How to Grow a Facebook Group

Whether you are just heavily interested in a particular subject and would like to find like-minded individuals to socialise with, or you are looking to build a community for promotional reasons, Facebook groups are an excellent tool in your arsenal. Still, as useful as Facebook groups can be, they have to have members—often lots of them—to achieve that potential.

There are several ways to grow a Facebook group, and, fortunately, the majority of those ways have nothing to do with spending any money. In this post, we’re going to take a deeper dive into what Facebook groups are, why they might be useful to you, and what you can do to ensure the success of your group or a group you are part of.

What is a Facebook Group?

A Facebook group is essentially a place for people with a common interest to get together and discuss that interest, much like any other internet forum. The interest in question can be anything that doesn’t break Facebook’s rules and guidelines, and anyone can set up a group.

The reason Facebook groups are so popular is, ultimately, down to the popularity of Facebook. With billions of people already on the platform and familiar with how it works, it is often far easier to set up a new Facebook group and get new members interested in joining than it is to build a community on places like Reddit, even as popular as Reddit is.

Group admins have the ability to set the rules of their Facebook group, removing members if they don’t follow them. They can also have the group be public, private, visible to all but only members are allowed to participate, invite-only, and more.

All standard Facebook rules apply within groups, so doing or saying anything that breaks Facebook’s terms of service can still get you in trouble, even if the admins of a group allow it.

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Are Facebook Groups Worth It?

The natural question you should be having at this stage is; are “Facebook groups worth the effort?” The answer very much depends on what you are trying to achieve, but we’re going to hazard a guess that, yes, they are worth it if you are reading this page.

Firstly, if you are just looking for a community to talk about something you are interested in, Facebook groups will certainly be able to give you that. That being said, there is a strong chance that a group already exists, and you might want to consider joining one rather than making one. We’ll get into whether you should start a group a little later on.

If you are looking to Facebook groups as a tool for promotion, it is certainly worth it, but you will have to put the time and effort in to make things work. Like most things in life and online promotion, there’s no quick fix to reaching your goals.

Things to Consider Before Starting a Facebook Group

It’s all well and good concluding that a Facebook group can get you what you’re looking for, but that doesn’t automatically mean you should make one. Running a successful Facebook group is not without effort, and even if you’re willing and able to put in the effort, there’s still no guarantee of success.

Before we look at how to grow your Facebook group, let’s take a moment to ponder whether you should be starting or running a group at all. And, remember, this is independent of whether a Facebook group could be good for you in terms of goals. A Facebook group might be an amazing tool for promotion, but if you don’t have the time and willingness needed to make it work, it won’t help you.

Do I Have a Good Subject Matter for a Facebook Group?

This is especially important if you are planning to use your Facebook group as a promotional tool. If you just want to create a community to talk about something you’re interested in, it doesn’t matter what that interest is, because your only goal is to find people to talk to about it. If you are promoting something, however, your subject matter needs to be relevant but still interesting enough to foster genuine discussion.

For example, if you are promoting a YouTube channel about technology, such as new gadgets, that subject may be too broad to create a successful Facebook group around. Remember, the beauty of these groups is the ability to find people with the same specific interests as you, not general interests. But, if you zero in too far and create your group around, say, a specific type of technology, like mobile phones, you run the risk of people in the group not being interested in your general technology YouTube channel.

How to Grow a Facebook Group

Do I Have the Time to Run a Facebook Group?

Running a successful Facebook group, whether for personal or promotional reasons, takes time. This is especially true in the early days of the group, where you will need to get out and about to garner interest and draw attention to the group. As things progress, the group will need less and less of your time to keep ticking over, but you will need to be actively working to get to that stage.

And, if promotion is your goal, this applies even more to you. If you just want to talk, you can always get the group started and then dip in and out as you please. If you want to promote things, you’ll need to keep your hand in constantly, or the members of the group will stop seeing you as someone of interest.

What Rules Should My Facebook Group Have?

There are two types of rules to consider; Facebook enforceable rules, and arbitrary rules. Facebook enforceable rules are things that Facebook provides a mechanism for, such as having the group be private and invite-only. Arbitrary rules can be literally anything you want, but you have to enforce them yourself, such as by kicking people from the group.

The best rules will vary from group to group. The only advice we can really give here is to be as unrestrictive as you can within the scope of your group. For example, it wouldn’t be wise to allow misogynist language in a group for survivors of domestic abuse. On the other hand, it would be unwise to ban adult language in a group about alternative comedy.

How to Grow Facebook Group

So, you’ve decided you want to start a group and you have the time and willingness to do so. How do you make it grow?

Have Compelling Reason to Join

The first thing you need to do is make sure your potential members have a compelling reason to join your group. The most effective way of achieving this is by offering something they can’t find elsewhere.

Of course, if you have a topic that there is no other group for, that would be the ideal situation… but it’s an unlikely one. There are a lot of groups on Facebook. If you haven’t got a unique subject matter, have a good look at the competition, and see if there is anything you can offer that they can’t. This could be more relaxed (or stricter) rules, or even just your expertise if the subject matter is something you are particularly knowledgeable about.

