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4 Books for New Entrepreneurs That All YouTubers Should Read

They teach many subjects at school, but one that I think is missing from the syllabus is entrepreneurship.

Entrepreneurship is the art of turning muck into brass, the practice of taking an idea and nurturing it until it blooms into a money-making powerhouse.

Some people say that you can’t teach entrepreneurship, because you have to have a particular personality or an elusive ‘x-factor’ to have any chance of success. I think they’re wrong.

Entrepreneurship is a skill that can be learned by anyone, and I believe everyone should try to launch a business at least once. So, if you’re a new entrepreneur, and are looking for some help and guidance from those who have tried entrepreneurship and succeeded, here is a selection of books you should consider adding to your bookshelf.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: Crushing It!

Author: Gary Vaynerchuk

Number of pages: 288

Published: 2018

Why should you listen to him?: Gary Vaynerchuk is a global social media superstar.

Known affectionately as Gary Vee, Vaynerchuk was born in Belarus in 1975 but emigrated to the USA with his parents at a young age. Raised in New York City, Vaynerchuk showed entrepreneurial spirit as a boy, buying and selling baseball cards at school. He joined his parent’s wine business at 14, and after he took over in 2003, he grew it from $3 million to $60 million a year in revenue.

Vaynerchuk spotted the internet’s potential early, launching a channel on YouTube in 2006 to promote the wine business. Famous for hard work and ‘hustle’, Vaynerchuk now owns a $100 million social media digital agency, VaynerMedia, and gives inspirational speeches internationally about entrepreneurship and social influencing.

Book Synopsis: The book is part motivational and part social media strategy manual. Vaynerchuk explains how personal branding over social media is crucial to success today as an entrepreneur.

The book is in two parts. The first part gets you pumped up for the road ahead and gives you eight foundational principals on which to build your business.

The second part delves deeper into different social media platforms, covering YouTube, Facebook, Instagram, and a few others. Vaynerchuk shows you how to use each platform to gain attention and grow your entrepreneurial endeavours. Each chapter is illustrated with real-life case studies from successful small businesses who have followed his framework.

Even though the book is nearly three years old, it’s often found near the top of the charts. It ranks top 10 on Amazon Audible in the categories for Social Media, Web Marketing, and E-commerce. Many people consider it one of the first books to buy when you are thinking about starting a business.

The book is available in several formats. There are the usual hardback and paperback, plus Kindle too. The best way to absorb it is via Amazon Audible, though. Narrated by Vaynerchuk and two other colleagues, you get to understand and learn the book’s lessons via Gary Vee’s unique style of delivery.

Amazon Link To Book: Buy The Book Now.

Book 2: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future: Create Belief Systems that Attract Communities.

Author: Patrick Hanlon

Number of pages: 272

Published: 2011

Why should you listen to him?: Patrick Hanlon is a world-renowned branding consultant. He has worked with the likes of Levi’s, PayPal, and Shopify to help them develop their brands and connect with new audiences.

He gives talks and lectures internationally on the topic of branding, is a contributor to the major news networks, and owns several consulting businesses which offer advice on branding in the digital age.

Book Synopsis: How do some companies like Tesla, create a horde of devoted followers while other businesses, despite access to the same level of resources, struggle or even become objects of scorn?

Hanlon argues that companies like Tesla succeed because they build a following of people who become true believers and advocates for their brand.

Primalbranding identifies the seven pieces of ‘primal code’ that humans instinctively use to form groups. He then applies this to branding and shows you how you can use these hardwired human dynamics and apply them to shape your brand and attract a legion of followers.

The book is divided into three sections. The first section explains the seven elements of the primal code. Including concepts such as ‘the creation story’, ‘the rituals’, and ‘the leader’. Hanlon then shows how these parts come together to foster ‘primal belonging’.

Sections two and three then show how these immutable traits can be used by just about anyone or anything to market and promote their products.

The book is available in hardback, paperback, Kindle and also as an MP3 CD (hello 2011!). If you want to build a following that will shout your name from the rooftops and promote your brand freely, it’s an essential one for your reading list.

Amazon Link To Book: Buy The Book Now.

Book 3: Innovation from Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer

Author: Desiree Martinez

Number of pages: 234

Published: 2020

Why should you listen to her?: Desiree Martinez is an entrepreneur, YouTuber, and all-round social media guru. As a military spouse, a life moving from base to base with her Air Force husband left her with few career opportunities and forced her to act for herself and think entrepreneurially.

She was surprised to learn that Facebook, a platform she knew well from her college days, was becoming an essential platform for businesses. So she started a social media consulting firm and has since helped hundreds of businesses shape their social presence.

Book Synopsis:

My 5* review for this book which I posted to Amazon reads:

“A real heartfelt walk through the ups and downs of working in media and social media in this current age. Running a business, raising a family and growing a brand is not easy. This is a warts and all story sharing some truly inspirational lessons. Well worth a read!”

