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10 Ways to Promote Your Youtube Channel for FREE

If you’ve decided to go down a vlogging route and have started creating and publishing Youtube videos, then you need to make sure you promote your YouTube channel so your videos don’t flop.

It’s really easy to publish your content but without promotion how are people going to find your videos and see your content?

I’ve put together 10 brilliant ways to promote your Youtube channel and increase your views, a few simple changes to your normal Youtube tasks could see a big traffic change.

10 Ways to Promote Your Youtube Channel for FREE

[1] Make sure your titles are engaging

Just like any other form of social media or blogging you want people to click into your content, the only way to do this is make sure people are drawn into your content and want to click.

Make sure you use persuasive writing, ensure its clear what your viewers will get out of the video, and most importantly solve a problem for your viewer.

Look at your current titles and decide would you click on it? Do you know what the video would be about?

You need to make the viewer curious about what is going to happen or help solve their problem – I made a video about how to make clickable titles every time!

[2] Concentrate on SEO

Youtube is ultimately videos and vlogs, but the average user will use YouTube like a search engine, normally to solve a problem or find a video detailing something they are struggling with.

YouTube SEO

This means its crucial you concentrate on your SEO (Search Engine Optimisation) to make sure your videos show high in your results.

Titles and descriptions should have keywords you want to rank for, make sure you define your categories and tags because this helps Youtube categorise your video and help show it to a relevant audience.

71% of my traffic on my YouTube channel is from search that I won because I used TubeBuddy and VidIQ to optimize my titles, descriptions and tags.

[3] Promote yourself

If you’ve got a number of videos, the ideal action is for your watchers to watch all of the content.

Make sure you reference your older videos in new ones, leave links in the description and then if your watchers are interested its easy for them to find your older link and click through

[4] Share across platforms

Most social media platforms have a native video uploader, upload a snippet of your video with links to the full Youtube video.

This way wherever your audience are they have a very clear direction of how to access your Youtube videos.

It may be that they don’t usually use Youtube to find content but if it lands on their facebook feed they’re more likely to click through – clicking through from external websites shows Youtube that your content is valuable and is more likely to increase your ranking

If you need help with sharing your videos and building your brand – check out my resources page, packed with great tools I use personally to help grow my brand and get noticed on YouTube.

[5] Subscribe Buttons

You can subscribe to Youtube videos by clicking in the description, but a lot of viewers won’t read the description or even click through to subscribe.

You need to make it abundantly clear WHY they should subscribe to your channel and make sure you add a nice big subscribe button within your video.

It’s really simple to do so take a look at how to add a subscribe button into your videos

[6] Add Thumbnails to your videos

Hopefully by this point you’ve got a video, a short catchy title and a description full of the keywords you want to rank for.

Hopefully, all of this means your videos are ranking higher in searches. But wait there is one more thing you absolutely NEED to do to make people click your video.

Our brains are hardwired to react to visuals so make sure with every video you upload a custom thumbnail image which is bright and details what your video will do.

While YouTube will auto create a thumbnail, by creating a custom one you can make sure your viewers can see instantly what your video will be about.

How To Add A Thumbnail To YouTube Videos On Mobile (iPhone And Android) 3

Use the right YouTube thumbnail size

If you’re going to spend the time to create a professional looking thumbnail, start with the proper sizing and dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

Be honest & accurate in your thumbnails

If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.

Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.

The thumbnail is meant to give context, so providing an image that does not depict what is in the video will harm you rather than benefit you. Find the most important point or part of your video and create your thumbnail around that.

[7] A complete profile

Many people skip straight to creating content but don’t skip out on your profile it’s a really important aspect to making sure your viewers return.

Maintain a consistency across your other social media channels / website and most importantly have very visible contact details.

If your channel is going well then companies may want to contact you for sponsorship deals, your watchers may want to send you an email

10 Ways to Promote Your Youtube Channel for FREE 1

Why have Multiple Social Media Accounts?

Having a social media presence is key things for companies in this day and age.

Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company, brand, youtube channel or blog to your chosen target audience.

Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:

  • Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
  • Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
  • Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
  • Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.

 

[8] Caption your videos

In this day and age the internet needs to be accessible to everyone, that includes people with impairments, it’s so easy to make your videos accessible and add subtitles / closed captions to your Youtube videos.

This will increase your reach to people without accessibility issues too, so many people watch videos with their phones on mute you’d be amazed how many are skipped over if they don’t have subtitles it’s a really untapped market you need to address.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

[9] High Quality Content

Let’s be fair, you can create rich SEO descriptions, fill out all your profile, have active subscribe buttons etc. etc. but if your content is weak then people won’t return, they probably won’t even watch the entirety of your current video.

Just like any other form of blogging / vlogging or social media content will always be king. Make sure the videos you are creating are what your ideal audience would be looking for, that the video ultimately answers a problem, that you’re clear and engaging and most importantly that you are yourself.

Anyone can create a factual video what makes your videos unique is you. So inject some personality and let your viewers really get to know the person behind the camera

This goes for how to package your content as well. A great video with a bad thumbnail can destroy all your hard work. Make sure you know what a good thumbnail needs to look like – check out this deep dive blog into thumbnail size, styles, designs and best practices.

10 Ways to Promote Your Youtube Channel for FREE 2

[10] Answer your fan mail

Hopefully if your videos are doing well you will start getting comments on your videos – answer them! Respond to your fans and engage with your community.

These are your viewers and subscribers, by making them know you ‘see’ them they’re more likely to return to your new content. Plus engage enough and you will get ideas for new Youtube videos, questions they need answering – its basically free market research very specifically from your audience.

So there you have it, 10 ways you can improve your current Youtube promotion with just a few simple changes.

What’s a Youtube skill you’d like to learn?

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How To Open A Facebook Page (Business Page or Fan Page)

How To Open A Facebook Fan Page is a question we are asked on a Regular basis. Creating a Facebook Page for your business or brand is a great step towards building a social media brand.

Facebook is the largest social media platform online and is easily the most recognisable brand that you can adopt to share your own business and brand with possible future clients.

Facebook Pages can be a very powerful tool to get your name out there and expand the reach of your companies brand.

You and advertise upcoming events, publish recent blogs, share achievements and sell products directly to a marketplace. The best thing about Facebook and its huge client reach potential? — IT’S FREE!!!

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Best 1080p YouTube Rendering Settings [Adobe Premiere Pro]

1080pMost people use 1080p of Full HD to upload to YouTube. Its easy to use, fast to render in and good for uploads. But did you know that you can make it faster to upload to YouTube and small files sizes with a few tweaks.

If you need help with 4K Videos then check out this blog post that I wrote diving into 4K vs 1080p and the best export settings.

My YouTube export settings for Adobe Premier Pro CC to guarantee maximum quality, faster tendering times, quick uploads and smaller files.

Resolution and aspect ratio

The standard aspect ratio for YouTube on a computer is 16:9. When uploading other aspect ratios (vertical, square, etc.), the player automatically adapts itself to the size of the video, giving the best viewing experience based on the aspect ratio and device.

Learn how to use resolution and aspect ratios correctly.

Frame Rate

Content should be encoded and uploaded using the same frame rate that was used during recording.

Common frame rates include: 24, 25, 30, 48, 50 and 60 frames per second (other frame rates are also acceptable).

Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30. 60 interlaced fields per second should be deinterlaced to 30 progressive frames per second.

The bitrates below are recommendations for uploads. Audio playback bitrate is not related to video resolution.

Recommended video bitrates for SDR uploads

To view new 4K uploads in 4K, use a browser or device that supports VP9.