Leverage Your Existing Audience (if you have one)

If you already have an audience—perhaps you run a YouTube channel or blog—be sure to promote your Facebook group to them. This may seem counter-intuitive if the main reason for creating the group is to promote the thing your audience knows you for, but having a larger number of members gives your group more legitimacy in the eyes of newcomers.

We’re not suggesting paying for fake members, of course. That rarely works. Bought users will not engage, and a large group with no activity often looks less appealing than a small group with no activity.

Branch Out to New Audiences

Obviously, you will want to stay within the subject matter, but when letting people know about your group, don’t limit yourself to things like your own audience from other places. Reach out to other communities and try to find new people.

Always be sure to be respectful when you do this, however. Just barging into a subreddit or a YouTuber’s comment section and spamming about your group is unlikely to win anyone over.

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Encourage Members to Promote the Group

Once you have members, encourage them to let others know about the group. Don’t just tell them to go get more members, of course, they’re not your employees. Just politely mention it from time to time, and be sure to emphasise the fact that everyone benefits from more members, as there will be more discussion.

Final Thoughts

Whether you want to talk about your favourite series of novels or promote your YouTube channel about miniature castle building, Facebook groups are a powerful tool to achieve your goals. And, what’s more, it’s free! All it takes is a little time and effort on your part to build an active community.


How to Group Videos on YouTube

Grouping videos together is a great way to make it easier for your viewers to find the content they want when looking through your channel.

It is especially useful for channels that have a number of different “series” or types of video. It is always preferable to have a focussed niche to direct your content at, but that doesn’t mean you can’t create even more focussed sub-niches.

An example of this might be a cooking channel that occasionally does videos on how to make great meals at very little cost, while also sometimes doing videos on food from a specific region. Both of those types of video would be fine on a cooking channel, but grouping them off with other videos of the same kind can make it much easier for viewers to get to the content they want.

What is Grouping Videos on YouTube?

Though “grouping” is the aptest and most natural name for what we are discussing, there is no “group” function on the platform.

There are, however, two ways in which you can group videos on YouTube, and those are Playlists and Sections.


Sections apply to your channel page and allow you to group individual videos or playlists together in one section with a header. There are also some dynamic options here, such as “Most Popular”, and “Uploaded”, which will update themselves automatically.

Sections are useful because a viewer who stumbles across one of your videos, likes what they see, and wants to see more will most likely head to your channel next to find it.

If the video they liked is part of a series of similar videos, having that series in a clearly defined section right there on the channel page will save them a lot of time.


Playlists are perhaps the more useful of the two grouping options. For one thing, sections on your channel page can be playlists. In other words, if you are going to group a collection of videos to display on your channel page, it would be a better use of your time to group them into a playlist and create a section for that playlist.

That way, you still get a channel section, but you also have it available in playlist form should you need it. And, any updates to the playlist will automatically be applied to the section, since the section is just showing the contents of that playlist.

The main reason to put videos into playlists, however, is autoplay. When a viewer watches a YouTube video to the end, YouTube endeavours to show them something they will be interested in next. And, if the viewer doesn’t click away or select a video of their own choice, YouTube will auto-play the video they have chosen. If a viewer is watching a playlist, however, the next video in the playlist will be auto-played.

For a step by step guide on how to make a playlist on YouTube (with pictures) then check out my blog for all the super secret tweaks that will get you more views.


For new viewers who take the step of going to your channel, or who have watched one of your videos to the very end and may be interested in more, being able to find what it is they are looking for easily can be the difference between them becoming new subscribers, and drifting away never to return.

Capturing someone’s attention is relatively easy compared to retention, so you should do everything in your power to reduce the amount of effort new viewers have to put in to get to the content they want on your channel.

Why Group Videos?

It’s one thing knowing how to group videos on YouTube, but why?

We’ve already touched on the fact that it doesn’t take much for a new viewer to wander away from your channel, even if they really liked the video that brought them there in the first place.

There are other reasons why grouping content is good for your channel, however.

For example; as much as we’d like for our viewers to want to watch every bit of content we put out, the unfortunate reality is that they don’t. Even in the case of personality-based channels—where the majority of the audience is there to see the YouTuber regardless of what video is actually about—there will still be viewers who see a particular type of video and decide they would rather give it a miss.

You can’t please everybody all of the time.

But you can make your viewers’ experience in consuming your content as frictionless as possible, and grouping videos is one of the best ways to do that. It allows them to easily find the series or video type they are looking for. And if they have come to a series video that is in a playlist, they won’t even need to leave the video page to get to the next one in the series.

You are not limited to custom groupings and playlists, however. You can create sections for things like upcoming live streams, most popular videos, and, of course, your most recently uploaded videos.

Each of these sections comes with a header to make it clear to your viewers what they are getting, and they can click through to see more content from that grouping.

You can also create a section of playlists, which would come in handy if you have a lot of different series and do not want to clutter your channel page with lots of different sections for each one.

