Who Is Alan Spicer?

Hi — I’m Alan Spicer. I’m a YouTube Consultant, growth strategist, data obsessive, and certified YouTube expert based in the UK.

I have 2 decades working at the intersection of YouTube, social media, analytics, and growth systems — helping creators, brands, and media companies turn attention into something sustainable.

How I got here (the short version)

2007 – Co-founded a web development agency. Started in sales and social, then went deep into SEO, UX, analytics, and performance.
2012 – Discovered YouTube and never looked back. It’s the perfect mix of storytelling, community, and data.
2013 → now – Full-time YouTube consultant, educator, affiliate marketing specialist and channel builder.

Since then, I’ve:

Personally published and guest-hosted 3,000+ videos,
Helped scale hundreds of creators and businesses
Worked on channels with millions of monthly views
Earned SIX YouTube Silver Play Buttons for clients
Built repeatable systems for CTR, retention, and monetisation

I’m a UK-based, YouTube-certified expert, accredited by the YouTube Creator Academy in:

Audience Growth
Channel & Asset Management
Content Ownership & Monetisation

Who I’ve worked with

I’m a former member of the vidIQ Customer Success team, where I coached and audited hundreds of channels across every major niche.

I’ve also consulted for and worked alongside:

Media brands and creators in crypto, education, entertainment, and kids’ content

Tool platforms including TubeBuddy, TubeAI, Taja.ai, GigaStar, and Gyre.pro

Industry-leading brands in high-pressure media niches like Crypto Banter, The Coin Bureau, Trade Travel Chill, Lily & Loaf, and AthleanX

Proven YouTube growth across the hardest niches.

Scaled Woof & Joy to 350k+ subscribers in under a year, built Coin Bureau Finance from 0 → 20k in 2 months, and grew Coin Bureau Trading from 15k → 100k+ in 8 months — all through retention-led systems, CTR optimisation, and data-driven packaging, not viral luck.