Type Video Bitrate, Standard Frame Rate
(24, 25, 30)
Video Bitrate, High Frame Rate
(48, 50, 60)
2160p (4k) 35–45 Mbps 53–68 Mbps
1440p (2k) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

Recommended video bitrates for HDR uploads

Type Video Bitrate, Standard Frame Rate
(24, 25, 30)
Video Bitrate, High Frame Rate
(48, 50, 60)
2160p (4k) 44–56 Mbps 66–85 Mbps
1440p (2k) 20 Mbps 30 Mbps
1080p 10 Mbps 15 Mbps
720p 6.5 Mbps 9.5 Mbps
480p Not supported Not supported
360p Not supported Not supported

Recommended audio bitrates for uploads

Type Audio Bitrate
Mono 128 kbps
Stereo 384 kbps
5.1 512 kbps

 

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SOCIAL MEDIA TIPS & TRICKS

5 Essential Time Saving Apps for YouTubers and Video Creation

Content creators upload over 300 hours of video every minute to YouTube. That’s a lot of competition. So, to stand out and grow your channel on YouTube, you need to upload professional videos on a frequent basis with these time saving apps for YouTubers.

But, once you’ve planned the content and shot a video, the work isn’t finished yet. You still need to add graphics, caption it, get the title keywords right, and think about promotion.

There’s lots to do.

This article takes a look at five excellent tools to speed up your content creation process.

Some are free, and some need a subscription. And once you start using them, you’ll find you can reduce the time from recording to upload – leaving you more time to plan and shoot more content.

Let’s begin.

remove.bg – YouTube Image Background Remover

YouTube is a visual platform. Viewers mostly choose what video to watch next based on visual clues from the thumbnail.

Having the right thumbnail then is essential, it can be the difference between success and failure for a video. It’s not enough nowadays to use a boring still from your video.

Take a look at the image below. The thumbnail on the left has the best combination of text and visual, and outperforms the rest of his content combined.

5 Essential Time-Saving Apps for YouTube Video Creation

You need to be upfront and centre in your YouTube thumbnail. But making thumbnails takes time, especially if you need to cut-out your portrait from a cluttered background.

Did you know you can turn a 20-minute task into a five-second one with remove.bg?

remove.bg is a free online tool that cleverly removes the background from your image.  Leaving you a perfect cut-out of your picture for you to add the finishing touches.

5 Essential Time-Saving Apps for YouTube Video Creation 1

It’s straightforward to use. Drag an image onto the remove.bg’s homepage and they handle the rest.

Here’s an example.

Remove.bg - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tols for youtubers

As you can see, the image size for the free version isn’t the largest, but you can process it a little to fit the resolution that YouTube requires.

You can get a higher resolution image if you buy credits from remove.bg. For each credit you buy, you get to download 1 high-resolution image. 10 credits cost £8.00, or you can get credits cheaper by taking out a subscription.

rev.com – YouTube Closed Captions and Subtitles Service

Closed Captions and Subtitles – what’s the difference?

Closed Captions. These are a direct transcript of the audio of your video. A viewer can use them if they don’t want to listen to the sound of your video. They are in the same language as the one spoken, and a viewer can turn them off if they don’t need them.

Subtitles. Subtitles assume that the audio of the video is still on. They clarify the speech if the audio is poor or the speaker has a strong accent.  They are also used to provide a translation of speech in another language.

rev.com - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

Obviously having closed captions or subtitles on your videos help those hard of hearing or who don’t speak your language. But, there are also other benefits that land this site on the time saving apps for youtubers list.

One of the most important factors of ranking for your video is Audience Retention.  That is, how much of your video a viewer watches. Clearly, having closed captions and subtitles promotes access to your content and will help with this metric.

Another ranking benefit is that your uploaded transcription file also helps with your metadata.

The free AI transcription tool on YouTube is not very good.  And if you don’t have the time to transcribe your own videos, instead use the service provided by rev.com.

The service works on a per-minute basis and will provide the output in the .srt format YouTube prefers.

Get $10 worth of free transcription here.

kapwing.com – YouTube to Social Media Content Creation

If you’ve been a YouTuber for long enough, you know that for best results you need to promote your video after you have uploaded it.

Gary Vee is a master at teasing his content. On Instagram and Facebook, you’ll find video snippets with closed captions for easy consumption over mobile.

Gary Vaynerchuk - Kapwing - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

It’s really easy to one of these yourself, head over to kapwing.com.

5 Essential Time-Saving Apps for YouTube Video Creation 6

Hit the ‘start editing’ button and select start with a blank canvas. Then, input your YouTube video URL, and it will import it for you.

Next, using the easy controls, you can clip the section of the video you want to use, add subtitles, and then change it into the best size for where you will upload it.

5 Essential Time-Saving Apps for YouTube Video Creation 7

A great benefit is that all the processing happens at the server-side, so your laptop won’t feel like a baking tray just out of the oven when you use it.

Kapwing is free to use and even lets you produce media without a watermark by registering for a account. You need a subscription to keep all your work private, get faster processing speeds, and long term storage of your media.

A monthly subscription is $20, or you can make a saving if you buy an annual subscription for $200.

placeit.net – YouTube Intro, Outro, and Logo Maker

One way to stand out from mediocre content and show expertise is to add professional looking intro/outro animations to your videos.

An animated intro/outro that is quick and clear tells your viewer who you are, what you do, and helps with your branding strategy.

To quickly make very professional intro/outro animations, I use placeit.net.

placeit - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

There are plenty of templates to choose from; some are image-based and some are text-based, so you should find one to fit your requirements.

Once you have picked a template, you can customise it to fit your needs.   It’s easy to change colours and resize logos, so you get an intro/outro that fits your channel’s branding.

For other elements of your channel, like logo’s and banners, placeit.net works well for these too.

You won’t need to hire a graphic designer to create fantastic looking graphics. Here is a sample of the kind of logos you can use as a starting point.

5 Essential Time-Saving Apps for YouTube Video Creation 9

I picked the cupcake above, then changed the text and the central image to end up with the logo below for my new seafood venture. (OK, it’s just an example – I’ve never even eaten lobster!)

5 Essential Time-Saving Apps for YouTube Video Creation 10

As you can see, it’s easy to change the colours and text to create a professional-looking logo you can upload to your channel page.

priceit.net – costs $14.95 per month for unlimited videos, logos, and designs, or if you take out an annual subscription $99.95.

A solid gold entry into the time saving apps for youtubers list with so many tasks that you can use placeit.net for, so it is a worthwhile subscription. But if you’re on a budget, you can get all the graphics you need with a single months payment – just cancel your subscription when you have what you need.

photopea – Free Browser-Based Photo Editing Tool

As a visual content producer, you need a photo editing suite. It can be a great time saving app for Youtubers. But, there’s no need to pay for Adobe Photoshop or PaintShop Pro. photopea.com is a browser-based image manipulation tool that is free to use. It works with all the popular image formats, and even handles .psd files.

PhotoPea - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

There are lots of reasons a YouTuber might need photo manipulation software – here are two of them:

1 – Outlining Your Thumbnails. You have possibly noticed some YouTubers using a white outline surrounding their picture on their thumbnails, it’s a good technique to make a thumbnail pop out on the page.

Here is an example made using the image we removed the background on earlier. Drag the image onto the project workspace, then add a stroke effect in layer styles.

5 Essential Time-Saving Apps for YouTube Video Creation 12

Now it’s ready for your logo, title, and branding.

2 – Making Start and End Screens. If you don’t want to pay for placeit.net to make an animated intro/outro, then you can use photopea instead. Use it to create a professional-looking branding image then edit into your video.

There are lots of templates to choose from. Pick one and edit away.

5 Essential Time-Saving Apps for YouTube Video Creation 13

They even have standard templates for promotional images you can post to Instagram, Twitter and Facebook.

Start using these Time saving apps for youtubers today to speed up your production process and make your YouTube videos look amazing. There is a learning-curve with a few of them. But, in most cases, you will be up and running with them quickly and producing professional-looking video in a shorter amount of time.

If you have any questions, please add them in the comments, and I’ll answer them as soon as I can.

And remember to check out my resources page for more useful tools discounts and links!

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Add Timestamp YouTube Video Chapters and Win In Search

YouTube video timestamps now come with skippable chapters that can help you rank better in search. Learn how to add chapters to youtube videos with time stamps and why they are so useful for YouTube and Google search results.

The new time stamp video chapters for YouTube videos give you the opportunity to add relevant sub titles to sections of your videos. This means people can skip to these parts quicker, helping them get the answer they want more directly. These snippets can work well for youtube promotion as they can also be found by Google and using in the search results as video snippets or result snippets for quick answers in results.

