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Grow Your YouTube Channel’s Audience with THESE 4 Books!

Launched a YouTube Channel and it’s not going so well?

Perhaps you are not getting the clicks in the search results you think you deserve. Maybe you lay awake at night wondering how your competitors get recommended in suggested videos, and you don’t.

It just isn’t fair!

Well, it may be that they are doing things a little different to you. It often only needs a tweak here or a small improvement there to make the difference between failure and success for a video.

So if you think you have what it takes, but think you are missing a piece of the puzzle, here are four books that should have useful information to help you along. Information that turns the tide on your lacklustre performance and increases your subscribers and views.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: YOUTUBE MASTERY MARKETING 2020

Author: Robert Grow

Number of pages: 114

Published: 2020

Why should you listen to him?: Robert Grow is an author who regularly writes about social media and marketing. His has written six books about optimising your online social media presence. This book is part of a series that also includes marketing guidance for Instagram and Facebook.

Book Synopsis: In this short book, Robert Grow looks at how you can optimise your YouTube channel for more views and subscribers. Grow argues that to become successful on YouTube, you need first to understand how the YouTube algorithm works, which he explains in a manner that all should comprehend.

Building on this knowledge, the book details the tools used by some of the most successful channels, and how you can use them yourself to give your channel a boost.

YouTube is a search engine, so the book covers the SEO rules you should be aware of and the tweaks you can make to optimise your content for ranking.

Unlike some of the more basic YouTube introduction books, YouTube Mastery Marketing addresses more advance YouTube concepts. Broadcasting live and promoting your own branded merchandise from your channel, both have their own dedicated chapter.

Robert Grow also provides useful information on the video quantity vs quality debate and underlines how important consistency is.

The book is divided into 18 easily digestible chapters and is available on Kindle, paperback, and Amazon Audible. The book has also been well received, rating 4.8 out of 5 on the Amazon store.

Amazon Link To Book: Buy The Book Now.

Book 2: YouTube Optimization: The Complete Guide

Author: Tom Martin

Number of pages: 116

Published: 2018

Why should you listen to him?: Tom Martin is a certified YouTube Growth specialist who previously managed the YouTube channel for BBC Worldwide for several years. He has managed YouTube channels that collectively have had billions of views.

Tom now runs a specialist consultancy firm that works with YouTubers to help improve their channels and expand their audience. You can consider Tom Martin as an expert on YouTube.

Book Synopsis: The books full title is; YouTube Optimization – The Complete Guide: Get more YouTube subscribers, views and revenue by optimizing like the pros. Which demonstrates the actionable information you can derive from this book.

Tom Martin has lengthened his book title for Amazon, containing benefits and keywords to make sure he appears in many different keyword searches. YouTube Optimization teaches you similar tactics the pros use on their videos to draw in the viewers and increase their subscribers.

Tom Martin argues that even small changes can have a significant impact on your channel. And the book sets out strategies you can learn and apply yourself.

Equipped with this knowledge, you can then make subtle changes to your content and reap greater success. Tom says that by applying his lessons, you can turn a video that gets 10 views into a video with 1000 – an exponential impact.

The book is divided into ten chapters, and each chapter deals with a YouTube attribute, like watch time or tags, and shows you how to improve on the metric or optimise the content.

From your title, tags, and thumbnail; to your intro, content, and outro; Tom shows you how to improve on your output. Don’t be put off by the age of the book either. The tactics Tom teaches are evergreen strategies. It’s an essential book for anyone looking to improve their channels standing.

The book is available in Kindle and paperback formats and is rated 4.5 out of 5 by its readers on Amazon.

Amazon Link To Book: Buy The Book Now.

Book 3: Vlog Like a Boss: How to Kill It Online with Video Blogging

Author: Amy Landino (nee Schmittauer)

Number of pages: 220

Published: 2017

Why should you listen to her?: Amy Landino is an American lifestyle entrepreneur who runs the website SavvySexySocial.com and owns the YouTube channel, Amy Landino. Amy has 388k subscribers and vlogs regularly on productivity and entrepreneurship. Her easy-going vlogging style has won her legions of fans.

Book Synopsis: When you see Gary Vaynerchuk’s name on the front cover giving a testimonial, you know Amy Landino is something special. It doesn’t end there, Tony Robbins’ social media manager also says she is ‘the most authoritative voice in the how-to vlogging space’.

So why is she so good at what she does?

Some skills come to some people easily, and it appears Amy Landino is a natural when it comes to speaking in front of the camera. But, presenting a vlog is a skill you can learn. Amy sets out to show you how you can improve your presenting style, and help make your videos more pleasing to watch.

