Semrush Pricing 2026: Every Plan and Toolkit Explained (UK and US)

Semrush changed its pricing in 2026, and half the pricing pages online still list plans that no longer exist. Here are the real numbers from Semrush’s own site, what each plan includes, and which one I’d pick for different businesses.

Last updated: 28 October 2026 · By Alan Spicer, YouTube Certified Expert

Part of the Semrush series.

How much are Semrush’s main plans?

Semrush’s main SEO plans cost $139, $199 and $299 a month, plus a custom Advanced plan. Paying yearly saves up to 17%.

Source: Semrush pricing page, checked 20 October 2026. Prices in US dollars and exclude VAT where it applies.

The SEO plan covers classic SEO: keyword research, competitor analysis, Site Audit and Position Tracking. Starter adds AI visibility for one brand, MCP access so you can query Semrush data from AI assistants, and an AI-readiness check in Site Audit. Pro+ adds historical data, content optimisation, keyword cannibalisation analysis and tracking across multiple locations and devices. Advanced adds share of voice, API data and team features.

What happened to Semrush Pro, Guru and Business?

Semrush retired the Pro, Guru and Business names in 2026. The limits haven’t vanished: Semrush’s own FAQ still lists 3,000, 5,000 and 10,000 daily analytics requests, which used to belong to Pro, Guru and Business and now belong to SEO, Pro+ and Advanced.

Old list prices as widely reported before the 2026 change. 2026 prices from Semrush’s pricing page, checked 20 October 2026.

If you’re on a legacy plan, check your billing page in Semrush to see what you pay and what happens at renewal. Your own account is the only reliable source for your terms, so check there rather than relying on articles, including this one.

How much are Semrush toolkits?

Semrush toolkits are separate products for specific jobs, priced on their own. You don’t need any of them to do SEO; they’re for businesses with a specific need such as local listings or social scheduling.

Source: Semrush toolkit pricing pages, checked 20 October 2026. Semrush shows yearly-billed rates by default; monthly billing may cost more.

What extra costs should you budget for?

Extra users are the cost that catches teams out. Each additional user starts at $45 a month on the SEO and Semrush One plans, and at $20 a month on single toolkits such as Content, Local, Social and Advertising.

Source: Semrush pricing pages, checked 20 October 2026.

For a one-person business, the add-ons rarely matter. For an agency with three staff on Pro+, two extra users add $90 a month, taking the real cost to $389 a month before reporting.

How much does Semrush cost in the UK?

Semrush publishes its prices in US dollars, and UK customers are billed the equivalent in pounds with VAT added where it applies. Semrush doesn’t publish a separate pound price list, so the exact pound figure depends on the exchange rate when you’re billed.

If you’re a VAT-registered UK business, you may be able to reclaim the VAT; check with your accountant. The simplest way to see your exact UK price is to start the 7-day trial, because the checkout shows the amount before anything is charged. My guide to how the Semrush free trial works explains the card check.

Which Semrush plan should you choose?

Choose the SEO plan if you want classic SEO for your own website, Semrush One Starter if you also want to track AI search, and Pro+ if you manage more than five websites or need historical data. Semrush’s own advice is similar: freelancers, bloggers and budget-conscious in-house marketers on SEO; consultants and agencies on Starter or Pro+.

How can you pay less for Semrush?

You can pay less for Semrush by paying yearly, starting on the SEO plan, and using the 7-day trial before committing. There’s no standing discount code, so ignore sites promising one.

• Pay yearly: up to 17% off, so $117.33 instead of $139 on the SEO plan.
• Start on the SEO plan and only upgrade to Semrush One when you need AI tracking.
• Use the free account for occasional lookups and Google Search Console for your own site’s data. My Search Console guide shows how.
• Run the 7-day trial with a plan, export what you find, and only keep paying if the list of wins is long enough.

People also ask

Frequently asked questions

What is the cheapest Semrush plan?

The cheapest paid plan is the SEO plan at $139 a month, or $117.33 a month billed yearly. The free account costs nothing but is limited to 10 reports a day.

How much is Semrush One?

Semrush One Starter costs $199 a month or $165.17 a month billed yearly. Pro+ costs $299 a month or $248.17 billed yearly. Advanced is custom-priced.

How much does an extra Semrush user cost?

Additional users start at $45 a month on the SEO and Semrush One plans and cost $20 a month on single toolkits such as Content, Local, Social and Advertising.

Can I pay for Semrush in pounds?

UK customers are billed in pounds at the equivalent of the US dollar price, plus VAT where it applies. Semrush publishes its list prices in dollars only.

Is there a Semrush discount?

The real savings are paying yearly, which saves up to 17%, and the 7-day free trial. There’s no standing discount code for Semrush.

Does Semrush offer refunds?

Semrush handles refunds under its official refund policy, linked from its pricing page. The safest route is to test on the 7-day trial and cancel before it ends if it isn’t right.

Can I change Semrush plans later?

Yes. Semrush says you can upgrade, downgrade or cancel at any time unless you’ve signed custom terms, so you can start small and move up.