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BUSINESS TIPS DEEP DIVE ARTICLE YOUTUBE

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising 3

In the constantly evolving landscape of digital advertising, marketers and brands are always on the lookout for effective ways to reach their target audience. YouTube, as one of the largest online video platforms, offers a variety of advertising options.

One of these is YouTube Select (formerly known as Google Preferred), a premium service that allows advertisers to target ads to top-performing channels and content.

In this article, we will explore YouTube Select, compare it with normal adverts, and provide insights on how to use and become part of this premium service.

What is YouTube Select?

YouTube Select is an advertising program that enables brands to place their ads on the top 5% of YouTube channels based on popularity, engagement, and content quality.

These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. YouTube Select lineups are human-verified, ensuring brand safety and alignment with advertiser values.

Benefits of YouTube Select

  1. Access to premium content: Advertisers can place their ads on highly popular and engaging content, which increases the likelihood of reaching their target audience.
  2. Improved targeting: With 12 distinct categories, advertisers can select the lineup that best matches their target audience’s interests.
  3. Brand safety: YouTube Select’s human verification process ensures that ads are placed alongside content that aligns with brand values and guidelines.
  4. Exclusive opportunities: YouTube Select offers sponsorships and programs, such as YouTubeOriginals, which provide additional avenues for brand promotion and visibility.

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising 1

Comparing YouTube Select and Normal Adverts

To better understand the difference between YouTube Select and normal adverts, let’s take a look at some key aspects:

Aspect YouTube Select Normal Adverts
Content Quality Top 5% of channels based on popularity, engagement, and quality All YouTube channels (subject to YouTube’s ad guidelines)
Targeting 12 distinct categories for precise targeting Broad targeting based on demographics, interests, and behaviours
Brand Safety Human-verified content for brand alignment Algorithm-based content filtering
Ad Formats Various formats including sponsorships and programs Standard formats like TrueView, Bumper ads, etc.
Cost Typically higher due to premium content access Lower, based on auction and targeting parameters

How to Use YouTube Select

To start using YouTube Select, follow these steps:

  1. Sign up for a Google Ads account, if you don’t already have one.
  2. Create a new campaign and choose the “Video” campaign type.
  3. In the “Placements” section, select “YouTube videos” or “YouTube channels.”
  4. Search for the YouTube Select lineup you want to target, and add it to your placements.
  5. Set your targeting preferences, budget, and other campaign settings.
  6. Create or upload your video ad, and submit it for review.
  7. Once your ad is approved, your campaign will go live, and your ads will be served on the selected YouTube Select channels.

How to Be Included in YouTube Select

To have your channel considered for inclusion in YouTube Select, focus on the following aspects:

  1. Content quality: Produce engaging, high-quality content that resonates with your target audience. This will help increase your channel’s popularity and overall performance.
  2. Consistency: Maintain a consistent posting schedule, ensuring that your viewers have a reason to keep coming back to your channel.
  3. Audience engagement: Encourage comments, likes, and shares by engaging with your audience and creating content that invites interaction.
  4. Advertiser-friendly content: Ensure your content complies with YouTube’s ad guidelines and does not contain any controversial or inappropriate material.
  5. Channel optimization: Optimize your channel by using relevant keywords, tags, and descriptions to increase visibility and discoverability.

Although there is no direct application process for YouTube Select, focusing on the above aspects will increase your chances of being noticed by YouTube and included in their premium lineups.

Useful Tips – Get The Most From YouTube Select

  1. Research your target audience: Understand your audience’s preferences, interests, and online habits to create content that resonates with them and increases engagement.
  2. Collaborate with other creators: Partner with other YouTube creators to expand your reach and tap into new audiences. Collaborations can help both channels grow and increase the likelihood of being included in YouTube Select.
  1. Leverage analytics: Regularly review your YouTube analytics to identify trends, patterns, and areas for improvement. Use this data to optimize your content strategy and enhance your channel’s performance.
  2. Invest in video production: High-quality videos are more likely to engage viewers and keep them watching. Invest in good equipment, editing software, and production techniques to create visually appealing content.
  3. Promote your channel: Utilize social media, email marketing, and other promotional tactics to increase visibility and drive traffic to your YouTube channel. This will help grow your audience and improve your channel’s performance.
  4. Stay updated on platform changes: Keep up-to-date with YouTube’s policies, guidelines, and feature updates to ensure your channel remains compliant and takes advantage of new opportunities.

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

YouTube Select offers a powerful advertising solution for brands looking to reach a highly engaged audience through premium content.

By comparing YouTube Select with normal adverts, advertisers can make an informed decision about the best advertising approach for their specific needs.

By following the steps outlined in this article, brands can harness the power of YouTube Select, while content creators can improve their chances of being included in this premium service. With the right strategy, both advertisers and creators

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising 2

Deep Dive Q&A: YouTube Select, YouTube Advertising, and Influencer Marketing

Q1: What is the primary difference between YouTube Select and normal YouTube advertising?

A: YouTube Select targets ads on the top 5% of YouTube channels based on popularity, engagement, and content quality. These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. In contrast, normal YouTube advertising is available across all channels (subject to YouTube’s ad guidelines), offering a broader range of targeting options based on demographics, interests, and behaviors.

Q2: Can small businesses benefit from using YouTube Select?

A: Yes, small businesses can benefit from using YouTube Select if they have a well-defined target audience and wish to access premium content to maximize ad exposure. However, the cost of YouTube Select may be higher than normal YouTube advertising, so small businesses should weigh the benefits against their marketing budget.

Q3: How can a content creator optimize their channel for YouTube Select?

A: Content creators can optimize their channel by focusing on content quality, consistency, audience engagement, advertiser-friendly content, and channel optimization through relevant keywords, tags, and descriptions.

Q4: What are the most popular ad formats on YouTube?

A: Some popular YouTube ad formats include TrueView In-Stream ads, TrueView Discovery ads, Bumper ads, and Non-Skippable In-Stream ads. YouTube Select also offers exclusive sponsorship and program opportunities, such as YouTube Originals, for enhanced brand promotion and visibility.

Q5: How can advertisers measure the success of their YouTube campaigns?

A: Advertisers can measure the success of their YouTube campaigns by tracking key performance indicators (KPIs) such as views, watch time, impressions, click-through rate (CTR), view-through rate (VTR), cost per view (CPV), and conversions. YouTube provides a comprehensive analytics dashboard to monitor these metrics, allowing advertisers to optimize their campaigns accordingly.

Q6: How does influencer marketing tie into YouTube advertising?

A: Influencer marketing is an advertising strategy that involves partnering with influential individuals, often YouTube creators, to promote a product or service. Brands can leverage influencers’ existing audience and credibility to reach new customers, making it an effective complement to other YouTube advertising methods.

Q7: What factors should brands consider when choosing a YouTube influencer?

A: Brands should consider the influencer’s relevance to their target audience, the size and engagement level of their audience, content quality, and past performance of similar collaborations. It’s essential to select an influencer whose values align with the brand’s image and goals.

Q8: What are some tips for a successful influencer marketing campaign on YouTube?

A: Some tips for a successful influencer marketing campaign on YouTube include setting clear goals and expectations, providing creative freedom to the influencer, establishing a fair compensation structure, tracking and measuring the campaign’s performance, and maintaining open communication throughout the collaboration.

Q9: How can I ensure my YouTube ads comply with the platform’s guidelines?

A: To ensure your ads comply with YouTube’s guidelines, familiarize yourself with the platform’s ad policies, which cover content, targeting, and data usage. Avoid any content that violates these policies, and when in doubt, seek clarification from YouTube or consult their Help Center.

Q10: What are some best practices for creating engaging YouTube ads?

A: Some best practices for creating engaging YouTube ads include:

  • Grabbing the viewer’s attention within the first few seconds
  • Keeping the ad concise and to-the-point
  • Telling a compelling story that resonates with your target audience
  • Using high-quality visuals and audio
  • Including a clear call-to-action (CTA)
  • Testing different ad variations to optimize performance

Q11: How can I target my ads more effectively on YouTube?

A: To target your ads more effectively on YouTube, you can use a combination of demographic targeting (age, gender, parental status), interest targeting (affinities, custom affinity audiences, life events), and placement targeting (specific channels, videos, or YouTube Select lineups). Regularly reviewing your campaign’s performance and adjusting your targeting parameters can help you reach your desired audience more effectively.

A: Brands can manage their YouTube advertising budget effectively by:

  • Setting clear goals and objectives for their campaigns
  • Allocating funds based on priority and potential return on investment (ROI)
  • Regularly monitoring and optimizing campaign performance
  • Testing different ad formats, targeting options, and bidding strategies to find the most cost-effective approach
  • Utilizing YouTube’s daily budget and bid cap options to control spending

Q13: What role do keywords play in YouTube advertising?

A: Keywords play a crucial role in YouTube advertising by helping advertisers target their ads based on the user’s search queries and the content they consume. Proper keyword research and selection can improve the relevancy and effectiveness of your ads, ensuring they reach the right audience.

Q14: How can I effectively promote my YouTube channel organically?

A: To promote your YouTube channel organically, focus on:

  • Producing high-quality, engaging content that resonates with your audience
  • Optimizing your channel and video metadata with relevant keywords, tags, and descriptions
  • Encouraging viewer interaction through comments, likes, and shares
  • Collaborating with other creators to expand your reach
  • Sharing your content across social media platforms and other marketing channels

Q15: Can I use remarketing to improve my YouTube advertising campaigns?

A: Yes, you can use remarketing to target viewers who have previously interacted with your channel, videos, or ads. This allows you to re-engage users who have shown interest in your content, products, or services, increasing the likelihood of conversions. By creating remarketing lists in Google Ads, you can tailor your campaigns to specific segments of your audience, making your advertising efforts more relevant and effective.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

YouTube CPM Examples: A Niche-by-Niche Breakdown

YouTube CPM Examples: A Niche-by-Niche Breakdown

The world of YouTube is an ever-evolving landscape, teeming with content creators and advertisers trying to catch the attention of viewers.

One crucial aspect that plays a significant role in determining the earnings of a YouTuber is the Cost Per Mille (CPM) and Revenue Per Mille (RPM). In this friendly article, we will explore the highs and lows of CPMs on YouTube, with a comprehensive comparison of various niches.

Additionally, we will provide a brief overview of CPM and RPM, as well as examples of how they are calculated.

Understanding CPM and RPM on YouTube

Before diving into the highs and lows, it is important to understand the basic concepts of CPM and RPM. CPM, which stands for Cost Per Mille, is the amount an advertiser pays for 1,000 ad impressions on a video. RPM, on the other hand, stands for Revenue Per Mille and represents the amount a content creator earns for every 1,000 views of their video.

The primary difference between the two lies in who they apply to: CPM concerns advertisers, while RPM concerns content creators. Moreover, CPM only accounts for ad impressions, whereas RPM considers all revenue sources, including ads, channel memberships, Super Chat, and YouTube Premium revenue.

Calculating CPM and RPM

To illustrate how CPM and RPM are calculated, let’s take the example of a YouTube video with the following statistics:

  • Total ad impressions: 10,000
  • Total ad revenue: $50
  • Total views: 15,000
  • Other revenue (e.g., memberships, Super Chat, etc.): $20

To calculate the CPM, you would divide the total ad revenue by the total ad impressions, then multiply by 1,000:

CPM = ($50 / 10,000) * 1,000 = $5

To calculate the RPM, you would add the ad revenue to other revenue sources and divide the total by the number of views, then multiply by 1,000:

RPM = (($50 + $20) / 15,000) * 1,000 = $4.67

Comparing CPMs and RPMs Across Niches

Now that we have a basic understanding of CPM and RPM, let’s explore the highs and lows of these metrics across various niches on YouTube. The table below provides a comparison of average CPMs and RPMs for different niches:

Niche CPM RPM
Animals/Pets $1.50 – $8.00 $1.50 – $5.00
Art $1.50 – $8.00 $1.50 – $5.00
Beauty $2.00 – $10.00 $2.50 – $7.00
Career $3.00 – $12.00 $2.50 – $7.00
Education (K-12) $2.50 – $12.00 $2.50 – $8.00
Family/Parenting $1.50 – $8.00 $1.50 – $5.00
Fitness/Dance $2.00 – $10.00 $2.50 – $7.00
Gardening $1.50 – $8.00 $1.50 – $5.00
Home Improvement $1.50 – $8.00 $1.50 – $5.00
How-To $1.50 – $8.00 $1.50 – $5.00
Language Learning $2.50 – $12.00 $2.50 – $8.00
Lifestyle $1.50 – $8.00 $1.50 – $5.00
Marketing $3.00 – $12.00 $2.50 – $7.00
Mental Health $2.00 – $10.00 $2.50 – $7.00
Motivation $2.50 – $12.00 $2.50 – $7.00
Outdoors $1.50 – $8.00 $1.50 – $5.00
Personal Finance $3.00 – $12.00 $2.50 – $7.00
Science Fiction/Fantasy $1.50 – $8.00 $1.50 – $5.00
Self-Improvement $2.50 – $12.00 $2.50 – $7.00
Social Media $2.50 – $12.00 $2.50 – $7.00
Spirituality $2.00 – $10.00 $2.50 – $7.00
Technology Reviews $2.00 – $12.00 $2.50 – $6.00
True Crime $2.50 – $12.00 $2.50 – $7.00
Vlogging $1.50 – $8.00 $1.50 – $5.00

As you can see, the CPMs and RPMs vary widely by niche. Finance and technology tend to have higher CPMs, while gaming and food tend to have lower ones. However, it’s important to note that these numbers can change over time and may not be representative of every creator in a particular niche.

