The Semrush free trial gives you full access for 7 days, which is enough to find out whether the tool earns its price on your own site. Here’s exactly how it works, what to test, and how to cancel cleanly if it isn’t for you.
Last updated: 24 October 2026 · By Alan Spicer, YouTube Certified Expert
Part of the Semrush series.
I’m a fan of Semrush: it’s easy to use, easy to understand, and the 7-day trial gives you a full overview before you pay anything. The trial only helps if you use it properly, though, so this guide includes a day-by-day plan.
Why listen to me? I’ve been a YouTube Certified Expert since 2017 and self-employed for 20 years, running my own content sites and SEO content builds for clients. I test every paid tool on its trial with a plan, so I’m not paying for something I won’t open.
Jump to a section
- How does the Semrush free trial work?
- Which Semrush plans have a free trial?
- What do you get on the Semrush trial?
- What should you test during the Semrush trial?
- How do you cancel the Semrush free trial?
- Is there a Semrush coupon code or discount?
- How much does Semrush cost after the free trial?
- People also ask
- Frequently asked questions
⚡ QUICK ANSWER: How long is the Semrush free trial?
The Semrush free trial lasts 7 days. It covers Semrush One, the SEO toolkit and most other toolkits, with full access to their tools. You add a card to start, Semrush runs a small refunded check, and you’re only charged if you don’t cancel before the 7 days end.
Affiliate link: if you start a trial or subscribe through it, I may earn a commission at no extra cost to you. The trial lasts 7 days and you can cancel before it ends.
How does the Semrush free trial work?
The Semrush free trial gives you 7 days of access to a paid plan or toolkit at no cost. You choose a product, create an account, add a card, and use the tools straight away. If you cancel before the 7 days are up, you aren’t charged. If you don’t cancel, the subscription starts and you pay the normal monthly price.
Semrush explains the card step on its pricing page: it charges “a nominal amount” to check the card is valid and refunds it immediately. You won’t be charged the plan price until the trial ends.
7
days of full access
$0
if you cancel in time
8
toolkits on the trial page
10
reports a day on the free account
Which Semrush plans have a free trial?
The 7-day free trial is available on Semrush One and on most individual toolkits. You pick which one when you start, so choose based on the job you want done.
| Trial option | What you can test | Price after the trial (monthly) | Pick it if… |
|---|---|---|---|
| Semrush One | SEO tools plus AI visibility tracking | From $199 | You care about Google and AI search |
| SEO Toolkit | Keyword research, backlinks, site audits, rank tracking | $139 | You want classic SEO for a website |
| Content Toolkit | Topic ideas, SEO briefs, AI writing and optimisation | From $60 (billed yearly) | You write a lot of content |
| Local Toolkit | Google Business Profile, listings, reviews | From $30 per location (billed yearly) | You’re a local business |
| Traffic & Market Toolkit | Traffic estimates for any website | From $289 (billed yearly) | You research competitors or markets |
| Social Toolkit | Scheduling, tracking, influencers | From $20 (billed yearly) | You manage social accounts |
| Advertising Toolkit | Google and Meta ads research | From $99 (billed yearly) | You run paid ads |
Source: Semrush free trial and pricing pages, checked 20 October 2026. Toolkit prices are shown as the yearly-billed monthly rate on Semrush’s site; the monthly rate may be higher. Prices in US dollars; VAT may be added in the UK.
For most small businesses, bloggers and creators with a website, the SEO Toolkit or Semrush One is the right trial. If you want to see how ChatGPT, Gemini and Google’s AI features talk about your brand, go for Semrush One, because the SEO Toolkit doesn’t include AI visibility tracking.
What do you get on the Semrush trial?
On the trial you get the same tools paying customers get on that plan, so it’s a real test rather than a demo. On the SEO Toolkit that means Keyword Magic Tool, Domain Overview, Organic Research, Keyword Gap, Backlink Analytics, Site Audit and Position Tracking, within the plan’s limits of 5 websites and 500 tracked keywords.
Semrush One adds AI visibility on top: prompt tracking, brand mentions across ChatGPT, Google’s AI features, Gemini and Perplexity, and an AI-readiness check inside Site Audit.
The free account is different. It has no time limit, but you only get 10 reports a day, 1 project and 10 tracked keywords. It’s fine for poking around. It’s not enough to plan a content strategy.
| Feature | Free account | 7-day trial (SEO Toolkit) |
|---|---|---|
| Time limit | None | 7 days |
| Card needed | No | Yes |
| Analytics reports | 10 a day | 3,000 a day |
| Projects / websites | 1 | 5 |
| Tracked keywords | 10 | 500 |
| Full keyword lists and exports | Limited | Yes |
Source: Semrush pricing page FAQ, checked 20 October 2026.
What should you test during the Semrush trial?
Test the reports you’d use every week, on your own site and your real competitors. A trial spent clicking around the menu tells you nothing. A trial spent building a 90-day content plan tells you whether the subscription pays for itself.
My 7-day Semrush trial plan
- Day 1: Create a project for your site and run Site Audit. Write down the three most serious errors and fix them.
- Day 2: Run Domain Overview on your three biggest competitors. Note their top pages and estimated traffic.
- Day 3: Use Keyword Gap to compare your site with those competitors. Export the keywords they rank for and you don’t.
- Day 4: Take your main topic into the Keyword Magic Tool. Filter for keyword difficulty under 30 and pick 30 keywords.
- Day 5: Set up Position Tracking for those 30 keywords so you can see where you start.
