Launched a YouTube Channel and it’s not going so well?
Perhaps you are not getting the clicks in the search results you think you deserve. Maybe you lay awake at night wondering how your competitors get recommended in suggested videos, and you don’t.
It just isn’t fair!
Well, it may be that they are doing things a little different to you. It often only needs a tweak here or a small improvement there to make the difference between failure and success for a video.
So if you think you have what it takes, but think you are missing a piece of the puzzle, here are four books that should have useful information to help you along. Information that turns the tide on your lacklustre performance and increases your subscribers and views.
I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.
Book 1: YOUTUBE MASTERY MARKETING 2020
Author: Robert Grow
Number of pages: 114
Published: 2020
Why should you listen to him?: Robert Grow is an author who regularly writes about social media and marketing. His has written six books about optimising your online social media presence. This book is part of a series that also includes marketing guidance for Instagram and Facebook.
Book Synopsis: In this short book, Robert Grow looks at how you can optimise your YouTube channel for more views and subscribers. Grow argues that to become successful on YouTube, you need first to understand how the YouTube algorithm works, which he explains in a manner that all should comprehend.
Building on this knowledge, the book details the tools used by some of the most successful channels, and how you can use them yourself to give your channel a boost.
YouTube is a search engine, so the book covers the SEO rules you should be aware of and the tweaks you can make to optimise your content for ranking.
Unlike some of the more basic YouTube introduction books, YouTube Mastery Marketing addresses more advance YouTube concepts. Broadcasting live and promoting your own branded merchandise from your channel, both have their own dedicated chapter.
Robert Grow also provides useful information on the video quantity vs quality debate and underlines how important consistency is.
The book is divided into 18 easily digestible chapters and is available on Kindle, paperback, and Amazon Audible. The book has also been well received, rating 4.8 out of 5 on the Amazon store.
Amazon Link To Book: Buy The Book Now.
Book 2: YouTube Optimization: The Complete Guide
Author: Tom Martin
Number of pages: 116
Published: 2018
Why should you listen to him?: Tom Martin is a certified YouTube Growth specialist who previously managed the YouTube channel for BBC Worldwide for several years. He has managed YouTube channels that collectively have had billions of views.
Tom now runs a specialist consultancy firm that works with YouTubers to help improve their channels and expand their audience. You can consider Tom Martin as an expert on YouTube.
Book Synopsis: The books full title is; YouTube Optimization – The Complete Guide: Get more YouTube subscribers, views and revenue by optimizing like the pros. Which demonstrates the actionable information you can derive from this book.
Tom Martin has lengthened his book title for Amazon, containing benefits and keywords to make sure he appears in many different keyword searches. YouTube Optimization teaches you similar tactics the pros use on their videos to draw in the viewers and increase their subscribers.
Tom Martin argues that even small changes can have a significant impact on your channel. And the book sets out strategies you can learn and apply yourself.
Equipped with this knowledge, you can then make subtle changes to your content and reap greater success. Tom says that by applying his lessons, you can turn a video that gets 10 views into a video with 1000 – an exponential impact.
The book is divided into ten chapters, and each chapter deals with a YouTube attribute, like watch time or tags, and shows you how to improve on the metric or optimise the content.
From your title, tags, and thumbnail; to your intro, content, and outro; Tom shows you how to improve on your output. Don’t be put off by the age of the book either. The tactics Tom teaches are evergreen strategies. It’s an essential book for anyone looking to improve their channels standing.
The book is available in Kindle and paperback formats and is rated 4.5 out of 5 by its readers on Amazon.
Amazon Link To Book: Buy The Book Now.
Book 3: Vlog Like a Boss: How to Kill It Online with Video Blogging
Author: Amy Landino (nee Schmittauer)
Number of pages: 220
Published: 2017
Why should you listen to her?: Amy Landino is an American lifestyle entrepreneur who runs the website SavvySexySocial.com and owns the YouTube channel, Amy Landino. Amy has 388k subscribers and vlogs regularly on productivity and entrepreneurship. Her easy-going vlogging style has won her legions of fans.
Book Synopsis: When you see Gary Vaynerchuk’s name on the front cover giving a testimonial, you know Amy Landino is something special. It doesn’t end there, Tony Robbins’ social media manager also says she is ‘the most authoritative voice in the how-to vlogging space’.
So why is she so good at what she does?
Some skills come to some people easily, and it appears Amy Landino is a natural when it comes to speaking in front of the camera. But, presenting a vlog is a skill you can learn. Amy sets out to show you how you can improve your presenting style, and help make your videos more pleasing to watch.
You won’t find in-depth coverage of YouTube’s algorithm or the importance of tagging here; it’s not that kind of book. Instead, in a witty and engaging manner, Amy Landino explains how you can best develop the confidence and poise to present your content and how to promote it via social media.
Amy Landino dares you to step outside of your comfort zone, launch a vlogging business, and go after your dreams.
Vlog Like A Boss is available in hardback, paperback, Kindle, and Amazon Audible – narrated by the author. It currently rates 4.6 out of 5 from hundreds of Amazon reviews and is in the top 30 books for video production.
Amazon Link To Book: Buy The Book Now.
Book 4: Read This if You Want to Be YouTube Famous
Author: Will Eagle
Number of pages: 128
Published: 2020
Why should you listen to him?: This book is part of a series about creative endeavours. The main attraction of the book is that Will Eagle (a former brand strategist at Google) has interviewed 45 of the top creators on YouTube and distilled their wisdom and tips for aspiring YouTubers into a single book. Each creator also shares their favourite video and favourite other YouTube creators.
Book Synopsis: Don’t judge a book by its cover. The plain dull cover, criticised by many reviewers, hides a good treasure trove of informative tips.
The book’s central premise is 45 of the top, and influential YouTubers share actionable tips for you to make the most of the videos that you create. Included in the book are YouTubers with vast numbers of subscribers, like The Icing Artist (4.1million) and Gizzy Gazza (2.1million).
It’s a bit of an arty coffee table book in some ways, and the design and layout are modern and cool. But it takes you along the journey of some famous creatives, from their first videos shot in a dingy bedroom to the polished productions they make now.
It also reminds the reader that you have to commit to the process (many YouTubers take years to find success). While it can be a little repetitive, because each creator is asked the same questions, it does underline that vlogging is a learned skill.
All in all, it contains some valuable insight into the minds of successful YouTubers and is a source of inspiration for those still on the path to success.
The book is only available in the coffee-table paperback format, currently priced at just £8.99.
Amazon Link To Book: Buy The Book Now.
So that concludes the list of books for YouTubers who want to grow their audience. I hope you find some of the recommendations useful.
Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.
You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.
Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.