It’s important to note that RPM can be impacted by a variety of factors beyond just the CPM, such as the type of ads shown and the location of the audience.

For example, if a creator has a lot of viewers in a country where advertisers are willing to pay more for ads, their RPM may be higher than someone with the same number of views but a different audience location.

Fun Facts About YouTube Income

  1. The highest earners on YouTube are not always in the highest CPM niches. Popular YouTubers with massive subscriber bases and consistent views can earn more in niches with lower CPMs due to their larger audiences.
  2. YouTube’s Partner Program allows content creators to earn money, but they must meet certain eligibility criteria, such as having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
  3. Advertisers are willing to pay more for certain niches, like personal finance and education, because their target audience is typically more engaged and has a higher conversion rate.
  4. YouTubers can increase their earnings by offering exclusive content to channel members or using platforms like Patreon to gain additional support from their audience.

Strategies to Boost Overall RPM Rates on YouTube

  1. Optimize video metadata: Make sure your video titles, descriptions, and tags include relevant keywords to help your content rank better in search results and attract more views.
  2. Create engaging thumbnails: A visually appealing and engaging thumbnail can entice viewers to click on your video, ultimately increasing your views and RPM.
  3. Diversify revenue streams: In addition to ad revenue, consider incorporating channel memberships, Super Chat, merchandise sales, and affiliate marketing to increase your overall RPM.
  4. Improve audience retention: Create high-quality content that keeps viewers engaged for longer periods. The longer a viewer watches your video, the more likely they are to be served ads, thereby increasing your ad revenue and RPM. Pay attention to audience retention analytics in your YouTube Studio to identify areas where viewers drop off and work on improving those aspects of your videos.
  5. Collaborate with other YouTubers: By collaborating with other content creators, you can tap into new audiences, increasing your views and overall RPM. Ensure that the collaboration is mutually beneficial and the content is relevant to both creators’ audiences.
  6. Be consistent with your content: Uploading videos on a regular schedule can help build and maintain an engaged audience, which in turn can improve your RPM over time.
  7. Focus on content quality: High-quality videos with better production values and engaging storylines can attract more viewers and keep them coming back for more. This can result in a higher RPM in the long run.
  8. Interact with your audience: Engage with your viewers by responding to comments, creating content based on their suggestions, and encouraging them to subscribe, like, and share your videos. This helps create a loyal audience, which can lead to more views and higher RPM.

In conclusion, understanding YouTube CPM and RPM can be incredibly valuable for content creators looking to maximize their earnings on the platform. By exploring various niches and their respective CPMs and RPMs, you can make informed decisions about the type of content to create and the strategies to employ.

Remember, consistency, audience engagement, and diversification of revenue streams are key to boosting your overall RPM rates. So, go ahead and unleash your creativity, and happy YouTubing!

If you need a more in-depth deep dive into how to increase your YouTube channel’s CPMs, check out my deep dive blog on how to make more from your channel.

Q: What are YouTube earnings?

A: YouTube earnings refer to the money content creators make from their videos on the platform. This income can come from various sources, including ad revenue, channel memberships, Super Chat, merchandise sales, and YouTube Premium revenue.

Q: How do YouTube CPM and RPM relate to earnings?

A: CPM (Cost Per Mille) is the amount an advertiser pays for 1,000 ad impressions on a video, while RPM (Revenue Per Mille) represents the amount a content creator earns for every 1,000 views of their video. Both metrics are essential in understanding and optimizing YouTube earnings.

Q: How can I calculate my CPM?

A: To calculate CPM, divide the total ad revenue by the total ad impressions and then multiply by 1,000:

CPM = (Total Ad Revenue / Total Ad Impressions) * 1,000

Q: How can I calculate my RPM?

A: To calculate RPM, add the ad revenue to other revenue sources, divide the total by the number of views, and then multiply by 1,000:

RPM = ((Ad Revenue + Other Revenue) / Total Views) * 1,000

Q: How do different niches affect CPM and RPM?

A: CPM and RPM can vary significantly across different niches. Some niches, like personal finance or education, often have higher CPMs and RPMs because advertisers are willing to pay more to reach their target audience, who tend to be more engaged and have higher conversion rates.

Q: Can I increase my RPM without increasing my CPM?

A: Yes, you can increase your RPM without increasing your CPM by diversifying your revenue streams, such as incorporating channel memberships, Super Chat, merchandise sales, and affiliate marketing, as well as by improving your audience retention and engagement.

Q: How do YouTube Premium earnings factor into RPM?

A: YouTube Premium earnings are factored into RPM calculations, as they contribute to the overall revenue a content creator earns. These earnings come from YouTube Premium subscribers who watch your content, and the amount is proportional to their watch time on your videos.

Q: Can I control the ads shown on my videos to increase my CPM?

A: While you can’t directly control which ads are shown on your videos, you can enable or disable certain ad formats and categories within your Google AdSense account. However, it’s essential to strike a balance, as being too restrictive may lead to fewer ads and potentially lower earnings.

Q: Is there a minimum threshold for YouTube earnings?

A: Yes, YouTube has a minimum payment threshold of $100. You must accumulate at least $100 in your AdSense account before receiving a payment.

Q: Are there any requirements for earning money on YouTube?

A: To be eligible for the YouTube Partner Program and earn money, you need to meet specific requirements, including having at least 1,000 subscribers, 4,000 watch hours in the past 12 months, and adhering to YouTube’s policies and guidelines.

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How To Increase Your CPM & RPM On YouTube

How To Increase Your CPM & RPM On YouTube 1

If you’re a content creator on YouTube, you might be wondering how to increase your CPM (cost per mille) and RPM (revenue per mille).

These metrics are important for determining how much money you can make from your YouTube videos.

What are CPM and RPM on YouTube? – CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

In this blog post, we’ll discuss some tips and strategies for increasing your CPM and RPM on YouTube.

Optimize Your Video Titles and Descriptions

The title and description of your video play a big role in determining whether people click on your video or not. Make sure your video titles and descriptions are informative, interesting, and accurately reflect the content of your video. This can help increase your click-through rate (CTR), which can lead to higher CPM and RPM.

Optimizing your YouTube titles and descriptions can help improve the visibility and discoverability of your videos on the platform. Here are some tips for optimizing your titles and descriptions:

  1. Use descriptive and concise titles: Your title should accurately reflect the content of your video and be easy to understand. Try to keep your titles under 60 characters to ensure they aren’t cut off in search results.
  2. Incorporate relevant keywords: Use keywords that are relevant to your video content in your title and description. This can help your video rank higher in search results.
  3. Write compelling descriptions: Use the description to give viewers more information about the video, including a summary of the content and any relevant details. Use relevant keywords throughout the description, but avoid keyword stuffing.
  4. Add links and calls to action: Use your description to include links to related content, your website, and social media pages. You can also use the description to ask viewers to like, comment, and subscribe to your channel.
  5. Use tags: Add relevant tags to your video to help it appear in search results and suggested videos.
  6. Consider the audience: Make sure your titles and descriptions are targeted to your intended audience. Use language and tone that will resonate with them and encourage engagement.

By following these tips, you can optimize your YouTube titles and descriptions and increase the visibility and engagement of your videos.

Focus on High-Value Niches

Certain niches on YouTube tend to have higher CPM and RPM than others. For example, tech, finance, and beauty are all niches that typically have high CPM and RPM.

If you’re looking to increase your earnings on YouTube, consider focusing on a high-value niche that you’re interested in.

I have a deep dive article on the top paying youtube niches on my blog – got get the inside scoop.

Create Longer Videos

YouTube rewards content creators who can keep viewers engaged for longer periods of time. This is because YouTube makes more money from longer videos, so they’re more likely to promote videos that keep viewers on the platform for longer.

Try to create videos that are at least 8 minutes long, as this can help increase your CPM and RPM.

Once you have a longer video you can add more adverts. These adverts are called Mid Rolls.

Use High-Value Keywords in Your Video Tags

Using the right keywords in your video tags can help your video show up in search results and recommended videos. However, not all keywords are created equal.

Try to use high-value keywords that are relevant to your video and have high search volume. This can help increase your video’s visibility and ultimately lead to higher CPM and RPM.

High-value keywords are search terms or phrases that have significant search volume and high commercial intent. These keywords are typically used by people who are actively searching for a product or service, and are more likely to convert into paying customers.

For example, if you have a website that sells running shoes, a high-value keyword could be “best running shoes” or “buy running shoes online.” These keywords are likely to have a high search volume and indicate that the searcher is looking to make a purchase.

High-value keywords can vary depending on the industry and type of business. Some keywords may be more competitive and have higher cost-per-click (CPC) in advertising, but they can also lead to higher returns if you can effectively target and convert those searchers into customers.

To find high-value keywords, you can use keyword research tools like Google AdWords Keyword Planner, SEMrush, or Ahrefs. These tools can help you identify search volume, competition, and other metrics to determine which keywords are worth targeting.

Focus on Audience Retention

Audience retention is a metric that measures how long viewers stay on your video. This metric is important because it’s a signal to YouTube that your video is engaging and valuable to viewers.

Try to create videos that keep viewers engaged and watching until the end. This can help increase your CPM and RPM over time.

Build a Loyal Audience

Having a loyal audience can help increase your CPM and RPM because loyal viewers are more likely to watch your videos and engage with your content.

Try to build a community around your channel by responding to comments, hosting live streams, and creating content that your audience is interested in. This can help increase engagement and build a loyal following.

Collaborate with Other YouTubers

Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel.

This can help increase your CPM and RPM by expanding your audience and increasing engagement on your videos. Try to collaborate with YouTubers in your niche who have a similar audience to your own.

In conclusion, increasing your CPM and RPM on YouTube requires a combination of strategies, including optimizing your video titles and descriptions, focusing on high-value niches, creating longer videos, using high-value keywords, focusing on audience retention, building a loyal audience, and collaborating with other YouTubers.

By implementing these strategies and consistently creating high-quality content, you can increase your earnings on YouTube over time.

Q: What is the difference between CPM and RPM on YouTube?

A: CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

Q: How can I find high-value keywords for my video tags?

A: There are several tools you can use to find high-value keywords for your video tags, such as the YouTube Keyword Tool, Google Trends, and SEMrush. Look for keywords that are relevant to your video and have high search volume, and try to include them in your tags, title, and description.

Q: How long should my videos be to increase my CPM and RPM on YouTube?

A: YouTube rewards longer videos that keep viewers engaged for longer periods of time. Try to create videos that are at least 10 minutes long, as this can help increase your CPM and RPM. However, it’s important to focus on creating quality content that keeps viewers engaged, rather than simply trying to make your videos longer.

Q: What can I do to increase audience retention on my videos?

A: There are several strategies you can use to increase audience retention on your videos, such as creating a compelling hook at the beginning of your video, using engaging visuals and sound effects, providing value to your viewers, and breaking up your content into shorter segments. You can also use YouTube analytics to identify the parts of your video where viewers tend to drop off, and make adjustments to keep them engaged.

Q: How can I collaborate with other YouTubers to increase my CPM and RPM?

A: Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel, which can help increase your CPM and RPM. Try to collaborate with YouTubers in your niche who have a similar audience to your own, and create content that appeals to both of your audiences. You can also cross-promote each other’s channels and videos, and collaborate on sponsored content or product launches.

Q: How long does it take to see an increase in my CPM and RPM on YouTube?

A: Increasing your CPM and RPM on YouTube is a gradual process that takes time and consistent effort. It may take several months or even years to see a significant increase in your earnings, depending on the quality of your content, the size of your audience, and the strategies you use to monetize your channel. It’s important to focus on creating high-quality content that provides value to your viewers, and to continually experiment with new strategies to increase your earnings over time.

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3 EASY Ways To Make Money with YouTube Shorts

3 EASY Ways To Make Money with YouTube Shorts

YouTube Shorts is a new short-form video feature on YouTube that allows users to create and share short-form videos, up to 60 seconds long. Shorts can be created using the YouTube app and can include elements such as music, text, and effects.

YouTube Shorts is designed to be a competitor to TikTok and other short-form video platforms. The feature was launched in September 2020 and is currently only available in select countries.

