’ve put together this post to illustrate the many ways you can monetise your Facebook Group, as well as a few ways to ensure your group succeeds.
Let’s dive in.
10 Ways to Monetise Facebook Groups
It should be noted that some of these suggestions will only work if you are an admin of a group. Now, in no particular order;
If you’re a member of a popular group (and, of course, if you are the admin of one), you could use it to promote any products you sell. Of course, you will need to make sure the group in question allows promotion, and if it does, there will probably be guidelines you will have to adhere to.
Remember to participate in the group beyond just promoting things. People tend to react poorly to someone who only ever contributes to a community for selfish reasons, and you will likely find you get better results if you participate.
Build a Reputation
If you have an area of expertise that you plan to turn into a career of some sort, you can start laying the groundwork for that future in a Facebook group! Let’s say for argument’s sake that your area of expertise is something technical like machine learning. You could find an appropriate group and start helping others with their problems, gaining a reputation as an authority in the subject matter. Then, when you decide to try your hand at something a little more professional, such as freelance work, or even a YouTube channel, you will already have a group of people who know you are the real deal.
Remember, the Internet has made it possible for more people than ever to try their hands at things that would normally have needed a formal education. But there will always be a place for people who know what they are talking about and are willing to offer a helping comment.
Charge Membership or Subscription Fees
If you are running a Facebook that is particularly useful to its members, you could start charging membership or subscription fees to join. Bear in mind that your group will have to be something special, offering things that your prospective members wouldn’t be able to get elsewhere.
In order to do this, you will have to set your group to private and invite only, and then set up your own way of handling payments, as Facebook does not currently offer this option.
Earn Advertising Revenue
On a similar note to the previous suggestion, a popular group will likely be of interest to advertisers. Those advertisers could go through Facebook’s own advertising platform, of course, but that platform does not currently offer a way for advertisers to target specific groups. As the admin of a group, you can provide that option for your group.
Again, you will have to deal with the mechanics of this one by yourself, as Facebook does not provide the tools to do it.
Collaborate With Brands
One-off advertisements are fine, but striking up a deal for ongoing collaboration with a brand or company offers much more stability in your revenue stream. Once again, this is something you’ll have to arrange yourself. You will need to be able to show any potential brand that your group is worth collaborating with. It can also be useful to have some ideas to present to said brand for how the collaboration could go, such as running competitions.
Dabble in Affiliate Marketing
Affiliate marketing allows you to make money from product or service promotion in much the same way that advertising does but in a less intrusive manner. Affiliate links and promotions will typically fit into the general flow of the content in a group, offering the members something of value. An example of this might be providing an Amazon Affiliate link to a product that’s been discussed in the group. The members will not have to pay anything extra (indeed, many affiliate programs offer special deals for affiliates), and you will make a little extra case from each sale.
It may not be the most reliable way to monetise your Facebook group, but if you have enough members and they are engaged and active enough, you could consider accepting donations.
Of course, this suggestion assumes you are an active participant in the group and that the members can see the value you bring. If you just started the group but don’t really do much from day to day, you may struggle to find anyone willing to donate.
Offer Consultancy Services
If you establish yourself as an authoritative figure on a particular subject, you could parlay that reputation into a career in consultancy work. With today’s fast-paced world of development and creation, people and companies are often branching out into areas they aren’t necessarily familiar with. In these cases, they might not want to hire an expert, but that doesn’t mean they won’t benefit from an informed opinion.
Whatever your intended career going forward, you can probably benefit from a little networking. Whether it’s just people in the same niche as you or people in positions of influence who can be of direct help to your career, getting involved in communities like this can present opportunities that you wouldn’t otherwise have had.
Sell Your Group
Now, this is explicitly against Facebook’s rules, so we have to say that we do not recommend you do this, but selling popular groups is a thing that happens, and it can be very lucrative. Especially if you develop a knack for building popular groups and can do this on a regular basis.
Again, this is against Facebook’s rules, so you take a risk by doing this. That being said, there’s no way for Facebook to catch you unless you make a big deal out of it.
5 Tips for Helping Your Group Succeed
We won’t dwell on this section too long because advice for making your Facebook group succeed deserves a post of its own, but here are some tips for making sure your Facebook group thrives.
Keep Engagement High
Engagement is the lifeblood of a successful Facebook group. Regardless of what your ultimate goal for the group is, you’re going to want active members who are commenting and replying and reacting to the content.
One way to ensure engagement stays high is to post engaging content yourself, as well as draw attention to popular posts by other members.
Promote The Group
If you want the group to succeed, you need to get the word out. You could advertise if you’re prepared to throw some money at the problem, but if not, you’ll need to do the leg work and get out there yourself.
Other groups are a great place to promote (as long as the group in question allows that kind of thing), but you can also take it off Facebook and get the word out that way. Just remember not to spam, as that will almost always have the opposite of the desired effect.
Foster a Welcoming Atmosphere
If you want people to join and participate in your group, you need to foster the kind of atmosphere that encourages it. What kind of atmosphere that is will heavily depend on the type of group you are running. You can enforce the atmosphere you want with things like rules, temporary (and permanent) bans, and, of course, comments.
Be an Active Participant
We’ve already touched on this in the “keep engagement high” section, but it’s important enough that it deserves its own section. You should be active in the group, encouraging conversation, drawing attention to good posts, and generally keeping everything going.
Encourage Members to Invite Others
Promoting a Facebook group doesn’t have to be a one-person operation. Once you start to build a membership base of engaged users, you can gently encourage them to do a spot of promoting themselves.
We’re not suggesting you demand they go on a full advertising campaign, of course, but things like sharing the link with friends they think will be interested and other low-effort activities.
Facebook Groups are not the most obvious thing that springs to mind when you think about options for generating revenue online, but they are certainly an option.
That being said, we have to admit that the biggest monetisation potential for Facebook Groups involves them being used in conjunction with other things. For example, using your Facebook group to drive traffic to affiliate links or services you offer elsewhere or promoting products or services within the group. The options for monetising a group using official Facebook channels is extremely limited, but there is every chance that will change as the platform evolves.
Watch this space.