What Are YouTube Video Timestamps?

Timestamps on YouTube videos give you the chance to skim through the video quickly and find what you are looking for using the mini sub headings.

The timestamps are normally added to the video description by the video creator. You start with 0:00 to show YouTube where the video starts and you add time stamps to important parts of the video with index marks for example “2:53 – Step By Step Tutorial”.

The user can then either click the timestamp in the description to quickly jump to that part of the video.

Add Timestamp Chapters To YouTube Videos and Win In Search

Why Use YouTube Video Chapters?

YouTube video chapters can help you find the important part of the video faster.

If you are a creator and you upload videos, the chapters give you the opportunity to add additional, relevant keywords to the description of the video.

Why add keywords to the description?

YouTube search and google works on relevancy and meta data. If you post a video tutorial that has 5-6 different parts to it then you can section it out. Each questions could have a time stamp. Each of those time stamps could be a search term and each could have a chance of dominating search results with google snippets.

Add Timestamp Chapters To YouTube Videos and Win In Search 1

What Are Google Snippets?

Google Snippets (featured snippets) are short selections of text or clips of YouTube videos appearing at the top of Google’s search results that are designed to answer a searcher’s query.

The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index or snippets from YouTube Videos with timestamps. Common types of Featured Snippets include definitions, tables, steps and lists.

How featured snippets are chosen?

Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.

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How To Download A YouTube Video

How To Download A YouTube Video for a backup, maybe you want to download YouTube videos for b-roll, or you are using the youtube video download tool to save them to play later – this can help you.

I like to download my own YouTube videos to add them as overlays in new content, it’s a good way to drive traffic to older content.

So how do you download YouTube videos?

To download a YouTube video you will need to login to your YouTube dashboard. Click on videos and look for the video you want to download. Hover over the video description snippet and it will change into a tool bar. Click on the 3 dots options and you will see a Download video link.

Download YouTube Videos on Mobile with YouTube Premium

Offline downloads are one of the various perks offered to people who pay $12 per month for YouTube’s Premium subscription.

It also offers access to YouTube Music Premium and removes ads from videos. While the 720p resolution download limit may have made sense a few years ago when phone screens generally didn’t go far beyond 720p, many phones have now gone past that; the iPhone X and XS have resolutions that exceed 1080p, for instance.

Why Download YouTube Videos?

When you download YouTube videos, you can watch them without an internet connection, which is ideal for keeping yourself entertained on planes, trains, and trips to places without reliable mobile internet access.

Downloading YouTube videos on to your mobile phone can be a great way to save money on limited data allowance plans.

But if you download them to your phone using your home Wi-Fi before you travel, you can watch them on the move without risking going over your data allocation.

It’s surprisingly easy to download videos from YouTube and other video hosting sites – and you can do it free. YouTube itself provides some tools for downloading videos (on both desktop and mobile), and there are third-party tools that can do the job as well. Read on to find out how.

Is downloading YouTube videos legal?

Using third-party apps to download YouTube videos is against Youtube’s terms of service – which state that you are only able to stream videos directly from its servers.

How To Download A YouTube Video 2020 (NEW METHOD)

Downloading YouTube videos also opens you up to potential copyright infringement unless you have permission from the copyright holder, it’s in the public domain, or you own the video yourself.

YouTube does offer some ways to download videos through its web service and its own apps.

How To Download YouTube Videos with YouTube Premium

The YouTube Premium service (formally YouTube Red) is the only official way you can download other peoples videos and music.

Download videos and playlists to watch offline when you aren’t connected to the Internet.

You can download videos to watch offline using the YouTube or YouTube Music apps (and watch auto-downloaded videos in the YouTube Kids app) if these apps are available in your location and you’re signed in with your YouTube Premium account.

How To Download A YouTube Video on YouTube Premium

  1. Start watching a video on the YouTube Mobile app.
  2. Tap Download  below the video player.
  3. Select the video quality.
  4. The ‘Downloaded’ icon  will appear below the video player when the video has finished downloading.

You can view your downloaded videos in the Library  or Account tabs.

To remove a downloaded video, tap Downloaded  and select Remove.

How To Download A YouTube Video 2020 (NEW METHOD) 1

YouTube Premium Recommends Videos to Download

YouTube Premiums recommended downloads feature will help you get ideas for videos and playlists to download.

Note that when you download a recommended playlist, all the videos contained within that playlist will be downloaded. These recommended playlists will update weekly (while you’re connected to Wi-Fi), so you always have new videos to watch.

To find your Recommended Downloads:

  1. Open the YouTube app and make sure that you’re signed in to your YouTube Premium membership.
  2. Tap on the Library tab .
  3. Tap Downloads and scroll down to Recommended downloads.
  4. Download videos and/or playlists by tapping the download icon .

Change YouTube Premium Download Settings

On certain mobile devices, videos and playlists can be downloaded only when connected to a Wi-Fi network.

To download videos over a mobile network, go to Settings Settings and turn off Download over Wi-Fi only under Background & Downloads’.

Set Video Download Quality on YouTube Premium

To change the default quality for downloading videos, go to Settings Settings and select Download quality under ‘Background & Downloads’.

Higher-quality videos may take longer to download and may use more storage space on your device.

If less than 5% of storage space is available on your device, you won’t be able to download additional videos. To free up space, try removing a downloaded video or playlist.

How To Download A YouTube Video 2020 (NEW METHOD) 2

Things to know about videos downloaded from YouTube:

  • You must be signed in to your YouTube Premium account to download videos to watch offline.
  • Some actions, like commenting and liking, are not available while viewing videos offline.
  • Downloaded videos renew automatically as long as you go online in your home country/region at least once every 30 days.
  • Some videos may not be available offline when you reconnect to the Internet due to content restrictions from video creators.
  • If your device loses connectivity while downloading a video or playlist, it will automatically resume when you reconnect to a mobile or Wi-Fi network.
  • You can only download videos in countries/regions where YouTube Premium is available.
  • Learn more about YouTube offline videos.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE TIPS & TRICKS

How Working For FREE Can Help Grow Your Brand

Working for free. Should I work for free? Should you work for free?

Working for free can be a great way to build up a brand and your personal reputation within your niche. As you work for free you would build up contentions, reviews, a ever increasing portfolio, and most importantly, improving your skills from all the practice as you do so. Working for free might not earn you money in the short term but can be a very valuable investment in your long term future earning power.

It’s become a meme over the years, if you were creative, you’ve seen it. In fact, you’ve probably been approached, and people are like…

“Hi, can you do this, this and this for me?

Great. Sure. Here’s a quote.

“Oh, I wasn’t expected to pay you. I thought you could use the exposure, you know, get out there.”

How Working For FREE Can Help Grow Your Brand

And people are thinking, yeah, there’s exposure where you promote me and exposure where I die, a cold, lonely hungry death in the middle of a field because your exposure, can’t pay my rent. Your exposure, can’t pay my bills. Your exposure is me dying of exposure. I get that. I do. I do. That’s why you need to be sensible about this. Right?

I couldn’t do the whole free thing to start with either. And it’s become much more of a thing now that I can because I have a steady income.

make working for free your side hustle

Make Working For Free Your Side Hustle

Now, working for free can initially be your side hustle. I’m not saying that it has to cost you thousands of pounds to do a project that you hand away for nothing and you have no control over. I mean that you can build upon your future by adding value, leading with value first. Your side hustle has the potential to be the base for your future business success.

When I first started doing YouTube consultancing, I set up a profile on a few freelance websites like PeoplePerHour, on Fiverr. Yes, that does technically mean that I got paid for it, but it was pittance, deliberately pittance because I wanted to attract people to me. So I could pull a few strings and build a few Lego bricks on top of my board. They are good marketplaces that can offer you a chance to practice your skills or build a portfolio. So that aside, on the PeoplePerHour website, or Fiverr for example, I sell really, really cheap logos or really, really cheap Web designs, or really, really cheap channel reviews or video optimizations for say three, four or five dollars.