- Day 6: Open Backlink Analytics for your strongest competitor and list five sites that might link to you too.
- Day 7: Review what you found. If it’s more than a month of work, keep the subscription. If not, cancel today.
If you’re on Semrush One, swap day 6 for the AI visibility reports. Check which prompts mention your competitors and not you, because that list tells you which pages to write or improve.
Affiliate link: if you start a trial or subscribe through it, I may earn a commission at no extra cost to you. The trial lasts 7 days and you can cancel before it ends.
How do you cancel the Semrush free trial?
You cancel the Semrush free trial from your account’s subscription settings before the 7 days end, and you won’t be charged. Semrush’s own FAQ says you can cancel, downgrade or upgrade “at any time” unless you’ve signed custom terms.
**Set a reminder for day 6.** The trial turns into a paid subscription automatically. Put a reminder in your calendar the day you sign up, so you decide on purpose rather than finding a charge on your statement.
Your exports stay yours after you cancel. Download keyword lists, audit reports and gap analyses as CSV or Excel files during the trial so the work isn’t lost if you don’t continue.
Is there a Semrush coupon code or discount?
There isn’t a standing Semrush coupon code, and any site promising a magic code is selling you something that doesn’t exist. The real ways to pay less are the 7-day free trial, paying yearly (up to 17% off), and starting on the cheaper SEO plan rather than Semrush One.
Semrush sometimes runs longer trials through partner offers, but the standard trial on Semrush’s own site is 7 days. If you see a longer trial advertised, check it’s on a semrush.com page before you trust it.
Not sure which trial to pick?
I’ll look at your site and your goals on a free call and tell you whether you need Semrush One, the SEO Toolkit, or just the free account and Search Console.
- You run a website or blog and want more Google traffic
- You’re a creator thinking about a website as well as YouTube
- You want an outside view before spending $139 a month
How much does Semrush cost after the free trial?
After the free trial, the SEO plan costs $139 a month and Semrush One starts at $199 a month, or $117.33 and $165.17 a month if you pay yearly. Pro+ is $299 a month for bigger sites and teams. My Semrush review explains who each plan suits.
If the trial showed you a clear list of wins, the subscription usually pays for itself the first time one of those pages starts bringing in enquiries or sales. If it didn’t, cancel, keep the free account, and use Google Search Console for your own site’s data. My guide on getting your website on Google covers that setup.
People also ask
Does the Semrush free trial charge you?
Not if you cancel in time. Semrush makes a small card check that’s refunded straight away, then charges the plan price only when the 7-day trial ends.
Can you use the Semrush trial twice?
Semrush ties trials to your account and payment details, so a second trial on the same details isn’t something to count on. Use your 7 days fully the first time.
Is Semrush free forever?
There’s a free account with no time limit, but it’s capped at 10 reports a day, 1 project and 10 tracked keywords. The full tools need a paid plan or the 7-day trial.
Is the Semrush trial the full version?
Yes. The trial gives you the same tools and limits as the paid plan you choose, so the results you get are the same results you’d get as a customer.
Frequently asked questions
Do I need a credit card for the Semrush free trial?
Yes, Semrush asks for a card to start the 7-day trial. It charges a small amount to check the card and refunds it immediately, and you aren’t charged the plan price until the trial ends.
What happens when the Semrush trial ends?
If you haven’t cancelled, the trial turns into a paid subscription on the plan you chose and your card is charged the normal price. If you cancelled, your account drops back to the free tier.
Can I switch plans during the Semrush trial?
Semrush lets paying customers upgrade or downgrade at any time. If you started the wrong trial, contact Semrush support before it ends rather than assuming it switches over automatically.
Does the Semrush trial include AI visibility?
Only the Semrush One trial includes AI visibility tracking across ChatGPT, Google’s AI features, Gemini and Perplexity. The SEO Toolkit trial covers classic SEO tools.
Can I keep my data after cancelling the trial?
Your projects stay on your account, but you’ll lose access to most of the data once you’re back on the free tier. Export your keyword lists and audit reports before day 7.
Is there a Semrush trial for agencies?
Agencies can start the same 7-day trial and test Pro+ limits for more client sites. For large teams, Semrush offers demos of its custom Advanced and Enterprise plans.
How do I cancel Semrush before the trial ends?
Go to your account’s subscription settings and cancel the plan before day 7. Semrush says you can cancel at any time, and doing it inside the trial means you won’t be charged.
About the author
Alan Spicer has been a YouTube Certified Expert since 2017 and creating on YouTube since 2012. He holds six YouTube Silver Play Buttons, has coached 500+ creators and run 500+ channel audits, and spent 2020–2021 on the vidIQ customer success team. After 20 years self-employed, he runs his consultancy and his own content sites from Huddersfield, usually fuelled by tea. Read client results.
Related reading
Want to get more out of your 7 days?
Book a call before you start the trial and I’ll tell you which reports to run for your site, so the week ends with a real plan instead of a pile of exports. I’m a YouTube Certified Expert with six Silver Play Buttons, 500+ channel audits and 20 years of running my own online businesses behind me.
Sources
- Semrush free trial page, checked 20 October 2026
- Semrush plans and pricing, including FAQ on card checks and cancelling, checked 20 October 2026
- Semrush affiliate programme page, checked 20 October 2026
Affiliate disclosure: Some links in this post are affiliate links. If you start a Semrush trial or subscription through them, I may earn a commission at no extra cost to you. I only recommend tools I’d use myself, and programme terms and prices change, so check the current details on Semrush’s site before you buy.
