Semrush changed its pricing in 2026, and half the pricing pages online still list plans that no longer exist. Here are the real numbers from Semrush’s own site, what each plan includes, and which one I’d pick for different businesses.
Last updated: 28 October 2026 · By Alan Spicer, YouTube Certified Expert
Part of the Semrush series.
Quick version: the SEO plan is $139 a month, Semrush One Starter is $199 and Pro+ is $299, with up to 17% off yearly. On top of that sit separate toolkits for content, local, social, ads, traffic and PR. Most small businesses need one plan and no toolkits.
Why listen to me? I’ve been a YouTube Certified Expert since 2017 and self-employed for 20 years, paying for my own tools out of my own business. I’ve checked every number below against Semrush’s pricing pages on 20 October 2026.
Jump to a section
- How much are Semrush’s main plans?
- What happened to Semrush Pro, Guru and Business?
- How much are Semrush toolkits?
- What extra costs should you budget for?
- How much does Semrush cost in the UK?
- Which Semrush plan should you choose?
- How can you pay less for Semrush?
- People also ask
- Frequently asked questions
⚡ QUICK ANSWER: How much does Semrush cost?
Semrush costs $139 a month for the SEO plan, $199 for Semrush One Starter and $299 for Pro+, or $117.33, $165.17 and $248.17 a month billed yearly. Advanced is custom-priced. There’s a free account with 10 reports a day and a 7-day free trial on paid plans.
Affiliate link: if you start a trial or subscribe through it, I may earn a commission at no extra cost to you. The trial lasts 7 days and you can cancel before it ends.
How much are Semrush’s main plans?
Semrush’s main SEO plans cost $139, $199 and $299 a month, plus a custom Advanced plan. Paying yearly saves up to 17%.
| Plan | Monthly billing | Yearly billing (per month) | Websites | Keywords tracked daily | AI prompts tracked |
|---|---|---|---|---|---|
| SEO | $139 | $117.33 | 5 | 500 | None |
| Semrush One Starter | $199 | $165.17 | 5 | 500 | 50 |
| Pro+ | $299 | $248.17 | 15 | 1,500 | 100 |
| Advanced | Custom | Custom | 40+ | 5,000+ | Unlimited |
| Free | $0 | $0 | 1 demo project | 10 | None |
Source: Semrush pricing page, checked 20 October 2026. Prices in US dollars and exclude VAT where it applies.
The SEO plan covers classic SEO: keyword research, competitor analysis, Site Audit and Position Tracking. Starter adds AI visibility for one brand, MCP access so you can query Semrush data from AI assistants, and an AI-readiness check in Site Audit. Pro+ adds historical data, content optimisation, keyword cannibalisation analysis and tracking across multiple locations and devices. Advanced adds share of voice, API data and team features.
$139
SEO plan per month
$199
Semrush One Starter
$299
Pro+
17%
maximum yearly saving
What happened to Semrush Pro, Guru and Business?
Semrush retired the Pro, Guru and Business names in 2026. The limits haven’t vanished: Semrush’s own FAQ still lists 3,000, 5,000 and 10,000 daily analytics requests, which used to belong to Pro, Guru and Business and now belong to SEO, Pro+ and Advanced.
| Old plan | Old list price | Nearest 2026 plan | 2026 price |
|---|---|---|---|
| Pro | $139.95 | SEO | $139 |
| Guru | $249.95 | Pro+ | $299 |
| Business | $499.95 | Advanced | Custom |
| Not available | Not available | Semrush One Starter | $199 |
Old list prices as widely reported before the 2026 change. 2026 prices from Semrush’s pricing page, checked 20 October 2026.
If you’re on a legacy plan, check your billing page in Semrush to see what you pay and what happens at renewal. Your own account is the only reliable source for your terms, so check there rather than relying on articles, including this one.
How much are Semrush toolkits?
Semrush toolkits are separate products for specific jobs, priced on their own. You don’t need any of them to do SEO; they’re for businesses with a specific need such as local listings or social scheduling.
| Toolkit | Starting price (per month, billed yearly) | What it’s for |
|---|---|---|
| AI Visibility | $99 per domain | Tracking how ChatGPT, Google AI, Gemini and Perplexity mention your brand |
| Content | $60 | Topic ideas, SEO briefs, AI writing and optimisation |
| Local | $30 per location (Pro $60) | Google Business Profile, listings, reviews, map rankings |
| Social | $20 (Pro $40, Business $250) | Scheduling posts, tracking profiles, influencers |
| Advertising | $99 (Pro $220) | Google and Meta ads research and campaign help |
| Traffic & Market | $289 | Traffic estimates and market analysis for any site |
| AI PR | $149 (Pro $279, Business $499) | Media database, pitching and coverage tracking |
Source: Semrush toolkit pricing pages, checked 20 October 2026. Semrush shows yearly-billed rates by default; monthly billing may cost more.
What extra costs should you budget for?
Extra users are the cost that catches teams out. Each additional user starts at $45 a month on the SEO and Semrush One plans, and at $20 a month on single toolkits such as Content, Local, Social and Advertising.
| Add-on | Price per month | What you get |
|---|---|---|
| Additional user (SEO and Semrush One plans) | From $45 | Separate login on shared projects |
| Additional user (single toolkits) | $20 | Separate login for that toolkit |
| Base Report | $10 | Scheduled reports with data from 20+ tools, Google Analytics and Search Console |
| Pro Report | $20 | Branded, white-label reports with external integrations |
| Lead Generation | $90 | Profile on the Semrush Agency Partners directory |
Source: Semrush pricing pages, checked 20 October 2026.
For a one-person business, the add-ons rarely matter. For an agency with three staff on Pro+, two extra users add $90 a month, taking the real cost to $389 a month before reporting.