YouTube Shorts is aimed at creators and viewers who enjoy and engage with short-form video content, and it provides a new way for creators to reach and engage with their audiences on YouTube.

How To Make Money with YouTube Shorts

Making money on YouTube Shorts is possible through monetization, where you earn money from advertisements shown on your videos. Here are a few ways you can do this:

  1. Monetization through AdSense: This is where you link your YouTube channel with Google AdSense and earn money from advertisements shown on your videos. The earnings depend on various factors such as views, clicks, and engagement on your videos, and the amount of money you can earn varies.
  2. Affiliate marketing: You can promote products and services on your videos and earn a commission for each sale made through your unique affiliate link. The commission percentage varies depending on the affiliate program you join.
  3. Sponsored content: Brands may pay you to create content promoting their products or services. The amount you earn depends on the brand and the nature of the agreement.

It is challenging to estimate the income from YouTube Shorts as it depends on various factors such as views, engagement, and monetization methods.

However, some YouTubers earn anywhere from a few hundred to thousands of dollars per month from monetization alone.

Note that it takes time and effort to build a large and engaged audience, so don’t expect to make a lot of money overnight.

Here are some frequently asked questions about YouTube Shorts:

What are YouTube Shorts?

  • YouTube Shorts is a new short-form video feature on YouTube that allows users to create and share videos up to 60 seconds in length.

How do I create a YouTube Short?

  • To create a YouTube Short, you’ll need to use the YouTube app on your smartphone. From the app, you can access the Shorts camera, where you can record and edit your video.

Can I monetize my YouTube Shorts?

  • Yes, you can monetize your YouTube Shorts through ads and other monetization methods. However, the rules and requirements for monetization may change over time.

What are the requirements for uploading a YouTube Short?

  • To upload a YouTube Short, you’ll need to have a YouTube account, and your channel must meet YouTube’s Partner Program policies. Additionally, there may be restrictions on the content you can include in your Shorts.

Can I use music in my YouTube Shorts?

  • Yes, you can use music in your YouTube Shorts. However, you must have the rights to use the music, and YouTube may remove videos that violate copyright laws.

Can I edit my YouTube Shorts after I’ve uploaded them?

  • Yes, you can edit your YouTube Shorts after uploading them. From the YouTube app, you can access your video and make changes such as trimming, adding music, or changing the caption.

Can I see the performance of my YouTube Shorts?

  • Yes, you can see the performance of your YouTube Shorts, including views, engagement, and audience retention. From the YouTube Studio, you can access analytics for your Shorts and other videos on your channel.
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Top 20 Richest YouTubers Of 2022

Top 20 Richest YouTubers Of 2022

It wasn’t that long ago that making YouTube videos were created just for fun. But now, it’s one of the highest-paying jobs on the planet. Content creators are making a living out of ad revenue, sponsorships, and using their influence to branch out to other business ventures. The competition is high, but here are the 20 of the richest YouTubers dominating the video-sharing platform right now.

Top 20 Wealthiest YouTubers of 2022:

1. Jeffree Star – $200 Million

The makeup artist and former musician is on the top of the list as he is a master of promoting his own brand, Jeffree Star Cosmetics, using his YouTube channel. He makes beauty content and shares his opinion on confidence, self-image, and fame.

Jeffree made money before YouTube by doing various makeup and modeling gigs. He also joined Myspace and gained a large following. He later started a YouTube channel to endorse his music. But when it didn’t work, he launched his own business.

With 16.1 million subscribers, he is far from being the most-subscribed YouTuber, but it’s enough to make him the wealthiest. His company alone makes him over $100 million yearly. Combine that with his other income sources, and Jeffree gets a $200 million estimated net worth.

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2. PewDiePie – $40 Million

Felix Kjellberg, also known as PewDiePie, is dubbed by many as the king of YouTube. He has been on YouTube for a long time, popularizing commentary and reaction videos relating to video games and other pop culture topics.

PewDiePie was always passionate about gaming in his youth, so he recorded himself playing his favorite games. It wasn’t easy at first as YouTube didn’t have the monetization feature yet. He supported his lifestyle by selling artwork, working in the harbor, and running a hot dog stand.

He had the biggest YouTube channel for a long time until T-Series dethroned him after their rivalry. Still, he remains the most popular individual user on the site with 111 million subscribers and a net worth of approximately $40 million.

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3. Markiplier – $35 Million

Markiplier is a YouTuber who makes comedic sketches and gameplay videos. Like PewDiePie, Mark has a long history on YouTube. He is a pioneer of the sketch style of playing every character involved.

He has created multiple YouTube channels throughout the years because of different reasons. The first time was when his Adsense account was banned. So, he made MarkiplierGAME. He is also a part of the now-deleted Unus Annus channel.

Now, his self-titled main channel has a subscriber count of 32.3 million. Mark has also found success in other ventures, such as podcasting and voice acting. He has a net worth of around $35 million as a result of his endeavors.

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4. DanTDM – $35 Million

Originally referred to as TheDiamondMInecraft, DanTDM is another content creator who got most of his fame and fortune by playing video games. He primarily plays Minecraft, but he also tries other games, like Counter-Strike: Global Offensive and Pokemon.

In the category of dedicated Minecraft YouTube channel, he set a Guinness World Record for the most views. Dan also broke the record for the most goals scored by a Rocket League squad of two or three players in a single game.

Dan has acquired a total of 26 million subscribers. With this following, he wrote the book titled Trayaurus and the Enchanted Crystal in 2016. He did a book tour and starred in a YouTube Red series the following year. He has a net worth of nearly $35 million.

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5. Ryan’s World – $32 Million

Ryan’s World is one of the most recognized YouTube accounts for children. In this channel, a child named Ryan Kaji reviews toy products, performs DIY science experiments, and completes numerous tasks.

It was previously known as Ryan ToysReview, but it was later renamed to its current moniker as Ryan tried new things. The 10-year-old’s mother had given up her full-time career to work with her son for this channel.

They currently have nine total channels, but they garnered 32 million subscribers on their main account. There’s a Spanish and Japanese version of Ryan’s World. They also sell merch, which is mainly toys and clothing. This gives Ryan a $32 million net worth at a young age.

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6. Dude Perfect – $30 Million

Cody Jones, Tyler Toney, Garrett Hilbert, and twins Cory and Coby Cotton make up Dude Perfect. They gained popularity by making trick shot videos. Now, they are also doing other wild challenges and fun video series.

The five members were all roommates in college at Texas A&M University. They started by recording trick shots at Tyler’s ranch. When their videos became viral, ESPN called them and asked to feature them.

Dude Perfect has amassed 57.3 million subscribers. Players from several professional sports leagues have collaborated with them. They also created a mobile game with the same name as their channel. Now, the group has a total of $30 million in net worth.

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7. MrBeast – $25 Million

This may come as a surprise to some, but MrBeast is not the wealthiest YouTuber alive. He just likes to make philanthropy and challenge videos in which he gives away thousands, and sometimes millions, of dollars to random people and organizations.

Jimmy began posting on YouTube as MrBeast6000 when he was 13 years old. He started getting mainstream attention in 2017 when he made unique vlogs and rigorous challenges.

MrBeast is now close to getting the Red Diamond Play Button as he racked up 91.8 million subscribers. This fame also helped him launch other ventures such as Finger on the App, MrBeast Burger, Feastables. That’s why it’s not surprising that he has over $25 million in net worth.

Top 20 Richest YouTubers Of 2022 7

8. VanossGaming – $25 Million

Evan Fong, popularly known as VanossGaming, is a Canadian online figure, creative director, gaming commentator, and disc jockey. He showcases most of his talents on his YouTube channel.

He created his YouTube channel around the same time he went to college to study economics. When he began to devote more time to content creation, his parents became concerned. But everything worked out in the end for Fong.

He is regarded as a key character in the expanding video game commentary subculture. This is how he got 25.6 million people to subscribe to his channel. He also makes money as a DJ called Rynx. It eventually gave him an estimated net worth of $25 million.

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9. Ninja – $25 Million

Ninja, whose real name is Richard Tyler Blevins, is a professional gamer known for streaming Halo 3, Fortnite, PUBG, and more. Team Liquid, Cloud9, Renegades, and Luminosity Gaming were among the teams he played for.

He never went to a university and started streaming in 2011. He was slowly getting viewers at first. His mainstream media debut came in March 2018, when he streamed Fortnite with Travis Scott, Drake, and JuJu Smith-Schuster.

At the time of writing, Ninja’s subscriber count is hidden, but it’s known that he reached 23.9 million in the past. Apart from YouTube, he has many fans on Twitch, even becoming the most-followed channel on the platform in late 2021. He now has a net worth close to $25 million.

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10. Rhett and Link – $24 Million

Rhett James McLaughlin and Charles Lincoln “Link” Neal III are a comedic pair that dubs themselves as the “Internetainers”. They have made several comedy projects together, but perhaps their most successful one is the web series Good Mythical Morning.

The duo met in first grade at a North Carolina elementary school. They went on to share a dorm room at North Carolina State University. They both worked in their respective fields for a period while also creating skits.

Their Rhett and Link channel has 4.99 million subscribers, while Good Mythical Morning has 17.5 million. They run five channels in total. They are also the current owners of another comedy group called Smosh. With this, the two have a combined net worth of $24 million.

11. James Charles – $22 Million

As a creator who thrives in the beauty genre, James Charles Dickinson is known for his makeup tutorials. He has stated that cosmetics is a creative expression and an art form for him.

He got into beauty by assisting a colleague with her makeup for a school dance. He eventually taught himself how to do it alone and began doing it professionally for others. James started his channel while working as a small makeup artist in New York.

James has about 24.2 million subscribers currently. After a tweet displaying his makeup made headlines, he was named CoverGirl’s first male brand ambassador. He’s over $22 million after releasing his own makeup line.

12. Jake Paul – $22 Million

Jake Paul is a vlogger who has turned his focus to celebrity boxing. His YouTube channel is known for its pranks, controversy, and music. He is a part of Team 10, who dropped the song, It’s Everyday Bro, which received mixed reactions from listeners.

He first became known on Vine and then for his role as Dirk Mann on the Disney Channel show Bizaardvark, which he played for two seasons. Paul has been the target of numerous controversies during his career as a result of his actions.

Even with the disputes, Paul has gained 20.4 million subscribers. As of his professional boxing career, he has a 5-0 record. Content creation and boxing made him one of the most prosperous YouTubers today, worth $22 million.

13. KSI – $21 Million

JJ Olatunji, alias KSI, is known for posting hilarious reactions and gaming commentary videos on his YouTube channel. He is also involved in celebrity boxing, and he releases his own music. He is also a member of the British influence group Sidemen.

In 2008, he began publishing gaming videos on YouTube, and most of them were about FIFA. He drew a large number of viewers and quickly increased his material coverage.

The JJ Olatunji channel, where he uploads his vlogs, has 14.8 million subscribers while his music account, KSI, has 23.7. JJ was the first rival of Jake Paul in their amateur boxing career. It ended with a draw, and both turned pro later on. This contributed to KSI’s current net worth of $21 million.

14. Preston Arsement – $20 Million

With multiple gaming channels, Preston Arsement is one of the leading content creators in his category. He mainly plays Minecraft, and he’s a part of The Pack, a Minecraft community he started with his friends. He also makes videos from the Minecraft server he runs.

Like many gaming creators, Preston has been a video game lover since childhood. He eventually decided to skip college and create the TBNRfrags channel with two of his friends, TBNRKenWorth and ChocoTheChocobo.

TBNRfrags has reached 7.53 million subscribers. But later on in Preston’s career, he decided to make a channel of his own. It now has 19.3 million subscribers. Arsement’s online pursuits have earned him a net worth of over $20 million.

15. Like Nastya – $20 Million

Like Nastya is the second children’s channel to make it on this list. The channel stars a little Russian girl named Anastasia Radzinskaya, who often does toy unboxing, reviews, and travel vlogs.

At birth, Anastasia was diagnosed with cerebral palsy. Her parents both worked and owned businesses that they eventually sold. They devoted all of their time to caring for their daughter, eventually making a YouTube channel dedicated to her.

Fortunately, the girl is doing well now, and their efforts have earned them 89.2 million subscribers. They translated their videos into different languages. It helped Anastasia gain a net worth of approximately $20 million at eight years old.

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16. David Dobrik – $20 Million

As a long-running social media personality, it’s not a shock to many that David Dobrik is one of the most affluent content creators on the planet. His YouTube channel featured individuals with whom he had previously collaborated on other platforms.

David started out on Vine. Before Vine was shut down, he had over a million followers. Because of this, he was able to shift to YouTube faster than most other influencers.

The Slovakian personality continues to grow with his 18.3 million subscribers. He made a second channel, David Dobrik Too. He uploads challenge videos and blooper clips there. David also has a podcast with Jason Nash. All of this amounts to a net worth of around $20 million.

