The most profitable niches on YouTube in terms of revenue per thousand views (RPM) can vary depending on several factors such as the target audience, the content creator’s monetization strategies, and the current advertising market.
YouTube is a popular platform for content creators to share their videos and make money from their work.
However, not all niches are created equal when it comes to profitability.
Here are the top 12 profitable niches on YouTube and how creators can make money from them.
Gaming
With the rise of esports and streaming, gaming content is in high demand. Creators can make money from advertising, sponsorships, and merchandise.
For example, many gaming YouTubers have their own merchandise lines, like t-shirts, mugs and keychains, which they can sell to their audience.
Beauty and fashion
Beauty and fashion vloggers can make money from advertising, sponsorships, and affiliate marketing.
They can also make money by promoting beauty products, clothing lines or fashion accessories.
Food
Food content is popular on YouTube, and creators can make money from advertising, sponsorships, and affiliate marketing.
For example, food vloggers can make money by promoting kitchen appliances, cookware and cookbooks.
DIY and home improvement
DIY and home improvement content is popular and can be monetized through advertising, sponsorships, and affiliate marketing.
Home improvement vloggers can make money by promoting tools, furniture and home décor.
Health and wellness
Health and wellness content can be monetized through advertising, sponsorships, and affiliate marketing. Many health and wellness YouTubers make money by promoting supplements, workout equipment and healthy eating plans.
Travel
Travel content is popular on YouTube and can be monetized through advertising, sponsorships, and affiliate marketing.
Travel vloggers can make money by promoting travel deals, hotels, and tour packages.
Pets and animals
Pet and animal content is popular on YouTube and can be monetized through advertising, sponsorships, and affiliate marketing. Many pet and animal YouTubers make money by promoting pet-related products such as food, toys, and grooming supplies.
Personal development
Personal development content can be monetized through advertising, sponsorships, and affiliate marketing.
Personal development YouTubers can make money by promoting self-help books, courses, and coaching services.
Parenting Advice
Parenting content can be monetized through advertising, sponsorships, and affiliate marketing. Parenting YouTubers can make money by promoting baby gear, toys, and parenting resources.
Technology and gadgets
Technology and gadget content can be monetized through advertising, sponsorships, and affiliate marketing. Technology and gadget YouTubers can make money by promoting gadgets, electronics, and software.
Music
Music content can be monetized through advertising, sponsorships, and affiliate marketing. Many music YouTubers make money by promoting musical instruments, music production software, and music lessons.
Personal finance
Personal finance content can be monetized through advertising, sponsorships, and affiliate marketing. Personal finance YouTubers can make money by promoting financial products, services and courses.
YouTube creators can also make money from YouTube Premium, YouTube’s paid subscription service. Additionally, creators can also earn money through YouTube’s Partner Program, which allows creators to monetize their videos with ads, sponsorships, and other forms of paid promotion.
| Niche | CPM | RPM |
|---|---|---|
| Animals/Pets | $1.50 – $8.00 | $1.50 – $5.00 |
| Art | $1.50 – $8.00 | $1.50 – $5.00 |
| Beauty | $2.00 – $10.00 | $2.50 – $7.00 |
| Career | $3.00 – $12.00 | $2.50 – $7.00 |
| Education (K-12) | $2.50 – $12.00 | $2.50 – $8.00 |
| Family/Parenting | $1.50 – $8.00 | $1.50 – $5.00 |
| Fitness/Dance | $2.00 – $10.00 | $2.50 – $7.00 |
| Gardening | $1.50 – $8.00 | $1.50 – $5.00 |
| Home Improvement | $1.50 – $8.00 | $1.50 – $5.00 |
| How-To | $1.50 – $8.00 | $1.50 – $5.00 |
| Language Learning | $2.50 – $12.00 | $2.50 – $8.00 |
| Lifestyle | $1.50 – $8.00 | $1.50 – $5.00 |
| Marketing | $3.00 – $12.00 | $2.50 – $7.00 |
| Mental Health | $2.00 – $10.00 | $2.50 – $7.00 |
| Motivation | $2.50 – $12.00 | $2.50 – $7.00 |
| Outdoors | $1.50 – $8.00 | $1.50 – $5.00 |
| Personal Finance | $3.00 – $12.00 | $2.50 – $7.00 |
| Science Fiction/Fantasy | $1.50 – $8.00 | $1.50 – $5.00 |
| Self-Improvement | $2.50 – $12.00 | $2.50 – $7.00 |
| Social Media | $2.50 – $12.00 | $2.50 – $7.00 |
| Spirituality | $2.00 – $10.00 | $2.50 – $7.00 |
| Technology Reviews | $2.00 – $12.00 | $2.50 – $6.00 |
| True Crime | $2.50 – $12.00 | $2.50 – $7.00 |
| Vlogging | $1.50 – $8.00 | $1.50 – $5.00 |
In summary, the most profitable niches on YouTube include gaming, beauty and fashion, food, DIY and home improvement, health and wellness, travel, pets and animals, personal development, parenting, technology and gadgets, music, personal finance and comedy. Creators can make money through advertising, sponsorships, affiliate marketing, YouTube Premium, and the YouTube Partner Program.