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SEO TIPS & TRICKS VIDEO YOUTUBE

Sponsored YouTube Video Guidelines and Advice

Make a Sponsored YouTube Video Without Getting in Trouble

For many YouTubers, getting the chance to review or get a free product in a Sponsored YouTube Video and maybe even get paid from a third party sounds too good to pass up! In the past few years we have seen YouTubers become influencers with hundreds of thousands to millions of subscribers in their respective spaces such as technology, gaming, beauty and more. Advertisers and companies are attracted to YouTubers now as they captivate an audience (Subscribers) they want to target. There are a few things you should consider before taking a product placement or engaging in a sponsored video!

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1. Promotion Aligns with Audience – Sponsored YouTube Video Integration

Make sure the Sponsored YouTube Video product aligns correctly with your audience. The first thing you should do when getting involved with some sort of a sponsored video is to make sure it aligns with the interests of your audience. Let’s say you’re a beauty YouTuber and you get a vacuum cleaner to review. This does not align well with the interests of your audience as they are only interested in seeing beauty related videos. Therefore if accepting a product placement or speaking about a product make sure it holds the interest of your audience as it is better for the advertiser involved and you as the video will still receive good feedback from viewers.

2. Promotion Disclosure – Be open about Sponsored YouTube Video

Disclose that you got the Sponsored YouTube Video product for free or are getting paid by the company. This is one of the major guidelines. You must disclosed that the video is sponsored by a company or you got the product for free to review at the start of the video. You may not know but this is actually law. YouTube paid promotions are covered by a law called the FTC act and Lanham act which covers the promotion itself and false advertising. The FTC guidelines state that you must make the relationship to the company known to the viewers and make the disclosure clear and conspicuous. What they mean by clear and conspicuous is by telling the viewers straight up in a simple fashion without any confusion or misleading words, it also means that this disclosure should be at the start of the video and not at the end where nearly most of the audience drop off. So something simple like “This is a paid review” “Company X was kind enough to send me this product to review for free”

3. Be Honest – Sponsored YouTube Video Etiquette

Be completely brutally honest, don’t get blinded by money. This Sponsored YouTube Video guideline is purely to help you retain your audience. Disclose in the video that even though you got the product for free that you will be objective with your criticisms and unbiased. If you seem too promotion orientated, telling your subscribers that the product is amazing in a bid to promote it for more $$ but the product is really sub par and not at all as advertised, you are going to get really bad feedback from your viewers which may result in a bad reputation on your part and losing the trust you have built up with your audience.

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4. Read the Contracts and Agreements – Sponsored YouTube Video Rules

Read the Sponsored YouTube Video contractual agreement thoroughly before entering into the promotion. If you are offered a sponsorship with a company, they will more than likely provide a contract. Be sure that you read the contract thoroughly and make sure all the guidelines of the contract comply with firstly your ethics and obviously FTC Guidelines. For example that you are allowed to disclose you are getting paid for this sponsored video and you can express your unbiased opinion

Have YouTubers Gotten In Trouble With the FTC?

Yes, In 2016 Warner brothers contacted a few large youtubers including the one and only pewdiepie to promote their game, the shadows of mordor. They paid these youtubers to review the game on their YouTube but they provided strict guidelines for the reviews of the game so that the youtubers couldn’t talk about any glitches or bugs in the game, talk negatively about the games such as aspects of it you didn’t like and pushing a call to action where you got your viewers to go to the site to sign up for the game. The FTC and Warner Bros did reach a settlement on the issue but the FTC Advised that “Consumers have the right to know if reviewers are providing their own opinions or paid sales pitches. Companies like Warner Brothers need to be straight with consumers in their online ad campaigns.”

What are the consequences for not disclosing product placements or sponsored videos. When the FTC receives complaints or manually reviews your video, if it finds a reason that your video is violating the law, you may get a warning to remove the video or change the content but if this is not met you could get a fine of up to $16,000 per violation of the FTC law.