The book is part autobiography and part how to launch your own business. It provides an unfiltered account of the ups and downs of launching a business with little support and no roadmap.

There are many lessons to learn from the book. Desiree covers topics like becoming a better content creator, what to do when a new social media platform becomes hot, and how to keep on going when everything seems to conspire against you.

Released in 2020, it also contains a chapter covering the impact of the pandemic. It’s a book to read if you can’t see yourself in any of the thousands of books available about entrepreneurship. Desiree says that she was the girl at school you who would never think could launch their own business, never mind write a book!

If that sounds like you, then this is a book worth reading.

The book is available in paperback and on Kindle, and it’s one I really recommend that you read.

Amazon Link To Book: Buy The Book Now.

Book 4: The 4-Hour Workweek

Author: Tim Ferris

Number of pages: 416

Published: 2011

Why should you listen to him?: Tim Ferris is a writer, podcaster, investor, and entrepreneur. Many know him today for his podcast about lifestyle and smart working, but it was this book – The 4-hour Work Week – that propelled him onto the global stage.

He has advised or invested in many well know internet startups, like Evernote, Stumbleupon, and Uber.

Book Synopsis: One of the best books about entrepreneurship available to read.

Ferris argues in this now-famous book about how you should strive to avoid the 9-5 and instead choose to live life on your terms by building lifestyle businesses.

Ferris writes about how he started work after college and found himself working 80 hours a week for $40,000 a year. After a little experimentation with various business ideas and working strategies, he launched his own brand of supplements and soon started earning $40,000 every month, working just 4 hours per week.

Ferris achieved his success by working smartly. He used the 80/20 principle made famous by Italian economist Pareto and outsourced most menial tasks to cheap virtual assistants overseas.

The 4-hour Work Week gives you the tools and the inspiration to build a business of your own, and enjoy the benefits while you are still young by taking ‘mini-retirements’.

Essentially, you design and launch a business that can operate day-to-day without your presence. Something that earns money on autopilot so you can head out into the world and seek out unforgettable experiences.

The book is in four parts; Definition, Elimination, Automation, and Liberation. Each step in the framework guides you through his approach to building a lifestyle business and contains lots of real-life examples to illustrate the points.

The book is available in hardback, paperback, Kindle, and audio CD. It’s become a classic of the genre and regularly makes it into top-10s of books about entrepreneurship.

Amazon Link To Book: Buy The Book Now.

I hope you find this list of books useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

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PODCAST

HOW TO AVOID BURN OUT – Life, Work & YouTube – #STARTCREATINGPODCAST (ep 010)

BURN OUT! As the weather heats up in the UK I want to talk to you about mental overheating rather than physical. Mental health when it comes to life, work and YouTube can be the making or breaking of you. I know from personal experience how hard it can be to balance life, building a business, creating regular content for a YouTube channel and maintaining a healthy mental outlook on life.

A few years ago I found myself under a dark cloud mentally. A combination of failing business, poor health, failed personal relationships and other factors led me to fighting my own mental health battle. I don’t think that we talk about mental health enough these days and that leads to people over working, over thinking and burning out.

When it comes to personal factors I beg you to take time for yourself. Dedicate 5-10 mins a day if you can to just have some head space. What helps recharge you? Is it a walk on a canal? Is it saving the world in some computer game? Reading? Writing? Whatever you feel helps you turn your brain off for just a few minutes a day, then do it.

For YouTube creators I suggest you buy yourself time with bulk recording. I know it might be hard to find the first hour or 2 to do this but it will help you. Instead of panicking that you need to make a video every day or every other day, assess is you are over publishing. Then use that 1-2 hours slot you can beg, steal or borrow on the weekend to record 5-10 videos. These 10 videos you can then drip feed out 2 a week for 5 weeks and then within that 5 weeks bulk record again. What this does is gives you breathing room. No longer are you making a video every day panicking that you don’t have an idea for a video or that you’re running late. You now have 5 weeks to plan video ideas and videos in the bank to publish for week to come.

Most importantly whether its YouTube, life or work…. be kind to yourself. Give yourself time to power down for just a few minutes or go for a walk for some fresh air. Look after your mental health and it will look after you too.

Here are 12 ways to get started with your self-care.

1. Make sleep part of your self-care routine. 

Sleep can have a huge effect on how you feel both emotionally and physically. Not getting enough can even cause major health issues. But stress and other distractions can wreak havoc on our sleep. 

What do you do to make sleep part of a self-care routine? Start by thinking about your nightly routine. Are you eating or drinking immediately before bed? If so, it’s especially important to stay away from caffeine and sugar, which tend to keep you awake. 

Reducing stress is also key. If you have work-related stress, think about the best ways to calm yourself after a hard day or relax more while on the job. You might talk to your employer about lessening your workload or settle a disagreement with a coworker.

