I can help you get more views on your video in just 15 seconds. This one little tip can help skyrocket your engagement and keep people watching for longer.
YouTube is based on engagement, how you hook people, how you keep them engaged and how quickly you can deliver on what you’ve promised. That is why you need to have a perfect hook.
Get More Views on YouTube in 15 Seconds
See, with the first 15 seconds of this video, I’ve told you what this video happens to be about, upset that expectations, and I will be delivering that value.
It’s the first 15 seconds of all of your videos that needs to set that expectation, then people will stay around for longer, they will engage for longer throughout the entire videos because they know that they’re going to get what they want.
Then that video will get promoted more because it’s been engaged with, it’s delivered exactly what they’re expecting and therefore it will get those comments, and those likes that YouTube looks to feed the algorithm.
So that’s the short version, but how does this actually work out?
Well, one, you’ve made a promise with your thumbnail and your title. In this case, I’ve promised you that I can help you get more views in 15 seconds, and I can. Just, it’s your 15 seconds, not this 15 seconds.
In the first 15 seconds of your video, you need to echo the sentiment of your title, your thumbnail, and promise some form of delivery.
I’m here to teach you that 15 second hook. You’ll notice in the first 15 seconds of all of my videos, I tell you what the video happens to be about. I’m going to show you an end screen. I’m going to monetize your Facebook page. I’m going to show you how to use the video chapters.
I deliver that in the first 10, 15 seconds, then that way, you know, “Oh, OK. So I did come for that title and it did come for what he’s promising, and he is now showing me that that will be delivered.”
Why is that so important?
Well, in any era of click baits and people having been cheated on so many times in the past, you’ve clicked on the title and that’s like, “Wow, you can’t believe this exploding car,” and then you’re 15 minutes in before they actually show it to you.
People have got used to that lie and people have got used to clicking away because they know they have the power to go and have a look at another tutorial in my case.
So, if you echo the sentiment of the title, they then know that, “Okay, I came here for chocolate cake and they promise that they will make a chocolate cake. They’ve echoed that chocolate cake within the first 10, 15 seconds.”
So effectively you’ve already told them, “Hey, you’re in the right place. Just hold my hand, sit down, get a cup of tea and I’ll deliver.”
Two, this helps you set the expectations you’ve promised at the start of the video. That even if the whole video is 7, 10, 15, 20, or 30 minutes long, that they will get the thing that they’ve asked for and the longer the video, hopefully the better explained it is.
Three, deliver that value, whatever you’re promising within the first 10 to 15 seconds, do that thing as soon as possible without padding out the runtime.
Now this is me explaining the first 15 seconds, but I also at the start of this video very quickly summarized exactly what it is, sort of the hook out. If you hook them, they’ll watch for longer. If they watch for longer, YouTube loves you. Bingo.
This is me expanding on that idea. This is me explaining every fine detail of the theory and why it works and how it works for people that want to hear the nitty gritty and understand the systems behind it.
But if the video only needs to be two minutes long, don’t make it 15 because people know that when they’re being conned these days. If it’s too long and it’s not delivering, people will click away and you really need to focus on retention.
To improve retention, there’s a video here.