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Should I Buy YouTube Views and YouTube Subscribers?

Is it safe to Buy YouTube Views and Buy YouTube Subscribers?

Many YouTubers are excited to kickstart their youtube careers some even buy youtube views in order to try and leap ahead, but is the practice of buying video views safe?

People buy views in order to increase the view count of their videos, grow their channels and make their videos look more attractive to the people who search for a video as it looks like the video is “Better”. For example if you were looking to find a Review of a phone or make up which video would you click on? One with 100 views or one with 50,000?

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Buying YouTube Views & Subscribers is against YouTube’s Terms of Service

Unsurprisingly, Yes buying views is against YouTube’s Terms of Service which could see your video removed or worst case scenario of your YouTube Channel being banned. If you are a partner or use Adsense on your videos then you also risk being banned from the network and banned from adsense for sending fake traffic.

The following is YouTube’s ToS in regards to Buying Views

Do not click on your own ads or use any means to inflate video views, impressions and/or clicks artificially, including manual methods.

Do not encourage others to click your ads or use deceptive implementation methods to obtain clicks, including clicks on your videos to inflate views. This includes commissioning third party agencies that advertise these services to increase your viewership. The purchase or gaming of subscribers, views or any other channel features is a violation of our Terms of Service.

Do not manipulate or incentivize others to click on video features, such as “Like” or “Favorite,” to improve your standing and visibility across the site. We consider these to be fraudulent clicks and/or queries.

Do not employ third party sites and tools to automatically generate artificial subscribers or views. (from Partner Program Policies, www.youtube.com/yt/partners/program-policies.html, Accessed 22 November 2013

If it is detected that you are buying views and/or subscribers, your account will be terminated.

What are the negative effects? Buy YouTube Views & Subscribers

There are many negative effects of fake views & inactive subscribers. The biggest negative risk to the and effect of the “Buy YouTube Views” strategy is the possible takedown of your video or YouTube Channel, and you wont get a refund for those views!

Fake views and fake subscribers can be blatantly obvious. Let’s say you buy 20,000 views, your video has now 20,000 views with little to no comments and likes/dislikes. This screams fake video to viewers which might put them off watching you. The fake views can also lead to low retention rate. Retention rate is how long the viewer stayed to watch the video,since these are fake views the fake views will only stay there as long as it needs to register a view which may only be a few seconds. If you’re worried about how you rank in YouTube’s search, you should avoid buying views or else buy expensive views with a retention rate of over 40%.

Buying YouTube Subscribers has the shame hollow affect. If you have 100,000 subscribers but only get 1,000 views with very little comments or interaction it can be a huge red flag that your subscribers are inactive and not engaged in your content. Organic subscribers are more likely to interact with a video, like, comment or share. It doesn have to be 1-to-1 subscriber count to view but you will notice a baseline average that should growth comparatively as a channel grows.

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How Does YouTube Detect When You Buy YouTube Views?

YouTube detects YouTube views in a variety of ways. The first way is through low retention rate, if the retention rate for the video is low it is a red flag, a lot of views without likes or comments or subscriber gain are also a red flag for YouTube. On the technical side of things, they can see that some view providers send views from multiple VPN’s. This traffic is obvious to YouTube as it is coming from a company and not a home/residential internet service provider.

Not all YouTube view providers are detected depending on their methods of sending views. If you are to buy views make sure the views are sent gradually and not in one burst as this can be detected.

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How To Increase YouTube Views – YouTube Consultancy

Increasing Video Views Doesn’t Have To Be A Mystery

I have been making YouTube videos since June 2013 but not matter if you are starting out on youtube or are a seasoned youtube veteran you may still wondering how to increase youtube views on your videos on your channel. In this blog post I will try and break down this Good Mythical Morning of a topic into VlogBrother sized chunks. This will explain exactly how to increase your youtube video views and make your video popular with a few easy steps. Increasing YouTube views doesn’t always start by just throwing traffic at a video, it starts with what’s in the content itself.