You won’t find in-depth coverage of YouTube’s algorithm or the importance of tagging here; it’s not that kind of book. Instead, in a witty and engaging manner, Amy Landino explains how you can best develop the confidence and poise to present your content and how to promote it via social media.

Amy Landino dares you to step outside of your comfort zone, launch a vlogging business, and go after your dreams.

Vlog Like A Boss is available in hardback, paperback, Kindle, and Amazon Audible – narrated by the author. It currently rates 4.6 out of 5 from hundreds of Amazon reviews and is in the top 30 books for video production.

Amazon Link To Book: Buy The Book Now.

Book 4: Read This if You Want to Be YouTube Famous

Author: Will Eagle

Number of pages: 128

Published: 2020

Why should you listen to him?: This book is part of a series about creative endeavours. The main attraction of the book is that Will Eagle (a former brand strategist at Google) has interviewed 45 of the top creators on YouTube and distilled their wisdom and tips for aspiring YouTubers into a single book. Each creator also shares their favourite video and favourite other YouTube creators.

Book Synopsis: Don’t judge a book by its cover. The plain dull cover, criticised by many reviewers, hides a good treasure trove of informative tips.

The book’s central premise is 45 of the top, and influential YouTubers share actionable tips for you to make the most of the videos that you create. Included in the book are YouTubers with vast numbers of subscribers, like The Icing Artist (4.1million) and Gizzy Gazza (2.1million).

It’s a bit of an arty coffee table book in some ways, and the design and layout are modern and cool. But it takes you along the journey of some famous creatives, from their first videos shot in a dingy bedroom to the polished productions they make now.

It also reminds the reader that you have to commit to the process (many YouTubers take years to find success). While it can be a little repetitive, because each creator is asked the same questions, it does underline that vlogging is a learned skill.

All in all, it contains some valuable insight into the minds of successful YouTubers and is a source of inspiration for those still on the path to success.

The book is only available in the coffee-table paperback format, currently priced at just £8.99.

Amazon Link To Book: Buy The Book Now.

So that concludes the list of books for YouTubers who want to grow their audience. I hope you find some of the recommendations useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

 

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Best Books for New YouTubers You HAVE To Read!

When you start a new YouTube channel, it’s quite easy to feel overwhelmed.

There is so much to do; perfecting your spare-room set, mastering the art of clip editing, and remind-me-again does the red light mean the camera is recording?

Growing a YouTube channel by yourself from zero can be a lonely place. So why not learn from those who have been before you? Many successful YouTubers have distilled their years of experience and wisdom into best-selling books.

It makes sense for you to read a few. Maybe then you can move your channel forward faster than your competitors.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

This post looks four of the best books I recommend for new YouTubers. Here we go.

Book 1: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Authors: Sean Cannell & Benji Travis

Number of pages: 194

Published: 2018

Why should you listen to them?: Sean Cannell and Benji Travis are two friends who got into vlogging and video creation in 2003, before YouTube’s launch. With over a decades’ experience, each author can claim significant success from running YouTube Channels.

Sean Cannell has helped businesses generate $5 million in revenue. Benji Travis’s videos have had over 1 billion views. Between them, they currently run around five channels and collectively have over 2 million subscribers.

Book Synopsis: YouTube Secrets claims that video has changed the world and created a whole new entrepreneurial channel for ambitious self-starters to make an impact on the world.

Thousands of vloggers are making soccer-star levels of income running YouTube channels, and YouTube Secrets aims to give you the roadmap to launch one yourself.

When researching the book, Cannell and Travis interviewed 100 top creators and drew on their own experiences, then compiled the knowledge into an actionable plan.

The authors divided the book into two sections; Strategies and Tactics. The Strategy section covers the best way to plan your YouTube channel’s content and launch. The Tactics section looks at how you can grow your subscriber base and scale-up your channel.

The book is in the top 100 best sellers in the e-business category and is available in paperback, kindle, and audible format, which is narrated by the authors.

Out of 800 global reviews on Amazon, the book is rated 4.6 out of 5 by its readers. Many say that the price of the book is alone worth it just for the section of pro-tips from the top YouTube creators.

Amazon link to book: Buy the book now.

Book 2: Tube Ritual: Jumpstart Your Journey to 5,000 YouTube Subscribers

Author: Brian G. Johnson

Number of pages: 268

Published: 2018

Why should you listen to him?: Brian Johnson started a YouTube channel from scratch and grew it to 10,000 subscribers in under a year.

That was four years ago, now Brian has uploaded nearly 600 videos and has 137,000 subscribers. Brian knows what it takes to launch a channel from zero subscribers and make a success of it.

Book Synopsis: Tube Ritual states the problem facing new YouTubers quite plainly: when you start with your new YouTube channel, you have no videos, no subscribers, and no views.