17. Lilly Singh – $20 Million

Formerly called Superwoman, Lilly Singh is an accomplished comedian and actress. Her YouTube channel is full of skits and crossovers with well-known celebrities.

Singh had planned to obtain a degree as her parents had wanted but instead chose to make YouTube videos. She decided that if her YouTube career did not take off, she would return to grad school. But her YouTube channel exceeded her expectations.

She now has 14.7 million subscribers and has been involved in projects outside of YouTube to improve her wealth. She got the chance to make music, host a talk show, and tour the world. Though she still studied for a degree, she also has a net worth close to $20 million.

18. Logan Paul – $19 Million

Logan is the big brother of Jake Paul. The siblings have a similar career and content, consisting of pranks, challenges, and vlogs. Both of them have been involved in several controversies and have dived into the world of professional boxing.

At ten years old, Logan was already making videos. In 2015, he was the most famous Vine creator. He moved on to act in some television programs and even write a screenplay.

He now has 23.4 million subscribers. Aside from his typical content, he’s a frequent guest at boxing, mixed martial arts, wrestling events. He also hosts a podcast titled Impaulsive that adds a lot to Paul’s $19 million net worth.

19. Blippi – $16 Million

Blippi, also referred to as Stevin John, is a popular children’s entertainer who can be seen on a handful of streaming platforms. He depicts a lively and curious character in his informative videos so that kids can relate to him.

Stevin didn’t start out as Blippi. In fact, he was far from child-friendly in his early days of playing characters. He portrayed Steezy Grossman, a child born as feces.

Switching to a different look is perhaps the best decision he’s made now that he has 15.1 million subscribers on YouTube. He also makes foreign language videos and releases them to various platforms. That’s why Blippi is worth $16 million.

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20. Roman Atwood – $14.5 Million

Roman Bernard Atwood was known initially for his prank videos. However, he ultimately transitioned to another content style. He made vlogs, in which he chronicles his daily activities.

While still in high school, Roman Atwood began filming and making videos. He even made The Nerd Herd DVD series. In Columbus, Ohio, he’s also worked on a number of films and commercial gigs.

His original prank channel earned 10.3 million subscribers until he stopped posting there in 2016. Now, he is active on his second channel. Overtook the first one with 15.5 million subscribers, giving Roman Atwood a 14.5 million net worth.

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE LISTS SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Top 10 Side Hustles for YouTubers

Top 10 Side Hustles for YouTubers 1

People today understand more than ever the importance of diversifying when it comes to your source of income. After decades of financial crisis’ and global pandemics, younger generations are acutely aware of how risky it is to put all your eggs in one employment basket.

This has always been the case for YouTubers, of course. Since the beginning of YouTubers making money from their content, it has always been the advice for smart YouTubers not to rely solely on YouTube to pay their bills. Adpocalypses, changes to personal situations, and much more can make YouTube earnings evaporate in no time.

Of course, telling you that it’s important to spread your wings a bit financially is all well and good, but we want to go that extra step and give you a few ideas on where you can spread your wings!

With that in mind, we’ve put together our top 10 side hustles for YouTubers to dip their toes into (click here for side hustles for students). Never heard of a “side hustle” before? Don’t worry…

What is a “Side Hustle”?

A side hustle is defined as any job or occupation that is not your main job or occupation. In a traditional sense, an example of this might be someone working in a factory through the week and then doing a few shifts tending bar on the weekend. In this case, the bar work would be a side hustle.

Of course, things are a little more fluid these days, with the lines between side hustles and a “main job” being a little blurrier, but there is an emotional component that is strong these days than it once was. It is not uncommon for people who make their money online to have something that they consider a side hustle actually be their primary source of income!

Still, whether you classify something as a side hustle based on the money it makes you or how important that activity is to you, the basic premise remains the same; it’s a way of earning money that you consider secondary to another way of earning money.

How Much Money Can You Make With a Side Hustle?

The amount of money you can make with a side hustle will, of course, vary tremendously depending on several factors, such as what the side hustle is, how good you are at it, how much time you put into it, and more.

As mentioned above, how much money it makes does not necessarily affect its status as a side hustle. If you consider YouTube your “primary” hustle, you may well find one of your side hustles overtaking as your largest source of income. Our advice would be to not think too much about things like the exact amounts. As long as you’re making enough (whatever “enough” means to you), it doesn’t matter which hustle is making the most money.

How Do YouTubers Receive Their Money? 3

Don’t Think of it as a Side Hustle!

While you should get too hung up on the specific amount being made by any form of hustle, it’s important not to think of things as secondary, or unimportant. If your job involves making money on the Internet, you should consider all of it your job, whether it’s making the most or not.

If you start thinking of legitimate income sources as unimportant, you run the risk of letting them slip until they stop being legitimate income sources. You may think of yourself as a YouTuber, but if you have half a dozen side hustles, they will quickly amount to a significant portion of your income, so you probably literally can’t afford to neglect them.

Top 10 Side Hustles for YouTubers

That’s enough about what side hustles are, it’s time to get to our top ten side hustles for YouTubers. Of course, if you simply searched for side hustles and found this post, you aren’t a YouTuber, don’t stop reading. We’ve picked these ten side hustles because they work well with YouTubing, but they are perfectly viable side hustles for other walks of life, too.

In fact, if you see your main hustle on here (blog writer, or podcaster, for example), just swap that one out for “YouTuber” and keep on reading!

Oh, and a little side note about the YouTube Partner Programme, we haven’t included that in this list because we assume that if you’re looking to add side hustles to your resume, you’re already making money from YouTube.

#1 Affiliate Marketer

Affiliate marketing is perhaps one of the most well-established means of making money on the side for YouTubers. This is the process of promoting something in the course of your usual content and making a little money on the actions taken by your viewers.

The most well-known example of this is, of course, Amazon’s affiliate program. When enrolled as an Amazon affiliate, you will be able to get a personal affiliate link from any Amazon product. Viewers who happen to buy that product will not pay any extra—indeed, they wouldn’t even know it was an affiliate link if you didn’t tell them (more on that in a second)—but you will make a small commission on anything they buy through your links.

There are many forms of affiliate marketing available, as well as services designed specifically to facilitate linking companies with people like you. It should be noted, however, that you should always give some sort of indication to your viewers that a link you have put in the description or a product you are promoting in your video is something you are promoting as an affiliate. It’s not hard to find out, and viewers will be turned off by this kind of dishonesty. It could also get you in trouble with YouTube.

#2 Merchandise Seller

Whether you have some kind of merchandise that exists independent of your YouTube channel, or you start releasing merchandise that ties directly in with your YouTube channel, having that channel can be a great way to promote it.

Naturally, if your merchandise is tied to the channel (for example, t-shirts with the channel logo on them), you’re going to want to promote it from that channel. Alternatively, if you want to start (or already have) a small clothing line, you sell artwork, or you sell pretty much anything on a site like Etsy, you can leverage the popularity of your YouTube channel to give that side hustle a bit of a kickstart.

#3 Course Instructor

Many YouTubers have some area of expertise, even if their channel is not about imparting that expertise. These days, the administrative side of creating and hosting an online course to teach other people things is relatively painless. There’s still a lot of work in putting the course together, of course, but there’s a lot of work in running a YouTube channel, as well, and you’re not letting that stop you… are you?

Of course, if your channel is centred around educating, such as a DIY channel, or tutorials on coding, it will be much easier to translate that audience into an online course. But even channels that are not about teaching viewers something can take advantage of this side hustle, as long as the course is teaching a skill that is on display when you make your videos.

#4 Channel Manager

If you have a particular flair for handling YouTube channels, you might consider turning your attention to becoming a channel manager. Essentially, you would take on the management of other people’s channels, and handle almost everything except for the content itself.

Many people don’t have the time or desire to effectively manage their channel themselves, but proper channel management can make an enormous difference. As you will no doubt be aware of this is a side hustle you are considering.

The main thing to beware of here is letting this side hustle take over. A good channel manager will typically have several clients. And, while managing a channel doesn’t take nearly as much time as making content for it, it all adds up if you keep adding clients to your roster.

#5 Blogger

Bloggers may resent seeing their profession listed as a side hustle on a YouTube blog—especially since blogging was a viable source of income before YouTube—but don’t be mad; YouTube can just as rightly be called a side hustle for bloggers. And the good news is this makes sense whichever way round you look at it.

Essentially, you have something to share with an audience, and you are currently doing it in video form. By translating that content to written form, you can reach a whole new audience. Or you can make it supplemental, giving your YouTube audience something else to consume.

#6 Podcaster

In a very similar vein to being a blogger, you can get more of your message out in audio-only form through podcasts. And, again, if you are a podcast, you can easily look at this suggestion in reverse, with YouTube being the side hustle.

This suggestion works best for channels that already have a podcast-like feel, such as panel show channels, or interview channels. If you regularly put out hour-long videos that are mostly talking, you’re going to miss out on a lot of viewers purely because of the time requirements. Not everyone has that much free time to sit and watch YouTube.

Those same people might have an hour’s worth of commuting to do every day, or regularly go for a job and like to listen to something while they do. They might just want something to put on while they do a bit of cleaning around the home. If your content is already podcast-like, putting it out as a podcast will involve negligible work. And, if it succeeds, it could drive more traffic to your YouTube channel.

Of course, you can still make a podcast if your channel isn’t the kind of channel described above. As long as you have something interesting to talk about, you can find an audience.

#7 Produce Video Content

This one is a little trickier. As we mentioned above in the channel manager section, creating content for a channel is the most time-consuming part, so the idea of producing video content for others might not seem like the best plan.

While you could certainly produce video content for other YouTube channels, we’re suggesting something more specialist, such as making animations idents, or infographic clips. If you have a skill for this kind of thing, there will undoubtedly be plenty of people and companies that are happy to pay for your services.

#8 Stock Trader

This one doesn’t really tie in to you being a YouTuber unless your YouTube channel revolves around you being a stock trader, or talking about stock trading in some form. If this isn’t you, you can still get into stock trading (or currency trading), to earn a little (or a lot) extra on the side, just be sure you know what you’re doing. We categorically do not recommend anyone dabbling in the stock market without knowing what they’re doing beforehand.

#9 Become a Consultant

You don’t have to make content to take advantage of your expertise. Consultancy work is a great way for you to exploit your own knowledge while helping others. One example of this could be helping other YouTubers grow their channel (assuming you have proven yourself able to do this in the first place of course!), but it could just as easily be any other area of expertise you have.

#10 Champion a Cause

This one is kind of cheating. You won’t necessarily make any money from championing a good cause, but that doesn’t mean you shouldn’t do it. Whether it’s planting trees or donating to charities, you have the power to make an impact.

Final Thoughts

YouTube is undoubtedly a great platform for launching other projects, whether they are passion projects, side hustles, or even new careers. The list above is a relatively small selection of the possibilities for adding new hustles to your game, so don’t worry if none of the above work for you.

Of course, if all else fails, your side hustle could always be other YouTube channels.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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Top 7 Highest Paid Niches on YouTube

Top 7 Highest Paid Niches on YouTube

Anyone whose familiar with the topic of YouTube as a money-making opportunity will be familiar with the concept of niches.

If you’re not, all you really need to know for this post is that some niches are worth more to advertisers than others, and the more valuable a niche, the more revenue it has the potential to generate for YouTubers.

Choosing the right niche (or niches) is key to not only ensuring that your channel is financially successful, but also to ensuring that you can maintain the kind of momentum necessary to stick at it long enough to be successful. With that in mind, we’ve picked out seven of the highest paid niches on YouTube.

It’s best to pick a niche you are interested in, but that doesn’t mean you can’t lean towards a more valuable niche that you’re interested.

And now, in no particular order…

Affiliate Marketing

It probably shouldn’t come as a surprise that one of the best paying niches on YouTube is about another way of earning money.

Affiliate marketing—earning income through referrals—typically commands a CPM (cost per thousand views) of around $12 to $22, and is probably the highest paying niche available.

Because affiliate marketing is such a viable way to succeed, there is a lot of interest in affiliate marketing products and, as a result, a lot of interest in advertising said products And, because YouTube ads work on a bidding system, the more interest there is in advertising something, the more money those advertisements will generate.

Top 7 Highest Paid Niches on YouTube 1

Personal Finance

Our next pick, and something that you might see as establishing a bit of a trend on this list, is personal finance.

Being financially successful is about more than finding ways to make lots of money, you also need to manage your money well, and more of us are coming to learn that.

That’s where personal finance products come in. These might be anything from debt management consultations to services and software for tracking your finances. Videos making content in this niche can expect to see a CPM of between $4 and $12.

Business Advice

In much the same vain as the personal finance pick, business advice is also a very lucrative niche, often commanding CPMs in excess of $10. This one makes a lot of sense, as more and more opportunities for small businesses become accessible to regular people, more of us are looking to start a business of our own.