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Quality Over Quantity – Every Video Is a Chance to Increase YouTube Views

You have probably heard this phrase thrown around millions of times but it is very important when creating youtube videos. So what does quality mean? Quality isn’t just a “High Definition 1080p” video filmed by a DSLR, it’s the content within your video such as your ideas and delivery on camera and how you interact with your audience. By creating high quality youtube videos that are entertaining, you are more likely to increase your audience retention rate (How long someone stays on the page watching your videos) which in turn increases your visibility on youtube (due to their algorithms), Increase YouTube Views and if the viewer finds you entertaining they’re is more likely to subscribe and come back to watch your next video too, therefore increasing your future YouTube view count.

Upload Schedule – Consistency Helps to Increase YouTube Views

Plan an uploading schedule for your videos, if you have an uploading schedule your audience will know when to expect a video. Humans are creatures of habit and once you have a schedule they will come back at around the same time during these days to watch your next video. Think of successful youtubers like Grace Helbig, Philip Defranco, The VlogBrothers (John Green & Hank Green) and Good Mythical Morning (Rhett & Link) they all have video schedules.

Even if you can only commit to 1 video a week to start with that is better than none. Also if you feel you can do more than that but not consistently then promising 1 a week and giving them 3 videos in 2 weeks means the viewers feel they are getting more than they expected as a little bonus, and who doesn’t like a freebie every now and then! Consistency breeds Loyalty and Loyalty is a great way to Increase YouTube Views.

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YouTube Video Optimisation – Get Found In Search and Increase YouTube Views

Video Optimisation & Customisation is critical these days on youtube as it’s hard to find videos that stand out. Video SEO (Video Search Engine Optimisation) is a legacy from YouTube’s owners, Google! Just like you need to make your website search engine friendly you need to make sure your youtube video has a good Title, Video Description, Thumbnails and Video Tags to help Google rank you. When Google can rank the video it will Increase YouTube Views as your video is more discoverable.

  1. Video Title & Description
    Your video title must stand out among a sea of generic titles. Make it BOLD and make a sensationalist title based on the topic of the video or based on something you said in the video. In the description of the video make sure you include your title phrase, your social media links and a description of 50-120 words.
  2. Tags
    Tags are also vital. Tags are the things that make you searchable on YouTube, so use tags wisely. Tag what you think you would search to find your video on youtube or what you want to be found under. Also tag any relevant related word/content as thats how that sidebar with videos is generated.
  3. Thumbnails
    Thumbnails are one of the main factors if someone will click your video or not. Make your thumbnails interesting. Get a screenshot of a scene in your video, edit it in a photo editor and then add some text/ images/your video title and viola. That looks 100 times better than that auto generated youtube thumbnail!

There  are many tools out there that can help you with YouTube Metadata (Titles, Descriptions, Thumbnails and Tags) one of those is TubeBuddy or you can always chat to our YouTube Consultant.

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Video Promotion – Share Your Videos to Increase YouTube Views

Video promotion is a really important factor when increasing views directly and indirectly. When you promote your videos through social media you get direct viewers from these sites and your video ranking also goes up due to SEO. YouTubes Ranking Algorithm sees you have social presence on other social media websites and will rank you higher in search and visibility.

  • Social Media (Facebook, Twitter, Tumblr, Instagram)
    It is important that you have established a social media page for your youtube channel outside of youtube. You should have a Facebook Page, Twitter, Instagram and Tumblr. When your video comes out, send out a tweet/post/IG that you have made a new video and link it. For sites like Instagram and Twitter throw a few HashTags onto your post to increase exposure.
  • Other Promoting through Your Own Blog, Buzzfeed, Reddit, Stumbleupon etc
    These social media platforms are sometimes overlooked by youtubers. These social media platforms are the reason for a number of viral videos, especially Reddit and Buzzfeed. Create a post on Buzzfeed and include your video and Reddit your video in an appropriate subreddit. Stumbleupon can be useful too, add your video to the site and add relevant keywords that relate to your video and your video will be shown to people who have entered in similar interests.Why not upload your videos to your own blog? It’s a great way to have control over your audience and content outside of the YouTube platform. Need a Custom Designed WordPress Blog/Website, get in touch!
  • Join Youtube Social Media Groups.
    YouTube Groups on Social Media platforms like Facebook can be incredibly helpful when your starting YouTube. In most cases you can post your video to gain views but always ask for feedback on your videos as they are more likely to be honest with you and you can improve your video quality. You may have local YouTube Groups for your country, city etc have a look on Facebook’s groups section, Joining groups can also be really helpful for collaboration opportunities.

