Hi — I’m Alan Spicer. I’m a YouTube Consultant, growth strategist, data obsessive, and certified YouTube expert based in the UK.

I have 2 decades working at the intersection of YouTube, social media, analytics, and growth systems — helping creators, brands, and media companies turn attention into something sustainable.

How I got here (the short version)

2007 – Co-founded a web development agency. Started in sales and social, then went deep into SEO, UX, analytics, and performance.
2012 – Discovered YouTube and never looked back. It’s the perfect mix of storytelling, community, and data.
2013 → now – Full-time YouTube consultant, educator, affiliate marketing specialist and channel builder.

Since then, I’ve:

  • Personally published and guest-hosted 3,000+ videos, 

  • Helped scale hundreds of creators and businesses

  • Worked on channels with millions of monthly views

  • Earned SIX YouTube Silver Play Buttons for clients

  • Built repeatable systems for CTR, retention, and monetisation

I’m a UK-based, YouTube-certified expert, accredited by the YouTube Creator Academy in:

  • Audience Growth

  • Channel & Asset Management

  • Content Ownership & Monetisation

Who I’ve worked with

I’m a former member of the vidIQ Customer Success team, where I coached and audited hundreds of channels across every major niche.

I’ve also consulted for and worked alongside:

Media brands and creators in crypto, education, entertainment, and kids’ content

Tool platforms including TubeBuddy, TubeAI, Taja.ai, GigaStar, and Gyre.pro

Industry-leading brands in high-pressure media niches like Crypto Banter, The Coin Bureau, Trade Travel Chill, Lily & Loaf, and AthleanX

Proven YouTube growth across the hardest niches.

Scaled Woof & Joy to 350k+ subscribers in under a year, built Coin Bureau Finance from 0 → 20k in 2 months, and grew Coin Bureau Trading from 15k → 100k+ in 8 months — all through retention-led systems, CTR optimisation, and data-driven packaging, not viral luck.

What I actually do (no fluff)

I help creators and brands:

  • Grow views, watch time, and subscribers predictably

  • Fix retention and packaging problems that are killing performance

  • Build content systems instead of chasing viral luck

  • Turn YouTube into a reliable business asset, not a gamble

I work with:

  • Solo creators

  • SMEs

  • Media brands

  • In-house teams that need a second brain

If your channel is stuck, plateaued, or scaling chaotically — that’s usually where I come in.


If you want serious, data-led YouTube growth — get in touch – No hype. No shortcuts. Just systems that work.

Personal Brands
Recent Blogs
DEEP DIVE ARTICLE

High-CPM Niche Equipment Priorities: Spend Where It Pays

UK YouTube CPMs range from £1 in gaming to £50 in finance. This guide maps equipment priorities to niche CPM tiers, explaining why finance creators can afford broadcast gear early and why gaming creators should prioritise PC performance over production kit.

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HOW TO MAKE MONEY ONLINE

YouTube Equipment Upgrade Roadmap: Year 1 to Year 5

The five-year creator equipment upgrade roadmap tied to channel revenue milestones. From Year 1 starter kit (£300-800) to Year 5 scaled studio (£30,000+), with specific gear recommendations and the revenue triggers for each upgrade tier.

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