It could be a craft brewery, a 3D print on demand business, an Etsy store, or any number of other ways to start a business without hundreds of thousands in capital. But those people still need advice on running a business, which is why this niche is so competitive.

Drop Shipping

Very much continuing the theme of our last pick, drop shipping is a business model whereby a business owner markets and sells products that another company stocks and ships, that company being a drop shipping company.

This works to both companies advantage, as the smaller company does not need to worry about purchasing and storing lots of expensive stock, and the larger company does not need to worry about things like customer service.

This model of business has found a lot of success in the Internet age, and videos in this niche can expect to see CPMs in the region of $7 to $14.

Print on Demand

There isn’t a great deal to be said about print on demand that wasn’t said in our drop shipping pick because the basic business model is very similar, and so are the CPM figures.

Many drop shipping services will offer a print on demand component on some of their products, allowing companies to offer those products with their own branding.

Top 7 Highest Paid Niches on YouTube 2

Trading and Investing

It’s probably obvious to you now that all of the highest paid niches on YouTube are ones that revolve around finances in some form or another, so you shouldn’t be surprised to see investing and trading on here.

Videos on the hows and whys of investing, as well as tips for those brave YouTubers who are willing to put that information out there, do very well in their own right, but content in this niche that trading platforms, signal services, and the multitude of investing and trading related services and products can advertise on routinely see CPMs as high as $18.

Content Creation

Our last pick might not be the most lucrative in terms of CPM—typically around $5 to $10, if you were wondering—but it is probably the most relevant to anyone reading this post.

Content creation is big business these days, whether it is creating content on video platforms like YouTube, or making podcasts, writing blog posts, or any number of other ways to make things and put them out into the world.

Crucially, there is a seemingly endless supply of products, tools, and services to help people in their content creation endeavours, which means there is plenty to advertise about.

Final Thoughts

While the niches shown here are hot right now, this is very much a volatile marketplace, and there are so many factors that can affect it.

If you can find a niche you are comfortable working in and interesting in making content for, you are in the ideal position as a YouTuber, because you will enjoy what you do.

We understand that many YouTubers don’t necessarily have that luxury, however, and it is sometimes necessary to hunt for the niche that makes the most financial sense. As with most areas of online revenue generation, the best advice you can take here is to not put all of your eggs in one basket.

If you focus everything on one niche, and that niche takes a dive for some unforeseeable reason, you will find yourself in a sticky spot.

If you can diversify your content and tackle multiple niches in different areas, you stand a much better chance of withstanding any dramatic changes to any single niche’s popularity.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

What Percentage of YouTubers Make Money?

One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money?

Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;

If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.

What Percentage of YouTubers Make Money?

Firstly, let’s set a few ground rules for this section.

When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.

The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.

YouTubers That Are Eligible to Make Money

At the time of writing, there are around 31 million YouTube channels on the platform. If we start with the lowest barrier to entry for YouTube monetisation—the YouTube Partner Programme—we know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we can’t easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number of YouTube channels with over 1,000 subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.

Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.

And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.

How Do YouTubers Receive Their Money? 3

Updated YouTube Earnings Statistics (2023)

With the ever-evolving landscape of YouTube and its creators, it’s essential to stay up-to-date with the latest statistics. Here, we present the updated earnings statistics for YouTubers in 2023, showcasing the growth and potential of this thriving platform.

YouTube Earnings Stats Table (2023 Projected)

YouTube Channel Subscribers Percentage of YouTubers Estimated Monthly Earnings (USD) Estimated Yearly Earnings (USD)
1 – 1,000 subscribers 88% $0 – $50 $0 – $600
1,001 – 10,000 subscribers 9% $50 – $500 $600 – $6,000
10,001 – 100,000 subscribers 2.5% $500 – $5,000 $6,000 – $60,000
100,001 – 1,000,000 subscribers 0.4% $5,000 – $50,000 $60,000 – $600,000
1,000,001 – 10,000,000 subscribers 0.09% $50,000 – $500,000 $600,000 – $6,000,000
10,000,001+ subscribers 0.01% $500,000+ $6,000,000+

Key Takeaways

  • A significant majority (88%) of YouTubers have less than 1,000 subscribers, with earnings ranging from $0 to $50 per month.
  • Only 2.5% of YouTubers have between 10,001 and 100,000 subscribers, making it a competitive range to break into. These creators can expect to earn between $500 and $5,000 per month.
  • The top 0.1% of YouTubers, with over 1 million subscribers, make up the most successful and highest-earning tier. They can potentially earn over $50,000 per month and more than $600,000 per year.

These updated statistics demonstrate the income disparities between different levels of YouTube creators. While a small percentage of YouTubers make a significant income from their channels, the majority earn relatively small amounts. Aspiring creators should be aware of these realities and have a diversified income strategy to maximize their chances of success on the platform.

Why is the Percentage so Low?

There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and money makers is the low barrier to entry.

It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.

Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.

Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.

What Does This Mean?

We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.

On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.

In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.

Other Ways of Making Money With a YouTube Channel

The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.

It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.

Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon.

But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time.

The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.

Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.

Multi-Channel YouTubers

In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.

It’s not uncommon among popular YouTubers to have more than one channel.

This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.

Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.

After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.

Final Thoughts

At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.

Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.

Now get out there and be the 0.25%!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube Reviewing Products

How to Make Money on YouTube Reviewing Products

One of the great things about YouTube, both as a source of revenue and as a creative outlet, is that there are so many ways to be successful.

There are wildly successful YouTubers in just about every niche and making just about every kind of content there is. From gaming videos that are pure gameplay—no commentary—to in-depth guides on how to make an amazing home cooked meal. If you want to get a feel for what it is like to camp out in the wilderness with nothing but a knife, there’s content for that.

Want to see someone attempt to build a real-life Iron Man suit? There’s a video out there for you.

This wealth of variety is a two-way street, of course. Not only does it mean that you can find just about any kind of content you want, it also means you can make just about any kind of content you want, and reviewing products is one such type of content that can be both creatively fulfilling and financially successful.

What Are YouTube Product Reviews?

Product reviews on YouTube can cover everything from a “Top 10 Moustache Trimmers” list video to an in-depth review of a cryptocurrency marketplace.

The format can vary significantly, also.

When you think of YouTube reviews, you tend to think of videos where the YouTuber lays out the details of the product, perhaps talks about the kind of use cases you would want it for, and maybe even compares it to similar products. In reality, review videos can be ridiculously over the top or unconventional.

They can even be subtle in the sense that it is not immediately obvious that the video is a review, but nevertheless gives the viewer all the information that a review would give.

Many YouTubers have found themselves becoming unintentional product reviewers as an organic result of their channel’s subject matter. For example, there is a strong niche around camping on YouTube, and many camping YouTubers have found themselves spending whole videos talking about the gear they use after being asked repeatedly by their viewers to do so. The same can be said for musician YouTubers and their gear, and any number of other niches where product reviews were never the main purpose of the channel.

There is a limit to this, of course. For example, the “Will it Blend?” format of days gone by, where various products were thrown into a blender to see if they would blend, doesn’t really tell the viewer much about the product’s capabilities beyond being blended (though it was an effective marketing campaign for the blender itself).

As a general rule, a product review video should tell the viewer any important information they might want to know about the product—such as specifications—give the viewers some basis of comparison so that those less informed about the type of product are not left behind, and, usually, give some kind of subjective opinion. If we were to apply these basics to a video of a new mobile phone, you might include the following key sections;

  • The technical specifications of the phone
  • How those specifications stack up next to a similarly-priced phone
  • Your recommendations—who is the phone good for? Is it worth the money?

As we mentioned above, the actual presentation in which you get this information across is entirely up to you, and there is a lot of scope for creativity there.

How to Make Money on YouTube Reviewing Products

So, to the crux of the post; how to make money on YouTube reviewing products. Like the content of the videos themselves, there are many ways to monetise your product reviews.

We’re going to cover the main ones, but before we do, let’s go over some ground rules that apply to all the below.

Firstly, content is king. It sounds cliché, but it’s cliché for a reason. All the tricks in the world will only get you temporary success (if any) if the underlying content isn’t up to scratch.

However you decide to approach your product review videos, you should do your best to make sure the content is the highest quality you can achieve, both in terms of the contents and the literal quality of the video.

The next universal thing you do is be honest with your viewers when making sponsored content.

This applies to YouTubers of all stripes, but even more so when we’re talking about YouTubers who review products. If you have been paid to do a particular review, regardless of whether the review is 100% honest and not flattering at all for the product, even if all the company did was send you a free product to do the review with and aren’t actually paying you, you need to tell your viewers.

It might put some people off, but not nearly as many people as it will put off if they find out you have been getting paid to review products and not been up front about it. In some situations, this can also get you in legal trouble.

Finally, as we touched on above, make sure you give the viewers the information they came for.

There is nothing wrong with making content where you throw an iPhone in a blender or drop a laptop from water tower to see if it still works after, but if you want people to come to your channel for product reviews, you need to give them the important information somehow.

How to Make Money on YouTube Reviewing Products 1

A Basic Product Review Channel

With a basic review channel, you would be monetising your videos through the YouTube Partner Programme, earning revenue from the ads displayed on your videos. In terms of a pure views-to-revenue conversion, this isn’t the most effective way to monetise your content, but it is the easiest.

Your channel will need to meet certain criteria to be allowed into the YouTube Partner Programme, such as having at least 1,000 subscribers and 4,000 hours combined watch time across the whole channel over the last year, as well as some other criteria.

Relying solely on the YouTube Partner Programme will limit what you can review. For example, if you are reviewing fire arms, you probably aren’t going to be able to monetise that content using YouTube’s monetisation programme.

The same goes for things like tobacco products, adult toys, and host of other things that advertisers aren’t necessarily keen on their ads being displayed next to.

Affiliate Linking

The natural next step to monetising product reviews is affiliate linking. There is a multitude of affiliate networks out there; some may cover purely electronic goods, others may focus on healthcare products, for the purposes of this example, we are going to focus on by far the most commonly used affiliate programme; Amazon Affiliates.

Amazon Affiliates enables users to get a special link to Amazon products and pages that they can give to their viewers, and any time someone buys a product through one of those links, the affiliate gets a little cut of the profit. The price is exactly the same to the consumer, but some of the money is redirected back to the affiliate who shared the link.

This system works very well for product reviewers who are reviewing things you can buy on Amazon, since almost anything on the site can earn you affiliate revenue, and the mechanism by which you earn is quite organic. You review the product as if you would, and you casually mention that there will be links to the products in the description (while being honest about the fact that they are affiliate links, of course).

First Looks and Exclusives

This is a little more indirect, but if you can build up a good enough reputation, you can get your foot in the door for first looks and exclusive content.

You may not get paid directly for these, but having a first or exclusive look at a highly anticipated product can do wonders for your channel’s prestige, boosting your viewing figures and increasing your earning potential from the other methods of monetising your content.

If you do manage to get these kinds of exclusives, it is important that you abide by any non-disclosure agreements and other restrictions placed on your content as part of the deal.

Not only are you opening yourself up to legal problems if you don’t, you are pretty much guaranteeing you won’t get those offers again.

Final Thoughts

Product review videos are an excellent way to earn money through YouTube, in no small part because a love of the subject matter is not necessary for success (though some expertise is necessary). Honesty is perhaps more important than usual in for reviewers, however, since the risk of being caught lying is substantial. If it gets out that you are being dishonest in your reviews, you can essentially kiss goodbye to any hope of making money with product reviews on YouTube.

And, like all types of content on YouTube, the better the quality, the better your chances of success. Great quality videos aren’t guaranteed to succeed, but poor quality content is almost always guaranteed to fail eventually.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

Do All YouTubers Make Money?

Do All YouTubers Make Money?

Though it’s becoming less of a thing as YouTube and other video platforms become evermore pervasive in our lives, there is a weird psychological aspect to seeing someone on screen.

Almost certainly left over from the not-too-distant days when broadcast television was the only way to get video content and being on TV in any significant capacity almost inherently meant you were famous, we have a tendency to “celebritise” (yes, I made that word up) our favourite YouTubers.

And, if someone is a celebrity, they’re probably making plenty of money, right?

Of course, while the likes of James Charles and DanTDM are making a small fortune and can be considered to be celebrities by most reasonable standards, the truth is that the overwhelming majority of YouTubers—even the ones that make their living from YouTubing—are living considerably more modest lives than your average A list celebrity.

So, when asking the question, “do all YouTubers make money?” – we can confidently and absolutely say no, no they do not. Many YouTubers make nothing at all from their YouTubing exploits. Making money on YouTube depends on niche, consistency and the ability to monetize properly. If you can convert views into clicks and sales you can do very well.

But it is the grey area between no money and filthy rich that is the most interesting, and that’s what we’re going to take a look at today.

YouTubers Who Make No Money

Before we get to that more interesting area, let’s take a look at the people who don’t earn money from their YouTube channels.