YouTube Collabs & Cross Promotion – Team Up to Increase YouTube Views

Collabs can also bring you a ton of views. Collabs are best done with tag videos, challenges etc. When collab-ing, it is best to find a YouTuber with similar content/audience and a similar number of subscribers on their channels. This will make sure both of you get the equal amounts of promotion and hopefully subscribers. To find a collab partner you can join a social media group or just connect with some youtubers on Twitter/Instagram/Facebook/YouTube/Tumblr and go from there.

Cross promotion is a great way to increase your view count. For Cross promotion you will need to be friends or have contact with a fellow YouTuber, preferably in the same genre that you are with a similar number of subscribers/followers on social media. You can ask them to post your video on their Twitter/Tumblr and you will do the same when their new video comes out. If you’re in need of youtube friends join a social media group.

Audience Interaction – Talk to YouTube Viewers, Make Them Feel Involved!

Building relationships with your audience is an important part of gaining and retaining views on your videos. If you have time after you upload a video, try and reply to some comments on your video. This shows you’re dedicated enough to your audience and have time for them. On other social media sites, if you get questions/comments about your videos reply/RT them.

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YouTube 101 – How to Grow a YouTube Channel

HOW DO I START AND GROW A YOUTUBE CHANNEL?

YouTube is a beast in the social media world and it’s not just all pranks and cute kitten videos. Countless hours of video are uploaded to YouTube every minute! Not all of it will go viral, in fact not all of it will be seen at all. So this is where I can hopefully nudge you in the right direction to Grow a YouTube Channel.

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PICK A NAME FOR YOUR CHANNEL OR VIDEOS

So many YouTubers start uploading videos to an account before they have done their legwork to Grow a YouTube Channel and it can be a real pain to change later. A good example of this is “NicePeter” who started a project with his friend “EpicLLOYD” recording parody rap videos. But when their videos started to get popular people were looking for “Epic Rap Battles of History” and found them on a Nice Peter’s YouTube channel instead, which could confuse people. They have since opened a new channel to match their branding and boast over 12 million subscribers.

Picking a name at this stage can help you match social media accounts together helping people find you. For example, if your YouTube account is MrHairyBrit, you could grab your Facebook, Twitter, Instagram, Tumblr and Snapchat accounts with the same username to help people find you should they want to see more of your work.

BRANDING AND CHANNEL DESIGN

You don’t have to be a web designer or a branding graphic designer to Grow a YouTube Channel and make your channel stand out. YouTube channels, as with most other social media profiles, have a header banner and a YouTube channel avatar. These banners and avatars are a way to let your audience know who you are, what you do, and a way to establish a recognised look.

The header banner needs to be 2560w x 1440h pixels as this is then used and scaled down for mobile devices such as phones, tablets and notebook laptops. As for the avatar or profile image I personally use and image that is 275w x 275h and I try and match the colours to the header banner so people are used to my avatar and my channel colours when they try to find my videos.

YOUTUBE CAMERA, YOUTUBE AUDIO, AND YOUTUBE VIDEO IDEAS

You don’t have to be rich to get into vlogging and Grow a YouTube Channel. YouTube is a great tool for any new curious vlogger who wants to find an audience on the internet. I personally started with a webcam that cost me £15. This had 720p video format and a fairly good microphone. The core thing to remember with videos is that even if your video quality is great, if you cannot hear the video properly a viewer will very quickly tune out.