The money is negligible. But, what it does do, is it gives me a chance to build up 10, 20, 30, 40, 50 examples of me doing the thing that I want to get paid for, to do. If it’s on PeoplePerHour as well then it’s an hour’s worth of work, two hours worth of work depending on how much you’re willing to sacrifice in your time. But let’s say you do 20 logo designs at a $1 each, that’s 20 bucks, that’s not really much for you. It’s a cup of coffee, or that’s your electricity to cover that laptop that made those on, but you now have 20 designs that you can put in your portfolio, 20 designs that you can then show to a new client that is willing to pay you two 300 pounds for a logo and you’ve got 20 examples of stuff that you’ve done in the past.

Yes, it does mean that you sacrifice a bit of your time. Yes, that does mean that you couldn’t have charged 200 pounds for 20 of them each and made four grand. But if people don’t know you, the grand value price of one sale when they don’t want to buy from you is zero, zip, zilch nothing, nada. I would much rather have 20 sales, 20 logo designs at 20 bucks at one buck each, because then I’ve got those examples that I can then go and hunt the next big fish that’s willing to pay maybe a little bit more, 20 bucks each 50 bucks each 100 bucks each.

keep learning, level up your skills

Working For Free is Improving Your Skills

Now, this is one of the things that that doesn’t dawn on people. I’ve been on YouTube for about eight, nine years. I’ve been creating these videos on this channel for about three. That means somewhere out there, there’s thousands of videos that I’ve edited, or I’ve been in, or I’ve uploaded, I’ve downloaded, I’ve deleted and that means that I can do this, I can communicate with a camera, I’ve improved my skill, I’ve improved my lighting, I’ve improved my ability to talk to you, to edit. Improving my skill, improving my speed, improving my skill set that I can sell to somebody else.

Improving my expertise that I can pitch to somebody else. Hi Mr. logo man. Yes, here’s 20 examples from point number one and I can do it much better than I used to because logo number 20 is better than logo number one because I learned how to do graphic and vector work a little bit better. And instead of it taking me four to five hours to render that wonderful piece of artwork, I can do it in half hour to an hour, and I can start tweaking and I can make it bigger.

Skill, improvement, more money.

You’re investing in yourself by doing free stuff – Building your reputation.

You’ve sold 20 logos to 20 people or 20 teddy bears, or 20 stockings or 20 handmade cards, it doesn’t matter what it is, you’ve sold 20 things to 20 people that can leave you 20 reviews. Those 20 reviews, you can then put on mailing list. Those 20 reviews you can put on your website. There’s 20 reviews, or people that hopefully you can refer to. Those are 20 advocates that know who you are and what you can do, that will refer hopefully another friend next time they need a logo, a teddy bear, a T shirt, a sock design, whatever you’re doing.

That reputations stacks on top of the skill that you’ve learned and the portfolio that you’ve gained. All of which has helped me in the past, hook that bigger fish. That’s got my foot in that door. Though I’ve got a couple of people that have come from these platforms, they are constant retainers, they are clients that I consult with. They are people that I directly work with, and they wouldn’t have found me if they hadn’t have used the freelance site to buy something small from me, for me to over deliver value, for them to trust me with my portfolio, the reputation, the reviews, and loving my work for me to then upsell.

working for free how to upsell

I didn’t advertise for these people. I didn’t put ads on Facebook, I didn’t go out there on Google ads and hook people in. I’ve not pulled them in with some kind of skeezy sleazy kind of sales click funnel. I offered them value at a fair price and created quality, for them. And I’ve got my foot in the door, in which I can start talking to, and then I upsell, and I upsell and I upsell which then, supports the ability for me to give cheap, entries at the other end of that one dollar logo, those five dollar logos, those mini cheap reviews.

Leverage your new skill base, the things that you have learnt, your reputation, your portfolio, that foot in the door, you’re not actually doing it for free anymore.

Yes, initially, you do have to do the legwork, build the foundation and build upwards. And all it takes is for you to slowly stack over time. You put in some hard work.

And yes, let’s say you you have some really bad luck, and you sell 400 of these logos at one dollar each. You now have a huge portfolio, you’ve now had a skill based on these things. It may look like you are working for free, but you’re actually investing in yourself. And sometimes someone will help subsidize that by upgrading or by selling or buying or promoting you. And I did a lot of this at the start of my consulting career. I worked my ass off for 12 months, giving away freebies, or very cheap reviews and very cheap this and very cheap that. Why? Because it built those connections.

I’ve got 400, 500 videos on my youtube channel. They’re exactly that. I worked for free. Don’t get it twisted, yeah. YouTube can pay me a little bit of money in advertising but trust me it is pittance compared to what you can make by building that reputation. Building a back catalog. Making those links, putting your foot in the door and building a business from the ground up. All by just initially working for free. It’s one of the very important steps that you have to deal with when building a business and this nine of them here which I’m sure you know.

If you want more advice on how to start and grow your business using YouTube watch this video below.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE MARKETING MINDFULNESS TIPS & TRICKS

How To Work From Home for Beginners (10 Life Changing Tips)

Many people are going have to work from home in the coming weeks and months. I’ve been working from home for about eight years, so here are the lessons that I’ve learnt that can help you shortcut the learning curve as you fight the urge to watch crappy morning tv and binging on chocolate for breakfast…

How To Work Home for Beginners

Start Early

You will be amazed by how much stuff you can get done starting earlier than you would have done from your normal clock in at nine o’clock. At the moment, I have a human alarm clock that wakes me up at around about six o’clock anyway and she wants feeding and she wants entertainment and Hey Duggie and anything else on TV. But the advantage there for me is that no matter what, whether she’s going to nursery or whether she’s staying at home, I can wake up at six, seven o’clock in the morning and hit the ground running – making content for my YouTube Channel.

Even before my stepdaughter came into my life, I still got up at six o’clock in the morning, let the world wake up around me, grabbed my life saving massive cup of tea and focused in on that days to-do-list.

I find at that time in the morning, you could be the most motivated, and most rested that you will be all day. Time to hit the floor running, tackle the things that you need to do, organize your day!

The sooner you start, the sooner those creative juices can tackle what you need to tackle.

Now, if you’re like me, it might just be the very first thing you do is tidy up the things around you. I’m one of those people that needs a tidy environment work in. So I’ll get up, I’ll make sure that all of the dishes are done, I have a nice cup of tea, I clean the living room, and then I can sit down and then I’m focused because if I’m setting that at eight, nine o’clock in the morning, my brain would be like, “Whoa, I need to pick that up,” and “Oh, you need toast or whatever,” whilst other people might dive straight into their hardest task and get it out the way, knowing that it’s all easier for the rest of the day.

Pretend You Are Going To An OfficeHow To Work Home for Beginners 1

There’s that mental block for the first two to three months when you’re you get to work from home where you’re like, “Oh yeah, I’m home,” For love for all the Tea and Coffee in the morning, make sure that you’re in the right mindset.

If you can set it in your head a set time, you switch into work mode or there’s a set chair that you sit in or there’s a set area that you go to, as soon as you know that you’re in work mode, you can focus much more. Rather than, Oh, just sit down and I’ll have my cup of tea, I’ll watch GMTV, I’ll flip through the morning news, now it’s 11 o’clock, now you’ve wasted half the morning. Getting the right mindset. This also includes getting dressed. You can’t just sit there in your PJ’s all day, you need to act like you have any other job.

Get up, get wash, get dressed, brush your teeth and then put yourself in your mindset because then that way you’ve prepared your brain to work.

How To Work Home for Beginners 2

Structure Your Work Day

Whether you’re in retail, whether you’re in an office, whether you’re in any other job, there will be some form of to do list, whether it’s from your manager or whether it’s from yourself. This structure is the thing you need to inject into your working from home life, that will allow you to accomplish some things throughout the day. For me, I have a to do list that I write on my desktop and they have set days Monday, Tuesday, Wednesday etc etc

I know that that’s the thing that I need to achieve that day. If I want to bleed into other days and get more done than I can do so, and it shuffles stuff up through that list and by the end of the week I have a little bit more free time to myself, but at least I know that as long as I do those three or five things that that same day I’m on top of my workload, for don’t do those five things. I know I’m behind my workload, these are the things that helped structure me.