As implied above, we are generally more savvy to the fact that literally anyone can become a content creator, and no matter how exciting and lavish something looks on YouTube, there is a good chance they are filming in a studio flat in between shifts tending bar. There’s nothing wrong with bar tending, of course, but it’s not something people who don’t need the money typically choose to do for fun.

The first thing to consider is that changes to YouTube’s monetisation policies not so long ago made it so that many YouTubers can’t monetise their channel.

For YouTubers who have less than a thousand subscribers or fewer than four thousand hours combined watch time, or any of the other criteria, monetising their content through the YouTube Partner Programme is not an option.

They could monetise their content in other ways, of course, but a channel that doesn’t meet the criteria for the YouTube Partner Programme will often be too small to make any significant income from other means.

There are exceptions to this rule, of course; some YouTubers may make content in niches that YouTube will not allow to be monetised, but still have a big enough following to make money in other ways, such as selling merch, but for the most part, people who can’t monetise their YouTube content are probably not making any money from their channel.

Of course, there is a whole separate discussion to have over whether making money should be considered important. While life is rarely ideal, the ideal scenario would be that the YouTuber makes videos they want to make regardless of whether they are getting paid, and any revenue can then be treated as a nice bonus, and if things progress to the point where you can earn your living from the channel, event better! That being said, we know life is not ideal, and YouTube is a regular job for many people, rather than the dream career it can sometimes look like to outsiders.

How the Other Half Lives

Much like society, the very successful make up a tiny fraction of the total number of YouTubers out there.

The exact amount that any given view is worth varies quite significantly depending on the type of content and things like how long the video is, but as a rough guide, YouTubers can expect to earn between $3 and $5 per thousand views of monetised content. Using the aforementioned DanTDM as an example, Dan consistently gets 2-3 million views a day. Using these numbers and sticking to the conservative end of the scale, we can estimate that Dan makes around $6,000 per day from the YouTube Partner Programme alone. And that doesn’t factor in things like merchandise sales, sponsored videos, super chat money, and anything else he might be doing that earns revenue.

And if that makes you feel a little jealous, Dan ranked approximately 50th (at the time of writing) in terms of video views across the whole platform, meaning there at least 49 YouTubers out there probably making a lot more money!

The reason we’ve included this envy-inducing section is to illustrate just how big the numbers we are dealing with can get. Even with YouTube’s notoriously low rates of pay and unreliable nature when it comes to changing their terms of service, there are YouTubers out there who can easily break a quarter of a million dollars in one month on ad revenue alone. They are by far the minority, but when it comes to YouTubers who get millions of views a day, it’s probably harder for them to not make money.

The Grey Area

So now we come to that interesting middle ground between the people who make nothing and the people who make more money than they know what to do with.

The YouTubers we are talking about here can be a mixed bunch. We might be talking about YouTubers who have a substantial following but make the kinds of videos that YouTube refuses to monetise.

We might be talking about people whose channel has grown enough to be approved for the YouTube Partner Programme but is still relatively small and not making a great deal of revenue.

This swath of YouTube covers everything from people who spend large portions of their week making YouTube content and make very little money, to people who spend a few hours a week streaming off-the-cuff content and make thousands.

And, of course, the many YouTubers whose time-to-earnings ratio is comparable to a regular job.

Understanding Revenue and Motive

When trying to wrap your head around this topic, it is important to remember that YouTubers do what they do for a variety of reasons.

Some people have no interest in money, and only do the bare minimum of monetisation on their channel. Some people do absolutely everything they can to monetise their content and end up making a respectable income from a relatively small number of views.

It is also important to remember that revenue is far from a simple, clean system that looks the same for every YouTuber. For one thing, even the ad revenue earned through the YouTube Partner Programme can vary dramatically between YouTubers. Not only are some ads worth more than others, but the watch time can play a huge role. Consider a two-minute video; YouTube might put an ad at the start of that video, earning the YouTuber a cool $2 per thousand views. Now let’s say a different YouTuber in the same niche puts up a video that is ten minutes long, has two ad placements and gets the same amount of views; that YouTuber will be making $4 for their thousand views. Same amount of views, twice as much revenue.

Of course, this example assumes that both videos are watched all the way through and all the ads are seen, but the fact that we need to clarify that fact illustrates another way in which revenue calculation on YouTube is a messy business.

Then, of course, there are the many and varied ways that YouTube content could be monetised. Someone who seems to be getting relatively low viewing figures on their YouTube channel could be making a comfortable living from their content over on Patreon.

We tend to think of viewing figures through the YouTube revenue lens, which is to say, we assume you need at least 50,000-100,000 subscribers before you can have any hope of making decent money. The truth is you can do it with a lot less if that audience is dedicated and invested in your channel. If a YouTuber had 5,000 subscribers and 5% of those subscribers are happy to send the

YouTuber $10 a month in YouTube memberships, Patreon subscriptions, or something similar, that YouTuber could easily live off the money they make, even if they are getting viewing figures in the hundreds, rather than tens of thousands. Conversely, a YouTuber making all of their earnings through the YouTube Partner Programme would have be getting at least 800,000 views a month to make the same amount of money.

Final Thoughts

Do all YouTubers make money? Certainly not. At least, not from YouTube. But there are so many factors that go into how much money YouTubers make that it is almost impossible to make an accurate guess based only what you can see from the outside.

They could be a relatively unknown YouTuber with a dedicated following who makes plenty of money in memberships, or they could be a well-known YouTuber who gets millions of views, but their content is in a poorly-paying niche, constantly has videos demonetised, and pays agent fees.

The truth is, unless a channel has no subscribers or millions of subscribers, the only way to be sure is to ask, but you probably won’t get an answer.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Are Virtual Influencers?

What Are Virtual Influencers?

“Influencer” should be a word familiar to anyone who is venturing into the world of social media and, by extension, YouTube (don’t worry if it’s not, we’re going to explain it in a little more detail below).

But something that could less familiar to many is the term “virtual influencer”.

What are virtual influencers? – Virtual influencers are people that use digital avatars to represent themselves online. This means they don’t have to physically show their face or in some cases even exist. They can then make money with brand deals, merchandise or even traditional marketing using this persona.

A recent influx of “virtual” characters on platforms like YouTube and Instagram have created a whole new arena for creators, and that arena is producing plenty of influencers of its own. Virtual YouTubers are a new breed of YouTuber that are essentially digital beings controlled by regular flesh-and-bone people, often in much the same way that Jim Henson’s muppets are made to act as though they are real by their puppeteers.

Virtual influencers, of course, are virtual characters that have reached influencer status.

14 Virtual YouTubers That Will Blow Your Mind 14

What is an Influencer?

Let’s start with the basics. We’re assuming that most people reading this post know what an influencer is, but in the interests of providing a comprehensive answer to the question posed here, we’re going to give a brief explanation for those that don’t.

An influencer is exactly what you might think from the name; a person who influences other people. In the context of the Internet and social media, it is an almost crass term, as it relates primarily to a person’s ability to influence the purchasing decisions of a significant number of people. This, in turn, corresponds to the financial opportunities that that person can leverage. In other words, people who are influencers will have more opportunity to get paid to use their influencing power to promote things.

Influencers typically have spheres of influence. For example, immensely popular YouTuber, Zoella, has a lot of influence in the realm of beauty products. The fact that she has so much influence in that sphere means she is likely to be able to command a very high asking price for her services, but the focus of her sphere means she is unlikely to be approached to promote, say, a video game, or mechanic’s tools. The people she influences simply aren’t interested in those things.

The nature of successful advertising is one of accurate targeting. Advertisers like to be able to direct their advertisements at the most receptive audiences possible. This is why there are often diminishing returns on audience size when it comes to how much your influence is worth.

Take PewDiePie, for example. If we take a simplistic approach to audience size and just count YouTube subscribers, PewDiePie has somewhere in the region of ten times the audience size of Zoella. Of course, he makes a handsome amount of money from this audience, but you don’t tend to get an audience that size without it becoming unfocused and more diverse. While advertisers can be relatively confident that the people watching Zoella are interested in fashion and beauty products, they can’t have the same confidence with PewDiePie because his content is more varied. This is why an influencer can be someone with as little as a few tens of thousands of subscribers or followers; it is more about the market impact they can command than the raw number of subscribers or followers.

There are also side roads into influencer status, such as people who themselves may not have a big following, but appear on podcasts or YouTube channels that have a big audience.

What are VTubers? 2

What Are Virtual YouTubers?

So, we know what the “influencer” part means, but what about the “virtual” part? We touched on this above, but for those who are still unclear, we thought we’d best dig a little deeper. Incidentally, if you would like a more in-depth look at what virtual YouTubers are, check out this post.

Virtual YouTubers are YouTubers that run their channel from behind the guise of a digital avatar. For the vast majority of virtual YouTube channels, this digital avatar will be in the form of a Japanese anime character, though more and more alternative styles are creeping in as the channel type becomes increasingly popular.

A variety of techniques are used to bring the virtual avatar to life, but the basic premise is usually one of live motion capture where, using one of a few techniques, the YouTuber’s motions are captured and translated to the digital avatar. This allows the YouTuber to record a video as though they were recording a regular video, but the result would be of their digital avatar rather than themselves.

What are Virtual Influencers?

Being a primarily YouTube-orientated blog and channel, we have mainly focused on virtual YouTubers around here, but the premise is essentially the same whether it be on YouTube, Twitch, Instagram, or any other video platform. And there is often a lot of crossovers, with virtual YouTubers quite often streaming on Twitch, and almost anyone with a remotely high profile having an Instagram account.

Virtual influencers are influencers in the sense we discussed above who also happen to be virtual characters like the virtual YouTubers we described, though not limited to the YouTube platform. These influencers will usually present themselves as real beings in much the same way that any other fictional character would. To continue with the example of the Muppets mentioned above, you don’t see Kermit acknowledging that he is a felt puppet with a human controlling him; he acts as though he is a real frog. Virtual influencers do the same. They may present themselves as a self-aware computer program, a real girl who just happens to be animated, or they may not even reference the fact that they are digital at all, and present their content as though it were just like any other video. In any case, it is rare for virtual influencers to break the fourth wall, as it were.

How to Make Videos Without Showing Face

Why Virtual?

There are many advantages to being a virtual influencer. For one thing, it can be very freeing to play a character, rather than yourself.

Many actors are notoriously shy and reserved in their everyday life but have no problem getting on a stage in front of hundreds of people; it is one of the quirks of human nature.

Another reason to go virtual is that it removes a lot of restrictions on what is possible. Your avatar is not limited to things like the laws of physics, or your location in the world. If you want them to fly around, you can do that. If you want them to present a video from the surface of the Moon, you can do that. The only limitations on what you can do with a virtual avatar are those of your own ability or resources. Which is to say, if you don’t know how to do something yourself; there will always be someone you can pay to do it for you.

What’s in it for Brands?

A natural follow-up question in this topic—especially if you are thinking about the financial future of your potential virtual influencer career—is what might be in it for brands. Specifically, does being virtual give you any kind of edge over the conventional way of doing things? Could it harm your chances of getting a lucrative brand deal?

Unfortunately, there are no real advantages from a marketing perspective. That is, none that are universal. For example, a virtual YouTuber might be an especially good fit for a particular niche, such as gaming, but that is more down to the specifics of that niche than the fact the YouTuber is virtual. Being virtual would not help them with other niches.

The good news is that there are no real disadvantages to being a virtual influencer when it comes to getting brand deals. Brands care about your audience and whether they consider your content appropriate for them. Whether or not you are virtual is unlikely to factor into this.

What Programs do Virtual YouTubers Use? 2

Brand Mascots

Though not necessarily much use to an aspiring YouTuber or general Internet influencer, some brands are starting to see the advantages of using virtual avatars rather than real people in their promotional material.

This isn’t new, of course; mascots have been around for centuries. Probably longer. But the advent of virtual avatars gives brands a much easier way to create a public face that can be easily managed and stay in rotation for as long as they need.

As a brand, you don’t need to worry about a virtual avatar having an off-day, getting older, dramatically changing their look, being convicted of a crime, or any number of other things that would be a nuisance at best or a PR nightmare at worst for a brand. They can also be managed by different people, meaning the brand is not beholden to a single actor or voice actor. If your current digital avatar’s voice actor quits, you can simply hire a new one with a similar sounding voice, and things carry on as normal.

As we said, this isn’t much use to your average Internet influencer—unless they are planning land a career as the person behind a brand’s virtual mascot—but it helps to understand the full landscape of virtual influencers when first venturing into this new facet of online influencing.

How to Become a Virtual Influencer

We’d love to say there are some unique tips for succeeding on your path to becoming a virtual influencer, but the truth is that things work almost identically to how they are for regular influencers, and if there was some secret sauce to that, everybody would be an influencer. There are certain tips you can follow that will at least keep you on the right path.