Paying for tools you don’t use?
I see it in most audits: three overlapping subscriptions and no plan. On a free call I’ll help you cut to the one tool and the five reports that matter.
- You’re choosing between SEO and Semrush One
- You run several sites or client accounts
- You want an outside view before paying yearly
How much does Semrush cost in the UK?
Semrush publishes its prices in US dollars, and UK customers are billed the equivalent in pounds with VAT added where it applies. Semrush doesn’t publish a separate pound price list, so the exact pound figure depends on the exchange rate when you’re billed.
If you’re a VAT-registered UK business, you may be able to reclaim the VAT; check with your accountant. The simplest way to see your exact UK price is to start the 7-day trial, because the checkout shows the amount before anything is charged. My guide to how the Semrush free trial works explains the card check.
Which Semrush plan should you choose?
Choose the SEO plan if you want classic SEO for your own website, Semrush One Starter if you also want to track AI search, and Pro+ if you manage more than five websites or need historical data. Semrush’s own advice is similar: freelancers, bloggers and budget-conscious in-house marketers on SEO; consultants and agencies on Starter or Pro+.
| You are… | Plan I’d pick | Why |
|---|---|---|
| A small business with one website | SEO | Everything you need for Google, lowest price |
| A blogger or affiliate site owner | SEO | Keyword research and tracking for up to 5 sites |
| A business whose customers ask ChatGPT for recommendations | Semrush One Starter | Adds AI visibility tracking for $60 more |
| A freelancer with a handful of clients | Semrush One Starter | AI tracking is now part of client reporting |
| An agency or multi-site business | Pro+ | 15 sites, 1,500 keywords, historical data |
| Not ready to pay | Free account | 10 reports a day while you learn |
How can you pay less for Semrush?
You can pay less for Semrush by paying yearly, starting on the SEO plan, and using the 7-day trial before committing. There’s no standing discount code, so ignore sites promising one.
- Pay yearly: up to 17% off, so $117.33 instead of $139 on the SEO plan.
- Start on the SEO plan and only upgrade to Semrush One when you need AI tracking.
- Use the free account for occasional lookups and Google Search Console for your own site’s data. My Search Console guide shows how.
- Run the 7-day trial with a plan, export what you find, and only keep paying if the list of wins is long enough.
Affiliate link: if you start a trial or subscribe through it, I may earn a commission at no extra cost to you. The trial lasts 7 days and you can cancel before it ends.
People also ask
Is Semrush worth the price?
Semrush is worth it if your business earns money from Google or AI search traffic and you’ll act on what it finds. If your site makes nothing yet, start with the free account and Search Console.
Does Semrush have a monthly plan?
Yes. Every main plan can be paid monthly. Paying yearly is cheaper, saving up to 17%, but monthly billing lets you cancel sooner.
Is Semrush cheaper than Ahrefs?
Not at the entry level. Ahrefs has a $29 Starter plan and Lite at $129 a month, while Semrush’s SEO plan is $139. At the mid tier, Semrush Pro+ is $299 against Ahrefs Standard at $249.
Does Semrush charge VAT in the UK?
UK customers are billed in pounds and VAT is added where it applies. VAT-registered businesses may be able to reclaim it; check with your accountant.
Frequently asked questions
What is the cheapest Semrush plan?
The cheapest paid plan is the SEO plan at $139 a month, or $117.33 a month billed yearly. The free account costs nothing but is limited to 10 reports a day.
How much is Semrush One?
Semrush One Starter costs $199 a month or $165.17 a month billed yearly. Pro+ costs $299 a month or $248.17 billed yearly. Advanced is custom-priced.
How much does an extra Semrush user cost?
Additional users start at $45 a month on the SEO and Semrush One plans and cost $20 a month on single toolkits such as Content, Local, Social and Advertising.
Can I pay for Semrush in pounds?
UK customers are billed in pounds at the equivalent of the US dollar price, plus VAT where it applies. Semrush publishes its list prices in dollars only.
Is there a Semrush discount?
The real savings are paying yearly, which saves up to 17%, and the 7-day free trial. There’s no standing discount code for Semrush.
Does Semrush offer refunds?
Semrush handles refunds under its official refund policy, linked from its pricing page. The safest route is to test on the 7-day trial and cancel before it ends if it isn’t right.
Can I change Semrush plans later?
Yes. Semrush says you can upgrade, downgrade or cancel at any time unless you’ve signed custom terms, so you can start small and move up.
About the author
Alan Spicer has been a YouTube Certified Expert since 2017 and creating on YouTube since 2012. He holds six YouTube Silver Play Buttons, has coached 500+ creators and run 500+ channel audits, and spent 2020–2021 on the vidIQ customer success team. After 20 years self-employed, he runs his consultancy and his own content sites from Huddersfield, usually fuelled by tea. Read client results.
Related reading
Don’t pay for more Semrush than you need
On a free call I’ll look at your site and goals and tell you which plan, if any, makes sense, and which reports to use so it pays for itself. I’m a YouTube Certified Expert with six Silver Play Buttons, 500+ channel audits and 20 years of running my own online businesses behind me.
Sources
- Semrush plans and pricing, checked 20 October 2026
- Semrush AI Visibility toolkit pricing, checked 20 October 2026
- Semrush Content toolkit pricing, checked 20 October 2026
- Semrush Local toolkit pricing, checked 20 October 2026
- Semrush free trial page, checked 20 October 2026
Affiliate disclosure: Some links in this post are affiliate links. If you start a Semrush trial or subscription through them, I may earn a commission at no extra cost to you. I only recommend tools I’d use myself, and programme terms and prices change, so check the current details on Semrush’s site before you buy.