How to Group Videos on YouTube

How to Create Sections on Your Channel

Creating sections is extremely simple. Simply head over to your channel page (making sure you are logged in) and click on the “Customize Channel” button which should be up near the top right of the page.

You will be taken to what might at first look like your regular channel page, but if you look closely, you should see that the different sections of your channel have a little edit icon (the one that looks like a pen) in the corner when you hover over them.

Clicking on this will allow you to change the details of that particular section.

Next to the edit icon, there should be an arrow—or arrows—that allow you to slide that section up or down your page.

The part we are interested in the most, however, is at the bottom of your channel customisation page.

Down there you should find an “add section” button, which you will need to click if you want to add a new section.

The options you have are;

  • Popular Uploads
  • Uploads
  • Live Now
  • Upcoming Live Streams
  • Past Live Streams
  • Created Playlists
  • Single Playlists
  • Saved Playlists
  • Multiple Playlists
  • Subscriptions
  • Custom Groupings

For the most part, these are pretty self-explanatory, though some of them may need expanding on a little, so we’ll go through each of them now.

Popular Uploads

Based on views, this section will show your most successful videos so far. This can be handy for YouTubers who want to showcase their finest work… assuming your most-viewed videos are your finest work, that is.

This section will automatically change based on your live viewing figures.

So, if you land yourself a viral hit that races ahead of your other videos in terms of view count, it will jump to the top the queue in this section.


Another way to think of this section would be “Latest Videos”. The uploads section just shows the most recently uploaded videos on your channel.

Like popular uploads, it updates itself automatically whenever you put out a new video. YouTubers tend to have a range of opinions on showing this section on your channel.

Some YouTubers feel you should always show your latest videos straight away, while others feel you should curate the content on your channel page—only showing the best examples of your work. This topic is one of those “no right or wrong” situations.

For example, if you are a current events channel, there would be no sense in not showing your latest videos, since viewers would only be interested in the most recent content. If you were a tutorial channel, however, it would make more sense to group your videos into playlists and show that on the channel page.

Live Now

This section will show any live content that is currently streaming.

As you might have guessed, this section is really only suitable for channels that stream a lot.

That being said, empty sections do not show up on your channel, so there’s no harm in putting the section there as it will only be visible when you have live content to show.

Upcoming Live Streams

If you do not live stream, you may not be aware that you can schedule streams in advance.

This not only gives you a page to link to, as well as setting the date with your subscribers, but it will also show up on your channel.

The upcoming live streams section will show only scheduled live streams, not streams that are live now, and not live streams that have ended. If you have no live streams scheduled, the section will not show up.

Past Live Streams

This section, as the name suggests, shows live streams that have already been broadcast. It will take some time for a stream to be processed by YouTube, and the video won’t appear in places like this section until that has been completed.

Depending on the length of the stream, it can take anywhere from twenty minutes to an hour or two for processing to be complete.

Whether or not you place this section on your channel page will mainly be down to the viewing habits of your viewers. If streams are the primary content of your channel, you should put them front and centre with this section.

If streams are just something you do as a little extra content for your viewers, it may be better to leave this section off the channel page and dedicate more space to the videos that are the primary content of your channel.

How to Group Videos on YouTube 1

Created Playlists

This section will display the playlists that you have created. This is an ideal section to bring together all of your video series’ in one place, as it will dynamically update with new playlists whenever you create them.

It will contain any playlists you create that are public, however. That includes playlists of other people’s videos.

So, if you have a playlist of your favourite YouTube musicians, be sure to make it private if you don’t want it showing up in this section.

Single Playlists

This is a particularly useful section, as it shows the videos from within the selected playlist, and it updates automatically when new videos are added to that playlist.

If you have a few popular series’, you might want to give them each a single playlist section on your channel page so that they can be easily found by your viewers.

Saved Playlists

On YouTube, you have the option to save playlists created by other people, allowing you to easily find that playlist at a later date.

With this section, you can display all of your saved playlists so that others can view them as well.

This can be very useful if you find playlists that form great companion pieces to your own content.

Multiple Playlists

A multiple playlist section will show any playlists you tell it to, whether from your own channel or anywhere else on YouTube.

As long as the playlist is public, you can add it here. This is not a dynamic section, however, and you will have to manually update it with any additional playlists you want adding.


In order for this section to display anything, your subscriptions must be set to public.

When it is, this section will display the latest channels you have subscribed to.

If you decide to have this section on your channel, we would recommend only subscribing to channels that may be useful to your viewers from that account and setting up a separate account for personal interests.

Custom Groupings

Custom groupings allow you to create a section of channels.

This can be handy for highlighted related channels, shouting out channels you like, and even promotional purposes if you are a more significant channel looking to help out smaller channels.

This section is static and will need updating manually with new entries.

Unlisted Videos

A quick note on unlisted videos.

Typically, if you post something unlisted, you don’t want it to be accessible unless you give someone the link.

If you an unlisted video into a playlist, however, it will show up in for anyone looking at that playlist—just a little something to bear in mind.