Next, make sure your bedroom is the best possible place for you to get good REM sleep. It should be free of distractions (such as a television, laptop, cellphone, etc.). And make sure you have room-darkening curtains to keep the sun from waking you up too early in the mornings.

2. Take care of yourself by taking care of your gut. article continues after advertisement

Your gut health can have a significant impact on your health, well-being, and feelings of vitality. The types of foods you eat crucially impact the bacteria that live in your stomach, resulting in a cascade of either positive or negative outcomes. An unhappy gut can lead to an unhappy person, and vice-versa. 

3. Exercise daily as part of your self-care routine. 

We all know exercise is good for us, but do we really know how good it is? Daily exercise can help you both physically and mentally, boosting your mood and reducing stress and anxiety, not to mention helping you shed extra weight.

Of course, it might be hard to go to the gym every day, so try to incorporate other exercises, such as walking, tennis, or yoga, which may be able to fit into your schedule more easily. The most important thing is to create a routine that works for you.

4. Eat right for self-care. 

The food we eat has the potential to either keep us healthy or contribute to weight gain or diseases such as diabetes, but it can also keep our minds working and alert. Eating the right foods can help prevent short-term memory loss and inflammation, both of which can have long-term effects on the brain and, in turn, the rest of the body. Some of the most amazing self-care foods include fatty fish, blueberries, nuts, green leafy veggies, and brassicas, like broccoli.article continues after advertisement

5. Say no to others, and say yes to your self-care. 

Learning to say no is really hard; many of us feel obligated to say yes when someone asks for our time or energy. However, if you’re already stressed or overworked, saying yes to loved ones or coworkers can lead to burnout, anxiety, and irritability. It may take a little practice, but once you learn how to politely say no, you’ll start to feel more empowered, and you’ll have more time for your self-care. 

6. Take a self-care trip. 

Taking a self-care trip can make a huge difference in your life. Even if you’re not feeling particularly stressed, getting away for a weekend every now and then can help you disconnect, relax, and be rejuvenated. These self-care trips don’t have to be costly; simply drive to the next town over and see the sights, or go camping nearby. The goal is to veer away from your normal schedule and take the time to do something just for yourself.

7. Take a self-care break by getting outside. 

Spending time outside can help you reduce stress, lower your blood pressure, and be more mindful. Studies have even shown that getting outside can help reduce fatigue, making it a great way to overcome symptoms of depression or burnout. Getting outside can also help you sleep better at night, especially if you do some physical activity, like hiking or walking, while you are outside.

8. Let a pet help you with your self-care.  article continues after advertisement

Pets can bring a boost to our lives. From giving unconditional love to providing companionship, pets can be hugely beneficial for our self-care. Dogs especially can help reduce stress and feelings of anxiety and can even lower blood pressure. In fact, many people who suffer from disorders like PTSD have benefited from working daily with animals, which is why service dogs have become so helpful for these individuals.

9. Take care of yourself by getting organized. 

Getting organized is often the first step to becoming a healthier you, because it allows you to figure out exactly what you need to do to take better care of yourself. A small change, like keeping a planner or a calendar on the fridge, can help you write down all your responsibilities and appointments, while at the same time keeping your life a bit more organized. You can also create an area to keep keys, purses, backpacks, briefcases, and coats, and make sure they’re ready to go for the next day.

10. Cook at home to care for yourself.

Many people don’t take the time to make themselves meals, preferring instead to stop for fast food or popping a pre-made meal in the microwave. But these “fast” meals aren’t usually sufficient when it comes to feeding your body the right kinds of calories and nutrients. Even if it’s only once a week, consider making a healthy meal for yourself or your whole family. You could even look into a meal delivery service or meal kit that can help you get started.article continues after advertisement

11. Read a book on self-care for self-care.

In today’s fast-paced world, we tend to turn to our phones for entertainment or comfort, scrolling through news feeds that can contribute to our stress and anxiety rather than helping it. Instead, consider bringing a book with you when you leave the house. Even better, bring books on self-care, so that you can learn more about how to take care of yourself while you are taking care of yourself. You might be amazed at the difference it can make when you slow down instead of always looking at your phone. Not only can it help improve your mood, but it can also help you to stay more present and mindful.

12. Schedule your self-care time, and guard that time with everything you have. 

It can be hard for us all to find extra time. But it’s extremely important to plan regular self-care time. Moments alone can help you to ponder the best ways to move forward in your life and keep you grounded. And moments with friends can help you feel more connected and relaxed.

Whether you decide you want to go for a long walk, take a hot bath, or enjoy a good movie with friends, taking self-care time is imperative. Look for small ways you can incorporate it into everyday life; for example, you might wake up 15 minutes earlier to sit with a cup of tea and practice deep breathing before the chaos of the day begins, or you might take a walk around the block on your lunch break. The more you can work self-care time into your schedule, the better you’ll be able to grow, enjoy your life, and thrive.