I'm a YouTube consultant, growth strategist and unrepentant data obsessive. For two decades I've worked where YouTube, social media and analytics meet — turning attention into something that actually lasts.
Alan Spicer is a UK-based YouTube consultant and YouTube Certified Expert, certified by YouTube since 2017 in Audience Growth, Channel Management and Content Strategy. Across two decades he has published and guest-hosted more than 4,000 videos, earned six YouTube Silver Play Buttons across managed channels, and carried out 1,000+ channel audits for creators, brands and media companies.
Last reviewed: June 2026
No overnight story, no single viral moment. Just a long run of building, measuring and rebuilding until the systems started working on repeat.
Started in sales and social, then went deep on SEO, UX, analytics and performance marketing. That's where the obsession with measuring everything began.
Storytelling, community and data sitting in one place. It's the rare platform where good craft and hard numbers reward each other.
Part of the genesis of the vidIQ coaching team — training consultants and auditing hundreds of channels a month across every major niche.
Educator, affiliate specialist and the person brands call when a channel is stuck. 1,000+ channel audits and counting.
As a UK-based YouTube consultant, my job is simple to describe and hard to do well: find out why a channel isn't growing, then fix it with systems you can repeat. That usually means sharper packaging, better retention, clearer positioning and a content process that survives a busy week. If you want the full menu, here are my consulting packages and prices.
Predictable YouTube growth, built on purpose — not by accident and not by waiting for the algorithm to be kind.
Find and repair the titles, thumbnails and video structure quietly killing your click-through rate and audience retention.
Replace the weekly scramble with a process, so strong videos become your default output instead of a lucky one-off.
Make the channel a reliable engine for leads, sales and monetisation — something you own, not a gamble you run.
Most channels don't have a content problem — they have a packaging, retention or positioning problem hiding in the analytics. A channel audit is where I dig through your data, titles, thumbnails, retention graphs and competitors, then hand you a prioritised list of what to fix first. It's the fastest way to stop guessing.
See audit & consulting optionsIf your channel is stuck, plateaued or scaling chaotically, that's usually where I come in — as a strategist, a second brain, an extra pair of hands, or the person who rebuilds the whole system.
Scaled the Woof & Joy kids' animation channel to 300k+ subscribers in under a year. Read the case study →
Built Finance Bureau from zero to 50k subscribers in six months. Read the case study →
Grew Coin Bureau Trading from 15k to over 100k subscribers in eight months. Read the case study →
A six-month residency: trained the hosts and lifted CTR, growing the channel past 730k on the way to 1M — plus Crypto Banter+ past 130k. Read the case study →
Built through retention-led systems, CTR optimisation and data-driven packaging — not viral luck.
Working together since 2017 across web, podcasting and YouTube consulting. Grew her channel from a few hundred to 40,000+ engaged subscribers.
View channel →Funding expert, investor and mentor. Helped grow his presence on YouTube, podcasts, Instagram and Facebook since 2018.
View channel →Author and dog-behaviour expert. Optimised his channel and monetisation — one simple tweak doubled his income.
View channel →YouTube strategy, video editing, graphic design and social marketing that got them noticed locally and lifted their bottom line.
View channel →Alan is super knowledgeable and has been a pleasure to work with. Cannot recommend him enough.
I had the pleasure of working with Alan on the Coin Bureau YouTube channel, where he supported us as a YouTube Digital Media Consultant. His presence brought clear benefits to the team — from sharper strategy to smoother execution. Alan is hardworking and reliable, a colleague you can trust to get things done properly and on time.
Alan took our YouTube channel from zero subscribers to over 300,000 in less than ten months. He communicates clearly, takes ownership of projects, and helped manage and train staff when required. A genuinely easy and comfortable person to work with.
Alan single-handedly grew our YouTube channel to 100,000 subscribers in a matter of months. He is by far the best YouTube expert I know — and always brings a positive attitude to a global remote team.
I had the pleasure of working with Alan, a 6× Silver Play Button consultant, on my Creative Fuel project. His expertise directly helped us grow the YouTube channel and sharpen our overall content strategy. Alan brings ideas, creativity, and a genuine passion for making content that connects.
He's an excellent YouTube analyst and growth specialist with a deep understanding of strategy and analytics — and he's great at turning that data into clear, practical guidance you can actually use to grow a channel. I'd highly recommend Alan to anyone looking for real direction and growth with their YouTube channel.
From the platforms creators rely on to the brands operating in the most competitive niches on YouTube.
I don't just advise from the sidelines. I run my own channels across very different niches — and feel every algorithm change the same way my clients do.
Consulting, audits and coaching options with pricing.
The results, in clients' own words.
How specific channels were grown, step by step.
The gear I recommend for creators at every level.
Every YouTube term, explained in plain English.
Tutorials, gear reviews and YouTube strategy.
No hype. No shortcuts. Just systems that work. If your channel deserves better than guesswork, let's talk.
Also available for retainer & ongoing consultancy positions — just get in touch.
