How Important Is Video To Business? [Brand Building]

How important would you say video is to a brand, to a business, these days?

Nowadays, I believe the statistic is like 80% of all media consumers is video. If you’re not able to create something visual these days, then you’re missing out a huge chunk of your own market. For different ways, really, a picture paints a thousand words and a video is nonstop pictures.

When it comes to YouTube, it can be shared anywhere, it can index anywhere. You could make an hour long live stream that you can rip content out of the end of days.

If you need help is sharing your content and getting more views check out my deep dive article into best places to share youtube videos for growth.

Like, what are my biggest North stars? It is a guy called Gary Vaynerchuk in which he puts out so much content, but it’s not necessarily for the sake of content today. It’s for the sake of documenting his life, documenting his growth, looking back on trends. He wants to look back in five, ten years time and go, “Look, I called TikTok now.”

And he called like Facebook and LinkedIn.

When it comes to video, what you’ve got to think of is you may be creating a load of videos now that may not necessarily see a return on investment immediately.

Well, I have 450 videos right now on my channel this year, the world decided to sit in doors and netflix my content. The way it basically worked is because I had back catalog, I was able to grow up that attention.

So at the start of my channel, I was getting 20, 30, 50 views a day, and now I’m getting around about 7,000 or 8,000 views per day.

I’m growing at a rate of about 1,400 or 1,500 subscribers a month right now because the power of the compound interest of every single one of those videos helps you grow further and faster.

The advantage of each one of these videos and the compound interest that you can get with these videos is that now that I am growing at the rates of 1,400 or 1,500 subscribers per month, that also feeds into the affiliate marketing, that feeds into any client who places requests.

I’ve got 450 videos that are testimonials to the knowledge that I’ve learned through my hobby, and hopefully over time, you watch 5, 10 or 20 of my videos. You trust that I know what I’m talking about, and then you’ll reach out or your suggest me or you use one of the tools that I may suggest in one of the videos.

I’m not directly hard selling to you, but I have such a wide spider web that I continue to capture the flies in that, that then monetary helped me, my business or my brand.

Final words

Right now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.