Furthermore, every minute of every day, 500 minutes of video are uploaded to YouTube. How do you compete with all that? Beginning from zero can seem an overwhelming challenge!

Brain navigated this problem himself through researching, testing, and tweaking his vlogging methods. Until he landed on a set of practices – he calls rituals – that resulted in video content that drew in subscribers and views.

YouTube Rituals is a year-long case study of launching a brand new channel. Brian helps you to steer through all the roadblocks of camera settings, editing, and technical details.

The book is nine chapters which each deal with essential concepts and skills you need to master to become a success as a YouTuber.

Brain covers the importance of planning, playlists, and thumbnails. How to win clicks in the search results and turn viewers into subscribers. He also shares his opinions about the need for creating content of value. The book closes out with a 30-day challenge you can test yourself against and provides a 12-step program for ranking well on YouTube.

The book is rated 4.4 out of 5 on Amazon and is available in Kindle and paperback format. Many reviewers say it is the book to get for YouTube startups.

Amazon link to book: Buy the book now.

Book 3: Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

Author: Joseph Hogue

Number of pages: 164

Published: 2019

Why should you listen to him?: Joseph Hogue runs a channel on YouTube that focuses on personal finance. He started his channel in 2015 and has grown it to nearly 260k subscribers. He claims that as of June 2019, he is earning $3,500 per month from ad revenue alone from the channel – and a similar amount from sponsorships and affiliate sales.

Book Synopsis: The central premise of Crushing YouTube is that it provides you with the keys to growing a YouTube channel from 0 to 75,000 subscribers in 18 months.

Hogue says it’s not too late to start a channel. In fact, Hogue claims that with the rollout of 5G, it’s just the beginning of the ‘age of YouTube’ and now is the perfect time to launch a channel of your own.

Hogue underlines that he knows the zero problem. Zero videos, views or subscribers, and the frustration that it can bring competing against ‘million-subscriber monsters’. So he gives you the tools you need to grow your channel and start seeing results quickly.

The book covers how you can earn additional revenue streams in addition to YouTube’s ad revenue sharing program. Hogue shows you how these revenue streams can be as lucrative, if not more, than earning solely from ads.

The book is divided into 18 easily digestible chapters, covering a diverse range of topics. It covers the essential information for the beginner, like choosing a channel topic and equipment required to get your channel up on the air.

Later chapters deal with more advanced subjects such as using analytics for growth, channel promotion, and subscriber growth strategies. The knowledge contained in the book can save you months of trial and error, and it’s well worth the read.

The book is rated 4.6 out of 5 on Amazon and is available on Kindle and paperback formats.

Amazon link to book: Buy the book now.

Book 4: YouTube Channels For Dummies

Authors: Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy

Number of pages: 400

Published: 2020

Why should you listen to them?: The authors are a blend of successful YouTubers and YouTube advertising and marketing consultants. Matt Ciampa is a video producer at Buzzfeed. Rob Ciampa is a global media consultant. Theresa Go and Rich Murphy both work at Pixabililty, a company that advises large brands on video marketing.

Book Synopsis: A recently released updated and expanded version of the 2015 original, YouTube Channels for Dummies promises to help you attract some of the 2 billion sets of eyes that use YouTube each month.

If you are looking for comprehensive guidance on launching a YouTube channel, then you can do far worse than buying a for Dummies book. Yes, sometimes they can appear patronising, but for Dummies books assume that you have absolutely no prior knowledge on a topic.

This is a good thing. While other books may assume that you know how to log into your YouTube account, YouTube Channels For Dummies covers everything, which is excellent, if you want to know how to navigate the home page properly but were too afraid to ask.

The book is divided into five parts. The first deals with getting started – how to set up your channel and planning your aims. The second section shows you how to make a good YouTube video, and has helpful suggestions for different types you can shoot.

The third section helps you with understanding and growing your audience. The fourth sections looks at how businesses can use YouTube to their advantage in the modern world. And the final fifth section covers copyright and improving YouTube search rankings.

Typical for Dummies features are present in the book, with helpful summaries and graphics to help you digest the most important pieces of information.

The book is available on Amazon in both Kindle and paperback format. As it’s only just been released, there aren’t too many user reviews in as yet. However, the early reviews are promising, and it should be an essential addition to your YouTube learning library.

Amazon link to book: Buy the book now.

I hope you’ve enjoyed reading about this curated selection of books for the YouTube beginner. Learning from others who have succeeded before you can help you when you are a bit overwhelmed at the start.

For some people, it’s hard to find the time to sit down a read a book. Well, why don’t you listen to it instead!

You can get an Amazon Audible subscription FOR FREE and claim your 2 FREE DOWNLOADS, plus one new audiobook every month. Enjoy a free one month trial here.