Pick Your Niche

As we mentioned above, it is much easier to become an influencer in a focused niche than it is with a broad audience, so you will increase your chances of reaching influencer status if you grow to prominence in a particular area. That way, brands whose primary audience is in that same niche will see you as a more compelling option when looking for influencers to work with.

Be Mindful of Your Own “Brand”

An influencer who is not working with brands to promote things and get paid is just someone who is popular, so we’re going to assume that if you are reading a post on influencers, you are interested in the money-making side of things. With that in mind, you will need to be careful with your own brand because it will affect what other brands will be prepared to work for you.

Of course, you can choose what kind of brand you want to be; there are plenty of different types of company out there, so you can certainly pick your lane, so to speak. The important part is to be consistent with that lane. As many celebrities, YouTubers, and influencers have found, even one “off-brand” slip up can be costly in terms of deals with other brands.

To give a fictional example, say you build yourself up as an influencer in the vegan niche. Even a single tweet about enjoying a beef burger from years ago could be enough to stop you getting brand deals with vegan companies.

Don’t Rush It

It can be tempting to take shortcuts—things like buying subscribers—but resist this temptation.

The nature of your audience will have a big impact on the future of your audience, and things like bought subscribers will dramatically reduce the quality of your audience. People (and certainly brands) will spot this kind of dishonesty, which will reduce the rate at which your influence can grow, if not stop it altogether.

YouTube Tips for Teachers 1

Final Thoughts

Being a virtual influencer may not be much different from being a regular influencer from the influencing side of things, though the process of being virtual is a little different.

Overall, the advantages of being virtual tend to benefit the brands that adopt them more than they benefit the influencers who are them. This is not to say you shouldn’t do it if the virtual influencer life appeals to you, but make this decision on its own merits—decide if being a virtual character is right for you without the external branding side of things—since you are not likely to be much better off as a virtual influencer than you are as a regular one.

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Do YouTubers Get Paid for Views?

Do YouTubers Get Paid for Views?

How YouTubers get paid is often a point of interest for people who are considering getting into the platform.

And, for that matter, many people who have no interest in becoming a YouTuber but nevertheless are curious.

There are, of course, several ways in which a YouTuber can get paid from their channel, and there is plenty of information about the different aspects of YouTuber earnings, many of which you can find on this very blog.

Do YouTubers Get Paid for Views?

So, straight to the meat of the topic. Do YouTubers get paid for views? The answer is a little mixed – YouTube channels need to be part of the YouTube Partner Program to earn money directly from the adverts displayed on their videos. Once a channel has 1000 subscribers, 4000 watch time hours and are accepted into the program they ca earn anywhere between $1-10 per thousand advert views.

There are other YouTubers that do get paid but that choose to operate in ways that don’t earn them money on a per-view basis.

Let’s back up a little.

It’s worth noting that, effectively, all YouTube earnings are based on views one way or another. Even YouTubers who earn their revenue primarily through things like brand deals and crowdfunding need to have enough interest in their content to make money, and that interest is expressed through views. Granted some methods of generating revenue require considerably fewer views to make a given amount of money than others, but it all comes to back to views one way or another.

Still, a channel getting a lucrative brand deal because they have millions of views a month is not what we typically mean when talk about getting paid for views on YouTube. So what do we mean?

The YouTube Partner Programme

We are, of course, talking about monetisation through YouTube’s Partner Programme, which is the most common way that YouTubers monetise their channels—at least in the beginning.

This programme works by displaying ads on your content and, for channels that qualify, splitting the revenue. There are certain criteria that need to be met, such as how long an ad is watched for, or whether the ad was interacted with, but for the most part, the basic rule of more view equals more revenue applies.

Watch Time

Of course, like most things in life, the reality is a little more complex. We’ve already hinted that the amount of time an ad is watched affects whether it earns any money, but when we are talking about revenue per view, the length of the video is also important.

YouTube doesn’t just show one ad on a video, it will cram as many in there as you let it, and the longer the video, the more ads that can be shown. Again, whether the ads get watched is a different matter, but a video that is long enough to show four advertisements has the potential to earn four times as much revenue as one that only shows one ad.

Engagement

Those of you who can read between the lines may already have made this connection, but the natural result of more ads increasing the revenue doesn’t just mean that longer videos have the potential to earn more money, it also means that engagement is important, too.

The crucial point about having that video we mentioned that is long enough to show four times as many advertisements is that those advertisements only earn revenue if they are watched. That means that if a viewer checks out before the second ad, the rest of those ads may as well have not been there for all the good they do.

How is Revenue Calculated?

For view-based revenue on YouTube, there are two central metrics for calculating how money a channel is making; CPM and RPM.

CPM—cost per mille—refers to the amount of money that a channel is making per thousand views. CPM factors all the videos that are eligible for monetisation (and only those videos), which means that you get an average spread in terms of revenue, which is to say that videos that make very little will bring your CPM down, whereas videos that make a lot will bring it up.

CPM does not account for YouTube’s share of the revenue, nor does it factor any of the many other ways which you can make money through the platform, or external to the platform for that matter.

RPM—revenue per mille—is a metric designed to give YouTubers a better sense of how much revenue their channel is making. Like CPM, it refers to the amount of money you are making per thousand views, but unlike CPM, it factors in all views. It also factors in several other sources of revenue (from within the YouTube platform) such as memberships, and super chat.

Revenue Sources YouTube Doesn’t Account For

YouTube can only factor in revenue that you make through their platform, but there are other ways to earn money from the success of your channel.

Let’s take a brief look at some of the more popular ones.

Third Party Subscription and Donations

The most direct way for your viewers to support you is by sending you money, of course.

This can be done through direct donations, such as through PayPal, but it can also be done using platforms like Patreon, which allow your viewers to set up a recurring payment to support your content.

This is essentially the same model that the YouTube Membership system is based on.

Brand Deals and Endorsements

For YouTubers who have a significant influence in a particular area—or just a heck of a lot of subscribers—brand deals and endorsements can become an option.

This is where a company comes to you directly, paying you to endorse a product or service, sponsoring a video.

These deals are typically far more lucrative than anything you would get through the YouTube Partner Programme, but are much harder to get since your channel has to be very successful to get noticed by brands. It is possible to get brand deals as a smaller channel, but you generally have to be a big player in a specific niche for that to happen.

Affiliate Marketing

For YouTubers whose content lends itself well to affiliate marketing, tying in your content to a relevant affiliate program can be a great way to increase the revenue your channel earns.

The most common example of this is YouTube channels that review or highlight products sharing Amazon Affiliate links to those products in their descriptions.

How to Increase Revenue Per Views

Though there is no one-size-fits-all solution, we can boil down the keys to success to a few significant points. Firstly, focus on watch time and engagement. The longer your videos are, and the more watch time they accumulate, the more revenue they will have the chance to generate.

There are also ways to direct your content so that it is more likely to earn more money. Generally speaking, targeting niches that have a high click through rate, or that get bid on highly by advertisers, will mean that your videos generate more money per view.

Beyond that, though it no doubt feels like a bit of a cop out, the best advice for increasing the revenue of your channel is to focus on the content and make the best videos you can. High quality content is the foundation upon which successful channels are built, and starting with a good foundation will always give you a better chance of success in the long run.

How Much is a View Worth on Average?

As we have hopefully made clear, there is no fixed amount we can give, but for a rough idea of how much a view is worth, the average ad view on YouTube will make somewhere between $0.01 and $0.03.

This is, of course, subject to any criteria regarding how long the ad is watched for. Ads that are watched for less than a given amount of time will not earn the channel any money.

If this number seems a little low, it generally is considered to be, which is why YouTube Partner Programme earnings are rarely deemed a good method to base your entire income on.

Final Thoughts

Trying to put a solid number on something like YouTube earnings is a losing battle; there are simply too many variables that can change that number.

And, while YouTubers can often calculate their earnings as a per view metric, the reality of those earnings is often considerably more complicated, with revenue coming from several different places, and at a far from consistent rate.

If you are becoming a YouTuber with revenue generation being the primary goal, it will help to shape your channel from the very beginning with that in mind; focusing on appropriate niches, making content that lends itself well to earning money.

If you are joining YouTube for the love of making content, however, just focus on that to begin with, and figure the rest out as you go along.

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Do YouTubers Have Managers?

Do YouTubers Have Managers?

While many YouTubers are happy to make videos on things like how much they earn (because it is almost guaranteed to be a highly viewed video) there is much about the life of your average YouTuber that remains off-camera.

Not necessarily because there is some desire to keep it secret, but because it’s not all that interesting and people rarely think to ask.

“Do YouTubers have managers” is one of these unglamorous questions that you don’t see often answered, but it can be useful information for aspiring YouTubers who are looking to map out their road to success on the platform – Most small YouTubers under 100K subscribers do not have managers. When starting YouTubers try to manage all of the day to day tasks themselves. However, as a channel grows to around 100K subscribers is might be wise to seek additional help with organization and marketing decisions.

In this post we’re going to look at the different types of “manager” that this question could refer to (yes, there are a few) as well as what type of YouTuber might need them, and whether this might apply to you.

Let’s dig in.

Do YouTubers Have Other Jobs?

What is a Manager?

There are a few different roles that the title “manager” could refer to in this context, and understanding what they are will go a long way to helping you understand if you need one.

In this section we’re going to give each type of manager a different label to distinguish them, but in reality they would probably all just be referred to as a “manager”.

Show Manager

In a more traditional television setting, this role would likely be referred to as a “Show Runner”.

A manager in this context would be responsible for taking care of the logistics of making YouTube channel content. For example, if the boys over at How Ridiculous want to drop a sail boat from the top of a tower onto an industrial-strength trampoline, someone needs to make those arrangements.

It can also cover things like handling travel arrangements if the channel is going abroad, or securing guests for the show.

This type of manager is typically only necessary for larger channels with more extravagant content.

Money Managers

This type of manager is actually often referred to as a “money manager”, largely because it is a pretty self-explanatory name.

Money managers exist in all walks of life, not just YouTube, and are responsible for managing their clients money. This can cover a lot of things from, from advising their clients on whether a particular purchase or investment is a good idea, to actively investing their client’s money for them.

Obviously, for a channel that has a few thousand subscribers and makes less than a hundred dollars a month, a money manager is wholly unnecessary.

For larger channels that are making lots of money, however, and especially when that money comes from several different sources, a money manager can be an invaluable way of freeing up time and giving you peace of mind that your money is being taken care of.

Content Network Managers

For YouTubers that become part of a larger content network, they may have a manager responsible for taking care of them within the network.

The manager would be responsible for advising them, making sure they don’t break any of the content network’s rules, and generally acting as a point of contact between the YouTuber and their network. Obviously, this type of manager only applies to YouTubers who are part of a content network.

General Managers

When people think about the idea of a YouTube manager, this is usually the type manager they are thinking of.

A general manager (not like in a business sense) takes care of a range of things, some of which may include things we have mentioned above.

They will often be responsible for handling enquiries, such as bookings and collaboration suggestions. They will probably also be handling a good deal of the more administrative tasks involved in running a YouTube channel, such as updating websites, handling descriptions, and some of the more in-depth promotion.

In this regard, most YouTubers act as their own manager, but many of the more successful YouTubers generally reach a point where they find outsourcing some of the less creative aspects of their job can free up a lot of time, which one of the most constraining parts of being a YouTuber.

This tends to be the first step towards deciding that getting a manager would be a good call.

YouTube Tips for Teachers 4

Talent Managers

Talent managers are a bit “odd man out” in this context, as they are not really related to YouTube specifically.

Talent managers will often have several people and acts on their books, and concern themselves with looking after their clients best interests, ensuring they get good deals and only take on work that is good for them.

Talent managers (or agents) are usually more found with YouTubers who have a marketable skill outside of YouTube, such as being a musician, comedian, or actor.

Business Managers

We saved the best for last. Business managers are by far the most important of the manager types we have listed. You can think of a business manager as similar to a money manager, but the scope of their work is much broader.

If your YouTube venture begins to grow beyond the confines of yourself and your home studio, you should definitely consider getting a business manager. There comes a point in many successful YouTube channel’s life where, no matter how much it still feels like a cool creative project, it is technically a business. It is technically a business from the moment it makes its first dollar, but it is unavoidably a business when it is making thousands.

There are a lot of things to wrap your mind around when running a business, and the consequences for failing to fill out certain forms or apply for certain licenses can be quite strict. For someone starting a business, you would expect them to know everything they need to know, but for a YouTuber who just wants to make content, it is reasonable to expect that they would not know everything they need to know to run a business.

Business managers will look after the business side of a channel, leaving the YouTuber to concentrate on what they do best; making content.

Do I Need a Manager?

Much of the decision as to whether you need a manager (or any help, for that matter) will come down to your ultimate goals for the channel.

If you are looking to grow to be a large operation, perhaps extending into a brand beyond your channel, and you can comfortably afford to hire a manager, then you could probably justify it.