For you, it might be your Google calendar. You can set tasks in there, like blocking out time to bulk record YouTube videos, you can have set times, you can have recurring things, you can have your computer alert you when you are five, 10, 15, 20 minutes away from it and even remind you to do them. You can even set your own lunch break so you’ve got a pattern and a routine.

How To Work Home for Beginners 3

Set A Designated Work From Home Area

This could just be a set work chair or a set place on your dining table or a set room in your house, reset corner of your living room, but a dedicated space helps you click into that mindset, it has everything around you.

I am very lucky that I can work from home and we’re in a three bedroom house. Which gives me the very precious space, the home office! It makes my YouTuber life a little easier as I’ve already got my YouTube filming set set up so I can record in front of it, I can talk in front of it. There is an L shape sofa that I sit on an edits and maybe watch the rolling news, with the TV which is literally just there. But because I have a dedicated efficient workspace, you’ll be amazed how quickly your brain turns on rather than always sitting in the same place on your sofa, whether your Netflix and chilling or whether you’re working.

You need to dedicate a space where you brain can turn on.

Just like they say, if you go to bed and there’s a TV in your bedroom, your brain will associate the TV in staying awake rather than going to bed. You need workplace hygiene, to help you work at home properly, as well as sleep hygiene to help you sleep at night properly.

How To Work Home for Beginners 4

“Work From Home” Doesn’t Have To Mean “Staying At Home”

I know this can be hard right now, (early 2020), but in an ideal world you’ll get a chance to go out, make sure that you take your laptop with you! Coffee shops, parks, woodlands… you could be anywhere as long as you have a wifi enabled device!

Or if you don’t have to take your laptop, you can take a notepad and just write things down. Just get out of the bubble.

At this point in time I understand that that may be hard, but if you’ve got a balcony or if you’ve got a back garden, as long as you keep yourself in a reasonable safe distance, then you can still do it. Plus, let’s be honest, social distancing still works when you’re working. I know that I prefer not to have people around me when I’m working because if people talk at me whiles thinking it gets me frustrated and annoyed. if I’m sat out in my backyard and all I can hear is the birds and the wind, it’s fantastic for my mental health.

Take the advantage of strolling to your local corner shop that five, 10 minute break, that fresh air, that mind reset because if you’re frustrated on a task, you’ll be amazed what a little bit of eye distancing can do.

Have you ever heard of the phrase of just like computer blindness or task blindness – where you’ve been staring at the same thing for 30 minutes, 40 minutes, an hour, and no matter how much you look at it, it seems to be doing the same thing or it’s the same trouble. You step away from it and you come back, you’d be amazed how quickly you can find that jigsaw piece that you were missing from the puzzle just two minutes ago.

How To Work Home for Beginners 5

Make It Hard To Muck About On Social Media

Now this has become more and more prevalent in the last few years because everybody can flip through their phone or everybody can just tab over to Facebook or Instagram or take talk or whatever. I know from focusing on editing a video and it hits a hot spot, it can drive me off to Facebook out of frustration, but I’ll come back to it.

But if you can eliminate those entirely and just focus on the thing that you’re doing, maybe even turn off the computer, move your phone away, putting your phone on silent, put it in the up side of the room, whatever, if you can not give yourself the chance to distract yourself, you will get so much more done.

That also means don’t distract yourself with TV of your favorite thing on TV. So don’t sit there and watch Game of Thrones episodes if you really into them because you won’t end up working, you’ll end up watching Joffrey get killed.

How To Work From Home for Beginners - 10 Life Changing Tips

Commit To Doing More Things

You’ll be amazed, working from home, how quickly you can spin through some things that may have taken longer in an office.

When you’re in the office environment and there’s other people around, you might take a little longer to the coffee machine or to the water machine where you might every now and then glance over and see someone in another cubicle or stare at the clock or have a look at the call center, whatever.

I tend to find that you can actually do a couple more tasks than you would have done in a more social setting because you’re much more focused. If you ever hit that, the zone and then just kept piling through work, you’ll be amazed how much additional work you’ll get once you’re in the zone when Billy is not there to pass your chocolate or to ask you this question or to point at something to make you chuckle, that throws you out of the zone entirely.

How To Work Home for Beginners 6

Work When You Are Your Most Productive

Nobody turns on the computer at seven o’clock in the morning and it sprints all the way through their work in the zone, in that niche all day.

We all have our ebbs and flows! We all have moments when we know that we work better, maybe you’re a little bit more groggy in the morning, you don’t want to talk to humans in the morning, but you’re happy to edit videos and take your phone calls in the afternoon.

Maybe you’re not a morning person at all and forego a morning start up because you know that if you got up at nine, 10 o’clock you could work till two o’clock at night/in the morning, and you get much more work done.

Be honest with yourself, if you know that you’re lagging about two o’clock and maybe even you need a nap between two and four then allow yourself to do so, as long as you make sure that you allow yourself to work when you know that you’re most focused at eight o’clock in the afternoon.

Set yourself up for success based on what you know about yourself. If you know that you’re going to be wading through your brain fog, avoid that fog.

How To Work Home for Beginners 7

Save Phone Call For The Afternoon

I find that in the morning I’m less sociable and so are many others. So what I do is I make sure that I do all my solitary tasks in the morning or after the normal nine to five crowd so therefore, I know at six o’clock in the morning till about 10, 11 o’clock, no one’s really gonna pick up the phone and at 11 o’clock they’re thinking about lunch so I’m gonna start my phone calls at one o’clock in the afternoon.

It also means that it’s seven o’clock in the evening, once again, they’re not going to be there to pick up the phones. So what I do is I allocate that time for around about one o’clock in the afternoon to about five, six o’clock in the afternoon for those phone calls. Not only will my brain be more awake, but I’ll also grind you through so much work in the morning that be ready for a chat.

How To Work Home for Beginners 8

Keep Your Brain Busy

How many times have you gone to the gym and once you finally started at the gym, you got there, you finally got on the treadmill, but the entry feeling good and you wanna keep going, but the interstate, you sit down and you give yourself five minutes, you’ve seized up and you’re ready to go home. Oh, that’s it, you’re done for the day. I find that’s the same with working at home.

Keep your brain always on something, anything.

What I do in between my pieces of work is that I’ll do a task and if my work brain needs a rest, I’ll go and do the washing up or I’ll go into the clothes washing or I’ll prep my tea for the evening. The reason for that is because my brain continues to stay busy, it continues to spin and spin. It’s like a perpetual motion machine, but because your brain’s been so active, if you used to sit down and turn your brain off, it might be harder to restart that spinning.

Keep your brain going even if you’re just changing it up to make sure that you’re not bored. Edit your stuff in the morning, go for lunch, plan what your Tea happens to be, do your washing, do your hoovering, look after that kid, make sure you’re playing with their toys.

But that way you’re spinning plus by the time you get to bed, you’ve outbrained yourself and you’ll be more than happy to fall asleep, but don’t stop buzzing because the more your brain’s going, the more I find I get done because I’m not having to re-rev that engine to get started each and every time, I’m not doing a task for 15 minutes and then sitting down for 15 minutes and then having a restart, it’s quite consciously flowing all of the time and that also might be that I listen to podcasts while as I’m doing the washing up, so I’m still businessing, I’m still learning and I’m multitasking all at the same time.

For more tips to work from home, check out the video below.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

You Can Still Access YouTube Studio Classic Mode – Old YouTube Creator Studio

YouTube have recently updated to the new YouTube studio. There are many new features but some of us still prefer the “old” classic creator dashboard.

How To Access YouTube Studio Classic Mode?

To access the old YouTube Studio click on your avatar in the top left hand corner and goto your channel home page. Click on the big blue customise channel button. This is display the only channel design, now click on your subscriber number and it will load you into the old dashboard. Simply click all videos and enjoy the classic studio.