After a lot of testing I found that my webcam microphone was great depending on distance and that assuming I wasn’t in a dark room then the video quality wasn’t so much of an issue. I have since moved onto a £35 Logitech c920 1080p Full HD webcam to film my vlogs and have a pretty reliable set up.

“Ok, so I have a camera and I have a microphone… But what do I make videos about?”

A very good question. Now when you started this journey you may have had an initial thought of what the channel would be for, whether it’s business, hobby, factual or just weird. Now why not open a notebook and throw words/questions at the page that would describe that topic? For example, if you want to make a video diary then these could be, “Where do I live? What’s my job? Do I have any pets? What did I think about the football game this weekend?” Already you have a few topics for a video. If it’s business based, then why not explain who you are, what you sell, any examples, or your work, etc.

HOW DO I GET YOUTUBE SUBSCRIBERS? HOW DO I GET YOUTUBE VIEWERS?

It’s time to build an audience. You have some videos recorded and you are ready to get them seen, but for that you need subscribers and random viewers. There are 7 important tips to help you boost your YouTube subscribers and boost your YouTube channel video views.

– Make videos:

Sounds obvious, but you need to keep feeding your channel with new content so people can find you.

– Make videos regularly – schedule:

As you start to get random views you need to start building the routine for a viewer. Why not upload a video on a set day? This could be daily, weekly or monthly but try to stick to it that way people know when to expect a new video from you

– Let your viewers know when you will make a video and how to subscribe:

Tell your viewers when you will be uploading your videos. That way they will come back but also make sure you ask them to subscribe that way when you do upload a new video, YouTube will send them an email to tell them you have a new video for them.

– Share videos with your social media:

You’ve made a video so make sure people know it exists! Share it with friends, family and your social media accounts otherwise you may have well put a sign post in the middle of a field that no-one ever walks in.

– Share videos on related sites:

This is a good tip for expanding your audience. Your social media is full of people who have seen you before and expect videos from you while other sites are full of people that have yet to find you so this could be a way to spark their interest.

– Stick to it

Rome wasn’t built in a day and a loyal YouTube viewer and YouTube subscriber base isn’t either. The more videos you publish, the more chances people will have to find you and share your content. And then the more subscribers you have, the more they can share, so make sure you stick around for the long haul.

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SHOULD I BUY YOUTUBE SUBSCRIBERS? SHOULD I BUY YOUTUBE VIEWS?

It can be very tempting to take short cuts in social media. Everyone has seen them and no doubt you may have had an email or a social media message offering you the chance to “Buy Active YouTube Subscribers” or “Buy Fake Twitter Followers,” etc. Although these offers can look nice and the subscriber count may go up, these are indeed inactive user accounts and in the long run will either get removed by the YouTube subscribers account checker looking for fake YouTube accounts, or in the worst case scenario, could get your account banned entirely due to YouTube community standard breaches.

Also with YouTube subscribers it is QUALITY over QUANTITY! You want active YouTube subscribers to watch your videos so they can share them with friends, like your videos and comment on them. YouTube comments, YouTube likes, and YouTube subscribers are the most powerful and effective ways to help your channel get seen, shared, and grow.

AND FINALLY….

YouTube is not a get rich quick scheme! YouTube should be a place for you to share your opinions, have a laugh and to expand a business or social media reach. If you are looking to join YouTube wondering, “How do I make a viral YouTube video?” rather than How to Grow a YouTube Channel then you are looking at this in the wrong light entirely.

YouTube is a social media platform and is there for you to make friends, build connections and have fun, so make sure you don’t forget the fun!

I wish you all the luck in the world 🙂

And remember – If you would like to see what I did with all these Grow a YouTube Channel tips then check out my videos at www.YouTube.com/MrHairyBrit www.Twitter.com/MrHairyBritwww.MrHairyBrit.comhttps://www.facebook.com/MrHairyBrit

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