If, however, you have no intention of making your channel more than just you and a camera, it would be very difficult to justify a bringing a manager onboard, even if you can afford to.

YouTube Partner Managers

Currently, YouTube has a program in place called YouTube Partner Managers, and is an initiative by YouTube Creators to help YouTubers get the most from their channel.

The program involves one to one tuition, personalised plans for your channel, and invitations to workshops and other exclusive events.

Unfortunately, it is only open to channels that meet certain criteria, and it is invitation only.

Can I Do It All Myself?

In theory, there is nothing stopping you from taking care of everything yourself. There are no laws that say you have to hire a money manager once you start making a certain amount of money. There are also no laws that say you have to partner with a business manager before turning your channel into a business.

Like many things in life, however, the question is less about whether you can and more about whether you should.

The different types of manager we have mentioned above cover a very broad selection of skills and expertise. To effectively do the job that they can do, you would need to learn these skills and gain that expertise; something that is very time-consuming.

The smaller your channel, the less you need to know and the less work would be involved, but if you have ambitions of growing into a YouTube behemoth, you will probably need to consider hiring a manager at some point, if only to save your own sanity. After all, there are only so many hours in the day!

Final Thoughts

Of all the types of manager we have mentioned, only the money, business, and network managers are particularly common in the world of YouTube, and the rest sometimes go under different labels (talent agent, for example).

The first two of these—money and business—are especially important for YouTubers that need them because the consequences of getting that side of things wrong can be severe. If you manage your money poorly you can end up broke, or worse; in debt. If you don’t handle the business side of things well, you can get hit with fines, even sued.

This is especially true if you begin hiring people, who will have many rights as an employee that you must respect as their boss.

Of course, if you stick to just making videos from your home studio by yourself and declare all the money you make, you’ll be fine. Not every YouTuber dreams of being a content network.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if You Have YouTube Premium?

Do YouTubers Get Paid if You Have YouTube Premium?

Given the many and varied ways there are for a YouTuber to earn revenue from their channel, and the increasingly volatile ways in which YouTube decides who can earn revenue through their platform, it can be a little confusing trying to work out when YouTubers get paid and when they don’t.

Whether you are looking at this from the perspective of a YouTuber wanting to know if they can get paid, or an interested viewer who is just curious how it all works, you might be looking for a little clarity.

In this post, we’re going to provide some of that clarity as it pertains to YouTube Premium. Do YouTubers get paid if you have YouTube Premium? – YouTube Premium is an additional revenue stream for creators to replace YouTube ads for ad free video viewing. YouTube Premium membership fees are split between the creators a member watches based a percentage of their total watch history and behavior that month.

What is YouTube Premium

Let’s start with the basics; what is YouTube Premium?

YouTube, as we all know, is a free service. For those of us old enough to remember the early days of the platform, you might recall that YouTube’s ability to make a profit was one of its main criticisms, and the fact that it was free was a big part of it. These days, of course, YouTube displays advertisements on their content (sometimes excessively so) to make money, but that isn’t their only source of revenue.

YouTube Premium is YouTube’s subscription service, giving a subscriber a range of benefits like access to exclusive YouTube content… and ad-free viewing. It is this last one that is the reason why there is any confusion about whether YouTubers get paid—if there are no ads being shown, there is no ad revenue to split with the YouTuber.

Do YouTubers Get Paid if You Have YouTube Premium?

The short answer is yes.

YouTube Premium users do not get shown ads on content they watch—regardless of who made that content—but the content creator receives a share of the YouTube Premium revenue in place of that ad revenue.

This share is proportionate to the amount of watch time you receive. So, to pull some completely unrealistic numbers out of thin air for an example, if the total YouTube Premium earnings for one month was $1,000, and your content accounted for 0.1% of all YouTube Premium watch time, you would earn $1 of YouTube Premium revenue.

There are other factors you could take into account, such as YouTube Premium exclusive content.

A mixture of more traditional television and network style TV show creators and regular YouTubers have found themselves making content for YouTube Premium in much the same way that Netflix Originals are made. In this case, though, the deal regarding what the YouTuber is paid and when would be agreed beforehand.

There are also rumours (though nothing official at the time of writing this post) that there will soon be an option for YouTube Premium members to donate to a channel of their choice as part of their membership.

Much like how Amazon Prime members get one free Twitch sub as part of their subscription.

Why Does YouTube Want a Subscription Model?

You might be asking why YouTube would want to offer a model like this, rather than stick exclusively to advertisements. After all, a YouTube Premium subscription is a fixed amount per month, regardless of how much content a user watches, whereas a user could watch a ridiculous number of ads in that same period, easily overtaking the value of a Premium subscription.

There are a few reasons why this model is appealing to YouTube, and the fact that it is a fixed amount per month is one of the bigger ones.

Advertisement revenue is erratic by its very nature. Trends in marketing, the economy, regulatory changes, and more can all have a profound and immediate impact on the revenue of an ad-based business.

For example, COPPA regulations surrounding how the personal data of underage users is treated forced YouTube to make changes that effectively stopped advertisements from being shown on a substantial number of YouTube videos. This naturally affected a lot of YouTubers, but it affects YouTube as well. If there are no ads being shown at all, there’s no revenue for anyone. While Premium subscriptions can still fluctuate (user’s can cancel any time) it is a far more reliable source of revenue than advertising.

It is also an easier source of revenue. Advertising online is a game of information; the more information you can collect about a user, the more relevant ads you can show them.

This is increasingly becoming a problem as more people become hostile to the idea of big tech companies collecting their data, and actively resist with ad blockers and VPNs (virtual private networks). And, of course, regulations like the aforementioned COPPA situation.

With a Premium membership, YouTube does not need to collect any information about its users to make the revenue from those subscriptions, making that particular revenue stream impervious to ad blockers and regulations around data protection. In fact, we might expect, going forward, that privacy could become one of the selling points of services like YouTube Premium. “Want to protect your data? Go Premium!”

Do YouTubers Pay Tax? 5

Should YouTubers Do Anything Differently?

A natural follow-up question for a YouTuber here is whether they should be changing their approach because of YouTube Premium, and the short answer is no. Not yet, at least.

Stats from 2020 show that there were around twenty million YouTube Premium subscribers. Given that there are several individual YouTube channels with more than twenty million subscribers, it is safe to say that the majority of YouTube viewers aren’t on a Premium subscription.

Going forward, however, it would be reasonable to believe that YouTube would prefer more Premium users than not, and if they achieve this goal, it opens up an interesting new paradigm for YouTube content creators.

Since Premium revenue is paid based on watch time, and since there are no restrictions on Premium revenue (other than being eligible to monetise your content, of course), there really would be no other onus on a YouTuber than to make quality content.

Sure, you would still need to think about discoverability, but the need to think about advertising niches and advertiser-friendly content would be gone. You could make content for anyone and about anything (within YouTube community guidelines) and not have to worry about your revenue being hit.

Of course, this is an unlikely situation any time in the near future, but it is an interesting one to think about.

Does YouTube Premium Affect Other Revenue Sources?

The only revenue source that is affected by YouTube Premium is advertising revenue, since the fact that you are earning any Premium money means that somebody definitely was not watching ads on your content.

Everything else, however, is unaffected.

You can still earn revenue from things like Super Chat, Memberships, merchandise, and, of course, any external revenue sources like brand deals and Patreon are completely unaffected by YouTube Premium.

Should I Focus on Watch Time?

While Premium users make up a small number of the overall viewership of YouTube, we would still argue that focusing on watch time as long as it doesn’t harm the quality of your content is a good strategy.

This is because it should result in more revenue regardless of whether a viewer is a YouTube Premium subscriber or a regular user. The more watch time you have, the more of a share of the YouTube Premium earnings you get, but also the more opportunity there is for YouTube to display ads.

It should be stressed, however, that this is only the case if people are actually watching your whole videos. If you make your videos longer, but most viewers switch off after the first few minutes, you will not benefit from the additional length of the video. In other words, making your content longer does not guarantee more watch time.

What Do You Get With YouTube Premium?

In addition to ad-free viewing and exclusive content, there are other benefits to YouTube Premium. These include;

As the name suggests, background play lets you play videos without actually having the video onscreen, which is good for content that is primarily audio-based, such as podcasts or long music tracks.

It should be noted for the content creators who make those kinds of content that background plays still count as far as revenue share goes, so don’t worry if people are putting your content on in the background; you’ll still get paid. Watch time from downloaded videos is also counted.

Final Thoughts

While YouTube Premium is not a particularly significant thing that YouTubers should be changing their strategy for—especially since there is not much strategy changing that would be necessary—it does represent a possible future for YouTube that is more creator-friendly.

Right now, YouTube is essentially beholden to advertisers as their main source of revenue, so if advertisers want something, YouTube generally has to give it to them.

If Premium were to become a substantial part of the YouTube system, it would mean that YouTube could be more consistent—and more fair—with their creators, both in revenue sharing and policy changes.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

A Zero-waste YouTuber With About 125,000 Subscribers Explains How Much Money He Earned Each Month In 2020

A Zero-waste YouTuber With About 125,000 Subscribers Explains How Much Money He Earned Each Month In 2020
  • Levi Hildebrand is a YouTube creator who films videos on how to help preserve the planet, be a minimalist, and follow a zero-waste lifestyle.
  • He started his YouTube channel in 2017 and now has about 125,000 subscribers.
  • By monetizing his videos with ads and brand deals, he turned his YouTube channel into a full-time job.
  • Hildebrand spoke with website blog Insider about how much money he makes on YouTube, and why he only works with brands that align with his message.

Levi Hildebrand wants to help preserve the planet and he has turned this mission into a full-time career by sharing his message on YouTube.

Hildebrand launched his YouTube channel in 2017 and now he has 125,000 subscribers. On his YouTube channel, Hildebrand has videos about urban farms, compostable phone cases, and how to follow a zero-waste lifestyle.

His channel’s slogan is: “You don’t need to be a hero to save the planet.”

To make a career out of posting content on social media, Hildebrand has developed several revenue streams, including brand sponsorships, affiliate links, Patreon, and money earned from ads placed in his videos through YouTube’s Partner Program.

Read more: A 5-step guide to making the most money possible from YouTube video ads, with advice from top creators

To be accepted into YouTube’s Partner Program, creators must have 1,000 subscribers and 4,000 watch hours, and once they are in, their videos are monetized with ads filtered by Google. How much money a creator earns (called AdSense) depends on the video’s watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest.

Hildebrand’s YouTube channel is a One Percent for the Planet member – an organization where members contribute at least one percent of their annual earnings to help save the environment. And for 2021, Hildebrand said he will be donating all of the money his channel makes this year from YouTube AdSense to the organization.

How Many Views do you Need to Make Money on YouTube?

But how much money does a YouTube channel about sustainability and minimalism earn?

Hildebrand broke down how much money he’s earned on YouTube by month in 2020.

  • January: $756
  • February: $967
  • March: $682
  • April: $1,008
  • May: $995
  • June: $1,181
  • July: $1,167
  • August: $1,199
  • September: $1,722
  • October: $1,444
  • November: $1,549
  • December: $1,156

YouTube ad rates fluctuate month to month, and at the start of the coronavirus pandemic, some YouTube creators saw a decline in their March earnings as advertisers pulled campaigns and lowered budgets. You can see that reflected in Hildebrand’s earnings.

A post shared by Levi Hildebrand (@levi_hildebrand)

Since Hildebrand follows a sustainable, zero-waste lifestyle, he only supports brands and companies that have similar values.

For instance, some of the brands and products that Hildebrand has promoted on his channel include the shoe brand Allbirds, a phone case company that makes compostable products, and a sunglasses brand that uses sustainable materials.

Only working with eco-friendly brands can be tricky and he rarely says yes to working with new companies, Hildebrand said.

“I never agree to a product review or a collaboration of any kind until I’ve actually held and used the product for a significant chunk of time,” Hildebrand added. “Because if your product sucks it doesn’t matter if you have the best branding and you save 1,000 whales for every purchase. I will take a better produced high-quality product over an overtly sustainable product in the same niche.”

To help him decide whether a brand is worth promoting, he created a checklist of must-haves:

  • The product must be high quality.
  • The company has to have good branding.
  • The brand must have some focus on sustainability or giving back to the planet.

Hildebrand’s message to the YouTube community is that he hopes to see more creators sharing tips on how to care for the environment.

“Big creators like MrBeast and Mark Rober have a voice and when they do things like the TeamTrees challenge and other things like that, they are normalizing environmental actions,” he said about the 2019 movement started by two YouTubers where for every dollar donated one tree would be planted somewhere around the world (to-date TeamTrees has raised over $22 million).

“If we see creators of any size using a reusable bottle and mentioning the fact that you shouldn’t use disposable, or creating a lifestyle that is sustainable that they are representing to their audiences, that can make a huge difference,” he said.