The Definitive Guide to Growing on YouTube in 2026 (SEO Authority Edition)

Old YouTube Creator Studio – YouTube Studio Beta is being rolled out and will be the default dashboard for all users in early 2020. But if you’re like me, you prefer the familiar basic look and feel of the classic mode. So this is how you can still access classic mode.

In February, YouTube devs started auto-defaulting users to new Studio, regardless of their previous choice. For the time being, Classic is going to stay, but old platform’s days are practically numbered. How can we still switch back to good old classic version and set it to be our default – at least, while it lasts and YouTube doesn’t permanently shut it down?

We still prefer Classic over new Studio version. Force of habit is probably a dominant cause in this case, let’s admit that right now. Classic still offers a lot of features which Studio doesn’t at the moment, despite the fact that it receives constant updates with ported features and analytics charts literally on a weekly basis, getting new existing and exclusive ones like impressions and click-through rates, performance comparison between videos/channels, and easing access to others, like subscribers per each video and so on.

Still, one feature that we really miss is the x-axis time control. We still cannot select x-axis reporting interval and set it to be weekly/monthly/quarterly/yearly or pre-defined rolling range in order to more easily visualize and see cumulative growth (or regression) over time on a simplified chart. With so much data available, it is often easy to miss a forest for a single tree.

Need help ranking your videos and growing your YouTube channel – I have a whole page of tools that can help you get started!

Another, relatively recent change, that is going away with Classic design is the top-left MENU button, that allowed direct access to MAIN YouTube menu (History, My Channel, Subscriptions, Trending, Premium, YouTube TV …), which now doesn’t do that any more. Instead, it does simple Collapse Menu action. Same thing happened to main YouTube page, where it collapses the menu, instead providing access to useful shortcuts.

Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Get More Views on Social Media Fast
Categories
MARKETING SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Use Copyrighted Music on Youtube @getlickd

Download Music for YouTube videos – Looking to use chart music in your YouTube videos without getting stung with copyright issues? Asking yourself – How to Use Copyrighted Music on Youtube Legally? Then LICKD might a a solution for you. LICKD helps you license popular songs that maybe in the charts of trending and put then into your videos for a small fee without any major issues from the YouTube Bots.

TRY LICKd – https://lickd.grsm.io/alanspicer5715

Lickd is a digital platform helping YouTube content creators legally use the music they love. We provide commercial music from real labels for licensing in YouTube videos without the fear of a Creator losing their ad revenue to a Copyright Claim.

How can I legally use copyrighted music on YouTube? – When you get a third party content claim YouTube suggest you do one of the following:

  • Acknowledge it. If you don’t mind the ads, you don’t have to do anything.
  • Remove or swap the music. *
  • Share revenue. If you’re a partner you can share revenues for song covers.
  • Dispute the claim if you believe you have the right to use the music.

* In 2019, YouTube added new features to make it easier for creators to resolve the claims. In particular, YouTube configured their post claim tools – Add or Replace a Song, Remove a Song, and Trimming – to automatically release claims on some of the cases.

The best option is to secure the permission of the copyright owner to use their music on YouTube and to have the owner retract the claim. This may be free (as with Creative Commons or Public Domain music) or you may need to pay a licensing fee.

Getting the permission (or the license) may be easy or hard depending on what kind of music you’d like to use.

If you are after a popular commercial song this usually involves getting in touch with the publisher and working out a deal. As you can imagine, the licensing fees in this case may be quite substantial.

Categories
SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

How To Turn On SECRET YouTube Stats for Nerds

SECRET YouTube Debug Mode Feature for Frame rates, codecs, dropped frames, streaming quality all useful youtube stats for nerds that are hidden in plain view.

What is YouTube Stats for Nerds?

Stats for nerds is an inbuilt feature of YouTube app desktop and mobile including detailed statistics for video stats, audio and video formats, video ID, your current bandwidth, viewport, dropped frames, etc. It can help you find important info and troubleshoot your Internet (mobile data) issues.

On any YouTube video, if you right-click or control-click on the video, you will be presented with a contextual menu. In this menu, you will find a few options, such as the ability to set the video to loop, copy the URL of the video, copy a timestamped URL to share the specific location in the video, and few others.

Need some help in understanding what each of these options means then check out my YouTube Stats for Nerds EXPLAINED deep dive article where I look into these youtube stats for nerds, what they mean, how they impact your video and how you can use them to boost your luck in the youtube algorithm game.

Why Use YouTube Stats For Nerds?

This is a handy little tool if you love the fine details of YouTube and content creation.

These hidden gems can help you see what codec you are using, how well your video is performing from a technical standpoint and if you are a tech junkie its a little hidden extra look behind the scenes.

This could also be interesting for starting a YouTube gaming channel as you can see what video encoding service youtube is using for your videos. YouTube has different formats for footage depending on 4k, 1080p and even footage frame-rates which might effect your end product.

Why Does The YouTube Video File Format Matter?

Different types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, so it can affect playback, even if only slightly.

The YouTube stats for nerds can identify file formats for you. Different types of file formats and file containers may or may not be compatible with certain types of players.

Some file formats can take a single video and create a larger file size than others, which can impact the ability to upload it to certain platforms, too.

Since YouTube is all about video, it’s of course important to choose the video file format that will benefit you most. I have even done a video to show you the best 1080p HD Adobe Premier Pro Settings for YouTube or 4K videos below.

What Is The Difference Between File Containers and File Codecs?

One thing that we want to look at really quickly is the different between video file containers and video file codecs, because this will be relevant in a few minutes.

Video file containers will include how the video content is organized, and will include options that most people are familiar with, like .MP4 or .MOV which are used for Facebook video and Instagram file formats. Most file formats are ultimately named after their container.

Need help ranking your videos and growing your YouTube channel – I have a whole page of tools that can help you get started!

File codecs, on the other hand, is what’s used to compress and then decompress the file.

If you need help in understanding file codecs I have written this blog to explain why compression is needed, the best formats and how it can all help or hinder your YouTube video quality.

Certain, low-quality codecs can result in poor compression and decompression; though they can create smaller video files in many cases, the video quality is also much poorer.

As long as your video file is under YouTube’s maximum limit, always opt for the lossless codecs that yield the highest quality of video, even if it takes a little longer for it to upload.

What Video File Formats Does YouTube Accept?

YouTube accepts the following video formats:

  • .MOV
  • .MPEG4
  • .MP4
  • .AVI
  • .WMV
  • .MPEGPS
  • .FLV
  • 3GPP
  • WebM
  • DNxHR
  • ProRes
  • CineForm
  • HEVC (h265)

Almost all video editors and creators will give you the option to choose what file format you’d like to save your content in, and the majority at least over .MOV, .MPEG4, and/or .MP4 file formats.

What’s the Best YouTube Video Format?

The best YouTube video format based on the platform’s recommendations is the .MP4 file type. Additionally, YouTube also recommends opting for the following in order to be able to create high quality 1080p HD content:

How To Turn On SECRET YouTube Stats for Nerds

  • 264 codec(which is one of the most efficient options out there, allowing for a small file size without sacrificing video quality)
  • 15-20 mbps
  • A standard aspect ratio of 16:9(this is particularly important for mobile)
  • An audio codec of AAC-LC

That being said, if you absolutely can’t upload .MP4 files for whatever reason, .MOV files can work well, too. However, try to keep the H.264 codecs and aspect ratios consistent for ideal video quality on the platform.

YouTube accepts a number of different video formats, but they have recommendations for what can generate the best results and most high quality video on their platform.

States for Nerds – More Technical Requirements

When you’re creating your YouTube video and getting it ready for upload, there are a few more technical requirements and general best practices that you’ll want to be aware of in order to 1) be able to even upload your video on YouTube and 2) ensure that it looks great and is most likely to be well received by your audience.

Here are the other technical requirements that you should be keeping in mind to help your channel skyrocket to success:

  • The maximum file size that you can upload is either 128GB or 12 hours, whichever is less. Some older videos may be longer than 12 hours, but that cut off has been reduced. (Although really, that’s for the best; you’re going to lose people like crazy if you’re going more than 12 hours and it sounds like a nightmare to edit).
  • Stick to that 16:9 aspect ratio. You really want your videos to show up well when users are watching, whether they’re watching on desktop or mobile. It’s particularly important on mobile– especially with 70% of views coming from mobile— so that the video can scale properly to full screen, making it easier for users to see and engage with.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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BUSINESS TIPS MARKETING SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Passive Income for Beginners – How I Made $5000 in 12 Months

Passive Income Tips that helped me make over $5000 in “passive income” with affiliate links, marketing, advertising and more in the last 12 months.

Easy money and passive income is a lie – https://www.youtube.com/watch?v=pSC1Dp6Qrfk – I even made a video to rant about how the idea of relaxing on the beach with a martini and your ipad is complete BS, BUT hard work and laying the foundations and build up an automated income that make residual income and helps you earn while you sleep.

Passive Income in 2020, Passive Income meaning lazy money does not exists yet it is a holy grail for some people. Make money online, passive income from youtube, and passive income from investments are the great get rich quick schemes of the internet generation but I am here to tell you honestly that PASSIVE INCOME IS A LIE.

Make A Passive Income Online in 2020 – With HARD WORK!

The only true “passive income business” has been seeded by hard work for years as you build up a client base or a product back catalogue. The true passive income has a foundation of 10-25 years solid graft, investing in businesses, skills, services and customer care.

There is no silver bullet out there that will take you from your living room sofa to a villa in the maldives within 28 days.

Categories
TIPS & TRICKS YOUTUBE

How To Play YouTube Videos In The Background without YouTube Premium

How To Play Youtube In Background for FREE without YouTube Premium (iPhone and Android) – Listen to youtube videos with your screen off without draining your battery. The YouTube Premium App allows you to lock your phone and listen to videos and music without any interruption. Now in todays video I am going to teach you how you can do the same thing without spending a penny, all through your smartphones browser.

Play YouTube In The Background for FREE on iPhone and Android

STEP 1 – Open your internet browser on your smartphone (I found this works on Chrome and Google for the iPhone and Android), then goto YouTube
STEP 2 – Search for your desired video.
STEP 3 – Click play and then lock your phone screen – it will stop playing.
STEP 4 – Goto your notifications screen / lock screen and you will see your media player. Click PLAY and the media will play from the BROWSER without the need to use the YouTube App.
STEP 5 – ENJOY!!!

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SEO SOCIAL MEDIA TIPS & TRICKS

How To Add Foreign Language Subtitles to Videos (EASY WAY)

Translate Add Foreign Language Subtitles to YouTube Videos (EASY WAY) – Adding subtitles to videos can help people understand you better, what your videos for longer, increase engagement and boost video rankings. Today I am going to show you how I add foreign subtitles to my videos using REV – 🔊 SUBTITLES – $10 FREE + QUICK, EASY CAPTIONING FROM REV – https://www.alanspicer.com/rev

Captioning your videos can have a big effect on how successful they are. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share.

1. Not Everyone Can Hear Your Audio

Over 28 million American adults are deaf or hard of hearing—and if you don’t have subtitles on your videos, that’s a huge audience you won’t reach.

No matter what your content is, you don’t want to exclude millions of people from watching it. Your target market includes people who are deaf or hard of hearing, and not subtitling your videos excludes them.

That’s just bad business. Think inclusively and add subtitles to your videos.

As you’ll see, though, it’s not just people with hearing difficulties that appreciate subtitles.

2. Many People Don’t or Can’t Turn on Audio

You’ve probably heard that 85% of Facebook videos are watched on mute. Of course, that’s just for a single social network. Snapchat, for example, says that two-thirds of its videos are played with sound.

No matter what the statistics say, many people silence audio on their phones or computers because they don’t want or need to. Maybe they’re listening to their favorite song and don’t want to pause it. Or they’re in a public place and can’t be disruptive.

Even if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. And those people will miss out on your video if it’s not subtitled.

3. Subtitles Improve Comprehension

People learn in different ways. Some learn best through doing. Others through watching. Still others through listening. And if your viewers aren’t visual learners, they’re not going to get as much out of your video.

That’s where subtitles come in. People who learn best via reading will get more out of your videos if they have captions. The combination of video and text is strong, and appeals to more people than just video.

In fact, many people prefer watching videos with subtitles even if they don’t have to. A quick search reveals many people turn captions on when they’re watching TV shows or movies, even if they’re native speakers of the original language. They just understand it better.

Even if those people could watch without subtitles, they’ll appreciate that you made your video better for them.

4. Not Everyone Speaks Your Language

Great content transcends language boundaries . . . but only if it’s translated. You might want people from all over the world to watch your videos, but if they can’t understand them, it’s going to be hard.

English is the most commonly used language on the wider internet, but Mandarin Chinese isn’t far behind. Some parts of the world use the internet mostly in Arabic. Or Spanish. Take your target audience’s language into account when you’re making your videos.

And when you can, offer subtitles in multiple languages.

5. Viewers Are More Engaged

In 2009, PLYMedia found that 80% more people watched a video to completion when subtitles were included. Videos without subtitles were watched to 66% to completion, compared to 91% with subtitles on average.

Of course, these are correlations, and the cause is open to interpretation. But 80% is a figure you can’t ignore. If there’s a chance that subtitle help videos get more views, you should invest the time and money it takes to caption it.

Keep that in mind as you read this next fact.

6. Subtitles Increase Video Social Reach

Instapage found that captioned videos on Facebook had 16% higher reach than those without. They had 15% more shares, 17% better reactions, and 26% more call-to-action clickthroughs.

In short, they performed better on every measure that matters. Combine that with the fact that more videos get watched if they have subtitles, and the take-away becomes clear.

Subtitles make a big difference in how people see, react to, and engage with your videos.

7. Captions improve SEO

While the quality of your content should be your main concern, we know you’re thinking about SEO, too. And video subtitles can give you a boost in the search rankings.

Many of the benefits above also have an effect on SEO. If people spend more time watching your videos, you’ll have increased dwell time, which has a positive effect on your rankings. Social shares can play a role, too. And appealing to more people helps boost visits and reduce bounce rates.

But the subtitles themselves can also help, because Google indexes captions that you’ve added to videos (they don’t index automatically generated captions, like those YouTube can add for you).

That can make a big difference in how many people find your website, watch your video, and engage with your content.

Is It Hard to Add Subtitles?

While it does take some time, it’s actually quite simple. And you can do it for free.

When you get started, adding subtitles to videos can take a while. 3Play Media suggests budgeting five to ten times the length of the video for subtitling. Of course, this depends on your experience level with the software, the type of dialogue you’re adding, and a number of other factors.

If you’re subtitling a short video to share on Facebook or YouTube, that’s not very long. But if you’re doing an entire TV show or movie, you could be looking at a lot of time. And it’s easy to wonder if it’s worth the effort. Just remember all the benefits above.

How to Add Subtitles to Your Videos

Now that you’ve seen why it’s crucial to subtitle your videos, it’s time to start. The premise behind adding subtitles to your videos is simple. All you need to do is identify the times you’d like a particular subtitle displayed, then add the text.

Fortunately, subtitling apps will help you out with this. Rev.com will help write them for you and import them to YouTube.

Once you’ve created your subtitles, you can either store them in a separate file (so your video can be played with or without them) or encode them directly into the video (so they’re always displayed). In general, it’s better to give viewers the option to view them or not.

Captioning Your Videos Is Worth Your Time

Adding subtitles to your video isn’t especially hard—it just takes time and practice. And it might not seem like it’s worth it when you just want to share your videos.

But we’ve seen that adding subtitles increases accessibility, encourages better engagement, and even improves your search engine optimization.

There’s really nothing you have to lose (except the potential for more viewers). It’s time to start subtitling!

 

Categories
TIPS & TRICKS VIDEO YOUTUBE

EYE CATCHING YouTube Thumbnail Templates with Placeit ​

FREE YouTube Thumbnail Templates – How To Make A YouTube Thumbnail is a question i get all the time. To get some great ideas for my clients I use PlaceIT for YouTube thumbnail template ideas and best of all is some are free!

Thumbnails that grab potential viewers and make them click to watch? When you’re creating videos for YouTube, the thumbnail might not seem important.

You might be thinking – as long as the content is good, the thumbnail doesn’t really matter.

Think again!

What is a thumbnail on YouTube?

A video thumbnail is the first thing that viewers see when browsing through YouTube. It’s a small, clickable image that either grabs their attention – or lets them scroll on by.

YouTube will offer you a choice of frames from your uploaded video to serve as this preview image, but rarely will this freeze-frame serve you well.

You need something that grabs the eye and communicates what your video is about at a glance. You want it to grab your target audience and make them think, I need to watch this!

The thumbnail is typically the first impression of your video, and essentially determines whether or not people will click through.

Designing a professional YouTube thumbnail not only helps improve your channel’s brand, but it also attracts visitors and more eyes to your content.

How To Make A Good YouTube Thumbnail

The YouTube thumbnail is one category included in the great YouTube cover, along with YouTube banners, icons, and watermarks. While a personalized banner can tell viewers about your Vlog’s content and who you are, the thumbnail will encourage them to watch your posted videos.

A thumbnail is a small picture representing your videos in a row of YouTube’s search results. Making unique thumbnails can actually encourage higher video view rates. There are many things you can do with your YouTube thumbnail design that will enhance the chance of it being got clicked on.

1. Only Use Relevant Pictures

One crucial rule to always remember when creating thumbnail is to never use a picture that has nothing to do with your channel or video. You see, branding is essential for the continuing visual marketing on social media webs like YouTube. If people feel cheated when they can’t find the relevant content in the video advertised by your thumbnail, they will leave at once (and may never return to your channel). So you need to keep the style of your thumbnail consistent across your YouTube channel.

There are 3 ways to ensure that your selected picture will never be off topic:

  • Take a still-shot from the clip and to use it as a thumbnail. In these cases, some users still employ graphics tools to put their logo or text to the picture.
  • Take photographs from the video (or take stills from the staged for the video), then apply them to what looks more like graphic pictures. This option is quite favored when it comes to YouTube thumbnail pictures, pictures of people included.
  • Use a custom-made picture featuring simple graphics as well as the video’s title. Many of these images also show the business’s logo or name in either bottom corners so that it may look discrete, but still present.

2. Technique Details

  • About the format: It must be in .JPG, .PNG, .GIF, or .BMP
  • About file limitation: must be less than 2MB

3. YouTube Thumbnail Size

As a rule, too busy thumbnail won’t show up clearly and properly. So here’s what you need to know:

  • Take into account the photo’s own size
  • The original size: 1280 x 720px is the recommended dimension, since it may be used for the embedded player as a preview photo
  • Think of how you can best take advantage of the space (while still remaining clear)

4. Color of Choice

As you have to compete in a long line with many other suggested videos, choosing the right colors for your thumbnail will go a long way in boosting your content’s views and clicks. Take these points into account when developing your thumbnail design:

  • Contrasting colors: ensure that the graphics and text will be read, as they immediately draw the eye in. This is especially true in the case of text and graphics on your pictures.
  • Bright or saturated colors: draw viewers’ gaze naturally. So they also help your video posts get more attention.
  • Dark shades might not show up very well in the video list’s sidebar that shown in other videos.

5. Take Advantage of White Spaces

Take advantage of this negative space if you want to use a designed or graphic picture. Your thumbnail will look clean and more organized thanks to the resulted high-quality appearance possessed by any professional photo out there.

Meanwhile, your rivalries will be edged out as your video post has drawn the viewers’ eye a split second faster because they’ve registered what your vlog is about in just a flash.

6. Using Title

Adding titles to your thumbnails helps viewers identify the videos quicker in searches. If your title style is unchanged, the titles will also let your followers identify your videos besides capturing the attention of those looking for one of your specific topics.

Don’t add too much text though. Just some texts are enough to heighten your video’s view rate. Never put more than one concise title. If needs arise, you can add a crisp subtitle beneath it in smaller text to get your point across, and that’s it.

7. Readable Text

By default, thumbnails are inherently not large when you’re editing them on YouTube. The finished work will appear smaller still when they’re looked via a mobile device. So if the details contained are too clustered, it’ll be hard to see.

The best way if you must have texts in your image is to make sure they are huge enough that viewers can make out the characters even when the picture is shrunken down.

8. YouTube Thumbnail Resolution

The resolution suggested by YouTube is of 1280px x 720px at the minimum. If this dimension is too low, the picture will appear pixilated.

It might be a bit hard to maintain a high-resolution picture so that it can be responsive to different platforms, sizes, and devices through YouTube alone. So, the advice is to try testing your YouTube thumbnail design in several sizes to make sure that it’ll come out well.

9. YouTube Thumbnail Template

For each of your vlog, YouTube chooses a thumbnail which is always a still image from said video. However, you can select which frame you want to apply. This is good enough for people who prefer simple styles. Other YouTubers prefer a custom thumbnail because they will get to choose the image as well as the title.

There are online sites like PlaceIT that allow you to edit available images and use them for your YouTube banners. You can also edit your thumbnails with the help of these YouTube cover maker, as they’ll let you import photos from your PC or other social media accounts. You can then edit them and finally use them to your preference.

Categories
SEO TIPS & TRICKS VIDEO YOUTUBE

Supercharge Your YouTube Video Tags for Search (How I Tag My YouTube Videos)

Learning How to Tag YouTube Videos can be hard but I have a little technique to Tag youtube videos for search and more videos. In this video I am going to teach you how I tag my youtube videos and how you can use google, youtube search and tubebuddy to tag yours.

According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results:

Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.

YouTube does consider user engagement as well (like number of views, views in common and user “retention”) but tagging is the *first* step to ranking your video in YouTube search results (and thus getting a good chance to get ranked in Universal Results as well).

How To Tag YouTube Videos

A most scientific (but still useful to start brainstorming) approach to classifying YouTube tags (pdf) groups all the tags as follows:

  1. Generic relationship between tag and video content:
    1. Tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
    2. General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
  2. Specific relationship between tag and video content:
    1. Tag identifies what video is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
  3. Tag only useful to a minority of users, specific individual or group
    1. Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
    2. Self-reference tagging (e.g. “my dog”),
  4. Irrelevant/Non Useful Tags (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).

Obviously, the top three classes of tags should all be considered for ranking for various types of search queries  (navigational search queries, generic search, category search, etc).

 

Categories
TIPS & TRICKS VIDEO YOUTUBE

Make Clickable Titles Every Time (4 MUST USE TIPS)

Win the click, get the views! Want to improve your click through rate, get more views and grow your channel? You need to work on your titles and winning that click using the CURIOSITY GAP! Make people intrigued, and they will fall into your videos and follow you through to the end of your story content.

As soon as you have uploaded a video, YouTube starts surfacing it to relevant audiences. Based on hundreds of signals, our systems determine which viewers are most likely to watch your video and continue to surface the video to audiences as long as it remains on YouTube.

You can do some keyword research using TubeBuddy to find the perfect tags and keyphrases to target.

Higher click-through rate alone isn’t a strong indicator of success. To get a full picture of what attracts and engages viewers on your channel or videos, follow our tips on using impressions and click-through rate data. In general, the best way to get more impressions is to consistently make great quality content that viewers love.

Why are my impressions and CTR really low?

If it seems like your impressions are lower than they should be, here are some things to keep in mind when looking at your impressions data:
  • Not every instance in which a viewer sees a video thumbnail will count as an impression, and not all views come from thumbnail impressions. Learn what counts as a registered impression.
  • Older videos may have more impressions, as they’ll continue to be surfaced to audiences as long as they’re on YouTube. To get a more defined view of how your videos are currently doing, look at the first 7 days after uploading to compare impressions data for different videos.
  • As your videos become more popular, they may be shown to a wider audience beyond your core viewers. This can result in a lower click-through rate (even if you see an increase in overall views and watch time).
  • Use the traffic sources report to see click-through rate by traffic source. This can give you an indication of how your thumbnails and titles are doing in converting impressions to views in different contexts.